The-champagne

What The-champagne does

The-champagne (legal entity Zürcher-Gehrig AG) is a Switzerland-based direct-to-consumer e-commerce platform specializing in grower-producer Champagnes. Founded in 1987 and headquartered in Walchwil (Schulhausstrasse 3, CH-6318 Walchwil), the company imports directly from approximately 18 small family-owned Champagne houses including Jacquesson, Larmandier-Bernier, Egly-Ouriet, Bonnaire, Pierre Gimonnet, Tarlant, Roger Coulon, Legras & Haas, Laherte Frères, Olivier Horiot, Eric Rodez, Paul Clouet, Maurice Grumier, and La Borderie. The platform is operated through a multilingual (DE/EN/FR) online storefront with home delivery restricted exclusively to Switzerland and Liechtenstein; international delivery is explicitly excluded.

The underlying technology is a standard direct-to-consumer e-commerce storefront with no proprietary AI/ML, mobile application, or disclosed API integrations. Product catalog covers Blanc de Blancs, Blanc de Noirs, Rosé, vintage and non-vintage cuvées, zero-dosage expressions, and large formats (Magnum 1.5L, Jeroboam 3L, Methusalem 6L). Pricing is denominated in Swiss Francs with bottles ranging from CHF 36 to CHF 480 and magnums from CHF 80 to CHF 460.

The revenue model is one-time retail sales of bottles with no disclosed subscription or licensing revenue. The customer base spans three horizontal segments: private Champagne enthusiasts (primary), the gastronomy/restaurant sector, and wholesale resellers. Marketing is limited to the website (content/blog) and email newsletter. Free shipping applies to orders of 6+ bottles, with volume discounts of 5% (24+ bottles) and 8% (36+ bottles) supporting restaurant and reseller purchases. Payment options include credit card, Twint, and PayPal for new customers; existing customers receive 30-day invoice terms. No funding rounds, acquisitions, partnerships beyond supplier relationships, or leadership information are disclosed in the source data.

Name

The-champagne

Legal name

Zürcher-Gehrig AG

Website

https://the-champagne.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss direct-to-consumer e-commerce platform operated by Zürcher-Gehrig AG since 1987, selling grower-producer Champagnes from 18 family-owned French estates to private consumers, restaurants, and resellers in Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Wine & Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Grower champagne
• Champagne wholesale
• Swiss wine import
• Direct-to-consumer champagne
• Champagne distribution

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Champagne Retail Sales: Direct retail sales of Champagne through e-commerce platform to private consumers and gastronomy businesses in Switzerland. Operates on a business-to-consumer model with pricing in Swiss Francs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The-champagne is a Swiss direct-to-consumer e-commerce platform that imports and distributes grower-producer Champagnes from 18 small family-owned estates directly to private consumers, gastronomy businesses, and resellers in Switzerland and Liechtenstein. Operating under Zürcher-Gehrig AG since 1987, the company sells individual bottles, magnums, and large formats at direct-import prices with home delivery.

Product overview

The-champagne is a Swiss e-commerce platform operated by Zürcher-Gehrig AG (established 1987) specializing in grower-producer Champagnes. The portfolio features over 15 prestigious Champagne houses including Jacquesson, Larmandier-Bernier, Pierre Gimonnet, Egly-Ouriet, Bonnaire, Roger Coulon, Olivier Horiot, Eric Rodez, Tarlant, Laherte Frères, Legras & Haas, Maurice Grumier, Paul Clouet, and La Borderie. Products span multiple categories: Blanc de Blancs (Chardonnay-based), Blanc de Noirs (Pinot Noir-based), Rosé (assemblage and maceration styles), Vintage Champagnes, Non-Vintage blends, Zero Dosage/Brut Nature expressions, and Large Formats (Magnum 1.5L, Jeroboam 3L, Methusalem 6L). The company emphasizes direct import from family-owned estates, offering wines that showcase terroir character through minimal intervention winemaking.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacquesson Champagne Champagne house founded in 1798, known for its revolutionary 700 series approach to non-vintage Champagnes. Produces terroir-driven cuvées including single-vineyard lieu-dit wines from Avize, Dizy, and Aÿ. Total annual production limited to 300,000 bottles. Sold to Swiss private consumers, gastronomy, and resellers.
• Larmandier-Bernier Champagne Biodynamic producer from Vertus specializing in terroir-expressive Blanc de Blancs from Grand Cru Cramant. Known for single-parcel wines from old vines including Longitude, Latitude, and Vieille Vigne du Levant cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
• Pierre Gimonnet Champagne Specialist in Blanc de Blancs from Côte des Blancs, offering cuvées from prestigious Grand Cru villages including Cramant, Chouilly, Oger, and Cuis. Known for Special Club and vintage expressions including Oenophile, Fleuron, and Gastronome. Sold to Swiss private consumers, gastronomy, and resellers.
• Egly-Ouriet Champagne Grower producer from Grand Cru Ambonnay known for powerful Pinot Noir-based wines. Produces vintage prestige cuvées with extended lees aging (96 months for Millésime). Sold to Swiss private consumers, gastronomy, and resellers.
• Bonnaire Champagne Producer specializing in Blanc de Blancs from Grand Cru Cramant. Offers single-vineyard wines including Terroirs, Le Bateau, and Terres des Buissons cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
• Roger Coulon Champagne Family estate from Vrigny producing terroir-driven Champagnes including Réserve de l'Hommée and vintage Blanc de Noirs from old ungrafted vines. Sold to Swiss private consumers, gastronomy, and resellers.
• Olivier Horiot Champagne Bio-certified grower from Les Riceys producing distinctive cuvées including Sève (single plot Pinot Noir), 5 Sens (five grape varieties), and rare rosé expressions. Sold to Swiss private consumers, gastronomy, and resellers.
• Eric Rodez Champagne Ambonnay-based producer crafting Pinot Noir and Chardonnay cuvées including Empreinte Blanche and Empreinte Noire with extended aging on lees. Sold to Swiss private consumers, gastronomy, and resellers.
• Tarlant Champagne Family house using all six authorized Champagne grape varieties including rare Petit Meslier, Arbanne, and Pinot Blanc. Known for Brut Nature Zero and Rosé Zero cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
• Laherte Frères Champagne Family estate producing diverse cuvées including Les Grandes Crayères single-vineyard Blanc de Blancs and Ultradition blend from multiple grape varieties, using organic and biodynamic practices. Sold to Swiss private consumers, gastronomy, and resellers.
• Legras & Haas Champagne Chouilly-based producer specializing in Blanc de Blancs from Grand Cru vineyards. Offers vintage cuvées including Les Sillons, Visions, Evidence, and Intuition Rosé. Sold to Swiss private consumers, gastronomy, and resellers.
• Maurice Grumier Champagne Marne Valley producer specializing in Pinot Meunier-based Blanc de Noirs including Ô Ma Vallée and INSTANT NATURE cuvées. Sold to Swiss private consumers, gastronomy, and resellers.
• Paul Clouet Champagne Bouzy Grand Cru producer known for Pinot Noir-based Blanc de Noirs including Bouzy Vintage 2016. Sold to Swiss private consumers, gastronomy, and resellers.
• La Borderie Champagne Côte des Bar producer crafting distinctive cuvées including rare Pinot Blanc expressions and single-plot Pinot Meunier wines. Sold to Swiss private consumers, gastronomy, and resellers.
• Gastronomy B2B Supply Program B2B supply channel dedicated to Swiss restaurants and gastronomy businesses seeking premium grower-producer Champagnes for wine programs and by-the-glass offerings. Provides tailored selection and volume support from the curated 18-producer portfolio.
• Reseller Wholesale Program B2B wholesale channel for Swiss retailers and resellers seeking direct-import pricing and reliable supply of grower-producer Champagnes for redistribution. Operates with invoice payment terms for established trade partners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• BonnairecoreOthersGrower-producer Champagne house specializing in Blanc de Blancs from Grand Cru Cramant. The producer controls its own viticulture with low dosage natural winemaking.
• JacquessoncoreOthersFounded in 1798, Jacquesson is a renowned Champagne house known for its 700 series and lieu-dit single-vineyard wines. Integrated into Artemis Group in 2023. Total annual production limited to 300,000 bottles.
• Larmandier-BerniercoreOthersBiodynamic Champagne producer from Vertus, known for exceptional Blanc de Blancs from old vines. Produces Longitude, Latitude, and Vieille Vigne du Levant cuvées.
• Egly-OurietcoreOthersPrestigious grower-producer from Ambonny, Grand Cru village. Known for powerful Pinot Noir-based Champagnes and extended lees aging (96 months for Millésime).
• Eric RodezcoreOthersGrower-producer from Ambonny crafting Pinot Noir and Chardonnay cuvées with minimal intervention. Known for Empreinte Noire and Cuvée des Crayères.
• TarlantcoreOthersFamily producer crafting Champagnes with six grape varieties including rare Petit Meslier, Arbanne, and Pinot Blanc. Known for Brut Nature Zero and Rosé Zero.
• Pierre Gimonnet & FilscoreOthersBlanc de Blancs specialist from Côte des Blancs. Produces Special Club, Oenophile, Fleuron, and Gastronome cuvées from Grand Cru and Premier Cru villages.
• Roger CouloncoreOthersFamily estate from Vrigny producing single-parcel Champagnes from ungrafted vines. Known for Réserve de l'Hommée and Millésime Blanc de Noirs.
• Laherte FrèrescoreOthersFamily producer from Chavot making Terroir Fundamental cuvées including Les Grandes Crayères, Blanc de Blancs, and Blanc de Noirs with organic/biodynamic practices.
• Legras & HaascoreOthersEstate from Grand Cru Chouilly producing Blanc de Blancs including Visions, Evidence, Intuition Rosé, and vintage cuvées Les Sillons.
• Olivier HoriotcoreOthersGrower-producer from Les Riceys known for single-parcel wines (Sève, 5 Sens, Métisse) and rare grape varieties including Arbane and Pinot Blanc.
• Maurice GrumiercoreOthersProducer from Marne Valley specializing in Pinot Meunier-dominant Champagnes including Ô Ma Vallée and Instant Nature.
• La BorderiecoreOthersEstate producing single-plot Champagnes including rare Pinot Blanc cuvées from Côte des Bar.
• Paul ClouetcoreOthersProducer from Grand Cru Bouzy known for Pinot Noir-focused Champagnes including Bouzy Vintage Blanc de Noirs.
• Didier LangryminorOthersGrower-producer Champagne house included in the-champagne.ch portfolio.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Moët Hennessy (LVMH):

Broad incumbents

• Hawesko Holding: Germany's largest premium wine retailer with multi-channel e-commerce and broad Champagne assortment; competing for Swiss-border and online premium-wine demand.

Direct peers

• Hedonism Wines: London fine-wine retailer with extensive grower Champagne selection and restaurant trade; comparable premium DTC positioning and high-AOV focus.
• Caves Augé: Paris-based wine merchant specializing in fine and grower Champagne with deep producer relationships, offering tasting advice and direct retail, closely mirroring the-champagne.ch's curation-led model.
• Berry Bros. & Rudd: Historic UK fine wine merchant with a strong grower-Champagne program and B2C plus B2B trade customers; comparable multi-channel model and curatorial depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The-champagne