What Onsor Technologies does

Onsor Technologies LLC is an Omani hardware and Industrial IoT company, founded in October 2020 as a subsidiary of ITHCA Group (the ICT investment arm of state telecom Omantel), and headquartered at Knowledge Oasis Muscat. It manufactures personal computing devices locally — the MOUJ laptop and tablet line (MOUJ 14 Ultra, MOUJ 12 Tablet, MOUJ 14 2-in-1), the TURS secure business laptop, the KiTAB educational tablet for ages 4-12, and the AMAD autostereoscopic 3D display laptop — making it the first Omani computer manufacturer. Since 2020 it has shipped 68K+ devices and built a 20+ partner authorized service network (OTSPs) across Oman.

Beyond hardware, Onsor operates two higher-margin technology platforms. The MADA IoT platform connects 1,680+ devices across vessels, factories, smart buildings, and critical environments, ingesting 27,000+ daily data events and dispatching 364M+ daily notifications for anomaly detection and predictive maintenance; deployed customers include Omani logistics conglomerate ASYAD Group. NEXA is a pre-commercial AI wearable (smart glasses with dry EEG electrodes and a BrainChip neuromorphic processor) that claims seizure prediction up to one hour in advance at 90% accuracy, supported by a patent approved in 2025, clinical research with Sultan Qaboos University, and a planned 2026 product launch.

Onsor's revenue model combines consumer and SMB hardware sales through its own e-commerce storefront (onsor.om/shop) with public Omani Rial pricing, enterprise IoT deployments via direct sales (Request IoT Demo) and custom multi-year contracts, and a forthcoming medical device line. The company serves Omani government entities, K-12 schools, enterprises, and individual consumers domestically; international expansion is signaled through the LEAP East 2026 startup competition in Hong Kong. It has been a Microsoft Modern Device Partner finalist (2022) and holds ISO certifications, with no external funding rounds disclosed.

Name

Onsor Technologies

Legal name

Onsor Technologies LLC

Website

https://onsor.om

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Onsor Technologies is an Omani subsidiary of ITHCA Group that manufactures personal computers (MOUJ, TURS, KiTAB, AMAD), operates the MADA IoT monitoring platform, and is commercializing NEXA, an AI wearable for seizure prediction, serving government, enterprise, education, and consumer customers in Oman.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic Computers (3571), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Personal computers
• IoT platforms
• Educational tablets
• Business laptops
• Neural computing

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Personal Computers: One-time sale of personal computing devices including MOUJ laptops (MOUJ 14 Ultra, MOUJ 14 2-in-1, MOUJ 12 Tablet), TURS business laptops, KiTAB educational tablets, and AMAD 3D display computers. Products sold through own e-commerce storefront with multiple configuration options.
2. MADA IoT Solutions: IoT platform and solutions for enterprise customers including vessel monitoring, smart factories, building management, and critical environment monitoring. Revenue from solution deployment, possibly combined with ongoing service/subscription.
3. NEXA Wearable Medical Device: NEXA seizure prediction wearable (smart glasses) with companion mobile app. Expected to generate revenue from device sales and potentially ongoing monitoring services. Clinical trials ongoing in 2025, product launch planned for 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Onsor Technologies designs, manufactures, and sells personal computing devices (laptops, tablets, 2-in-1 convertibles) under the MOUJ, TURS, KiTAB, and AMAD brands through its own e-commerce storefront. It also develops and deploys the MADA IoT platform for remote asset, vessel, factory, and building monitoring, and builds NEXA, an AI/neural-computing wearable for epileptic seizure prediction.

Product overview

Onsor Technologies is an Omani technology company (subsidiary of ITHCA Group) manufacturing personal computers and developing IoT/AI solutions. The product portfolio includes: MOUJ laptops and tablets (MOUJ 14 Ultra, MOUJ 12 Tablet, MOUJ 14 2-in-1) targeting consumers and professionals; TURS business laptops with enhanced security features for enterprise; KiTAB educational tablets for children; AMAD 3D display laptops for specialized applications; NEXA AI-powered seizure prediction glasses; and the MADA IoT platform providing remote asset monitoring for vessels, factories, critical facilities, and smart buildings. The company launched its first product (O50) in October 2020 and has manufactured over 68K devices to date.

Differentiator

Problem solved

Functional benefit

Brands

• MOUJ: Personal computer product line including MOUJ 14 Ultra, MOUJ 12 Tablet, and MOUJ 14 2-in-1 convertible laptops
• TURS
• KiTAB
• MADA
• NEXA
• AMAD

Products and services

• MOUJ 14 Ultra Ultra-light personal laptop under 1kg with Intel Core Ultra processors, 2K display, and Windows 11, targeted at mobile professionals and consumers.
• MOUJ 12 Tablet Premium tablet with 12.6-inch OLED 2K display, Intel Core i3 processor, 8GB RAM, 256GB SSD, and optional keyboard, weighing 0.75kg with wave-inspired design.
• MOUJ 14 2-in-1 Convertible laptop with 14-inch FHD touchscreen, 360-degree hinge, Intel Core i3/i5/i7 processors, optional LTE, and smart card reader.
• TURS Secure business laptop with Intel Core i5/i7 or vPro processors, MIL-STD-810H durability, Secure Core PC security, 14-inch 2K IPS display, and remote management for enterprise users.
• KiTAB Rugged educational tablet for children ages 4-12 with Intel Celeron processor, 11.6-inch touchscreen, water/dust resistance, 0.7m drop resistance, and fast-charging stylus.
• AMAD 3D display laptop with auto-stereoscopic screen technology, eye-tracking, Intel 13th Gen processors, up to 2TB SSD, and optional LTE, targeted at education, finance, government, military, and oil & gas sectors.
• MADA IoT Solution Comprehensive IoT platform enabling remote asset monitoring and management across critical environments, vessels, smart factories, and buildings, with real-time dashboards, AI-powered predictive maintenance, and 1,680+ connected devices.
• NEXA AI-powered smart glasses for epileptic seizure prediction using neural computing, dry EEG electrodes, BrainChip processor, and a companion mobile app delivering real-time alerts up to 1 hour before seizures with up to 90% accuracy.

Quantifiable outcome

• 90% accuracy in predicting seizures up to 1 hour before occurrence
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• LEAP EastflagshipGTM or Marketing Partner · 1 January 2026NEXA selected for Rocket Fuel semi-finals at LEAP East 2026 startup competition. Major marketing and visibility opportunity presenting to global investors and tech ecosystem.
• ASYAD GroupcoreStrategic or Co-development Partner · 1 January 2024MADA IoT solutions deployed for ASYAD Group's sensitive environment management. ASYAD operates logistics and supply chain operations requiring IoT monitoring for vessels and facilities.
• MicrosoftflagshipTechnology or Integration · 1 January 2022Microsoft Modern Device Partner with finalist recognition in 2022 Modern Device Partner of the Year Award. Onsor devices run Windows 11 OS and integrate Microsoft security features like Secure Core PC and Windows Hello.
• Ministry of Health (Oman)coreStrategic or Co-development Partner · 1 January 2021Partnership for NEXA epilepsy seizure prediction technology development and validation. Ministry of Health is a key partner in research and potentially future clinical deployment of the medical device.
• Sultan Qaboos University (SQU)coreStrategic or Co-development Partner · 1 January 2021Research partnership initiated in 2021 for NEXA development. University provides academic research support and clinical validation for the seizure prediction technology.
• BrainChip (Neural Computing Technology)coreTechnology or Integration · 1 January 2021Partnership for neural computing technology. BrainChip provides the neuromorphic computing chip technology that powers NEXA's seizure prediction capabilities through specialized neural processing algorithms.
• Intel Neuromorphic Research Community (INRC)coreStrategic or Co-development Partner · 1 January 2021Alliance formed in 2021 for neuromorphic/neuronal computing research and development. INRC provides research collaboration and technical expertise for neural computing applications in NEXA.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft (Surface): Microsoft Surface competes with Onsor's MOUJ 2-in-1 and tablet products and is also a key technology partner (Onsor is a Microsoft Modern Device Partner finalist). Both target Windows-based premium computing users.
• Lenovo: Global PC manufacturer whose ThinkPad and IdeaPad lines compete directly with Onsor's MOUJ and TURS laptops. Lenovo's scale, OEM relationships, and global distribution dwarf Onsor's operations, making it the most relevant incumbent PC peer.
• HP: HP's EliteBook and ProBook lines compete with Onsor's TURS secure business laptops in the enterprise segment. HP's broad hardware portfolio, global channel, and MIL-STD-810-tested devices make it a directly comparable incumbent.
• PTC (ThingWorx): PTC's ThingWorx IoT platform is a leading industrial IoT solution for asset monitoring, predictive maintenance, and connected operations — directly comparable to Onsor's MADA platform offering across vessels, factories, and buildings.
• Dell Technologies: Dell's Latitude and XPS commercial laptops compete head-to-head with Onsor's TURS and MOUJ lines, particularly in enterprise and government procurement. Dell's Secure Core PC and vPro features match Onsor's TURS security positioning.
• Honeywell: Honeywell's building management and industrial IoT platforms compete with Onsor's MADA platform in smart buildings, factories, and critical environments. Both offer unified dashboards, predictive maintenance, and remote monitoring.

Direct peers

• Acer: Acer's consumer and education laptops (including rugged Chromebook variants) compete with Onsor's MOUJ consumer line and KiTAB educational tablet. Both target price-sensitive consumer and K-12 segments in emerging markets.
• Empatica: Empatica's Embrace wearable is an FDA-cleared seizure detection device using EEG/biometric monitoring, directly comparable to Onsor's NEXA in the epilepsy wearable space. Both target seizure prediction/detection for patients and caregivers.
• ASUS: ASUS manufactures consumer and enterprise laptops with comparable Intel/Windows configurations to Onsor's MOUJ and TURS lines. ASUS's expanding presence in tablets and rugged devices also parallels Onsor's product breadth.

Others

• BrainChip: BrainChip is the neuromorphic computing chip partner powering NEXA's neural processing. As Onsor's core technology enabler, BrainChip is a highly relevant ecosystem partner for the medical device line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Onsor_om
• YouTubeyoutube.com/@onsortechnologies7909
• LinkedInlinkedin.com/company/onsor-technologies
• Facebookfacebook.com/onsor.technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onsor Technologies