Convenience and Energy Advisors

What Convenience and Energy Advisors does

Convenience and Energy Advisors (CEA) is a privately held strategic consulting firm incorporated in 2022 and headquartered in St. Petersburg, Florida. The firm exclusively serves the convenience retail, truck stop, travel center, and adjacent energy/fuel verticals — including branded and unbranded fuel suppliers, QSR and fast-casual operators adjacent to c-stores, and vendors serving the industry. Services span strategy, operations, labor optimization, real estate selection, financial modeling, fuel procurement, EV charging advisory, and digital transformation, delivered as advisory, project management, implementation, and managed services.

CEA operates two interlinked brands. The parent firm provides consulting and hands-on implementation, leveraging "super user" expertise in core convenience retail technology platforms (PDI, PAR Retail, NCR, Paytronix, Rovertown, Punchh) to implement mobile apps, web platforms, digital marketing, and loyalty systems. Ascental, the wholly-owned sub-brand, delivers AI-enabled marketing services including strategy, branding, digital and physical design, video/animation, and end-to-end loyalty program management with campaign coordination, CRM segmentation, and performance tracking.

The business is professional services in nature, monetized through project-based consulting engagements and managed services. CEA is founder-led by Peter Rasmussen, a 25-year industry veteran (Wawa, Sheetz, co-founder of Neon Marketplace in 2020), and a team of 7+ specialists, most operating fully remote. Go-to-market relies on direct engagement, founder and executive relationships within the c-store industry, an active conference and trade media presence (NACS, NATSO, CSP Daily News, Convenience Store News, NACS Magazine), and a strategic alliance with PetroActive Services for real estate advisory. Named clients include MAPCO, Nouria Energy, Parker's Kitchen, Stinker Stores, Majors Management, AM Best, Hop In, Maritime Farms, Inconvenience Inc., Betterfill by Oryxe, and Envirolog, with the firm serving clients globally through virtual delivery and selective on-site engagement.

Name

Convenience and Energy Advisors

Legal name

Convenience and Energy Advisors

Website

https://convenienceandenergyadvisors.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Convenience and Energy Advisors is a St. Petersburg-based consulting firm founded in 2022 that provides advisory, project management, and implementation services exclusively to convenience stores, truck stops, travel centers, fuel suppliers, and industry vendors, with an AI-enabled marketing sub-brand called Ascental.

Ownership category

akta.pro rank

Product category

Convenience Retail Consulting

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Convenience store consulting
• Fuel retail advisory
• Loyalty program management
• C-store marketing services
• Travel center consulting

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Advisory and consulting services for convenience stores, truck stops, and travel centers covering operations, strategy, marketing, and digital transformation. Services include store operations, labor optimization, financial modeling, real estate selection, and supply chain optimization.
2. Digital Technology Services: Technology implementation and management services including PDI, PAR Retail, NCR, and Paytronix management, plus graphic design, web design, mobile app design, and digital marketing services.
3. Marketing Services (Ascental): Comprehensive marketing services including strategy, branding, digital design, physical marketing, mobile app design, video creation, animation, and campaign management for loyalty programs and brand experiences.
4. Project Implementation Services: Beyond advising, the firm can implement, manage, and integrate major projects and digital marketing offerings with client organizations. Services include brand protection, store support services, and fuel procurement optimization.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Convenience and Energy Advisors (CEA) is a private consulting firm founded in 2022 that delivers strategic consulting, digital technology, marketing, and loyalty program services to convenience stores, truck stops, and travel centers across the United States. The firm pairs operators with industry-veteran advisors and partners with technology vendors such as PDI, PAR Retail, NCR, Paytronix, Rovertown, and Punchh to support software selection, implementation, and ongoing program management. Through its marketing subsidiary Ascental, CEA also provides turnkey campaign, creative, and digital marketing services for c-store and fuel-retail brands.

Product overview

Convenience and Energy Advisors (CEA) operates as a two-part portfolio: CEA (core brand) is a global strategic consulting firm offering advisory, project management, and implementation services for the convenience store, truck stop, and travel center industry; Ascental is a modern AI-powered marketing services sub-brand offering Strategy, Branding, Digital Design (mobile apps, web, video, animation), and Physical Marketing (signage, billboards, mailers). The two offerings work together: CEA provides strategic consulting while Ascental delivers the creative and digital marketing execution.

Differentiator

Problem solved

Functional benefit

Brands

• Ascental: A modern marketing services firm that leverages cutting-edge AI and the industry's most advanced tools to create stunning designs that amplify customer reach and enhance user experiences. Focuses on data-driven strategies and creative marketing to maximize ROI while elevating brand presence.

Products and services

• CEA Strategic Consulting Services Strategic advisory engagements for convenience store, truck stop, and travel center operators covering business strategy, technology evaluation, vendor selection, and operational improvement initiatives.
• Digital Technology Services Technology advisory and implementation support for point-of-sale, loyalty, back-office, and digital ordering platforms used by convenience and fuel-retail operators.
• Ascental Marketing Services Full-service marketing, creative, digital, and brand campaign services delivered through CEA's Ascental subsidiary for convenience and fuel-retail brands.
• Loyalty Program Management End-to-end loyalty program services including platform selection, program design, vendor management, and ongoing operational support for c-store and fuel-retail loyalty initiatives.
• Project Implementation Services Hands-on project management and implementation support for technology deployments, operational rollouts, and change-management initiatives within convenience and fuel-retail operations.

Quantifiable outcome

• Award-winning mobile app development - Stinker Stores' loyalty app described as 'a testament to the power of partnership and innovation in driving retail success' (CSP Daily News)
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• PetroActive ServicesallianceStrategic or Co-development PartnerPetroActive Strategic Alliance mentioned in press release. PetroActive provides real estate services to the convenience and energy industry. CEA partner in delivering comprehensive solutions to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bounteous: Digital experience and marketing agency that serves major retail and convenience clients, including loyalty and mobile app development. Comparable to CEA/Ascental in combining strategy with digital execution for retail brands.
• Parker Avery Group: Retail-focused strategy and operations consulting firm serving convenience, grocery, and specialty retail. Comparable in consulting model, retail vertical focus, and operational improvement work.
• Stuzo: Loyalty and digital platform provider specifically focused on convenience retail and fuel brands. Comparable to CEA's loyalty strategy and mobile app work for c-store clients.
• The Partnering Group: Retail and consumer goods strategy consulting firm that serves convenience, grocery, and fuel retail clients. Closely comparable to CEA in vertical focus, project-based engagement model, and CPG/retail advisory work.
• Industry Insights: Retail industry research, benchmarking, and advisory firm serving convenience, grocery, and fuel retail. Comparable to CEA in vertical specialization and consulting-led engagement model.

Emerging players

• Paytronix: Loyalty, online ordering, and digital engagement platform purpose-built for restaurants and convenience stores. Direct overlap with CEA's loyalty and digital experience service lines.
• Punchh (PAR Technology): Loyalty and customer engagement platform used heavily by convenience and restaurant chains. Overlaps with CEA's loyalty program design and Paytronix/Punchh implementation work.

Broad incumbents

• Accenture Retail: Global management consulting firm with a large retail practice serving convenience, grocery, and consumer brands. Overlaps with CEA on digital transformation, loyalty, and enterprise strategy engagements.

Others

• PDI (Professional Datasolutions): ERP, loyalty, and fuel pricing platform purpose-built for the convenience store and fuel retail industry. Listed as a key technology partnership area for CEA's implementation work.
• PetroActive Services: Real estate and site selection services firm for the convenience and energy industry. Listed as a strategic alliance partner of CEA and directly comparable in serving the same client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/convenience-and-energy-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convenience and Energy Advisors