Paper Laundry

What Paper Laundry does

Paper Laundry, LLC is a boutique branding agency headquartered in Denver, Colorado, founded in 2016 by creative partners Cara Moyle (Owner + President) and Ashlynn Dawes (Creative Director). The studio specializes in building comprehensive brand identities for luxury hospitality clients — primarily MICHELIN-starred and recognized fine-dining restaurants (Beckon, Call, The Wolf's Tailor, Noisette, Major Tom) — and premium multifamily real estate developments (RÊVE, LoHi House, The Lark, The Upland, The Marks). It also serves adjacent verticals including architecture firms, fitness studios, PR agencies, and CPG startups.

The studio's core offering is full-service brand creation: discovery, brand strategy, naming, visual identity (logos, brandmarks, typography, illustration, color, photography), brand guides, voice and tone, and brand execution across packaging, signage, wayfinding, and environmental design. A secondary Launch + Marketing services line extends this into post-launch email, social, web, and collateral work. There is no proprietary software platform; the studio delivers work using standard creative tools supported by FunctionFox (project management), Xero (accounting), Slack (collaboration), and Google Drive (file management).

Paper Laundry operates a sales-led, selective-intake model with a $20,000 minimum for full branding engagements (4+ month timelines) and $1,500 minimum for one-off creative work. Revenue is generated through one-time branding project fees, à la carte creative projects, retainer services, and Launch + Marketing retainers. Distribution is direct-only — website contact form, email ([email protected]), and a client compatibility quiz — with no channel or reseller model. The firm is privately held and founder-owned, with no disclosed external funding, and operates with a small team of roughly 1-10 employees serving clients primarily across Colorado and California.

Name

Paper Laundry

Legal name

Paper Laundry, LLC

Website

https://paperlaundry.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paper Laundry is a Denver-based boutique branding agency founded in 2016 that creates full-service brand identities for luxury hospitality (MICHELIN-starred restaurants) and premium multifamily real estate clients across Colorado and California.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Branding Project Fees: Full branding packages with a minimum commitment of $20,000. Projects include discovery, brand strategy, identity design, and brand execution over four or more months. This is the primary revenue stream for the studio.
2. Creative Project Fees: For new clients or ongoing work, project fees start at $1,500 for smaller creative deliverables such as business card design or one-off collateral pieces.
3. Retainer Services: Ongoing creative and marketing support provided on a retainer basis for existing clients, covering brand maintenance, marketing campaigns, social assets, and templates.
4. Launch + Marketing Services: Post-brand-launch marketing services including email campaigns, social media management, social templates, website graphics, and collateral creation — offered both à la carte and via retainer packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paper Laundry is a boutique branding agency that provides brand identity, visual identity, and brand strategy services. Founded in 2016 and based in Denver, Colorado, the firm specializes in serving luxury hospitality clients, including MICHELIN-starred restaurants, alongside real estate development companies. The agency delivers end-to-end brand work from positioning through visual systems and applied design.

Product overview

Paper Laundry is a boutique branding agency offering a unified suite of creative services rather than a software product. Their core offering consists of Branding Services (encompassing discovery work, strategy and vibe development, brand identity creation, and brand guide development) paired with Launch + Marketing Services (covering print/promotional, digital, and environmental design). The agency serves luxury markets including MICHELIN-starred restaurants, boutique resorts, and premium real estate developments. Notable client projects include Beckon and The Wolf's Tailor (MICHELIN-starred restaurants), Noisette (MICHELIN Recommended), and various multifamily/apartment communities. The agency was founded in 2016 by Cara Moyle (Owner + President) and Ashlynn Dawes (Creative Director).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design

Quantifiable outcome

• Multiple clients have achieved MICHELIN recognition (Beckon, The Wolf's Tailor, Noisette) and Bon Appétit rankings (Call, Beckon) following Paper Laundry brand work.
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Regular ArchitecturecoreStrategic or Co-development PartnerArchitecture firm led by Kevin Nguyen (AIA Colorado Young Architect of the Year) that collaborates with Paper Laundry on restaurant interior and branding projects. Projects include Beckon (fine dining, MICHELIN Star) and The Wolf's Tailor (MICHELIN Star and Green Star). Kevin Nguyen is described as having deep understanding of how kitchens and restaurants need to function, creating practical and beautiful spaces that complement Paper Laundry's brand identities.
• Jonnie Sirotek (Photography)minorOthersPhotographer who works with Paper Laundry on restaurant brand photography projects including Beckon and Noisette.
• Genghis Kern (Letterpress)minorOthersLetterpress vendor for Beckon restaurant branding, providing specialty print finishing.
• Atlas Sign Co.minorOthersSignage vendor for Beckon (snake mural) and The Wolf's Tailor (hand-lettered door sign) brand identity projects.
• RiNo SignworksminorOthersSignage vendor for Beckon restaurant brand identity.
• Liv Studio (Architecture)minorOthersArchitecture firm partner for Noisette restaurant and bakery brand identity.
• SORA DIGITAL (Photography)minorOthersPhotography partner alongside Jonnie Sirotek for Noisette restaurant branding.
• Good Girl Line + Sign Co.minorOthersSign painting vendor for Noisette restaurant brand identity.
• Hard Knoch PRminorOthersPR firm partner for Noisette restaurant brand identity. Paper Laundry also created the brand identity for Hard Knoch PR itself, making this a mutual working relationship.
• B2 Architecture & DesignminorStrategic or Co-development PartnerInterior design firm collaborating with Paper Laundry on The Lark (San Mateo) brand identity, bringing interior collaboration and design expertise to complement brand identity work.
• Mighty AdvertisingminorGTM or Marketing PartnerRecommended FunctionFox project management software to Paper Laundry. Paper Laundry returned the favor by providing branding for Mighty.
• AccountingproseminorImplementation/ SI/ Consulting PartnerBookkeeping service recommended to and used by Paper Laundry, which recommended Xero, Dropbox, and Dext as complementary financial management tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Civilization: Independent Portland-based design studio producing brand identities, packaging, and environmental design for lifestyle, hospitality, and cultural brands — comparable craft-and-experience orientation.
• Mucca: Brooklyn-based boutique branding studio producing identities, packaging, and restaurant branding for premium hospitality and food clients — comparable in scale, craft orientation, and selective client intake.
• Character: Independent design and branding studio producing identities and packaging for premium and lifestyle brands — comparable boutique scale and identity-systems offering.
• Studio Mast: Small design and branding studio producing identity systems for hospitality, real estate, and lifestyle brands — comparable as a craft-led, founder-driven boutique.
• Frank Collective: Boutique creative and branding agency with a strong restaurant, hospitality, and lifestyle portfolio producing identities, packaging, and campaigns for premium food and beverage brands.
• Manual Creative: Restaurant-and-hospitality-focused boutique branding and design studio producing brand identities and packaging for restaurants and food brands — the most structurally comparable peer given Paper Laundry's restaurant/hospitality core.
• Beardwood & Co. New York-based boutique creative agency producing brand identities, packaging, and content for food, beverage, and hospitality clients — comparable boutique scale and brand-system depth.
• TINSEL: Boulder, Colorado-based branding and design agency working with hospitality, lifestyle, and consumer brands — closely comparable by both craft orientation and Mountain West geographic overlap.

Broad incumbents

• Pentagram: Largest independent design firm in the world with deep hospitality, restaurant, and luxury brand-identity practices — competitor for the same premium clients but operating at very different scale and breadth.
• Landor & Fitch: Global branding consultancy serving hospitality, real estate, and luxury brands end-to-end — a much larger incumbent competing for the same high-end clients as Paper Laundry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellopaperlaundry
• LinkedInlinkedin.com/company/paper-laundry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paper Laundry