What Serfac does

Serfac Limited is an Ireland-based B2B distributor of OE and OE-quality automotive aftermarket components, founded in 1978 and headquartered in Tallaght, Dublin. The company supplies motor factors, independent garages and workshops across Ireland with a comprehensive portfolio spanning 17 product categories — including braking, cooling, filtration, steering and suspension, lighting, clutch and transmission, engine, exhaust, diesel and fuel systems, oils and lubricants, electrical, car care, and accessories — and over 35,000 product lines distributed under 60+ premium aftermarket brands such as SKF, Valeo, Brembo, GS Yuasa, Wolf Lubricants, SONAX, NRF, DRI, FORVIA HELLA, Magneti Marelli, UFI Filters, Schaeffler, Mahle, Monroe, and PIERBURG.

Serfac operates from a single 75,000 sq ft facility in Tallaght, consolidated from three prior warehouses in February 2024, with intelligent stock management and same-day or next-day delivery service across Ireland. The go-to-market is a traditional wholesale distribution model: dedicated Area Managers and a sales team maintain direct relationships with motor factor customers, complemented by a customer ordering portal (online.mamsoft.co.uk). Revenue is generated through hardware sales of branded aftermarket components, with technical product support and OE-aligned quality positioning as the primary value drivers. The company is privately held, employs 51-100 people, and has no disclosed revenue, external funding, or parent company.

Name

Serfac

Legal name

Serfac Ltd.

Website

https://serfac.ie

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Serfac is an Ireland-based B2B distributor of OE and OE-quality automotive aftermarket parts, supplying motor factors, independent garages, and workshops nationwide since 1978 with same-day or next-day delivery from its Tallaght, Dublin facility.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive parts distribution
• OE components supply
• Aftermarket parts wholesale
• Motor factor distribution
• Vehicle component supply

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Distribution: Serfac generates revenue by distributing OE and OE-quality automotive components to motor factors, garages and workshops nationwide. The company operates as a distributor, purchasing products from branded suppliers and selling to the independent aftermarket with same-day or next-day delivery service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Serfac imports and distributes OE and OE-quality automotive aftermarket components from over 60 premium supplier brands to motor factors, independent garages and workshops across Ireland. The company operates a 7,000+ sq metre centralized warehouse and distribution facility in Tallaght, Dublin, offering same-day or next-day delivery nationwide and expert technical product support across 17 product categories including batteries, braking, cooling, filtration, steering and suspension, lighting, clutch and transmission, oils and lubricants, engine, exhaust, electrical, car care, accessories, body and chassis, diesel systems, fuel systems, and service items.

Product overview

Serfac is an Ireland-based automotive parts distributor offering a comprehensive portfolio of OE and OE-quality aftermarket components. The company operates as a single unified distribution business with products organized across 17 product categories (Batteries, Braking, Cooling, Filtration, Steering & Suspension, Lighting, Clutch & Transmission, Oils & Lubricants, Engine, Exhaust Systems, Electrical, Car Care Products, Accessories, Body & Chassis, Diesel Systems, Fuel Systems, and Service Items) and distributes over 60 branded product lines including SKF, Valeo, Brembo, GS Yuasa, Wolf Lubricants, SONAX, NRF, DRI, HELLA, Magneti Marelli, UFI Filters, Remante, BM Catalysts, Monroe, Osram, Ring, NOCO, GSP, Schaeffler Vitesco (LuK, INA, FAG), Mahle, Borg & Beck, and PIERBURG. The company provides same-day or next-day delivery across Ireland and expert technical product support to motor factors, garages and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Batteries Automotive batteries distributed to motor factors, garages and workshops across Ireland, including Start-Stop Batteries, Marine and Leisure Batteries, Starter, AGM and EFB Batteries, and VRLA batteries for various vehicle applications.
• Braking Complete braking components distributed to the Irish aftermarket including Brake Pads, Brake Discs, Brake Drums, Brake Shoes, Brake Cables, Brake Callipers and Brake Cylinders.
• Cooling Engine cooling components distributed to motor factors and workshops including Water Pumps, Radiators, Thermostats, Hoses, Gaskets and Oil Coolers from NRF and other premium suppliers.
• Filtration Vehicle filtration products distributed to the Irish aftermarket including Air Filters, Oil Filters, Fuel Filters, Cabin Filters, Pollen Filters and Hydraulic Filters, featuring UFI Filters OE-specification technology.
• Steering & Suspension Steering and suspension components distributed across Ireland including Ball Joints, Bushes, Shock Absorbers, Coil Springs, Gas Springs, Leaf Springs, Drag Links and Bushings, with DRI remanufactured steering racks, power steering pumps, Monroe shocks and Mando products.
• Lighting & Bulbs Vehicle lighting products distributed to motor factors and workshops including Bulbs, Headlamps, Auxiliary Lamps, Indicator Lamps, Combination Lamps, Fog Lamps, Rear Lamps and Reversing Lights from Osram, Magneti Marelli, HELLA and Valeo.
• Clutch & Transmission Clutch and transmission components distributed in Ireland including Clutch Kits, Clutch Cables, Clutch Master Cylinders, Clutch Slave Cylinders and Dual Mass Flywheels from LuK, INA, FAG (Schaeffler Group), GSP and Borg & Beck.
• Oils & Lubricants Automotive oils and lubricants distributed across Ireland including Passenger Car and CV Motor Oil, Power Steering Fluid, Automatic Transmission Fluid and Brake and Clutch Fluid, led by the Wolf Lubricants range including 45 hybrid vehicle products and 8 specialist hybrid engine oils for 100% hybrid car parc coverage.
• Engine Engine components distributed to motor factors and workshops including Crankshaft Pulleys, Cylinder Head Bolt Kits, Drive Belts, Engine Bearings, Gaskets, Fuel Pumps and Oil Pumps, including PIERBURG engine management and emissions control components.
• Exhaust Systems Exhaust system components distributed across Ireland including Catalytic Converters, DPFs, Pipes, EGR Valves and NoX Sensors, with BM Catalysts offering up to 60,000 parts in stock covering 28 million UK vehicles and 200 million European vehicles.
• Electrical Electrical components distributed to the Irish aftermarket including Engine Management Components, EV Charge Cables, Oxygen Sensors, NoX Sensors, MAP Sensors and Speed Sensors, including the RING EV Charging Range.
• Car Care Products Vehicle care products distributed to motor factors and detailers including Shampoos, Waxes and Polishes, Paintwork Coatings, Professional Detailing Products, Brushes and Cloths, and Interior Detailing items, led by the SONAX German car care brand.
• Accessories Vehicle accessories distributed to motor factors and workshops including Interior and Exterior Accessories, Additives, Car Care Products and Workshop Consumables.
• Body & Chassis Body and chassis parts distributed across Ireland including Replacement Mirror Glass, Wiper Blades, Wiper Motors and Window Regulators, including the Valeo HydroConnect 100% flat blade wiper range.
• Diesel Systems Diesel system components distributed to motor factors and workshops including Glow Plugs, Diesel Injectors and Pumps, Diesel Filters and AdBlue Tanks.
• Fuel Systems Fuel system components distributed across Ireland including Fuel Injectors, Fuel Lines, Fuel Pumps, Common Rail Injectors and Fuel System Fittings.
• Service Items Common service items distributed to motor factors and workshops including Bulbs, Brake Pads, Brake Discs, Filters, Plugs, Timing Belts, Wiper Blades and Windscreen Cleaner.
• Same-Day and Next-Day Delivery Service Logistics service offering same-day or next-day delivery across Ireland to motor factors, garages and workshops, helping keep vehicles on the road and workshops operational from Serfac's 7,000+ sq metre Tallaght, Dublin distribution facility.
• Technical Product Support Expert product knowledge and technical understanding of the automotive aftermarket with application expertise, vehicle systems knowledge and troubleshooting support provided to motor factor and workshop customers.
• RING EV Charging Range EV charging cables for all electric and hybrid vehicles, IP65 and IK10 certified, distributed to the Irish aftermarket as part of the RING product range.
• DRI Turbochargers DRI remanufactured turbochargers for turbocharged vehicles using OEM cores with full traceability and plug-and-play installation, distributed as part of DRI's remanufactured automotive parts range.
• Valeo HydroConnect Blades Valeo HydroConnect 100% flat blade wiper range with multi-connection system offering 96% OE flatblade car parc coverage, distributed to motor factors and workshops across Ireland.
• PIERBURG Engine Management Products PIERBURG engine management and emissions control components including vacuum pumps, EGRs, water pumps and throttle bodies, distributed to the Irish aftermarket to strengthen the engine management and emissions portfolio.
• SONAX Beast Wheel Cleaner SONAX Beast Wheel Cleaner with improved pH skin-neutral formula, safe for steel and alloy wheels, available in 1-litre spray and 5-litre canister formats, distributed as part of the SONAX German car care range in Ireland.

Quantifiable outcome

• Same-day or next-day delivery across entire Ireland
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core.

• PIERBURGcoreTechnology or Integration · 7 July 2026PIERBURG is part of the Rheinmetall Group and has been at the forefront of automotive engineering for over a century. Serfac initially offers vacuum pumps, EGRs, water pumps and throttle bodies, strengthening Serfac's engine management and emissions portfolio.
• RemantecoreTechnology or Integration · 24 April 2026Remante is a leader in remanufactured car parts including AdBlue tanks, turbochargers, pumps, injectors and control units. Founded in 2008, Remante's technology saves up to 80% of material compared to new parts. Serfac added Remante AdBlue tanks and remanufactured fuel injectors and high pressure pumps.
• Schaeffler (LuK, INA, FAG)coreTechnology or IntegrationSchaeffler group brands including LuK (clutches), INA and FAG are key supplier brands in Serfac's portfolio, providing OE-quality automotive components for the independent aftermarket.
• SKFcoreTechnology or IntegrationSKF is a long-standing partner with over 30 years of distribution history. Serfac distributes SKF's timing belt kits, wheel bearings, driveshafts, and steering & suspension products. SKF has been distributing products in Ireland for over 30 years through Serfac.
• ValeocoreTechnology or IntegrationValeo is a key brand partner providing lighting, wiper blades, and braking components. Serfac distributes Valeo products including the HydroConnect wiper blade range and comprehensive lighting solutions.
• NRFcoreTechnology or IntegrationNRF is a leading partner for cooling and climate control products. With over 10,000 products, NRF offers one of the most extensive cooling ranges in the aftermarket including compressors, condensers, and radiators.
• Wolf LubricantscoreTechnology or IntegrationWolf Lubricants was launched in Ireland by Serfac in 2022. Serfac stocks an extensive range of Wolf engine oils, transmission oils, hydraulic fluids, coolants, antifreeze and greases. Wolf has 45 hybrid vehicle products including 8 specialty engine oils offering 100% hybrid car parc coverage.
• SONAXcoreTechnology or IntegrationSONAX is a leading German car care brand distributed by Serfac. Serfac has represented SONAX in Ireland for several years, supplying motor factors and detailers. The brand offers car care products, wheel cleaners, and ceramic coating solutions.
• GS YuasacoreTechnology or IntegrationGS Yuasa is a world-leading battery manufacturer distributed by Serfac in Ireland. The range covers conventional lead-acid batteries, Start-Stop EFB technology, AGM batteries, and specialist commercial vehicle solutions. GS Yuasa has over 100 years of heritage.
• FORVIA HELLAcoreTechnology or IntegrationFORVIA HELLA is a listed international automotive supplier and part of FORVIA Group (seventh largest automotive supplier globally). With over 35,000 aftermarket items, FORVIA HELLA provides lighting, electrics, electronics, and thermal management products.
• Magneti MarellicoreTechnology or IntegrationMagneti Marelli brings over 5,000 lighting references to the aftermarket through Serfac. All products are developed by Marelli Automotive Lighting, a global leader supplying top vehicle manufacturers. Range covers halogen, xenon, LED, adaptive LED, LED matrix, and laser high beams.
• DRI (BORG Automotive)coreTechnology or IntegrationDRI is Europe's largest independent automotive parts remanufacturer, manufactured by BORG Automotive. Serfac distributes DRI's remanufactured steering racks, power steering pumps, turbochargers, starters, and alternators. Focus on sustainability with 96% raw material savings vs new parts.
• BM CatalystscoreTechnology or IntegrationBM Catalysts is Europe's largest independent manufacturer of catalytic converters, DPFs and front pipes for the aftermarket. With up to 60,000 parts in stock and 28 million UK vehicles and 200 million European vehicles covered.
• BrembocoreTechnology or IntegrationBrembo is the outright leader in the international market for brake discs, calipers and complete braking systems. Serfac distributes the Brembo range including the new Prime two-piece brake disc range.
• MonroecoreTechnology or IntegrationMonroe is one of the largest suppliers of shock absorbers globally, with over 100 million shocks manufactured in 2019. One in every five vehicles manufactured worldwide is originally equipped with Monroe shocks.
• UFI FilterscoreTechnology or IntegrationUFI Filters supplies original equipment filtration technology, including oil filtration modules for Renault commercial vehicles. Serfac distributes the comprehensive UFI Filters range including air, oil, fuel, cabin and hydraulic filters.
• GSPcoreTechnology or IntegrationGSP is a leading automotive transmission parts manufacturer with over 38 years of experience, supplying over 120 countries. Serfac distributes GSP drive shafts, wheel bearings and CV joints.
• NOCOcoreTechnology or IntegrationNOCO is a leading designer and manufacturer of innovative battery and power products. Serfac distributes NOCO battery chargers, jump starters, and accessories. NOCO GENIUS products received top ratings from WhatCar review.
• MandocoreTechnology or IntegrationMando is a Global Tier 1 OEM supplier providing shock absorbers, filters, electrical products, brake calipers, brake pads, and steering & suspension products. Part of Halla Group, supplying Hyundai, KIA, GM, Ford, Nissan, VW, BMW and other major manufacturers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ATR International: European automotive aftermarket parts distributor headquartered in Belgium, focused on France, Benelux and Southern Europe. Comparable multi-brand distribution model to Serfac but operates in a different geography.

Direct peers

• Motor Parts Direct: UK-based automotive parts distributor specializing in fast-moving service items to independent garages. Comparable to Serfac in targeting the independent aftermarket with a focus on workshop consumables and rapid delivery.
• RHIAG Group: Swiss-headquartered pan-European automotive aftermarket parts distributor. Comparable to Serfac as a multi-brand, B2B parts distributor serving the independent aftermarket across multiple European geographies.
• FPS Distribution: UK-based automotive aftermarket parts distributor serving independent garages and motor factors. Comparable to Serfac in product mix, B2B channel focus, and premium European brand partnerships.
• GSF Car Parts: UK-based automotive aftermarket parts distributor serving motor factors and workshops. Closest geographic and operational peer to Serfac, with a similar multi-brand premium portfolio and same-day branch delivery model.
• Andrew Page: UK automotive aftermarket parts distributor with branch network serving motor factors and workshops. Comparable business model and customer base to Serfac with similar same-day delivery proposition.
• Euro Car Parts (LKQ UK & Ireland): Largest UK & Ireland automotive aftermarket distributor, owned by LKQ Corporation. Directly competes with Serfac in the same customer segment (motor factors and workshops) with comparable OE-quality brand portfolio.
• Alliance Automotive Group: Pan-European automotive aftermarket parts distributor with operations in Ireland and the UK. Directly comparable to Serfac in business model (B2B motor factor distribution), customer base (independent aftermarket), and product breadth across premium European brands.

Broad incumbents

• LKQ Corporation: Global largest aftermarket parts distributor (parent of Euro Car Parts). Overlaps significantly with Serfac's business model and customer base but operates at vastly larger scale across multiple continents and verticals.
• Genuine Parts Company (NAPA): US-headquartered global distributor of automotive and industrial replacement parts under NAPA and other banners. Operates Alliance Automotive Group in Europe. Broadly comparable business model to Serfac at far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serfac-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serfac