ShopSafe

What ShopSafe does

ShopSafe Limited is a UK-based private crime prevention technology company that sells an integrated ecosystem combining smart radios, cloud-enabled body cameras, live facial recognition, AI-powered crime intelligence, and ANPR-enabled video safety to retailers, shopping centres, local authorities, BIDs/BCRPs, security companies, and police forces. The platform spans five modules — Community Safety, Alert Crime Intelligence, Smart Body Cameras, AI Video Safety, and SmartRadio — designed to interoperate so that field communication, evidence capture, and predictive intelligence flow through a single stack, with deployment at 45,000+ stores supporting 150,000+ colleagues across 35+ countries. The flagship deployment is a 2025 partnership with JD Sports billed as the largest global crime-intelligence rollout in retail history, covering 6,500 stores worldwide, alongside enterprise retail logos such as John Lewis, Boots, and Hobbycraft.

The company monetizes through an enterprise, quote-based subscription model that bundles hardware (body cameras, smart radios) with SaaS access to the crime intelligence and community safety platforms, sold via demo-driven direct enterprise sales and a BID/BCRP partner channel. Go-to-market is event- and case-study-driven, leveraging named deployments (JD Sports, It's In Nottingham, Hobbycraft) and a content/newsletter funnel targeting mid- and bottom-funnel enterprise buyers. Pricing is not publicly disclosed, and there is no evidence of disclosed funding, revenue, or headcount, leaving the company's financial scale opaque.

Name

ShopSafe

Legal name

SHOP SAFE LIMITED

Website

https://shopsafe.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ShopSafe provides an integrated crime prevention ecosystem — smart radios, body cameras, AI video safety, and predictive crime intelligence — to retailers, shopping centres, local authorities, BIDs/BCRPs, security companies, and police forces across 35+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Integrated Crime Prevention Solutions: Subscription-based access to ShopSafe's integrated ecosystem combining body cameras, AI video safety, crime intelligence, and smart radio communication. Revenue derived from hardware (body cameras, smart radios) combined with software/SaaS platform access for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ShopSafe provides an integrated crime prevention ecosystem combining AI-powered crime intelligence (Alert), cloud-enabled smart body cameras with live facial recognition, AI video safety (ANPR, theft and concealment detection), cellular-powered smart radios with GPS and lone worker support, and a community safety platform that connects businesses, BIDs, BCRPs, and police. The offering is delivered as a unified subscription-based platform sold to retailers, local authorities, police forces, security companies, and shopping centres.

Product overview

ShopSafe offers a unified crime prevention ecosystem comprising five integrated solutions: Community Safety (connecting businesses and police with communication tools), Alert Crime Intelligence (AI-powered predictive insights), Smart Body Cameras (cloud-enabled with live streaming and facial recognition), AI Video Safety (CCTV enhancement with ANPR and theft detection), and SmartRadio (advanced communication with GPS and lone worker support). The platform serves retail businesses, shopping centres, local authorities, BIDs/BCRPs, security companies, and police forces, protecting over 45,000 stores across 35+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Safety Platform Connects businesses, Business Improvement Districts (BIDs), Business Crime Reduction Partnerships (BCRPs), and police with communication tools including Smart Radio, Body Worn Video, Crime Intelligence, Instant Messaging, and Member Engagement Analytics for safer town and city centres.
• Alert Crime Intelligence AI-powered crime intelligence platform that enables retailers to predict, prevent, and protect with intelligent insights and automated actions, featuring customizable reporting, real-time results, and incident investigation capabilities to identify repeat offenders and suspicious patterns.
• Smart Body Cameras Cloud-enabled body cameras with two-way communications, real-time streaming, live facial recognition, and automatic evidence upload capabilities integrated with radios, enabling remote evidence management and live intelligence sharing.
• AI Video Safety AI-enhanced video safety solution integrating facial recognition and ANPR with existing CCTV and Body Worn Video systems, providing theft detection, concealment detection, drive-off detection, and real-time identification of persons of interest.
• SmartRadio Advanced cellular-powered communication device combining instant group communication with video recording, GPS positioning, lone worker support, and rapid deployment capabilities for shopping centres, retail parks, and city-wide coverage without significant upfront investment.

Quantifiable outcome

• Completed three-month pilot with reduced stock loss and improved security for Hobbycraft
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• SBN (Strategic Business Network)minorGTM or Marketing PartnerSBN appears as a brand partner in the ShopSafe partner logos section, indicating a marketing or strategic partnership relationship.
• ASELminorChannel Partner/ Reseller/ DistributorASEL appears as a security partner in the ShopSafe partner logos section, indicating a channel or distribution partnership for security solutions.
• Lodge SecurityminorChannel Partner/ Reseller/ DistributorLodge Security appears as a partner in the ShopSafe brand logos, indicating a channel partnership for delivering ShopSafe security solutions.
• CamBAC (Cambridge Business Against Crime)coreStrategic or Co-development PartnerCamBAC is a Business Crime Reduction Partnership partner helping businesses in Cambridge share intelligence and improve community safety using ShopSafe platform.
• JD SportsflagshipStrategic or Co-development PartnerPartnership for the largest global crime-intelligence deployment in retail history across 6,500 stores worldwide. Redefining intelligence-led retail security together.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auror: Retail-focused crime intelligence and loss-prevention platform used by major retailers to share offender data and reduce repeat offending — directly comparable to ShopSafe's Alert Crime Intelligence module and BID/BCRP community-safety layer.
• Verkada: Cloud-managed security cameras and physical-security platform adopted by multi-site retailers; competes head-on with ShopSafe's Smart Body Cameras and AI Video Safety suite for retail and enterprise physical-security budgets.
• BriefCam: Video analytics and synopsis software used for rapid search and investigation in retail and public-safety deployments — comparable to ShopSafe's AI-powered crime intelligence and investigative reporting capabilities.
• Everseen: AI video analytics for retail loss prevention and theft detection on existing CCTV infrastructure — closest direct competitor to ShopSafe's AI Video Safety and concealment/theft detection features for large retailers.

Broad incumbents

• Axis Communications: Network video hardware and analytics platform widely deployed in retail loss-prevention and city surveillance — competes as a foundational camera and analytics layer that ShopSafe's AI Video Safety integrates with and against.
• Motorola Solutions (Avigilon): Avigilon video surveillance and command-centre software within Motorola Solutions' public-safety portfolio — overlaps with ShopSafe's CCTV, body-camera, and police/public-safety segment offerings at much larger scale.
• Genetec: Established unified physical-security platform (video, access control, ALPR) widely deployed in retail and city-centre environments — competes with ShopSafe's integrated ecosystem from a broader incumbent position.
• Securitas: Global guarding, patrol and electronic-security services company — an incumbent ShopSafe partners with via its Security Companies segment and competes with via its integrated communication/evidence technology stack.

Emerging players

• RealNetworks (SAFR): Facial-recognition platform marketed for retail and security applications — directly comparable to ShopSafe's live facial recognition feature on CCTV and bodycams.
• Standard AI: AI loss-prevention and checkout-free retail computer-vision platform — adjacent emerging player targeting the same retail-security and theft-detection budget as ShopSafe's Alert and AI Video Safety modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shopsafecrime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopSafe