What Frank Collective does

Frank Works (formerly Frank Collective) is a privately held, boutique branding, strategy, and design agency operating from the United States, founded by Mike Wasilewski (Chief Creative Officer) and led alongside David Forer (Managing Partner, Strategy + Story). The firm offers a full lifecycle service suite spanning Brand Strategy, Naming, Brand Identity, Web Design, Campaigns, Content, Photography & Video Production, with extended modules in Ecommerce Solutions, Design Systems, Packaging, Website Redesign, and Launch Materials. Its core technology is creative service delivery rather than software — engagements produce visual identity systems, websites, packaging, campaign assets, and brand books, with no proprietary platforms, AI tooling, or productized SaaS disclosed.

The agency serves companies across three explicit stages — Seed, Series, and Scale — and across verticals including CPG/food (Blue Apron, Barefoot Wine, PopCorners, Made In Cookware), apparel (Pearl iZUMi, Bombas, Lola), tech (Etsy, JustWorks, Skout Cybersecurity, Venice Music, Google), and emerging categories (Web3/NFT, insurance, sexual wellness, music). The business model is professional services with project-based fees initiated via direct inquiry ([email protected]); pricing is not publicly disclosed. Distribution is direct, executive-led, and relationship-driven, supported only by a website, LinkedIn, and Instagram. The firm has no disclosed outside funding, no parent company, and no headcount transparency beyond its two named principals, operating as a high-touch boutique competitor to larger agencies like Pentagram and Wieden+Kennedy.

Name

Frank Collective

Legal name

Frank Works

Website

https://frankcollective.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Works is a privately held, boutique branding and design agency in the US, founded by Mike Wasilewski, offering brand strategy, identity, web, packaging, and campaign services to seed, series, and scale-stage companies across CPG, tech, and consumer verticals.

Ownership category

akta.pro rank

Product category

Creative & Branding Agency Services

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy services
• Brand identity design
• Creative agency services
• Packaging design
• Web design agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Strategy Services: Forming the foundation that guides how to best convey a brand in the marketplace. Includes strategic consulting and brand positioning.
2. Brand Identity: Creating the unique visual and verbal characteristics that resonate with audiences. Includes logo design, visual systems, and brand guidelines.
3. Web Design and Development: Building user-friendly, visually-appealing, technically-advanced web experiences. Includes UX/UI design and custom development.
4. Campaign Development: Developing creative advertising and communications that drive business objectives. Includes OOH, digital, and multi-channel campaigns.
5. Content Production: Producing high-quality content that informs, engages, and converts target audiences. Includes photography, video, and social assets.
6. Naming Services: Creating memorable, impactful names that capture the essence of brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Frank Collective (operating as Frank Works) is a boutique branding, strategy, and design agency that sells professional creative services to businesses. Its core offerings include brand strategy, naming, brand identity, web design, campaign development, content production, packaging design, e-commerce solutions, and design systems, delivered through project-based engagements with founders and executive teams.

Product overview

Frank Works is a boutique branding, strategy, and design agency offering a comprehensive suite of services across the brand lifecycle. The core service portfolio includes Brand Strategy, Naming, Brand Identity, Web Design, Campaigns, Content, and Photography & Video Production. These are supported by specialized modules including Ecommerce Solutions (conversion-led UX/UI, custom theme development, subscriptions, ongoing CRO), Design Systems (brand guidelines, identity systems, brand books), Packaging Design, Website Redesign, and Launch Materials. The agency works with businesses at every stage from startup seed phase through Series growth to enterprise-scale transformation, delivering tailored solutions for launching brands, bringing them to life across digital and physical channels, and sustaining ongoing growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting service that forms the foundation guiding how brands communicate in the marketplace, including positioning and competitive analysis for businesses launching or evolving their brands.
• Naming Service creating memorable, impactful names that capture the essence of brands and products for businesses launching or rebranding.
• Brand Identity Creation of unique visual and verbal characteristics including logos, color systems, typography, and brand voice that resonate with target audiences for businesses of all stages.
• Web Design Building user-friendly, visually-appealing, technically-advanced web experiences including UX/UI design, conversion optimization, and performance accessibility for business clients.
• Campaigns Development of creative advertising and communications across channels including OOH, digital, social, and on-site that drive client business objectives.
• Content Production Production of high-quality content including photography, video, copywriting, and social assets that informs, engages, and converts target audiences for business clients.
• Packaging Design Design of product packaging that communicates brand values and stands out at retail, including naming for product lines, offered to CPG and consumer product clients.
• ECommerce Solutions Design and build services including conversion-led UX/UI, custom theme development, subscriptions, bundles, shoppable experiences, performance optimization, accessibility, and ongoing CRO testing across PDP/PLP/cart for direct-to-consumer brands.
• Design Systems Creation of brand guidelines, identity systems, and brand books that provide structure for consistent brand expression across all touchpoints for business clients.
• Photography & Video Production Art direction, still photography, video production including hero films, short-form edits, and behind-the-scenes content for campaigns and marketing.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Order Design: Brand identity and design studio focused on creating brand systems for startups and consumer companies. Direct comparable on boutique model and identity-led positioning.
• Pentagram: The preeminent partner-led creative boutique; Frank Works' founder Mike Wasilewski is a Pentagram alumnus. Directly comparable on model (executive-led, no junior layers) and category (brand identity, strategy, design).
• &Walsh: Independent creative studio led by Jessica Walsh, offering brand identity, art direction, and campaign work. Closely matches Frank Works' boutique executive-led positioning and client profile of founder-led consumer brands.
• Porto Rocha: Independent brand design studio led by Lupi Ares and Pedro Rocha, with work for Google, Mastercard, and The New York Times. Direct peer on executive-led boutique brand identity and system design.
• Werkstette: Independent design studio specializing in brand identity, packaging, and creative direction. Comparable boutique scale and DTC/founder-led client profile.
• Gin Lane (now part of &friends): Boutique creative shop historically known for branding high-growth DTC startups (Him & Hers, Sweetgreen, Allbirds). Closely comparable on stage-horizontal startup-to-scale client focus.
• Red Antler: Boutique branding and design agency best known for launching and scaling DTC and venture-backed brands (Allbirds, Casper, Hims). Directly comparable to Frank Works' Seed/Series-stage startup sweet spot and full-service launch offering.
• Anomaly: Creative-led agency with brand strategy, advertising, and design capabilities for brands like Budweiser, Nike, and Sonos. Comparable on integrated brand + campaign scope, though larger in scale than Frank Works.
• Collins: Brand strategy and design studio serving clients from startups to Fortune 500s (Spotify, Dropbox, Chobani). Comparable on integrated strategy + identity + execution model and stage-horizontal segmentation.
• Manual: Creative branding and design agency working with startups and established brands. Similar boutique scale and full-stack identity-to-launch offering targeting founder-led clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frank-works-co
• Instagraminstagram.com/frankworksco
• Xx.com/frankcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Collective