What PPP-Agro Advies does

PPP-Agro Advies B.V. is a privately held Dutch agricultural advisory firm headquartered in IJsselstein, Netherlands, providing consulting services to dairy farmers across the country. Founded in 2007/2008, the firm operates through three regional teams (Noord, West, Zuid-Oost) covering the entire Netherlands, with approximately 26 advisors and support staff distributed across at least nine locations. The company serves as advisor and sparring partner on practical and technical questions in dairy farm operations, organized around a service portfolio of six categories: business advisory, practical guidance (including KringloopWijzer, feed advice, grazing and roughage, soil advice, and fertilization planning), financial advice, process guidance for transitions, coaching and mediation, and knowledge and innovation through project participation.

The firm's underlying technology stack includes proprietary analytical tools such as the Saldo Optimizer for feed cost monitoring, KringloopWijzer analysis for mineral efficiency, and BEX (Bedrijfsspecifieke Excretie) for farm-specific excretion calculation. Since 2024, the firm has been building an internal data platform on Microsoft Fabric to integrate farm data and deliver more concrete, data-driven advice, accompanied by internal app development led by a dedicated ICT Coordinator. Revenue is generated primarily through quote-based professional services engagements with individual dairy farmers, supplemented by project-based consulting funded by government programs and partnerships with dairy processors including FrieslandCampina, Nestlé, and Vreugdenhil Dairy Foods on sustainability initiatives. Pricing is not publicly disclosed, though the BoerenPerspectief program offers up to 50 hours of government-funded free guidance to farmers facing major business transitions.

Name

PPP-Agro Advies

Legal name

PPP-Agro Advies B.V.

Website

https://ppp-agro.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PPP-Agro Advies is a Dutch agricultural advisory firm providing dairy farmers across the Netherlands with business, financial, practical, and process guidance through three regional teams, supplemented by sustainability-focused project partnerships with major dairy processors.

Ownership category

akta.pro rank

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services: Professional advisory services provided to dairy farmers including business advice, financial advice, practical guidance, process facilitation, and coaching. Services are tailored to individual farm circumstances and delivered through regional teams.
2. Project-based Consulting: Participation in sustainability and innovation projects funded by government programs, dairy companies, and industry partners. Projects focus on topics like circular agriculture, climate-smart farming, and biodiversity.
3. BoerenPerspectief Trajectory: Free guidance program for farmers (up to 50 hours) funded through government support, providing independent support for future choices and business planning.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

PPP-Agro Advies is a Dutch agricultural advisory firm providing practical and strategic consulting to dairy farmers across the Netherlands. Services span business planning, financial advisory, fertilization planning, feed optimization, grazing and soil management, farm transitions (takeover, collaboration, relocation), coaching, and mediation. The firm also participates in sustainability and innovation projects with dairy companies such as FrieslandCampina, Nestlé, and Vreugdenhil, and government partners, operating under the motto 'Perspectief, Pegels en Plezier' (Perspective, Money, and Enjoyment).

Product overview

PPP-Agro Advies is an agricultural advisory firm serving dairy farmers across the Netherlands, offering a comprehensive portfolio of advisory services organized into six main categories: (1) Bedrijfsadvies (Business Advisory) covering business planning, analysis, and strategic future conversations; (2) Praktijkbegeleiding (Practical Guidance) including KringloopWijzer, feed advice, grazing and forage advice, soil advice, fertilization planning, and study groups; (3) Financieel advies (Financial Advisory) with financial forecasting, liquidity planning, damage calculations, and financing assistance; (4) Procesbegeleiding (Process Guidance) for business takeovers, collaborations, and relocations; (5) Coaching including personal coaching and MfN-certified agro-mediation; and (6) Kennis & Innovatie (Knowledge & Innovation) featuring participation in sustainability and agricultural innovation projects. The firm operates under the motto 'Perspectief, Pegels en Plezier' (Perspective, Money, and Pleasure), helping farmers optimize their operations while maintaining work-life balance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfsadvies (Business Advisory)

Quantifiable outcome

• FrieslandCampina aims to reduce CO2 emissions by more than one-third by 2030 (relative to 2015) through the Versnellen op klimaat project.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FrieslandCampinacoreStrategic or Co-development PartnerCollaboration in the 'Versnellen op klimaat' (Accelerating on Climate) project where FrieslandCampina aims to achieve climate-neutral dairy production by reducing CO2 emissions by more than one-third by 2030 relative to 2015. PPP-Agro Advies participates as advisory partner helping dairy farmers implement climate reduction measures.
• NestlécoreStrategic or Co-development PartnerPartnership in the Low Carbon Farming project with Vreugdenhil Dairy Foods, bringing knowledge and financial resources together for more sustainable dairy production. Project involves 17 dairy farms working on emission reduction.
• Vreugdenhil Dairy FoodscoreStrategic or Co-development PartnerPartnership in the Low Carbon Farming project with Nestlé, working toward more sustainable dairy production. Project involves 17 dairy farms implementing emission reduction practices.
• Agrarisch Collectief KrimpenerwaardcoreStrategic or Co-development PartnerGLB-pilot partner conducting practical research on agricultural water management, soil subsidence, climate, water quality, and biodiversity in the Krimpenerwaard region. PPP-Agro Advies West collaborates with NMI-Agro and Bui-TeGewoon on this project.
• BoerenPerspectiefcoreStrategic or Co-development PartnerBoerenPerspectief (Farmer's Perspective) offers farmers free, independent support for future business decisions. PPP-Agro Advies advisors serve as process facilitators, providing up to 50 hours of free guidance to help farmers explore their ambitions, economic position, and realistic future scenarios.
• Research and Knowledge InstitutionscoreStrategic or Co-development PartnerPPP-Agro Advies maintains knowledge through intensive collaboration with research institutions and knowledge institutes. The company participates in national and regional projects and also initiates innovative projects for sustainable agriculture.
• Kennis Transfer Centrum (KTC) ZegveldminorStrategic or Co-development PartnerPartnership with KTC Zegveld as venue for demonstration events and practical training on topics such as fertilization techniques and sustainable farming practices.
• Landbouwportaal Noord-HollandminorImplementation/ SI/ Consulting PartnerPPP-Agro Advies advisor Dick Jan Koster serves as soil coach for the Landbouwportaal Noord-Holland and Landbouwportaal Rijnland, providing specialized soil advice to farmers in these regions.
• Koeien & KansencoreStrategic or Co-development PartnerLong-running project in which PPP-Agro Advies advisor Jan van Middelaar has been involved from the start. The project focuses on sustainable dairy farming and circular agriculture practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ForFarmers: ForFarmers is a leading European animal feed company with farm advisory services supporting dairy farmers on nutrition, efficiency, and sustainability. Comparable to PPP-Agro Advies on practical feed/ration advice, though feed sales sit at the core of its business model.
• Agrifirm: Agrifirm is a large Dutch agricultural cooperative supplying feed, crop, and digital advisory services to farmers. Its advisory arm (including digital tools and on-farm coaching) competes with PPP-Agro Advies, but Agrifirm operates across a much wider feed and inputs portfolio.

Direct peers

• Flynth: Flynth is a major Dutch accountancy and advisory firm with a dedicated agricultural sector practice serving dairy, livestock, and arable farmers. It is comparable to PPP-Agro Advies on financial advisory, succession planning, and farm business analysis, though broader in scope.
• Delphy: Delphy is a Dutch agricultural advisory firm providing crop and horticultural consultancy with a similar practitioner-led model. It is a direct competitor to PPP-Agro Advies in the Netherlands for farmer-facing advisory services, although its primary focus is on crops and horticulture rather than dairy specifically.
• Countus: Countus is a Dutch accountancy and advisory firm with a strong agricultural practice serving dairy and arable farmers. It overlaps with PPP-Agro Advies on financial advisory, business planning, and farm-economics advisory, particularly in the SMB dairy segment.
• DLV Advies (DLVge): DLV is one of the largest Dutch independent agricultural advisory firms, offering business, technical, and sustainability advice to livestock and arable farmers. It competes directly with PPP-Agro Advies in Dutch dairy advisory, with a broader service portfolio and larger scale.

Others

• Wageningen University & Research (WUR): WUR is the leading Dutch agricultural research institution collaborating with PPP-Agro Advies on knowledge development and innovation projects (e.g., Koeien & Kansen). It is comparable as a generator of agricultural research content but operates as an academic/knowledge institution rather than a commercial advisor.
• Boerenbusiness: Boerenbusiness is a Dutch agricultural media and information platform covering market data, news, and farmer decision-support content. It is an adjacent ecosystem participant in Dutch agriculture rather than a direct advisor, comparable in serving the same Dutch dairy farmer audience through information and analysis.

Regional players

• CLM (Centrum voor Landbouw en Milieu): CLM is a Dutch advisory and research organization supporting sustainable agriculture, biodiversity, and environmental compliance for farmers and regional authorities. It overlaps with PPP-Agro Advies on sustainability project delivery (e.g., Gebiedsproces De Ronde Hoep-style area projects), though its focus is broader than dairy.
• NMI (Nutriënten Management Instituut): NMI is a Dutch research and advisory institute focused on nutrient management and soil fertility, already a collaboration partner of PPP-Agro Advies on the GLB-pilot. It is a strong adjacent peer on mineral efficiency, KringloopWijzer, and fertilization compliance work, overlapping on technical but not full-service business advisory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ppp-agro-advies

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPP-Agro Advies