Vinea

What Vinea does

Vinea (legal entity: Tigi Travel B.V., trading name Vinea Vakanties) is a privately held Dutch youth and family vacation-camp organizer headquartered at Ontariodreef 14, 3565 BD Utrecht, Netherlands. Founded in 1951, the company has operated continuously for 75 years and claims to have served hundreds of thousands of children, teenagers, and young adults through its camps. Vinea's offering spans eleven activity categories — sailing, hockey, surfing, creative, outdoor, beach, round trips, pony, day camps, winter sports, and crew/staff training — segmented across age groups from 4–7 (day camps only) up to 18–25 (youth travel and adventure tours). Products are sold primarily directly to consumers via the vinea.nl website, phone, WhatsApp, and email, with secondary distribution through partner platforms Juvigo, CJP, and Go Kids and co-branded insurance offered through a.s.r. Revenue is generated through one-time per-seat camp packages priced between approximately €235 (half-week day camp) and €2,229 (15–18 day international round trip), with all-inclusive pricing covering accommodation, meals, supervision, and activities. Ancillary revenue is generated from a.s.r. travel and cancellation insurance sold at checkout. Vinea holds ANVR, SGR (nr. 3773), SGRZ, Calamiteitenfonds, HISWA, CWO, Keurmerk Kindervakanties, Geschillencommissie, and ISO 9001 certifications, and reports an average customer rating of 8.7/10.

The company operates a portfolio of wholly owned sister brands under common ownership — De Steven (group accommodation), Hockeykampen.nl (hockey camps), Mambo, and Mökki Travel — and in April 2023 acquired Nationale Sportkampen, extending its footprint into sports-focused youth camps. The go-to-market motion is direct-to-consumer, supported by SEO-optimized website content, blog resources, email newsletters via Mailchimp, social media presence on Facebook, Instagram, and TikTok (@vineavakanties), partner platform discount codes, and a loyalty/referral program (Trouwklanten-korting €15–25, VIVA-VINEA-VIP 90-day repeat discount, Friends & Family codes). Marketing geography is anchored in the Netherlands with destinations across Europe (Spain, Portugal, Italy, UK, Austria, Belgium), and a 2023 launch extended youth travel for ages 18–25 beyond Europe. Vinea maintains 11–50 employees, does not disclose revenue, and is not venture- or private-equity-backed per the available source material.

Name

Vinea

Legal name

Tigi Travel B.V.

Website

https://vinea.nl

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinea (Tigi Travel B.V.) is a privately held Dutch youth and family vacation-camp organizer, founded in 1951 in Utrecht, selling all-inclusive sailing, hockey, surf, outdoor, and European round-trip camps directly to Dutch families with children aged 4–25 via vinea.nl.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Vacation Camp Packages: Vinea generates revenue through selling all-inclusive vacation camp packages for children, teenagers, and young adults. Packages include accommodation, meals, activities, and supervision. Pricing varies by camp type, duration, and season, ranging from approximately €235 to €2,229 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Vinea organizes and sells all-inclusive youth vacation camps and travel programs for children, teenagers, and young adults (ages 4-25) across the Netherlands and Europe. Core offerings include themed activity camps such as sailing, surfing, hockey, beach, outdoor adventure, creative arts, pony, day camps, winter sports, and multi-country round trips. Packages include accommodation, meals, activities, and 24/7 supervision by trained young reisleiders, priced between approximately €235 and €2,229 per person depending on camp type, duration, and destination.

Product overview

Vinea is a Dutch youth and family vacation camp organization offering a comprehensive portfolio of themed camp experiences and travel programs. The core offerings include activity-based camps: Zeilen (sailing), Hockey, Surfen (surfing), Creatief (creative arts), Outdoor adventure, Beach, Pony, Dagkamp (day camps), Wintersport (winter sports), and Crew training programs. These are organized across three main segments: Kinderkamp (kids camps, ages 7-12), Jongerenreizen (youth travels, ages 15-25), and Vinea Family (family vacations). Round trips (Rondreis) offer multi-country European tours with interrail travel. The company operates primarily in the Netherlands with international destinations across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeilen (Sailing Camps)

Quantifiable outcome

• Average customer rating of 8.7/10 based on reviews
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tigi Travel B.V.coreOthersVinea Vakanties operates as a trading name of Tigi Travel B.V. (KvK nr. 73039632), which is the legal parent entity for the Vinea brand.
• Albert HeijnminorStrategic or Co-development PartnerAlbert Heijn delivers groceries directly to Vinea camp locations, eliminating the need for separate supermarket trips. This partnership supports Vinea's sustainability goals by reducing transportation emissions.
• WatersportverbondminorStrategic or Co-development PartnerThe Watersportverbond (Water Sports Federation) is listed as a partner organization, likely providing industry support and networking for Vinea's sailing and watersport activities.
• JuvigominorGTM or Marketing PartnerJuvigo is a partner platform that promotes Vinea camps to their customer base, acting as a marketing and referral channel.
• a.s.r.minorGTM or Marketing Partnera.s.r. (ASR Verzekeringen) is a strategic insurance partner providing travel and cancellation insurance products that Vinea recommends to customers. This partnership includes co-branded insurance products.
• CJPminorGTM or Marketing PartnerCJP (Cultureel Jongeren Paspoort) is a partner platform offering exclusive discount codes for Vinea camps to their youth card holders, driving bookings from the youth segment.
• Go KidsminorGTM or Marketing PartnerGo Kids is a partner platform providing exclusive discount codes and promotional offers for Vinea camps to their family and children-oriented customer base.
• De StevenminorOthersDe Steven is a sister company under the same ownership group, offering group accommodations that may complement Vinea's camp offerings.
• Hockeykampen.nlminorOthersHockeykampen.nl is a sister company specializing in hockey camps, operating under the same ownership group as Vinea.
• MambominorOthersMambo is a sister company under the same ownership group, likely operating in the youth travel or activity camp sector.
• Mökki TravelminorOthersMökki Travel is a sister company under the same ownership group, potentially focused on Scandinavian or nature-based travel experiences.
• Nationale SportkampenminorOthersIn April 2023, Vinea Vakanties acquired Nationale Sportkampen, expanding their portfolio of sports-focused youth camps.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NST Group: NST is a UK school trip and educational tour operator arranging activity and language trips across Europe. Comparable to Vinea's school and youth travel offerings (language travel, European rondreis, school group bookings).
• Juvigo: Juvigo is a Dutch and European camp and youth travel marketplace that both lists and competes with Vinea camps. It is the most direct peer: same target audience (children, teens, young adults in Netherlands/Germany), same activity-camp and youth-travel inventory, and overlap in sailing/surf/adventure categories.
• Kingswood: Kingswood runs residential and day activity camps across the UK for school groups and families, with a broad portfolio of adventure, watersport and outdoor activities. Closely mirrors Vinea's bundling of accommodation, meals, supervision and structured activities for the 7-18 age range.
• ISSOS: ISSOS runs international summer schools for teens (ages 13-18) combining academic, cultural, and adventure activities in the UK, Scotland, Spain and the US. Comparable to Vinea's Jongerenreizen and Crew segments on age group, multi-country delivery, and supervised structured programming.
• PGL Travel: PGL is a long-established UK provider of activity-based school trips and youth adventure holidays (centers in the UK, France and Spain). Comparable to Vinea in offering multi-day supervised adventure, watersport and outdoor camps for children and teens, with all-inclusive accommodation and meals.
• Camp Beaumont: Camp Beaumont operates UK day camps for children during school holidays, focused on multi-activity programming (sports, arts, adventure). Directly comparable to Vinea's Dagkamp (day camp) product line and school-holiday channel.

Broad incumbents

• Sunweb Group: Sunweb is a leading Dutch and European tour operator with package holidays, family resorts and seasonal youth offerings. Comparable to Vinea on geography (Dutch-rooted, European destinations) and family travel audience, but operates as a broad mass-market tour operator rather than a specialist activity-camp organizer.
• TUI: TUI is one of Europe's largest integrated travel and tourism groups, offering family package holidays with kids' clubs and youth activities. Comparable as a broad incumbent serving Dutch and European families with all-inclusive vacations, though not specializing in supervised activity camps.
• Eurocamp: Eurocamp (part of Lotus) sells family mobile-home and lodge holidays across European campgrounds with kids' clubs and on-site activities. Comparable to Vinea as a family-oriented outdoor holiday provider but focused on self-catering park stays rather than organized activity camps.
• Club Med: Club Med is a global all-inclusive resort operator with dedicated Mini Clubs and Junior programs for children and teens. A broader incumbent serving similar family audiences with all-inclusive stays, but at much larger scale and across a wider product portfolio beyond youth-focused adventure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vineavakanties
• Instagraminstagram.com/vinea_vakanties
• TikToktiktok.com/@vineavakanties
• Xx.com/vinea
• LinkedInlinkedin.com/company/vinea

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinea