Legras & Haas
Legras & Haas is a family-owned Champagne house in Chouilly, France, producing Grand Cru Blanc de Blancs and prestige cuvées from a 36.5-hectare estate. The house sells through its DTC e-commerce boutique and a distributor network of 30+ countries.
- Company typePrivate
- Founded1991
- HeadquartersChouilly, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Legras & Haas does
Legras & Haas is a family-owned Champagne producer headquartered at 9 Grande Rue, Chouilly, in the Côte des Blancs region of France. The house was founded in 1991 by François Legras (a fourth-generation Chouilly winegrower) and Brigitte Haas (who had previously founded her own Champagne house in 1983), and is currently operated by the founders' three sons — Rémi, Olivier, and Jérôme Legras — alongside oenologist Maxime, who joined in 2022. Production is anchored on a 36.5-hectare estate comprising 18 hectares in Grand Cru Chouilly (across 35 parcels in all sectors of the village), 12 hectares in the premier cru Vitry/Le Perthois, and 6.5 hectares in Les Riceys/Côte des Bar, supplemented by long-standing sourcing relationships in Aÿ (Pinot Noir) and Leuvrigny (Pinot Meunier). A perpetual reserve (Réserve Perpétuelle) maintained continuously since 1995 provides a multi-vintage backbone for the Exigence prestige cuvée and supports the Intuition non-vintage blends. The portfolio spans entry-level non-vintage cuvées (Intuition Brut, Intuition Rosé), Grand Cru Blanc de Blancs across multiple styles (Les Visions, L'Évidence, Millésime 2018, the 2014 vintage), the single-parcel Les Sillons 2016 from 'Derrière Partelaine', a rotation of limited edition and archival releases (Cuvée π n°01/n°02, Exigence N°09 Brut Nature, Exigence N°10/N°11, Millésime 2008 LTS), and gift boxes. Winemaking combines traditional Champagne methods with barrel aging in foudres and precise blending.
Legras & Haas firmographics
Firmographics- Name
- Legras & Haas
- Legal name
- Legras et Haas
- Website
- https://legras-et-haas.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Legras & Haas is a family-owned Champagne house in Chouilly, France, producing Grand Cru Blanc de Blancs and prestige cuvées from a 36.5-hectare estate. The house sells through its DTC e-commerce boutique and a distributor network of 30+ countries.
- Ownership category
- akta.pro rank
Legras & Haas industry classification
Industry- Product category
- Champagne
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Legras & Haas is headquartered
LocationHeadquarters
- HQ city
- Chouilly
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Legras & Haas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Champagne house sells its wines directly through its own WooCommerce-powered online boutique to end consumers. Prices range from €22.25 (half-bottle of Intuition) to €399 (Jeroboam of Millésime 2018). Volume discounts of 10% apply from €250 and 15% from €500. Free shipping in mainland France from €300.
- Distributor/Importer Sales: Champagne house distributes its wines internationally through a network of over 30 distributors and importers across Europe, Americas, Asia, Oceania, and the Middle East. Distributors purchase wholesale and resell to restaurants, retailers, and end consumers in their respective territories.
- Wine Tourism & Hospitality: Champagne house offers winery visits and tasting experiences (Dégustation Découverte: 45 mins to 1 hour, 4-7 Champagnes) at its Chouilly property. Also offers holiday rentals (gîtes) on the property. These experiences generate direct revenue and serve as a brand-building and demand-generation channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Intuition Brut — entry-level signature non-vintage blend (52% Chardonnay, 26% Pinot Noir, 22% Pinot Meunier) |
| Unit Pricing | Pay-as-you-go | Intuition Rosé — non-vintage rosé (58% Chardonnay, 12% Meunier, 19% Pinot Noir white vinification, 11% Pinot Noir rosé) |
| Unit Pricing | Pay-as-you-go | Les Visions – Blanc de Blancs Brut Grand Cru Chouilly — multi-parcel assemblage from all 32 family parcels in Chouilly |
| Unit Pricing | Pay-as-you-go | L'Évidence – Blanc de Blancs Extra Brut Grand Cru — selection from highest Chouilly hillside parcels |
| Unit Pricing | Pay-as-you-go | Millésime 2018 Grand Cru — 100% Chardonnay single vintage from Chouilly |
| Unit Pricing | Pay-as-you-go | Les Sillons 2016 – Derrière Partelaine — single-parcel Chardonnay aged 10 months in foudres, from 20 years of trials |
| Unit Pricing | Pay-as-you-go | Exigence N°10 Brut — equal parts Pinot Noir from Aÿ and Chardonnay from Chouilly, with perpetual reserve from 1995 |
| Unit Pricing | Pay-as-you-go | Exigence Trilogie — limited edition 30th anniversary box with three flagship cuvées |
| Unit Pricing | Pay-as-you-go | Coffret Découverte — discovery gift box with 6 bottles of the house's most iconic cuvées |
| Unit Pricing | Pay-as-you-go | Coffret Blanc de Blancs — curated 3-bottle set of Grand Cru Chouilly Blanc de Blancs styles |
| Unit Pricing | Pay-as-you-go | Magnum C17 — Millésime 2018 of the Grands Crus d'Exception cuvée in magnum format |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Legras & Haas product offering
Product offeringCore offering
Legras & Haas is a family-owned Champagne house in Chouilly (Côte des Blancs, France) producing premium Blanc de Blancs and other cuvées from Grand Cru vineyards. The house sells its Champagnes directly to consumers via its e-commerce boutique and to HORECA and importers through a global distribution network, and offers oenotourism experiences at the estate.
Product overview
Champagne Legras & Haas produces a portfolio of prestige champagnes centered on Blanc de Blancs from Grand Cru Chouilly. The core range includes Intuition Brut and Intuition Rosé as signature cuvées, complemented by the prestige Exigence line (N°10, N°11) blending Pinot Noir from Aÿ with Chardonnay from Chouilly via a perpetual reserve dating to 1995. The Grand Cru Blanc de Blancs collection features Les Visions (classic Brut), L'Évidence (Extra Brut), and vintage releases including Millésime 2018 and the 2014. Les Sillons 2016 represents a single-parcel terroir wine from 'Derrière Partelaine'. The house also offers limited edition and archival vintages including Cuvée π perpetual reserves and aged releases dating to 1995. Gift boxes include Coffret Découverte (6 bottles) and Coffret Blanc de Blancs (3 bottles). The winery, established in 1991 and run by three brothers Rémi, Olivier, and Jérôme Legras, cultivates 18 hectares in Chouilly plus additional parcels in Vitry (12 hectares), Les Riceys (6.5 hectares), and sources from partners in Aÿ and Leuvrigny.
Differentiator
Problem solved
Functional benefit
Products and services
- Intuition Brut Non-vintage Blanc de Blancs Brut Champagne from Grand Cru Chouilly, positioned as an accessible entry point to the Legras & Haas style.
- Intuition Rosé Rosé Champagne from the Intuition range, produced from Chouilly Chardonnay with red wine addition.
- Exigence N°9 Brut Nature Zero-dosage (Brut Nature) Blanc de Blancs Champagne from the numbered Exigence series, expressing the pure Chouilly terroir.
- Exigence N°10 Blanc de Blancs Champagne from the numbered Exigence series, showcasing multi-parcel assemblage from Chouilly.
- Exigence N°11 Blanc de Blancs Champagne from the numbered Exigence series, continuing the multi-parcel Chouilly style.
- Exigence Trilogie Limited-edition Trilogie within the Exigence numbered series, presented as a tri-cuvée prestige release.
- Les Visions (Blanc de Blancs Brut) Blanc de Blancs Brut Champagne from the Les Visions range, sourced from Grand Cru Chouilly.
- L'Évidence (Blanc de Blancs Extra Brut) Blanc de Blancs Extra Brut Champagne from the L'Évidence range, demonstrating the house's low-dosage philosophy.
- Millésime 2018 Vintage 2018 Blanc de Blancs Champagne from the Chouilly Grand Cru vineyards.
- Magnum C17 Magnum-format (1.5L) Champagne release from the Legras & Haas range, intended for aging and special occasions.
- Les Sillons 2016 2016 vintage Blanc de Blancs Champagne from the Les Sillons range, highlighting parcel selection in Chouilly.
- Blanc de Blancs Grand Cru 2014 2014 vintage Blanc de Blancs Grand Cru Champagne from Chouilly, extended lees aging.
- Millésime 2008 L.T.S 2008 vintage prestige Champagne aged for an extended period on lees (L.T.S. — Long Time on Sediment), the flagship aged release of the house.
- Cuvée π n°01 Limited-edition Cuvée π n°01, a prestige experimental Champagne from Legras & Haas.
- Cuvée π n°02 Limited-edition Cuvée π n°02, continuing the experimental π series from Legras & Haas.
- Coffret Découverte Discovery gift box assorting Legras & Haas Champagnes, aimed at new consumers and tasting introductions.
- Coffret Blanc de Blancs Curated Blanc de Blancs gift box featuring the house's Chardonnay-focused range, aimed at gifting and corporate buyers.
- Cellar Visits and Oenotourism Experiences Hosted cellar visits, tastings, and oenotourism experiences at the Legras & Haas estate in Chouilly for individual visitors and wine tourists.
Quantifiable outcome
- Les Visions received scores of 93 (James Suckling), 92 (Jeb Dunnuck, Bettane+Desseauve), 91 (Wine Spectator, Wine Enthusiast) in recent reviews
- +4 more outcomes
Companies that use Legras & Haas
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Legras & Haas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Legras & Haas partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Banville Wine Merchants CanadacoreExclusive importer and distributor for Champagne Legras & Haas in Ontario, Canada. Located at 18 Clark Street, L9Y 0H9 Collingwood, Ontario. Contact: +1 416 909 7413.
- The Cachet CollectioncoreExclusive importer and distributor for Champagne Legras & Haas in British Columbia, Canada. Located at 313 – 7771 Alderbridge Way, BC V6X 0W7 Richmond. Contact: +1 778 580 9463.
- Demeine EstatescoreImporter and distributor for Champagne Legras & Haas in California, USA. Located at 2080 Humboldt Street, CA 94599 Yountville. Contact: [email protected].
- Terra & MondocoreImporter and distributor for Champagne Legras & Haas in Mexico. Located at Gob. Luis G Vieyra #63 Col., San Miguel Chapultepec, 11850 CDMX Mexico. Contact: [email protected].
- Crystal WinecoreImporter and distributor for Champagne Legras & Haas in South Korea. Located at 1F Crystal Wine Group, Saimdangro 14-gil 37, 06641 Seocho-gu, Seoul. Contact: +822 69 124 841.
- FOUR SIS & Co. / VINORUM DivisioncoreImporter and distributor for Champagne Legras & Haas in Japan. Located at 7F Ozawa Building, 4-1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825. Contact: +81 3 6228 1414.
- 3nity WinecoreImporter and distributor for Champagne Legras & Haas in Malaysia. Located at 11A, Jalan PJU 3/48, Sunway Damansara, 47810 Petaling Jaya. Contact: +60 123158721.
- TxantoncoreImporter and distributor for Champagne Legras & Haas in the Philippines. Located at 2nd Floor Alegria Alta, 2294 Chino Roces Ave. Ext., 1232 Makati City. Contact: +63 917 624 4270.
- Pinnacle Wine & SpiritscoreImporter and distributor for Champagne Legras & Haas in Singapore. Located at 21 Bukit Batok Crescent, WCEGA Tower, #29-73, 658065 Singapore. Contact: +65 9684 8370.
- Emperor ChampagnecoreImporter and distributor for Champagne Legras & Haas in Victoria, Australia. Located at Unit 111, 15 Cochranes Road, 3189 Moorabbin, Victoria. Contact: +61 1800 242 672.
- African + EasterncoreImporter and distributor for Champagne Legras & Haas in the United Arab Emirates. Located at PO Box 32321, Dubai, UAE.
- Wein & CocoreImporter and distributor for Champagne Legras & Haas in Munich, Germany. Located at Frohschammerstrasse 14, DE-80807 München. Contact: +49 893 59 02 22.
- WeincocoreImporter and distributor for Champagne Legras & Haas in Austria. Located at Hans Dujsik-Allee 7, 2334 Vösendorf-Süd. Contact: [email protected], +43 (0)8000 8020 8020.
- Octopus Sparkling WinescoreImporter and distributor for Champagne Legras & Haas in Belgium. Located at Rabotstraat 66 bus 0101, 9000 Gent. Contact: [email protected], +32 473 91 54 04.
- Private CellarcoreImporter and distributor for Champagne Legras & Haas in Cambridgeshire, UK. Located at 57 High Street, Wicken, CB7 5XR. Contact: +44 135 372 19 99.
- Astrum Wine CellarscoreImporter and distributor for Champagne Legras & Haas in Surrey, UK. Located at Unit 7, Falcon Business Centre, Willows Lane Industrial Estate, 14 Wandle Way, CR4 4FG Mitcham. Contact: +44 20 3328 4620.
- Prowine / ProfoodcoreImporter and distributor for Champagne Legras & Haas in Hong Kong. Located at Unit B, 9/F., Regency Centre Phase 1, 39 Wong Chuk Hang Road, Hong Kong.
- Leuvrigny Winemaker (27-year partnership)coreA long-standing collaboration of 27 years with a winemaker from Leuvrigny, a small village on the left bank of the Marne Valley. This partner delivers small volumes of Pinot Meunier every year with consistent quality, perfect maturity, and remarkable professional conscience. This fruit contributes to the Intuition and Rosé cuvées.
- Aÿ Champagne House (per vintage exchange)minorWhen a great vintage presents itself in Aÿ, Champagne Legras & Haas cooperates with another Champagne house by opening its cellars to wine exchanges. This involves very small production volumes of the Exigence cuvée. The Aÿ Pinot Noir contributes structure and exceptional aging potential to Exigence.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Legras & Haas competitors and assessment
Company assessmentBroad incumbents
- Champagne Pol Roger: Independent, family-owned Champagne house of similar generational heritage selling premium cuvées including the prestige Cuvée Sir Winston Churchill. Comparable family governance and export-led distribution model, though materially larger.
- Champagne Deutz: Aÿ-based historic Champagne house owned by the Roederer family, focused on quality-differentiated blends and Pinot Noir. Comparable as a family-controlled prestige house though substantially larger.
- Champagne Billecart-Salmon: Independently owned family Champagne house renowned for its Brut Réserve and prestige cuvée Nicolas François Billecart. Comparable for its family ownership, premium export markets, and Chardonnay-driven cuvée portfolio.
- Champagne Bollinger: Family-controlled (Société Champenoise de Blending) prestigious Champagne house specializing in Pinot Noir-dominant blends. Similar family stewardship and long-aging style, though at significantly larger scale than Legras & Haas.
Direct peers
- Champagne Pierre Gimonnet & Fils: Family-owned grower Champagne house based in Chouilly Grand Cru specializing in Blanc de Blancs. Highly comparable as a small Chouilly-focused producer offering non-vintage, vintage, and single-parcel expressions from a similar pedigree.
- Champagne Jacques Selosse: Cult ultra-premium grower Champagne house in Avize known for solera-style reserve work and Chardonnay-led blends. Comparable asset-light, reserve-driven, critical-acclaim-focused positioning at similar small scale.
- Champagne Agrapart et Fils: Artisan grower-producer based in Avize (Côte des Blancs) focused on Chardonnay from Grand Cru villages. Closely comparable craft positioning, Blanc de Blancs emphasis, and small-batch specialty cuvées critical acclaim.
- Champagne Vilmart & Cie: Family-owned grower producer in Rilly-la-Montagne focusing on Chardonnay-Pinot Noir blends with oak aging. Comparable as a multi-generational family house producing limited bottlings with strong critics' scores.
- Champagne Larmandier-Bernier: Biodynamic grower-producer in Vertus (Côte des Blancs) crafting terroir-driven Blanc de Blancs from family-owned parcels. Directly comparable artisanal Chardonnay-first approach with sustainability and low-intervention winemaking.
- Champagne Salon: Single-vintage Le Mesnil Blanc de Blancs specialist; sister brand of Delamotte under Laurent-Perrier. Analogous as a Chouilly-adjacent Grand Cru Chardonnay house with extreme scarcity and prestige positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Legras & Haas social profiles
Digital presenceLegras & Haas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legras & Haas leadership team
Management profileNumber of profiles
Profiles6 records
Legras & Haas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legras & Haas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legras & Haas
What does Legras & Haas do?
Legras & Haas is a family-owned Champagne house in Chouilly (Côte des Blancs, France) producing premium Blanc de Blancs and other cuvées from Grand Cru vineyards. The house sells its Champagnes directly to consumers via its e-commerce boutique and to HORECA and importers through a global distribution network, and offers oenotourism experiences at the estate.
Is Legras & Haas a public or private company?
Legras & Haas is a private company. It is classified as family owned and is currently operating.
When was Legras & Haas founded?
Legras & Haas was founded in 1991. It employs 1 to 10 people.
Where is Legras & Haas based?
Legras & Haas is headquartered in Chouilly, France, in the Europe region.
How does Legras & Haas make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are distributor/Importer Sales and wine Tourism & Hospitality.
Who are Legras & Haas's main competitors?
Broad incumbents on record are Champagne Pol Roger, Champagne Deutz, Champagne Billecart-Salmon and Champagne Bollinger. Direct peers are Champagne Pierre Gimonnet & Fils, Champagne Jacques Selosse, Champagne Agrapart et Fils, Champagne Vilmart & Cie, Champagne Larmandier-Bernier and Champagne Salon.
Does Legras & Haas have an API?
No public API is recorded for Legras & Haas.
What industry is Legras & Haas in?
Legras & Haas's product category is Champagne. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.