The-champagne
Swiss direct-to-consumer e-commerce platform operated by Zürcher-Gehrig AG since 1987, selling grower-producer Champagnes from 18 family-owned French estates to private consumers, restaurants, and resellers in Switzerland and Liechtenstein.
- Company typePrivate
- Founded1987
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The-champagne does
The-champagne (legal entity Zürcher-Gehrig AG) is a Switzerland-based direct-to-consumer e-commerce platform specializing in grower-producer Champagnes. Founded in 1987 and headquartered in Walchwil (Schulhausstrasse 3, CH-6318 Walchwil), the company imports directly from approximately 18 small family-owned Champagne houses including Jacquesson, Larmandier-Bernier, Egly-Ouriet, Bonnaire, Pierre Gimonnet, Tarlant, Roger Coulon, Legras & Haas, Laherte Frères, Olivier Horiot, Eric Rodez, Paul Clouet, Maurice Grumier, and La Borderie. The platform is operated through a multilingual (DE/EN/FR) online storefront with home delivery restricted exclusively to Switzerland and Liechtenstein; international delivery is explicitly excluded.
The underlying technology is a standard direct-to-consumer e-commerce storefront with no proprietary AI/ML, mobile application, or disclosed API integrations. Product catalog covers Blanc de Blancs, Blanc de Noirs, Rosé, vintage and non-vintage cuvées, zero-dosage expressions, and large formats (Magnum 1.5L, Jeroboam 3L, Methusalem 6L). Pricing is denominated in Swiss Francs with bottles ranging from CHF 36 to CHF 480 and magnums from CHF 80 to CHF 460.
The revenue model is one-time retail sales of bottles with no disclosed subscription or licensing revenue. The customer base spans three horizontal segments: private Champagne enthusiasts (primary), the gastronomy/restaurant sector, and wholesale resellers. Marketing is limited to the website (content/blog) and email newsletter. Free shipping applies to orders of 6+ bottles, with volume discounts of 5% (24+ bottles) and 8% (36+ bottles) supporting restaurant and reseller purchases. Payment options include credit card, Twint, and PayPal for new customers; existing customers receive 30-day invoice terms. No funding rounds, acquisitions, partnerships beyond supplier relationships, or leadership information are disclosed in the source data.
The-champagne firmographics
Firmographics- Name
- The-champagne
- Legal name
- Zürcher-Gehrig AG
- Website
- https://the-champagne.ch
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swiss direct-to-consumer e-commerce platform operated by Zürcher-Gehrig AG since 1987, selling grower-producer Champagnes from 18 family-owned French estates to private consumers, restaurants, and resellers in Switzerland and Liechtenstein.
- Ownership category
- akta.pro rank
The-champagne industry classification
Industry- Product category
- Wine & Spirits Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where The-champagne is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
The-champagne business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Champagne Retail Sales: Direct retail sales of Champagne through e-commerce platform to private consumers and gastronomy businesses in Switzerland. Operates on a business-to-consumer model with pricing in Swiss Francs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottle pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The-champagne product offering
Product offeringCore offering
The-champagne is a Swiss direct-to-consumer e-commerce platform that imports and distributes grower-producer Champagnes from 18 small family-owned estates directly to private consumers, gastronomy businesses, and resellers in Switzerland and Liechtenstein. Operating under Zürcher-Gehrig AG since 1987, the company sells individual bottles, magnums, and large formats at direct-import prices with home delivery.
Product overview
The-champagne is a Swiss e-commerce platform operated by Zürcher-Gehrig AG (established 1987) specializing in grower-producer Champagnes. The portfolio features over 15 prestigious Champagne houses including Jacquesson, Larmandier-Bernier, Pierre Gimonnet, Egly-Ouriet, Bonnaire, Roger Coulon, Olivier Horiot, Eric Rodez, Tarlant, Laherte Frères, Legras & Haas, Maurice Grumier, Paul Clouet, and La Borderie. Products span multiple categories: Blanc de Blancs (Chardonnay-based), Blanc de Noirs (Pinot Noir-based), Rosé (assemblage and maceration styles), Vintage Champagnes, Non-Vintage blends, Zero Dosage/Brut Nature expressions, and Large Formats (Magnum 1.5L, Jeroboam 3L, Methusalem 6L). The company emphasizes direct import from family-owned estates, offering wines that showcase terroir character through minimal intervention winemaking.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacquesson Champagne Champagne house founded in 1798, known for its revolutionary 700 series approach to non-vintage Champagnes. Produces terroir-driven cuvées including single-vineyard lieu-dit wines from Avize, Dizy, and Aÿ. Total annual production limited to 300,000 bottles. Sold to Swiss private consumers, gastronomy, and resellers.
- Larmandier-Bernier Champagne Biodynamic producer from Vertus specializing in terroir-expressive Blanc de Blancs from Grand Cru Cramant. Known for single-parcel wines from old vines including Longitude, Latitude, and Vieille Vigne du Levant cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
- Pierre Gimonnet Champagne Specialist in Blanc de Blancs from Côte des Blancs, offering cuvées from prestigious Grand Cru villages including Cramant, Chouilly, Oger, and Cuis. Known for Special Club and vintage expressions including Oenophile, Fleuron, and Gastronome. Sold to Swiss private consumers, gastronomy, and resellers.
- Egly-Ouriet Champagne Grower producer from Grand Cru Ambonnay known for powerful Pinot Noir-based wines. Produces vintage prestige cuvées with extended lees aging (96 months for Millésime). Sold to Swiss private consumers, gastronomy, and resellers.
- Bonnaire Champagne Producer specializing in Blanc de Blancs from Grand Cru Cramant. Offers single-vineyard wines including Terroirs, Le Bateau, and Terres des Buissons cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
- Roger Coulon Champagne Family estate from Vrigny producing terroir-driven Champagnes including Réserve de l'Hommée and vintage Blanc de Noirs from old ungrafted vines. Sold to Swiss private consumers, gastronomy, and resellers.
- Olivier Horiot Champagne Bio-certified grower from Les Riceys producing distinctive cuvées including Sève (single plot Pinot Noir), 5 Sens (five grape varieties), and rare rosé expressions. Sold to Swiss private consumers, gastronomy, and resellers.
- Eric Rodez Champagne Ambonnay-based producer crafting Pinot Noir and Chardonnay cuvées including Empreinte Blanche and Empreinte Noire with extended aging on lees. Sold to Swiss private consumers, gastronomy, and resellers.
- Tarlant Champagne Family house using all six authorized Champagne grape varieties including rare Petit Meslier, Arbanne, and Pinot Blanc. Known for Brut Nature Zero and Rosé Zero cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
- Laherte Frères Champagne Family estate producing diverse cuvées including Les Grandes Crayères single-vineyard Blanc de Blancs and Ultradition blend from multiple grape varieties, using organic and biodynamic practices. Sold to Swiss private consumers, gastronomy, and resellers.
- Legras & Haas Champagne Chouilly-based producer specializing in Blanc de Blancs from Grand Cru vineyards. Offers vintage cuvées including Les Sillons, Visions, Evidence, and Intuition Rosé. Sold to Swiss private consumers, gastronomy, and resellers.
- Maurice Grumier Champagne Marne Valley producer specializing in Pinot Meunier-based Blanc de Noirs including Ô Ma Vallée and INSTANT NATURE cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
- Paul Clouet Champagne Bouzy Grand Cru producer known for Pinot Noir-based Blanc de Noirs including Bouzy Vintage 2016. Sold to Swiss private consumers, gastronomy, and resellers.
- La Borderie Champagne Côte des Bar producer crafting distinctive cuvées including rare Pinot Blanc expressions and single-plot Pinot Meunier wines. Sold to Swiss private consumers, gastronomy, and resellers.
- Gastronomy B2B Supply Program B2B supply channel dedicated to Swiss restaurants and gastronomy businesses seeking premium grower-producer Champagnes for wine programs and by-the-glass offerings. Provides tailored selection and volume support from the curated 18-producer portfolio.
- Reseller Wholesale Program B2B wholesale channel for Swiss retailers and resellers seeking direct-import pricing and reliable supply of grower-producer Champagnes for redistribution. Operates with invoice payment terms for established trade partners.
Companies that use The-champagne
Customer profileSegments3 records
Ideal customer profiles3 records
The-champagne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The-champagne partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BonnairecoreGrower-producer Champagne house specializing in Blanc de Blancs from Grand Cru Cramant. The producer controls its own viticulture with low dosage natural winemaking.
- JacquessoncoreFounded in 1798, Jacquesson is a renowned Champagne house known for its 700 series and lieu-dit single-vineyard wines. Integrated into Artemis Group in 2023. Total annual production limited to 300,000 bottles.
- Larmandier-BerniercoreBiodynamic Champagne producer from Vertus, known for exceptional Blanc de Blancs from old vines. Produces Longitude, Latitude, and Vieille Vigne du Levant cuvées.
- Egly-OurietcorePrestigious grower-producer from Ambonny, Grand Cru village. Known for powerful Pinot Noir-based Champagnes and extended lees aging (96 months for Millésime).
- Eric RodezcoreGrower-producer from Ambonny crafting Pinot Noir and Chardonnay cuvées with minimal intervention. Known for Empreinte Noire and Cuvée des Crayères.
- TarlantcoreFamily producer crafting Champagnes with six grape varieties including rare Petit Meslier, Arbanne, and Pinot Blanc. Known for Brut Nature Zero and Rosé Zero.
- Pierre Gimonnet & FilscoreBlanc de Blancs specialist from Côte des Blancs. Produces Special Club, Oenophile, Fleuron, and Gastronome cuvées from Grand Cru and Premier Cru villages.
- Roger CouloncoreFamily estate from Vrigny producing single-parcel Champagnes from ungrafted vines. Known for Réserve de l'Hommée and Millésime Blanc de Noirs.
- Laherte FrèrescoreFamily producer from Chavot making Terroir Fundamental cuvées including Les Grandes Crayères, Blanc de Blancs, and Blanc de Noirs with organic/biodynamic practices.
- Legras & HaascoreEstate from Grand Cru Chouilly producing Blanc de Blancs including Visions, Evidence, Intuition Rosé, and vintage cuvées Les Sillons.
- Olivier HoriotcoreGrower-producer from Les Riceys known for single-parcel wines (Sève, 5 Sens, Métisse) and rare grape varieties including Arbane and Pinot Blanc.
- Maurice GrumiercoreProducer from Marne Valley specializing in Pinot Meunier-dominant Champagnes including Ô Ma Vallée and Instant Nature.
- La BorderiecoreEstate producing single-plot Champagnes including rare Pinot Blanc cuvées from Côte des Bar.
- Paul ClouetcoreProducer from Grand Cru Bouzy known for Pinot Noir-focused Champagnes including Bouzy Vintage Blanc de Noirs.
- Didier LangryminorGrower-producer Champagne house included in the-champagne.ch portfolio.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
The-champagne competitors and assessment
Company assessmentOthers
Broad incumbents
- Hawesko Holding: Germany's largest premium wine retailer with multi-channel e-commerce and broad Champagne assortment; competing for Swiss-border and online premium-wine demand.
Direct peers
- Hedonism Wines: London fine-wine retailer with extensive grower Champagne selection and restaurant trade; comparable premium DTC positioning and high-AOV focus.
- Caves Augé: Paris-based wine merchant specializing in fine and grower Champagne with deep producer relationships, offering tasting advice and direct retail, closely mirroring the-champagne.ch's curation-led model.
- Berry Bros. & Rudd: Historic UK fine wine merchant with a strong grower-Champagne program and B2C plus B2B trade customers; comparable multi-channel model and curatorial depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The-champagne social profiles
Digital presenceThe-champagne financial estimates
Financial estimateRevenue estimate
Valuation estimate
The-champagne leadership team
Management profileNumber of profiles
The-champagne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The-champagne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The-champagne
What does The-champagne do?
The-champagne is a Swiss direct-to-consumer e-commerce platform that imports and distributes grower-producer Champagnes from 18 small family-owned estates directly to private consumers, gastronomy businesses, and resellers in Switzerland and Liechtenstein. Operating under Zürcher-Gehrig AG since 1987, the company sells individual bottles, magnums, and large formats at direct-import prices with home delivery.
Is The-champagne a public or private company?
The-champagne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The-champagne founded?
The-champagne was founded in 1987. It employs 11 to 50 people.
Where is The-champagne based?
The-champagne is headquartered in Zürich, Switzerland, in the Europe region.
How does The-champagne make money?
One revenue line is on record: champagne Retail Sales.
Who are The-champagne's main competitors?
Moët Hennessy (LVMH) is listed as an others. Hawesko Holding is listed as a broad incumbent. Direct peers are Hedonism Wines, Caves Augé and Berry Bros. & Rudd.
Does The-champagne have an API?
No public API is recorded for The-champagne.
What industry is The-champagne in?
The-champagne's product category is Wine & Spirits Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 42482 and its SIC code is 5180.