Beamm
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Beamm firmographics
Firmographics- Name
- Beamm
- Legal name
- ФОП Сергієнко Олександр Борисович
- Website
- https://beamm.site
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Beamm industry classification
Industry- Product category
- DIY Coatings and Surface Restoration Products
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
- akta.pro secondary industries
- Concrete & Masonry Coatings (IMADAKAE), Exterior Painting (Siding, Trim, Doors) (HSAGADAB)
Keywords
Where Beamm is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Beamm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- E-commerce Product Sales: One-time product sales of DIY coating and refinishing products. Customers purchase through the company's website, social media channels (Facebook, Instagram), or by phone. Payment options include cash on delivery (Nova Poshta) and prepayment via bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rust Protection Coating 500g - 299₴ (regular 599₴) |
| Unit Pricing | Pay-as-you-go | Tile and Tub Refinishing Paint 300g - 299₴ (regular 599₴) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Beamm product offering
Product offeringCore offering
Beamm sells two physical DIY coating products — a water-based tile and bathtub refinishing paint (300g) and a water-soluble polyurethane rust-protection coating (500g) — directly to Ukrainian homeowners through its own e-commerce website and social channels. Both products are formulated for brush application by non-professionals and designed to restore or protect surfaces at roughly half the cost of replacement renovation.
Product overview
Beamm operates as an e-commerce platform selling two main product lines: TILE & TUB REFINISHING PAINT for surface restoration of bathroom and kitchen fixtures, and a Water-Soluble Polyurethane Coating for rust protection on metal surfaces. The company functions as an online discount retailer (FOP Serhiienko Oleksandr Borysovych) based in Mykolaiv Oblast, Ukraine, serving customers across Ukraine through delivery partners Nova Poshta, Ukrposhta, and Justin.
Differentiator
Problem solved
Functional benefit
Products and services
- TILE & TUB REFINISHING PAINT Water-based refinishing paint (300g, white) designed for DIY restoration of tiles, bathtubs, and sinks. The product provides a waterproof, anti-slip, scratch-resistant, low-VOC coating that produces a professional glossy finish without requiring replacement of existing surfaces. Sold directly to Ukrainian homeowners through beamm.site, social media, and phone ordering.
- Water-Soluble Polyurethane Rust Protection Coating (Водорозчинне Поліуретанове Покриття) Water-soluble polyurethane rust protection coating (500g) that chemically transforms existing rust into a stable protective layer, creating a non-porous waterproof and oxygen-resistant barrier. Applied with a brush and available in black, white, gray, and blue. Designed for DIY use on metal surfaces including fences, gates, tools, balcony railings, automotive parts, and garden furniture.
Quantifiable outcome
- 15,000+ satisfied customers for tile and bathtub refinishing product
- +2 more outcomes
Companies that use Beamm
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Beamm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beamm partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Beamm competitors and assessment
Company assessmentDirect peers
- PlastiKote: PlastiKote manufactures DIY aerosol and brush-on specialty coatings including rust and multi-surface paints. Comparable to Beamm as a DIY-focused coatings brand with overlapping product categories.
- Zinsser: Zinsser (RPM International) makes specialty primers, sealers, and rust-conversion coatings marketed to DIY consumers and contractors. Directly comparable to Beamm on rust-conversion and surface-preparation chemistry sold through retail channels.
- Krylon: Krylon is a major US DIY spray coatings brand covering general-purpose, rust, and specialty finishes. Comparable to Beamm as a consumer-facing DIY coatings manufacturer targeting home-improvement use cases.
- Hammerite: Hammerite specializes in paint-on-rust metal coatings for gates, railings, and garden furniture — a near-identical use case to Beamm's rust protection product (fences, balcony railings, gates). UK/European brand with established DIY distribution.
- POR-15: POR-15 manufactures specialty rust-prevention coatings marketed for automotive, marine, and industrial restoration. Closest direct comparison to Beamm's water-soluble polyurethane rust-conversion product in terms of functional positioning and DIY/professional crossover audience.
- Homax: Homax makes specialty DIY surface-preparation and refinishing products (including tough-as-nails and tub/tile lines). Comparable to Beamm in the DIY specialty refinishing niche targeting homeowners rather than contractors.
Emerging players
- Ekopel 2K: Ekopel 2K sells DIY bathtub refinishing kits direct-to-consumer, closely paralleling Beamm's Tile & Tub Refinishing Paint use case. Comparable as a niche, online-first refinishing brand serving homeowners.
Broad incumbents
- Rust-Oleum: Rust-Oleum is the dominant global DIY specialty coatings brand, offering rust-prevention paints, primers, and refinishing products. Directly comparable to Beamm on the rust-protection product line; however, Rust-Oleum operates at vastly broader scale across multiple categories and geographies.
- Jotun Paints: Jotun is a global coatings manufacturer with decorative, protective, and marine product lines including anti-rust systems. Overlaps with Beamm on rust-protection chemistry and DIY-adjacent decorative coatings, but operates at industrial scale.
- Behr Paint: Behr is a large architectural paint and coatings brand sold through Home Depot and other retail channels. Comparable to Beamm at the level of consumer paint/coatings retail, though at vastly greater scale and broader portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beamm social profiles
Digital presenceBeamm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beamm leadership team
Management profileNumber of profiles
Beamm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beamm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beamm
What does Beamm do?
Beamm sells two physical DIY coating products — a water-based tile and bathtub refinishing paint (300g) and a water-soluble polyurethane rust-protection coating (500g) — directly to Ukrainian homeowners through its own e-commerce website and social channels. Both products are formulated for brush application by non-professionals and designed to restore or protect surfaces at roughly half the cost of replacement renovation.
Is Beamm a public or private company?
Beamm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beamm founded?
Beamm was founded in 2017. It employs 1 to 10 people.
Where is Beamm based?
Beamm is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Beamm make money?
One revenue line is on record: E-commerce Product Sales.
Who are Beamm's main competitors?
Direct peers on record are PlastiKote, Zinsser, Krylon, Hammerite, POR-15 and Homax. Ekopel 2K is listed as an emerging player. Broad incumbents are Rust-Oleum, Jotun Paints and Behr Paint.
Does Beamm have an API?
No public API is recorded for Beamm.
What industry is Beamm in?
Beamm's product category is DIY Coatings and Surface Restoration Products. Its primary akta.pro industry code is IMAIAKAM, Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating), with a secondary code of IMADAKAE, Concrete & Masonry Coatings. Its NAICS code is 32551 and its SIC code is 2851.