What Rabbit does

Rabbit is a bi-coastal production company founded in 2009 and headquartered in New York that operates as a talent representation firm for a roster of directors, producers, and designers. The firm sits between brand and agency clients seeking creative production capacity and the creative talent who execute branded content, commercial, and entertainment projects. Its listed size is 11-50 employees, making it a boutique player rather than a holding-company consolidator.

The underlying business is relationship-driven: Rabbit generates revenue by attaching its represented talent to client projects, typically through production fees, commissions, or markup on project budgets. Public-facing information about Rabbit's specific pricing structure, client roster, and revenue model is not disclosed in the available sources; the firm is private, for-profit, and does not publish financial details. The "bi-coastal" positioning indicates an operational footprint beyond New York (most likely Los Angeles), though the current status of that second location is not documented in the input.

A notable data point is that the domain RabbitContent.com is listed for sale on HugeDomains.com at $3,295. This listing was gathered as part of the source pull, but it is not a first-party company disclosure and cannot be confirmed as a deliberate Rabbit action versus a third-party listing on an unregistered or lapsed domain. As a result, it is treated as an ambiguous signal rather than a company-confirmed strategic move.

Name

Rabbit

Website

https://rabbitcontent.com

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Rabbit is a bi-coastal production company and talent representation firm founded in 2009, representing a roster of directors, producers, and designers for brand and agency clients seeking creative production services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Rabbit is a bi-coastal production company that represents a diverse roster of directors, producers, and designers. The firm connects creative talent with clients requiring production services, operating across both U.S. coasts with a New York headquarters.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Smuggler: Bicoastal (NY/LA) production company representing a roster of directors across commercials, branded content, and features — directly comparable in structure and clientele to Rabbit.
• Buck: Design and motion production company with offices on both coasts, representing designers and directors — comparable multi-disciplinary creative roster to Rabbit.
• Tool of North America: Bicoastal production company representing commercial directors across film and content — overlapping with Rabbit's core offering.
• MJZ: Bicoastal (NY/LA) commercial production company known for representing a curated roster of A-list directors — overlapping squarely with Rabbit's director-representation model.
• Psyop: Bicoastal (NY/LA) production company known for film, commercial, and design-driven content with a director/designer roster — directly comparable in scope to Rabbit.
• Partizan: Global bicoastal production and talent representation company representing directors and producers for commercials, music videos, and content — directly comparable to Rabbit's model.
• Prettybird: Bicoastal (LA/NY) production company and talent management firm representing directors, designers, and creative technologists — overlapping with Rabbit's multi-disciplinary roster.
• Anonymous Content: Bicoastal (NY/LA) production company and talent representation firm representing directors, writers, and producers across commercial and long-form work — a close structural analog to Rabbit.
• Radical Media: Bicoastal production company representing a roster of directors and producers across advertising, branded content, and entertainment — directly comparable in scope and geography to Rabbit.
• Hornet: Bicoastal (NY/LA) production company representing directors and animators for advertising and entertainment — comparable boutique roster model to Rabbit.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/rabbitcontent
• LinkedInlinkedin.com/company/rabbit-content

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit