What Cido Grupa does

Cido Grupa is a Latvian-headquartered beverage manufacturer and a subsidiary of Danish-listed Royal Unibrew A/S, operating from Riga since its founding in the early 1990s. The company produces a multi-category portfolio spanning juices and nectars (Cido), natural mineral water (Mangaļi, sourced from the Mangaļi spring), beer (Lāčplēsis, Lielvārdes), carbonated soft drinks (Njoy, Fruts), energy drinks (Cult), alcoholic ready-to-drink cocktails (Royale, LODE, Ginger Joe), and wines. Production runs on Tetra Pak aseptic packaging lines and automated palletization, with an annual output exceeding 60 million PET bottles and ~3.5 million EUR invested in production modernization over recent years.

The company's revenue model combines sales of owned brands with authorized bottling and distribution of licensed international brands — most notably PepsiCo (since 2016) and Heineken (since 2012), plus Lipton Ice Tea — making Cido Grupa a strategic Baltic manufacturing and distribution platform within the Royal Unibrew group. Customers are served through three primary channels: Baltic retail chains, the HoReCa (hotel/restaurant/catering) sector, and export markets spanning approximately 15 countries and contributing roughly 30% of sales, with active expansion into the USA, Middle East and Africa following the 2022 exit from Russia and Belarus.

The business is currently executing a sustainability and automation capex program including a biomass steam boiler (replacing fossil fuels, ~545 tonnes CO2 reduction per year), a 251 kW solar panel system, PET lightweighting (saving ~75 tonnes of plastic annually), Tetra Pak line automation, and a CNG truck fleet transition targeted for Q2 2026. HoReCa revenue grew 20–25% in the first nine months of 2022 while total revenue grew approximately 8%, and the company has launched new product lines including Vita Libera non-alcoholic wines, The Italian Spritz, and Ginger Joe to broaden its addressable surface.

Name

Cido Grupa

Legal name

SIA "Cido Grupa"

Website

https://cidogrupa.lv

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Cido Grupa is a Latvian-headquartered beverage manufacturer and Royal Unibrew subsidiary producing juices, mineral water, beer, soft drinks, energy drinks, cocktails and wines under owned brands (Cido, Mangaļi, Lāčplēsis) and licensed PepsiCo and Heineken brands, serving Baltic retail, HoReCa and export markets across ~15 countries.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Beverage manufacturing
• Fruit juice production
• Mineral water bottling
• Soft drink production
• Alcoholic beverage production

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Product Sales: Cido Grupa generates revenue primarily through the manufacture and sale of alcoholic and non-alcoholic beverages including juices, nectars, mineral water, sparkling soft drinks, beer, energy drinks, and alcoholic cocktails. Products are sold through retail chains, HoReCa channels, and export markets.
2. Private Label / Licensed Brand Production: The company produces licensed brand products including PepsiCo brands (Pepsi, Pepsi Max, 7Up, Mirinda, Mountain Dew since 2016) and Heineken brands (Heineken, Krušovice, SOL since 2012), as well as Royal Unibrew portfolio brands, generating revenue through manufacturing agreements and licensing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cido Grupa manufactures and sells a multi-category beverage portfolio including juices, nectars, mineral water, soft drinks, energy drinks, beer, and ready-to-drink alcoholic cocktails from its Riga facility, serving retail chains, HoReCa operators, and export markets across roughly 15 countries. The company is also the licensed producer and distributor for PepsiCo (Pepsi, 7Up, Mirinda, Mountain Dew) and Heineken (Heineken, Krušovice, SOL) brands across the Baltic region. Sub-brands include Cido (juices), Mangaļi (mineral water), Lāčplēsis and Lielvārdes (beer), Cult (energy drinks), Njoy and Fruts (soft drinks), and Royale, LODE, and Ginger Joe (cocktails).

Product overview

Cido Grupa is a leading beverage manufacturer in the Baltic region, operating as part of the Royal Unibrew international group. The company produces a diverse portfolio of beverages including natural juices (Cido brand with sub-lines Cido Kids, Cido Imunitāte), mineral water (Mangaļi with Mangaļi Plus, Mangaļi Active, Mangaļi Vita Fruit), soft drinks (Fruts, Njoy), alcoholic beverages (beer brands Lāčplēsis, Lielvārdes; cocktail brands Royale, LODE, Ginger Joe), energy drinks (Cult), and wines. As an official PepsiCo licensee since 2016, the company also distributes Pepsi, 7Up, Mirinda, Mountain Dew, and Lipton Ice Tea brands. The company operates manufacturing facilities in Latvia and maintains partnerships with global beverage companies including Heineken.

Differentiator

Problem solved

Functional benefit

Brands

• Mangaļi: Natural mineral water brand sourced from 213m underground deposit. Sub-lines include Mangaļi Vita Fruit (fruit-flavored mineral water), Mangaļi Active, and Mangaļi Plus (premium carbonated mineral water with mineral salts).
• Cido
• Lielvārdes
• Lāčplēsis
• Cult
• Royale
• LODE
• Njoy
• Fruts
• Ginger Joe

Products and services

• Cido juices and nectars Core juice and nectar brand produced in aseptic Tetra Pak packaging, with sub-lines including Cido Kids, Cido Exclusive, Cido Imunitāte (immunity juice with acerola cherry and Vitamin C), and Cido Ice Tea, sold to retail, HoReCa, and export markets.
• Mangaļi mineral water Natural mineral water sourced from the Mangaļi underground deposit, with sub-lines including Mangaļi Vita Fruit (fruit flavours), Mangaļi Active, and Mangaļi Plus (premium carbonated mineral water with mineral salts). Packed in 100% recycled PET and a sponsor of the 'For Clean Rivers!' initiative with WWF.
• Lāčplēsis beer Historic Latvian beer brand merged into Cido Grupa in 2004, with production relocated to the Liepāja facility alongside Līvu in 2021. Sold in retail and HoReCa channels in 100% recycled PET formats.
• Lielvārdes ale beer Ale-type beer brand introduced from 2014, specialising in craft-style ale production, distributed through retail and HoReCa.
• Cult energy drink Energy drink brand positioned in the market, sold through retail and HoReCa.
• Fruts juice drinks Refreshing non-carbonated juice drinks with tropical, red berry, and carrot flavours, fortified with vitamins, packaged in Tetra Pak cartons.
• Njoy soft drinks Carbonated non-alcoholic soft drinks in flavours including lemon-lime-mint, strawberry-lemon-mint, watermelon, orange-mint, and grape-melon, with a sugar-free variant, sold in retail and HoReCa.
• Royale ready-to-drink cocktails Ready-to-drink alcoholic cocktails including Porn Star Passion Fruit, Mango Margarita, and Paloma Grapefruit flavours, sold through retail and HoReCa.
• LODE alcoholic cocktails Carbonated alcoholic cocktails at 14% ABV in lime, cherry, wild berries, grapefruit, and blackcurrant flavours, packaged in 0.5L format for retail and HoReCa.
• Ginger Joe alcoholic ginger beer Alcoholic ginger beer cocktail at 4.0% ABV, made with real ginger and gluten-free, originally crafted in London in 1740; also available in a non-alcoholic variant, distributed to retail and HoReCa.
• PepsiCo licensed brands (Pepsi, Pepsi Max, 7Up, Mirinda, Mountain Dew) Contract-manufactured and distributed PepsiCo soft drink brands for the Baltic region under license, sold through retail chains, HoReCa, and wholesale.
• Heineken licensed brands (Heineken, Krušovice, SOL) Contract-manufactured and distributed Heineken beer brands for the Baltic region under license, sold through retail chains, HoReCa, and wholesale.
• Lipton Ice Tea (licensed) Ready-to-drink iced tea in black tea with peach and green tea with peach variants, produced and distributed under license for the Baltic market.
• Vita Libera non-alcoholic wine Non-alcoholic wines including Pinot Grigio and Primitivo produced by dealcoholisation through vacuum evaporation at 20°C to preserve grape flavour, sold through retail and HoReCa.
• The Italian Spritz flavoured wines Italian-style aperitivo wines including Aperitivo Originale (orange and clementine) and Frizzante al Limone (lemon), sold through retail and HoReCa.

Quantifiable outcome

• Reduced manual labor from 12 to 9 minutes per unit (HL) through Tetra Pak palletization automation
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Royal UnibrewcoreStrategic or Co-development Partner · 1 January 2023Cido Grupa has been part of the Royal Unibrew international beverage group since 2004. Royal Unibrew is headquartered in Faxe, Denmark and operates in Denmark, Finland, Italy, France, Germany, Latvia, Lithuania, and Estonia. Royal Unibrew A/S is the parent company controlling Cido Grupa and managing group-wide data protection compliance through [email protected].
• World Wildlife Fund (Pasaules Dabas Fonds)coreStrategic or Co-development Partner · 1 January 2021Since 2021, the Mangaļi mineral water brand within Cido Grupa has partnered with the World Wildlife Fund on the 'Par tīrām upēm!' (For Clean Rivers!) initiative to restore Latvian river ecosystems, remove obsolete dams, and improve water quality. The partnership has included removing the Bejas dam on the Alūksne River, restoring approximately 24 km of free-flowing river, and rebuilding fish passages on the Vildoga River.
• Open Rivers ProgrammeminorStrategic or Co-development Partner · 1 January 2021Open Rivers Programme supports the 'Par tīrām upēm!' river restoration project initiated by Mangaļi and the World Wildlife Fund, providing funding and expertise for dam removal and river ecosystem rehabilitation in Latvia.
• Tetra PakcoreTechnology or Integration · 1 January 2021Cido Grupa partnered with Tetra Pak to become the first company in Europe to introduce attached caps on 1-liter Tetra Pak cartons, reducing plastic waste. The company also implements full automation of Tetra Pak palletization across all three production lines as part of its digital transformation strategy.
• Rīgas MaratonsminorGTM or Marketing Partner · 1 January 2021Since 2017, the Mangaļi brand has been an official supporter of the Rīgas Maratons (Riga Marathon), the largest running event in Latvia and the Baltics. All participants receive Mangaļi special design bottles upon finishing.
• PepsiCocoreChannel Partner/ Reseller/ Distributor · 1 January 2016Since 2016, Cido Grupa has been the official partner and licensed producer/distributor of PepsiCo brands including Pepsi, Pepsi Max, 7Up, Mirinda, and Mountain Dew in the Baltic region. The company produces PepsiCo products locally under license agreements.
• HeinekencoreChannel Partner/ Reseller/ Distributor · 1 January 2012Since 2012, Cido Grupa has been an authorized partner and distributor of Heineken beer brands including Heineken, Krušovice, and SOL in the Baltic region. The company also produces Heineken products locally under license.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Heineken: Global brewer and Cido Grupa's licensed brand partner since 2012. Both a competitor (in mainstream beer) and a partner (brands bottled in Riga), making it a relevant incumbent peer for category dynamics and channel strategy.
• PepsiCo: Global beverage and snacks company and Cido Grupa's licensed brand partner since 2016. Both a competitor (in colas and soft drinks globally) and a partner (locally produced Pepsi, 7Up, Mirinda, Mountain Dew), relevant for understanding category positioning.
• Carlsberg Group: Global brewer with direct Baltic presence through Aldaris, Švyturys and Kalnapilis. Competes with Cido Grupa via subsidiary brands across the same retail and HoReCa channels in all three Baltic states.
• Royal Unibrew A/S: Parent company of Cido Grupa and a publicly listed multi-beverage group operating across Northern Europe, Italy, France and Germany. Provides capital, brand portfolio and group benchmarking; included as a peer for context on corporate scale and benchmarking.

Direct peers

• Kalnapilis: Major Lithuanian brewery and part of the Carlsberg Group, producing mainstream beer brands. Competes with Cido Grupa in the Lithuanian beer market and is a relevant regional peer for beer manufacturing and Baltic distribution.
• Švyturys-Utenos Alus: Lithuanian brewing group (Carlsberg) producing beer, cider and RTD drinks. Direct competitor to Cido Grupa in the Lithuanian beer and soft drinks market, with overlapping product formats and similar distribution strategy.
• Cēsu Alus: One of Latvia's largest breweries, producing lagers, ales and craft beers for the domestic and Baltic markets. Direct competitor to Cido Grupa's Lāčplēsis and Lielvārdes beer brands in the same Latvian on-trade and retail channels.
• Aldaris: Latvian brewery owned by Carlsberg Group, producing mainstream and craft beers. Competes directly with Cido Grupa's beer portfolio in Latvia and competes for the same HoReCa listings and retail shelf space.
• A. Le Coq: Estonian beverage manufacturer producing beer, soft drinks, juices and water for the Baltic and export markets. Closest head-to-head peer to Cido Grupa in the regional beverage manufacturing space, with overlapping product categories and similar channel mix across retail and HoReCa.

Regional players

• Vilniaus Degtinė: One of the largest spirits producers in the Baltics, owned by Stumbras Group. Comparable as a regional beverage manufacturer with overlapping retail and export channels, though it focuses on spirits rather than soft drinks and beer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cido-grupa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cido Grupa