What Boerenbusiness does

Boerenbusiness is the consumer-facing agricultural market intelligence platform of DCA Market Intelligence B.V., a Dutch private limited company headquartered in Lelystad, the Netherlands. The platform delivers real-time price quotations (noteringen), futures market data, technical analysis, crop monitoring, and editorial journalism to professional Dutch farmers and agricultural entrepreneurs across three core verticals: arable farming (akkerbouw — potatoes, onions, grains, sugar beets), dairy farming (melkveehouderij), and pig farming (varkenshouderij). Its proprietary DCA quotation series — including DCA BestPigletPrice, the DCA EU-4 Potato Index, and the DCA Mestnoteringen (manure quotations officially recognized by the Dutch Ministry of Economic Affairs) — form the data backbone, supplemented by the seasonal Gewastour crop-monitoring program (~20 Dutch field locations with AgroExact weather and soil telemetry) and a milk-price comparison tool covering FrieslandCampina, Arla Foods, DOC Kaas, and other buyers.

The platform is built around a tiered subscription architecture: a free daily newsletter and 14-day trial feed top-of-funnel acquisition, with paid tiers ranging from Mestmarkt at €225/year up to Akkerbouw Pro at €762/year, and a cross-vertical BB Onbeperkt bundle at €660/year. A mobile app, SMS price alerts, daily noon newsletter, monthly Grondmarkt newsletter, podcast (Valuta), and LinkedIn distribution sustain engagement. Corporate team subscriptions (Bedrijfsabonnement for 2+ users) and student subscriptions (Studentenabonnement) extend reach beyond the SMB/individual core. Sponsored content from agro-input majors (Bayer CropScience, BASF, Syngenta, Limagrain, NutriTrain, Certis Belchim) and a small set of strategic partners (AgroExact, Aeres Hogeschool, Bejo, De Groot en Slot, Equans) provide incremental advertising and co-development revenue.

The go-to-market is single-country (Netherlands), direct-to-consumer via self-serve web signup for individuals and direct sales for team accounts, with the editorial team and customer service based in Lelystad. Headcount sits in the 11–50 range. Founded as a brand of DCA Market Intelligence (parent founded 2005, Boerenbusiness launched 2009), the company is privately held with no disclosed external funding, M&A, or leadership changes in the source materials. Reported customer satisfaction stands at 8.4 out of 10, and several named farmers have been subscribers for 12 years, anchoring retention around recurring market-data and risk-management workflows such as futures hedging and manure-market referencing.

Name

Boerenbusiness

Legal name

DCA Market Intelligence B.V.

Website

https://boerenbusiness.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Boerenbusiness is a Dutch subscription-based agricultural market intelligence platform serving professional farmers with real-time price quotations, futures data, crop monitoring, and editorial journalism across arable, dairy, and pig farming sectors. It operates as a brand of DCA Market Intelligence B.V., headquartered in Lelystad, Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence

NAICS

Commodity Contracts Intermediation (523160), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Commodity Market Data, Pricing & Benchmark Administrators (Commodity Indices/Assessments) (FSAFAMAJ)

akta.pro secondary industries

Agricultural Commodities Exchanges (Grains, Oilseeds, Livestock) (FSAFAMAA), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural market intelligence
• Commodity price data
• Dairy market quotations
• Arable farming prices
• Agricultural news service

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: The primary revenue stream consists of tiered annual subscriptions for market information access across agricultural sectors. Subscriptions are billed annually with monthly equivalent rates. Sectors include Akkerbouw Pro (€762/year), Melk & Voer Pro (€312/year), Varkens & Voer Pro (€300/year), specialized Aardappelmarkt (€420/year), Uienmarkt (€360/year), and Mestmarkt (€225/year). A premium BB Onbeperkt subscription offers unlimited access for €660/year.
2. Corporate/Bedrijfsabonnement: Company subscriptions for teams of 2+ people at discounted rates per person, providing group access to all market information.
3. Advertising & Sponsorship: Partner content and sponsored articles from agricultural companies (Bayer CropScience, BASF, Syngenta, De Groot en Slot, Limagrain, Equans, NutriTrain) appear on the platform, contributing to advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Boerenbusiness operates a subscription-based agricultural market intelligence platform delivering real-time price quotations (noteringen), market analysis, futures data, and sector-specific journalism across Dutch dairy (Melk), pig (Varkens), and arable (Akkerbouw) farming. The platform combines DCA's officially recognized market data with proprietary tools (Melkprijsvergelijker, Mengvoerprijsindicator, Technische Analyse, Gewastour) and content produced by sector-specific editors to serve professional farmers and agribusinesses in the Netherlands.

Product overview

Boerenbusiness is a B2B agricultural market intelligence platform operated by DCA Market Intelligence, offering a comprehensive suite of subscription-based products for Dutch farmers and agricultural entrepreneurs. The platform uses a modular architecture combining a core website/app with specialized sector-specific subscriptions. The core platform (Boerenbusiness Website) provides free general news and market overviews, while premium access is delivered through tiered subscriptions: BB Onbeperkt (full unlimited access at €55/month) serves mixed farms, supplemented by sector-specific Pro products (Melk & Voer Pro at €26/month for dairy farmers, Akkerbouw Pro at €63.50/month for arable farmers, Varkens & Voer Pro at €25/month for pig farmers). Specialized niche subscriptions include Aardappelmarkt (€35/month), Uienmarkt (€30/month), and Mestmarkt (€18.75/month). Key analytical tools include Melkprijsvergelijker (milk price comparator), Technische Analyse (technical analysis dashboard), Mengvoerprijsindicator (feed price indicator), and Gewastour (crop monitoring initiative). DCA official quotations for dairy, fertilizers, and pig prices are embedded throughout the subscription products. Market data delivery includes SMS notifications, email newsletters (daily newsbrief, monthly Grondmarkt, seasonal Gewastour), and real-time noteringen. The platform targets professional agricultural entrepreneurs across dairy, arable, and pig farming sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Boerenbusiness Platform The main online platform providing price and market information for agricultural entrepreneurs, covering dairy (melk), pigs (varkens), and arable farming (akkerbouw) sectors with real-time market data, news, and analysis.
• Boerenbusiness Mobile App Mobile application enabling users to access market information, receive SMS notifications, and monitor price developments on the go.
• BB Onbeperkt Full access subscription providing unlimited access to all inside articles and videos, ideal for mixed farming operations. Priced at €55.00 per month with annual billing (€660 annually).
• Melk & Voer Pro Subscription providing market information on milk, feed, manure, and phosphate with access to milk price comparison tool and SMS notifications for prices and quotations. Priced at €26.00 per month (€312 annually).
• Akkerbouw Pro Comprehensive subscription for arable farming covering potatoes, onions, carrots, grains, and fertilizers with term market access, order book, SMS notifications, and exclusive access to quotations and market data. Priced at €63.50 per month (€762.00 annually).
• Varkens & Voer Pro Subscription covering pig and feed market information with exclusive access to prices and quotations, including weekly pig price updates from various suppliers. Priced at €25.00 per month (€300 annually).
• Aardappelmarkt Specialized subscription for potato market covering all potato market information, term market data, exchange quotations, processing figures, and SMS notifications. Priced at €35.00 per month (€420.00 annually).
• Uienmarkt Specialized subscription for onion market including exchange quotations from Goes, Emmeloord, Middenmeer, export figures, and market information. Priced at €30.00 per month (€360.00 annually).
• Mestmarkt Subscription for fertilizer market providing official DCA fertilizer quotations (recognized by Ministry of Economic Affairs) covering pig manure, cattle manure, and chicken manure, with weekly SMS notifications and email updates. Priced at €18.75 per month (€225.00 annually).
• Studentenabonnement Special student subscription providing exclusive access to Boerenbusiness content for agricultural students, with institutional partnerships.
• Bedrijfsabonnement Corporate subscription offering discounted rates for multiple users (teams of 2+ people), providing unlimited access for groups with customized pricing proposals via direct sales contact.
• Gewastour Crop Monitoring Program Crop tour initiative following the development of potatoes and onions throughout the growing season, with weather data and field observations from approximately 20 participating farms across the Netherlands, in collaboration with partners like AgroExact and Aeres Hogeschool.

Quantifiable outcome

• Customer satisfaction rating of 8.4 out of 10 based on customer reviews

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AgroExactcoreStrategic or Co-development PartnerWeather data partner for the Gewastour program. AgroExact provides weather stations on Gewastour parcels measuring precipitation, temperature, and soil data (moisture, temperature) for real-time crop monitoring.
• BASFminorGTM or Marketing PartnerAgricultural chemicals company providing sponsored content on the platform covering potato and arable crop protection, virus management in seed potatoes, and crop protection strategies.
• Bayer CropScienceminorGTM or Marketing PartnerAgricultural chemicals company providing sponsored business cases on lettuce (Bremia lactuca), potato late blight (Phytophthora), onion downy mildew, weed control, and Cercospora in beets.
• De Groot en SlotminorGTM or Marketing PartnerOnion and vegetable seed company providing sponsored content on onion varieties, pest management (thrips), and the Quality Inside onion plant program jointly with Bejo.
• SyngentaminorGTM or Marketing PartnerAgricultural chemicals company providing sponsored content on phosphate management in potatoes and crop protection strategies.
• Equans RefrigerationminorGTM or Marketing PartnerStorage solutions partner for the Gewastour, providing information on safe installation of storage systems with intelligent controls for agricultural products.
• NutriTrainminorGTM or Marketing PartnerAgricultural nutrition company providing sponsored content on crop nutrition products including calcium for potatoes, crop stress management, and soil health.
• Certis BelchimminorGTM or Marketing PartnerCrop protection company sponsoring the Gewastour program with information on crop protection solutions.
• LimagrainminorGTM or Marketing PartnerSeed company providing sponsored content on oilseed rape (koolzaad) cultivation and seed varieties.
• Aeres HogeschoolminorStrategic or Co-development PartnerAgricultural university of applied sciences partnering on the Gewastour program for educational insights in crop monitoring.
• BejominorStrategic or Co-development PartnerVegetable seed company jointly operating the Quality Inside onion plant program with De Groot en Slot, with Broer B.V. as exclusive producer.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• DLZ Agrarmagazin: German agricultural magazine and digital platform providing market information, prices, and analysis for arable and livestock farmers. Comparable as a sector-specialized ag-media + price-data subscription product in a neighboring geography.
• Boerderij: Long-established Dutch agricultural magazine and platform serving arable, dairy, and livestock farmers with news, market prices, and technical content. Competes head-to-head with Boerenbusiness for Dutch farmer attention and subscription spend across overlapping sector coverage.
• Grok (agrarheute): German agricultural news and market data platform (agrarheute/Grok) covering crop prices, futures, and farm business intelligence. Closely comparable to Boerenbusiness in product mix — daily market news, price charts, futures data — but serving German farmers.
• Top Agrar: Leading German agricultural media brand with market price data, news, and analysis across arable, dairy, and pig farming. Comparable as a subscription-supported ag-news + market-data platform serving the DACH region that Boerenbusiness could plausibly expand into.
• Nieuwe Oogst: Dutch agricultural news and market information outlet covering arable, dairy, and livestock sectors with subscription-supported content. Directly comparable to Boerenbusiness as a domestic ag-media competitor targeting the same Dutch farmer segment with overlapping editorial coverage.

Broad incumbents

• CME Group: Global derivatives exchange listing agricultural futures (CBOT) whose price data and analysis Boerenbusiness redistributes via its Technische Analyse dashboard. Relevant as the upstream source of exchange benchmark data that the platform repackages for farmers.
• AHDB (Agriculture and Horticulture Development Board): UK statutory levy body publishing market intelligence, prices, and analysis for agricultural sectors. Comparable in providing officially recognized benchmarks and market data across multiple commodities, though funded by levy rather than subscription.
• Farmers Weekly (UK): Established UK agricultural news and market-data brand with subscription content for arable, livestock, and dairy farmers. Comparable in operating a paid digital subscription model combining editorial journalism with market price coverage for professional farmers.
• Euronext (Matif): European exchange operating the Matif agricultural futures complex (wheat, corn, rapeseed) whose data Boerenbusiness surfaces in its termijnmarkt tools. Comparable as the underlying source of benchmark European commodity pricing consumed by the platform's farmer subscribers.

Regional players

• AgriHolland: Dutch agricultural news and information portal aggregating agribusiness news, market commentary, and sector updates. Comparable as a Dutch-language ag-information platform serving overlapping farmer audiences, though with a broader rather than price-data-led focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boerenbusiness
• Xx.com/boerenbusiness
• Facebookfacebook.com/Boerenbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boerenbusiness