Mountain View Seeds
- Company typePrivate
- Founded1998
- HeadquartersSalem, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mountain View Seeds firmographics
Firmographics- Name
- Mountain View Seeds
- Legal name
- Mountain View Seeds
- Website
- https://mtviewseeds.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mountain View Seeds industry classification
Industry- Product category
- Turfgrass and Forage Seed Production
- NAICS
- Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)
- akta.pro secondary industries
- Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Seed & Nursery Stock Distribution and Logistics (AFAMADAL)
Keywords
Where Mountain View Seeds is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mountain View Seeds business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Grass Seed Sales (Wholesale/Distribution): Mountain View Seeds generates revenue through wholesale distribution of turf and forage grass seed to professional customers including golf courses, sports turf facilities, sod producers, landscape professionals, and forage producers. The company produces, processes, and packages all of its own grass seed, selling through distributors and direct enterprise relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Turf Products |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Mountain View Seeds product offering
Product offeringCore offering
Mountain View Seeds produces, processes, and packages proprietary turfgrass and forage grass seed varieties for sale to professional markets (golf courses, sports fields, sod producers, landscape contractors, forage producers) and retail/homeowner customers. The company operates vertically integrated seed production from breeding (via affiliate Peak Plant Genetics) through processing (three plants handling 35+ million pounds annually) and packaging (seven blending lines producing up to 750,000 pounds per day).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 35+ million pounds processed annually across 3 facilities
- +3 more outcomes
Companies that use Mountain View Seeds
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles6 records
Mountain View Seeds technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mountain View Seeds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Peak Plant GeneticscoreMountain View Seeds' breeding and development affiliate, Peak Plant Genetics is the largest breeder of cool season turf and forage varieties in the U.S. Located in Oregon's Willamette Valley, it operates an 80-acre research farm planting over 150,000 individual plants and 1,500 turf plots annually. This vertical integration allows Mountain View Seeds to move efficiently from breeding and selection to production and delivery.
- Pinnacle Ag Research Center (PARC)coreMountain View Seeds' research affiliate specializing in variety testing, management practices, and environmental impact studies. Located in the heart of the transition zone where both warm and cool season varieties face hot summers and cold winters, PARC performs turf and forage trials designed to alleviate stress and associated pests.
- National Turfgrass Evaluation Program (NTEP)coreNTEP develops and coordinates uniform evaluation trials of turfgrass varieties and promising selections in the United States and Canada. Mountain View Seeds places high value on third-party testing, with thousands of plants screened annually through NTEP trials and independent programs. Only varieties demonstrating desirable traits progress through Mountain View Seeds' long-term development program.
- University Research CooperatorsminorMountain View Seeds works with university cooperators and research institutions for variety testing and development. Includes partnerships with Michigan State University Hancock Turfgrass Research Center, Clemson's Edisto Research and Education Center, Virginia Tech, and other institutions shown in customer testimonials.
- Clemson University's Edisto Research and Education CenterminorMountain View Seeds was a silver sponsor of Clemson Extension's Edisto REC Field Day in Blackville, SC. Greg Aston from Mountain View Seeds participated throughout the week, engaging with forage, grazing, and management topics alongside university and industry professionals.
- New Mexico State UniversityminorNew Mexico State University developed the Drought-Resilience genetic trait through advanced conventional breeding. NuMex 501, 801 & 802 alfalfa varieties carry this trait, enabling plants to recover from prolonged drought stress while maintaining high yields under adequate irrigation.
Scale indicators6 records
Recent moves12 records
Mountain View Seeds competitors and assessment
Company assessmentOthers
- SiteOne Landscape Supply: National distributor of landscape supplies including grass seed to landscape professionals. A channel partner and adjacent rather than direct competitor — Mountain View Seeds sells into SiteOne's contractor customer base while SiteOne serves as an outlet for MVS and competing brands.
Direct peers
- Pennington Seed: Established U.S. grass seed brand owned by Central Garden & Pet, covering residential, professional, and forage markets. Overlaps with Mountain View Seeds on consumer lawn seed (mvslawn.com vs. Pennington retail brands) and professional turf blends.
- DLF: Global market leader in turf and forage seed headquartered in Denmark, with major U.S. operations (DLF Pickseed). Competes head-to-head with Mountain View Seeds in cool-season turf varieties, golf/sports blends, and forage, with comparable vertical integration from breeding to packaged seed.
- Jonathan Green: Family-owned U.S. grass seed brand focused on residential and professional lawn care, with a comparable breeding-to-packaging model. Competes with Mountain View Seeds' retail/homeowner mvslawn.com line in the consumer channel.
- Turf Merchants: U.S. wholesale distributor and marketer of turfgrass seed brands focused on the professional market. Comparable to Mountain View Seeds in golf, sports turf, and sod channels, with overlapping proprietary and licensed varieties.
- Pure Seed: Oregon-based cool-season turf and forage seed breeder and producer with proprietary varieties and NTEP trials. Direct competitor for sports turf, golf, and residential blends, and a fellow Willamette Valley producer competing for the same grower network.
- Barenbrug USA: Royal Barenbrug Group's U.S. subsidiary, a major developer and marketer of turf and forage grass seed. Competes directly with Mountain View Seeds in professional turf (golf, sports, sod) and forage segments with proprietary breeding programs and NTEP-validated varieties.
Broad incumbents
- Lebanon Turf: Established professional turf products division of Lebanon Seaboard, offering seed blends, fertilizers, and controls. Competes in the same golf and sports turf accounts as Mountain View Seeds but with a broader portfolio across inputs beyond seed.
- Scotts Miracle-Gro: Largest U.S. consumer lawn and garden company (Scotts, Ortho, Miracle-Gro). Overlaps with Mountain View Seeds' residential retail channel and brand-building motion in homeowner grass seed, but at vastly larger scale and a multi-product portfolio.
Emerging players
- Alforex Seeds: Alfalfa and forage seed developer with proprietary varieties (e.g., Hi-Gest alfalfa). Overlaps with Mountain View Seeds' forage and alfalfa lineup (NuMex series, A-TEAM varieties) in the livestock and hay producer market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mountain View Seeds social profiles
Digital presenceMountain View Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mountain View Seeds leadership team
Management profileNumber of profiles
Mountain View Seeds subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mountain View Seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mountain View Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mountain View Seeds
What does Mountain View Seeds do?
Mountain View Seeds produces, processes, and packages proprietary turfgrass and forage grass seed varieties for sale to professional markets (golf courses, sports fields, sod producers, landscape contractors, forage producers) and retail/homeowner customers. The company operates vertically integrated seed production from breeding (via affiliate Peak Plant Genetics) through processing (three plants handling 35+ million pounds annually) and packaging (seven blending lines producing up to 750,000 pounds per day).
Is Mountain View Seeds a public or private company?
Mountain View Seeds is a private company. It is classified as management employee owned and is currently operating.
When was Mountain View Seeds founded?
Mountain View Seeds was founded in 1998. It employs 51 to 100 people.
Where is Mountain View Seeds based?
Mountain View Seeds is headquartered in Salem, United States, in the North America region.
How does Mountain View Seeds make money?
One revenue line is on record: grass Seed Sales (Wholesale/Distribution).
Who are Mountain View Seeds's main competitors?
SiteOne Landscape Supply is listed as an others. Direct peers are Pennington Seed, DLF, Jonathan Green, Turf Merchants, Pure Seed and Barenbrug USA. Broad incumbents are Lebanon Turf and Scotts Miracle-Gro. Alforex Seeds is listed as an emerging player.
Does Mountain View Seeds have an API?
No public API is recorded for Mountain View Seeds.
What industry is Mountain View Seeds in?
Mountain View Seeds's product category is Turfgrass and Forage Seed Production. Its primary akta.pro industry code is AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping), with a secondary code of AFABAFAK, Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed). Its NAICS code is 111421 and its SIC code is 100.