Optimize

What Optimize does

Optimize (legally Crystal Optics Industries Ltd., registered in Israel, company #51-286933-0) is a privately-held manufacturer of advanced ophthalmic lenses, contact lenses, and branded eyewear frames, operating since 1999. The company serves optometrists, optical retail stores, chain stores, and regional distributors across 25 countries, with a cumulative 20 million products sold through a network of 5,000+ partners. Optimize positions itself as a one-stop-shop B2B optical supplier, offering progressive, single vision, bifocal, indoor/office, myopia control, and contact lenses, alongside seven proprietary frame brands and a portfolio of premium coatings and raw materials.

The company's core technology is FreeForm precision surfacing, in which each point on the lens surface is individually calculated and polished to match a prescription to the unique structure of the lens. This is augmented by a suite of proprietary technologies including DSP (Dual Side Progressive), Wavefront Optimization, AI Lens Optimization, Eye-PC Distance (EPC), Pixel Technology for digital eye strain, Myoslow defocus-method myopia control, and Remote Edging — a production-robot system that allows any store worldwide to submit orders directly and receive cut, surfaced lenses in record time. The portfolio also includes ISO 9001-certified quality systems, ANSI-compliant safety eyewear, and FDA-compliant contact lens manufacturing.

Commercially, Optimize operates a B2B model with no direct-to-consumer channel. Sales are conducted through a sales-led partner enrollment process combined with a global distributor network, supported by the authorized partner portal (rx-calc.com), the Optimize Academy for professional training, and the Remote Edging fulfillment system. The company runs two operational centers — Israel (headquarters and FreeForm factory established 2008) and Portugal (European hub entered 2015) — and is led by co-CEOs Ofer Azran and Itzik Azran, consistent with a founder/family ownership structure. No external funding rounds, institutional investors, or public listing are disclosed.

Name

Optimize

Legal name

Crystal Optics Industries Ltd. (קריסטל אופטיקה תעשיות בע"מ)

Website

https://optimizelens.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Optimize (Crystal Optics Industries Ltd.) is an Israeli manufacturer of advanced ophthalmic lenses, contact lenses, and frames, selling through 5,000+ optical partners across 25 countries via proprietary FreeForm surfacing and Remote Edging technology.

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Contact Lens Specialty & Myopia Control (HLAKAKAK), Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Ophthalmic lens manufacturing
• Prescription lens solutions
• Contact lens products
• Optical coatings materials
• Myopia control lenses

Headquarters

HQ city

Acre (Akko)

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ophthalmic Lenses (Progressive, Single Vision, Bifocal): Optimize manufactures and sells a comprehensive range of prescription ophthalmic lenses (progressive, single vision, bifocal, indoor, myopia control, kids) to optometrists, optical stores, and chain stores globally. Orders can be placed through an authorized portal (rx-calc.com) with Remote Edging capability for cut and surfaced delivery.
2. Contact Lenses (I-Contact): Sale of contact lenses including daily, monthly, toric, multifocal, and colored/custom lenses under the I-Contact brand, sold through the same optical partner network.
3. Brand Frames: Curated selection of brand frames offered to complete end-to-end optical solutions for partners, including branded eyewear collections.
4. Raw Materials and Coatings: Sale of advanced lens materials (Defender UV, Polarized, Transitions, Hybrid) and premium coatings (SN+, Acroma, Drive, Blue Cut, Anti-fog) to optical labs and partners.
5. Safety Eyewear (Optisafe): Safety glasses and optical solutions meeting USA and Canada ANSI standards for industrial eye protection, sold to employers and optical retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Optimize manufactures and distributes a comprehensive range of advanced prescription ophthalmic lenses (progressive, single vision, bifocal, indoor/office, myopia control, kids), contact lenses (I-Contact), branded frames, premium coatings, and UV/protective raw materials to optometrists, optical stores, chain stores, and distributors across 25 countries. The company uses proprietary FreeForm precision surfacing technology, supported by an authorized partner portal (rx-calc.com) and Remote Edging technology that allows any partner store worldwide to submit orders directly to Optimize's production robot for rapid cut-and-surfaced lens delivery.

Product overview

Optimize is a one-stop-shop eyewear company offering a comprehensive portfolio of optical solutions including ophthalmic lenses, contact lenses, frames, and coatings. The company operates as a unified product ecosystem with three main pillars: (1) Ophthalmic Lenses comprising progressive lenses (Stepper Smart, Stepper, Optimize AI, Optimize Fit, Pixel, IPL New Edition, Classic, Pro Drive, MyoSlow), indoor lenses (Office PC, Top Office), single vision lenses (DAS, Digital, DMT, Eye Fatigue), and bifocals (Traditional, FreeForm); (2) Contact Lenses including I-contact Pro daily/multifocal, I-contact monthly, I-Contact Toric, and cosmetic colored lenses; and (3) Frames under multiple brand names (Agatha, Kyan, Morel, Oculate, Epos, J-Plus, Vanni). The portfolio is supported by proprietary technologies including DSP (Dual Side Progressive), EPC (Eye-PC Distance), Digital Screen Control, CIT, Pixel Technology, FreeForm manufacturing, and AI-based optimization. Raw materials (Defender UV, Polarized, Transitions) and premium coatings (SN+, Drive, Blue Cut, Acroma) serve as add-on modules across the lens product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Myoslow: Ophthalmic lenses for pediatric myopia progression management using defocus method technology.
• I-Contact
• Optimize AI

Products and services

• Progressive Lenses Prescription progressive lenses for presbyopia and digital device users, manufactured using FreeForm technology with proprietary DSP, EPC, CIT, Pixel, and AI-based optimization. Product family includes Stepper Smart, Stepper, Optimize AI, Optimize Fit, Pixel, IPL New Edition, Classic, and Pro Drive variants for different use cases (everyday, digital, driving). Sold to optometrists and optical stores.
• Indoor/Office Lenses Custom indoor/office lenses for work environments, optimized for distances up to 1-4 meters, featuring Optopoint coating and Digital Screen Control to reduce eyestrain and promote ergonomic posture. Sold to optometrists and optical retailers serving office workers.
• Single Vision Lenses FreeForm single vision prescription lenses including DAS (dual aspheric), Digital (Optopoint coating), DMT (curved frames), and Eye Fatigue variants for digital screen users. Sold to optometrists and optical retailers for everyday distance or near vision correction.
• Bifocal Lenses Bifocal prescription lenses offered in Traditional FT (front surface segment, 28-35-45mm) and premium FreeForm variants with invisible digital segment on the rear surface. Sold to optometrists and optical retailers.
• MyoSlow Myopia Control Lenses Pediatric myopia control lenses using the defocus method, clinically proven to slow the elongation of a child's eyeball and manage myopia progression. Available in indices 1.5 to 1.74 across multiple materials. Sold to optometrists and optical retailers.
• I-Contact Contact Lenses Contact lens portfolio under the I-Contact brand, including silicone hydrogel daily lenses (I-contact Pro Daily and Pro Multifocal Daily), monthly lenses (Hioxifilcon aspheric with Aquagrip), toric lenses for astigmatism, and FDA-approved cosmetic colored lenses. Manufactured under MFDS and FDA regulations. Sold to optometrists and optical retailers.
• Brand Frames Collection Curated fashion frames portfolio across multiple brands including Agatha, Kyan, Morel, Oculate, Epos, J-Plus, and Vanni, offered to complete end-to-end optical solutions for partners and their end consumers.
• Optisafe Safety Eyewear Safety lenses including single vision and multifocal options plus frames meeting USA and Canada ANSI standards for industrial eye protection. Sold to employers and optical retailers serving industrial customers.
• Premium Lens Coatings Premium lens coatings including SN+ (advanced hydrophobic, 5x scratch resistance, 99% light transmission), Drive Anti-Glare, Anti-Fog, Blue Cut, Acroma (colorless reflective), and Mirror. Sold as standalone offerings to optical labs and partners.
• Lens Raw Materials Lens raw materials including Defender UV 400 (full UV-A/B protection to 400nm), Defender UV 420 (retinal health protection based on Dresden University research), Defender UV585 EX (blocks 585nm yellow), Defender UV420 IR (UV + blue + IR), Polarized 4 Sun, Hybrid Sun, Transitions Xtra Active, Transitions GEN 8, and Flash Active. Sold to optical labs and partners.
• Remote Edging Service Pioneering remote edging service that allows any optical store worldwide to submit orders directly to Optimize's production robot and receive cut and surfaced lenses at the store in record time. Provided to B2B partners.
• International Warranty Service International warranty coverage for Optimize products, activated through the company's warranty system, supporting global partners and their end consumers across multiple countries.

Quantifiable outcome

• 20 million products purchased worldwide
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature16 records

Partnerships

Three partnerships are on record, tiered core.

• KR Spain (Sergio, KR Optical)coreChannel Partner/ Reseller/ DistributorKR Spain operates 7 optical retail locations and has been distributing Optimize lenses for 7 years. The partner's testimonial (from a former Shamir Spain executive) specifically endorses Optimize progressive lenses as superior in comfort, reliability, and price. Represents Optimize's flagship European distributor partnership.
• Montlab Optik CanadacoreChannel Partner/ Reseller/ DistributorMontlab Optik Canada is an optical lab serving the Canadian market. They cite Optimize's large product selection, user-friendly portal, and perfect lens quality whether cut or uncut. Actively uses Optimize's Remote Edging technology for lens processing.
• Robert & Sons Optical Services (Ghana)coreChannel Partner/ Reseller/ DistributorRobert & Sons Optical Services is an optical services company in Ghana, Africa. They rate their Optimize/Crystal partnership as 10/10, citing latest technology, good product variety, reliability, and responsive staff and management. Represents Optimize's growing African market presence.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• EssilorLuxottica: World's largest ophthalmic lens and eyewear conglomerate. Owns the Varilux and Stellest progressive and myopia-control brands that directly compete with Optimize's flagship progressive and Myoslow lines.
• ZEISS Vision Care: Premium German lens manufacturer competing in FreeForm progressives, coatings and digital lens categories. Targets the same premium optical retail channel as Optimize.
• HOYA Corporation (Vision Care): Global lens manufacturer with leading FreeForm progressive and photochromic portfolios. Competes head-on with Optimize in progressive lenses and the MiyoSmart myopia-control category overlaps with Optimize's Myoslow.
• Nikon-Essilor (Nikon Optical): Joint venture between Nikon and Essilor producing premium ophthalmic lenses. Overlaps directly with Optimize in customized FreeForm progressives and single-vision lenses.

Emerging players

• Bausch + Lomb: Global contact lens and ophthalmic player relevant as a peer for Optimize's I-Contact contact lens line. Larger scale and broader portfolio, but competes in the same channel for contact lens prescriptions.

Direct peers

• Younger Optics: US-based independent lens manufacturer specializing in progressive, polarized and photochromic lenses. Comparable mid-sized B2B manufacturer selling through independent optical retailers.
• Shamir Optical Industry: Israel-based progressive and FreeForm lens manufacturer of similar scale and origin to Optimize. Most directly comparable peer — KR Spain's testimonial explicitly benchmarks Optimize against Shamir on progressive comfort, reliability and price.
• Seiko Optical Products: Japanese lens manufacturer producing premium FreeForm progressives and occupational lenses. Directly comparable technology positioning and mid-tier global presence to Optimize.
• Rodenstock: German premium lens and frame manufacturer with FreeForm progressive lens technology. Comparable in scale and channel to Optimize, selling through independent opticians globally.
• Tokai Optical: Japanese lens manufacturer focused on FreeForm progressive lenses and specialty products. Comparable in technology approach and mid-tier international distribution to Optimize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-kQ-spZg1njCASuhYnheDA
• Instagraminstagram.com/crystal_optic.group?igsh=emNjZXZvcDh0d3N1
• Facebookfacebook.com/optimize.lens
• LinkedInlinkedin.com/company/optimize-lenses

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimize