What Visit Stranda does

Visit Stranda (legal entity Stranda Booking AS) is a privately held Norwegian vacation rental and property management company founded in 2004 and headquartered in Stranda, Norway. The company manages approximately 100+ cabin, house, and apartment units across five locations in the Sunnmøre region — Strandafjellet (~65 units), Fjellsætra (~15), Hornindal, Stranda center, and Koie (16 units, operated as a separate brand since 2022). Its core service combines a full-stack property management offering for cabin owners with a consumer-facing booking platform that markets these accommodations to leisure travelers seeking fjord and mountain experiences in proximity to Geiranger, Trollstigen, and Ålesund.

The platform is built on a short-term rental SaaS stack: Visbook property management software, a proprietary channel manager that synchronizes pricing, availability, and bookings across the website, Airbnb, Booking.com, and international OTAs in real time, and Netaxept/Elavon payment processing for Visa and Mastercard transactions. The owner-facing layer includes an online booking system where owners can reserve personal-use periods and monitor rental activity, and the guest-facing layer includes automated SMS digital check-in delivering key codes, coordinates, and unit information prior to the 16:00 arrival window.

Visit Stranda operates a hybrid B2C/B2B go-to-market model. Direct consumers book through the company's website and listings on Airbnb and Booking.com, while international tour operators from the Netherlands, Germany, Belgium, Denmark, and UAE book directly via API integration with significant group demand. Pricing is per-stay in Norwegian Kroner with VAT inclusive (no tourist tax), ranging from NOK 2,530 for a basic cabin to NOK 22,000 for Chalet Strandafjellet. The company is family-controlled, with Helge Ibrahim serving as Managing Director and Owner, supported by a small management team including a Marketing Manager and Booking Manager.

Name

Visit Stranda

Legal name

Stranda Booking AS

Website

https://visitstranda.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Stranda is a Norwegian vacation rental platform managing 100+ cabins, houses, and apartments across five locations in the Stranda/Sunnmøre fjord region, serving leisure travelers and international tour operators through a multi-channel booking stack.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Vacation rental management
• Cabin rentals
• Property management services
• Fjord tourism
• Accommodation booking

Headquarters

HQ city

Stranda

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cabin/House/Apartment Rental Commission: Visit Stranda acts as a property management and rental intermediary, earning revenue by renting out cabins, houses and apartments on behalf of property owners. The company handles marketing, booking, guest communication, and administration. Revenue is generated through rental commissions based on bookings completed.
2. Direct Consumer Rental Revenue: Visitors book accommodations directly through the Visit Stranda platform, with payments processed via credit/debit cards (Visa, Mastercard) through Netaxept secure payment solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Visit Stranda is a vacation rental and property management company operating in Norway's Stranda region, managing approximately 100+ cabins, houses, and apartments across five locations. The company provides full-service rental operations including marketing, booking, guest communication, and administration for property owners, and offers bookable cabin/house/apartment accommodations directly to leisure travelers and through international tour operator partners.

Product overview

Visit Stranda operates as a vacation rental platform and property management service for the Stranda region of Norway. The company was originally established as Stranda Booking AS in winter 2004 and rebranded to Visit Stranda in summer 2018. The platform offers approximately 65 cabins at Strandafjellet (including 45 in Stranda Fjellgrend), around 15 cabins at Fjellsætra, 7 units in Hornindal, 7 units in Stranda center, and 16 units at Koie. Properties range from simple units to luxury accommodations including Mountain Lodge (15-person log cabin), Chalet Strandafjellet (luxury cabin), Skarhaug Panorama Lodge (with jacuzzi), Lykkeli (150m2, 12 beds), and Langlofonna (traditional Norwegian cabin). The company also offers an owner management service for property owners who wish to rent out their cabins, handling marketing, bookings, guest communication, and administration. Additionally, Visit Stranda promotes regional activities including gondola tours to Roaldshorn, summit hiking in the Sunnmøre Alps, and day trips to Trollstigen. Distribution is handled through their own website plus Airbnb and Booking.com, synchronized via a channel manager system.

Differentiator

Problem solved

Functional benefit

Products and services

• Strandafjellet Mountain Cabins

Quantifiable outcome

• Professional handling of entire rental process from marketing through guest communication to administration

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Tour Operators (Netherlands, Germany, Belgium, Denmark, UAE)coreChannel Partner/ Reseller/ Distributor · 1 January 2004Visit Stranda has established long-term partnerships with large international tour operators from Netherlands, Germany, Belgium, Denmark, and United Arab Emirates. These operators book directly in Visit Stranda's booking system, representing a significant portion of bookings. The relationship is ongoing with increasing demand observed.
• AirbnbcoreChannel Partner/ Reseller/ DistributorMajor international vacation rental marketplace where Visit Stranda lists properties, reaching global traveler audience.
• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor international OTA platform where Visit Stranda properties are listed for international visibility and bookings.
• Strandafjellet SkisentercoreStrategic or Co-development PartnerPrimary ski resort partner at Strandafjellet, the main winter attraction driving ski guest bookings. Many Visit Stranda properties offer ski-in/ski-out access to the resort.
• UteguidenminorStrategic or Co-development PartnerOutdoor activity provider offering year-round activities in the Stranda area, complementing accommodation services for guests seeking active experiences.
• Koie (formerly Osen Camping/Stranda Feriesenter)coreStrategic or Co-development PartnerAcquired in summer 2012 as Osen Camping, rebranded to Stranda Feriesenter and then to Koie in 2022. Now operates as separate brand offering 16 smaller units, fulfilling need for diverse accommodation types.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Awaze: European multi-brand vacation rental operator (owns Novasol and other regional brands) representing the scaled, platform-managed variant of Visit Stranda's commission-based holiday-rental model.
• Vacasa: Large global vacation rental manager that runs full-service property management (marketing, booking, guest comms, housekeeping) for owners, applying similar operational architecture at much greater scale and geography.

Others

• Booking.com: Largest OTA platform partner for Visit Stranda inventory; included as 'Others' rather than direct peer because it is a distribution channel rather than a competing rental manager, but its algorithm and fee decisions materially shape Visit Stranda's unit economics.
• Fjord Tours: Norwegian experience and tour operator covering Geirangerfjord, Ålesund, and Trollstigen; an adjacent activity-side participant that competes with Visit Stranda's own experience products while also being a potential partnership channel.
• Airbnb: Primary vacation rental marketplace partner; similarly an 'Others' channel dependency rather than direct competitor, but visit Stranda's pricing, availability, and ranking exposure to Airbnb platform rules is a core operating risk.

Direct peers

• Novasol: Largest Nordic vacation rental management company, operating a comparable multi-country holiday-home and cabin portfolio model across Scandinavia and Europe with an integrated channel-manager and OTA distribution stack.
• DanCenter: Danish vacation rental agency managing coastal and countryside holiday homes with a similar owner-commission business model, deep OTA presence, and Scandinavian target-market focus.
• Feriepartner: Nordic vacation rental agency operating holiday homes and cabins across Denmark, Norway, and Germany with the same property-management-for-owners plus multi-channel booking model.

Regional players

• Destinasjon Ålesund & Sunnmøre: Regional destination management organization covering Sunnmøre, directly cooperative (not competitive) with Visit Stranda on marketing the same fjord/ski corridor but signaling the depth of regional competition for tourist mindshare.
• Visit Sognefjord: Comparable Norwegian fjord-region tourism organization with overlapping seasonal demand drivers (fjord cruises, hiking) and partner vacation rental operators, illustrating the regional competitive set in Fjord Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitstranda.no
• Instagraminstagram.com/strandabooking
• Xx.com/StrandaBooking
• LinkedInlinkedin.com/company/visit-stranda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Stranda