What Auror does

Auror is a New Zealand-based enterprise SaaS company that operates a Retail Crime Intelligence platform connecting more than 85,000 retail stores with 3,500+ law enforcement agencies across New Zealand, Australia, the United States, Canada, Mexico, the United Kingdom, and Ireland. The platform captures retail crime incidents, transforms them into structured intelligence, and enables collaboration between retailers and police to prevent and resolve retail crime, with a stated mission to reduce retail crime by 50% over five years.

The product is built around a core platform called Auror Core, which bundles modules for incident capture (Intel), case management (Investigate), AI-powered pattern detection across incidents and offenders (Connect the Dots), analytics (Insights), and safety auditing (Audits). Two risk-detection add-ons, Subject Recognition (privacy-first facial recognition integrated with third-party FRT providers such as Vix Vizion) and Vehicle Recognition (LPR/ANPR), enable real-time alerting against known persons and vehicles of interest. The platform also includes a dedicated law enforcement interface and the Retail Crime Hub, a joint integration with Axon Enterprise that transfers evidence directly into Axon Evidence with chain of custody intact. Reported outcomes include 63% positive case outcomes, 60.5% of incidents tied to known repeat offenders who are prevented, and customer-specific results such as a 346% ROI at Cosentino's Food Stores and a 60% year-on-year reduction in violent incidents at Home Bargains.

Auror generates revenue through modular SaaS subscriptions priced on a transparent, all-inclusive basis with annual or multi-year enterprise contracts. Pricing scales by modules selected (Core modules, Risk Detection add-ons, and integrations) with unlimited usage, evidence storage, implementation, training, and support included; per-incident or per-user caps are not used. The company sells primarily through direct enterprise field sales supported by partner referrals and integrations with Verkada, Axon, and Vix Vizion. As of the November 2024 Series C (NZ$82 million, co-led by W23 Global, Axon Enterprise, and Reinventure at approximately NZ$500 million valuation), the company had raised a total of NZ$112 million since founding, with operations spanning four offices (Auckland, Denver, London, Melbourne) and 101-250 employees.

Name

Auror

Legal name

Auror Limited

Website

https://auror.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Auror is a New Zealand-based enterprise SaaS platform that connects 85,000+ retail stores with 3,500+ law enforcement agencies, using AI-powered pattern detection and shared intelligence to prevent retail crime and reduce loss for enterprise retailers.

Ownership category

akta.pro rank

Product category

Retail Crime Intelligence Software

NAICS

Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Organized Retail Crime (ORC) Investigations & Case Building (BPAKAJAH)

Keywords

• Retail crime intelligence
• Loss prevention software
• Organized retail crime prevention
• Retail security platform
• Incident reporting software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Transparent, all-inclusive SaaS pricing based on modules selected by the customer. Includes unlimited usage and evidence storage, implementation and training, in-app support, data insights, and technical support. Subscription-based model with enterprise contracts typically annual or multi-year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Auror is a Retail Crime Intelligence SaaS platform that enables enterprise retailers to capture, report, and investigate retail crime incidents while collaborating with law enforcement agencies. The platform combines AI-powered pattern recognition, subject and vehicle recognition, case management, and evidence sharing across a network of more than 85,000 retail stores and 3,500+ law enforcement agencies in five countries. Customers subscribe to modular plans covering Auror Core (incident capture, investigation, dot connection, insights, audits) and Risk Detection (facial recognition and license plate recognition).

Product overview

Auror is a Retail Crime Intelligence platform combining a core platform architecture with specialized modules. The primary offering is Auror Core, which serves as the central hub for capturing incident data and enabling retailer-law enforcement collaboration. Auror Core includes five integrated modules: Intel (incident capture), Investigate (case management), Connect the Dots (AI-powered pattern detection), Insights (analytics), and Audits (safety auditing). Risk Detection add-ons include Subject Recognition (facial recognition) and Vehicle Recognition (LPR/ANPR) for real-time threat detection. The Auror Network connects over 85,000 retail locations with 3,500+ law enforcement agencies across North America, UK, Ireland, Australia, and New Zealand. The Retail Crime Hub (with partner Axon) enables direct evidence sharing into law enforcement systems. The platform operates across multiple retail sectors including grocery, fuel, apparel, jewelry, pharmacy, shopping centers, and home improvement, serving loss prevention, asset protection, field leadership, executive, and law enforcement roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Auror Core Central Retail Crime Intelligence platform that captures retail crime incidents, transforms them into structured intelligence, and enables collaboration between retailers and law enforcement agencies to resolve and prevent retail crime. Bundles five modules (Intel, Investigate, Connect the Dots, Insights, Audits) that turn incidents into patterns and outcomes. Designed for enterprise retail loss prevention and asset protection teams.
• Subject Recognition Facial recognition product for retailers that integrates with leading facial recognition technology providers to detect and alert in-store teams to known high-risk persons of interest on watchlists before they offend. Privacy-first design with biometric data not stored and human oversight for all matches. Targeted at retail loss prevention and store safety teams.
• Vehicle Recognition (LPR/ANPR) License Plate Recognition (LPR/ANPR) technology that alerts retail teams to known high-risk vehicles and tracks offender vehicles across retail locations. Purpose-built for retail crime and violence prevention.
• Auror for Law Enforcement Dedicated platform interface for police departments and law enforcement agencies that provides secure access to retail crime intelligence, evidence from retailers, and collaboration tools for investigating retail crime cases. Used by 3,500+ law enforcement agencies globally.
• Retail Crime Hub Joint solution with Axon Enterprise that enables real-time data sharing, evidence collection, and identification of repeat offenders between retailers and law enforcement. Evidence flows directly from Auror into Axon Evidence (evidence.com) with chain of custody intact for faster case building and prosecution.

Quantifiable outcome

• 63% of retail crimes entered in Auror result in a positive outcome
• +8 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AxoncoreTechnology or Integration · 9 October 2025Launched Retail Crime Hub integration enabling evidence sharing between retailers and law enforcement directly into Axon's evidence.com platform. Chain of custody maintained automatically for faster case building and prosecution.
• Anchorage Police DepartmentminorStrategic or Co-development PartnerEstablished dedicated Retail Theft Unit and partnered with Auror to combat rising retail theft through better intelligence sharing. In five months, three investigators achieved 223 prosecuted cases totaling $151,309.01 in losses.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Verkada: Cloud-based physical security platform with strong retail vertical penetration. Verkada integrates with Auror and competes for the same loss-prevention and incident-management budget; both target enterprise retailers with unified video, access and incident workflows.
• BriefCam: Video content analytics platform for security, safety and operational efficiency. Overlaps with Auror's AI-powered video-to-report, subject matching and investigative capabilities for retail and public-safety use cases.
• Agilence: Loss-prevention analytics platform for retail, focused on transaction video, exception reporting and shrink investigations. Directly comparable to Auror's Investigate and Insights modules for retail loss-prevention teams.
• Everseen: AI-based computer vision platform focused on retail loss prevention at checkout and shelf. Targets the same enterprise grocery and mass-merchant customers as Auror with a narrower but adjacent product focus.
• March Networks: Enterprise video surveillance and business intelligence for retail and banking. Overlaps with Auror's video evidence capture, retail-focused analytics and shrink reduction use cases for multi-site retailers.

Broad incumbents

• Axon Enterprise: Public safety technology leader (body cameras, TASER, evidence.com) and Auror's strategic partner and co-lead Series C investor. Overlaps in evidence management, case building and law-enforcement workflows; potential competitor as Axon expands retailer-facing capabilities.
• Genetec: Enterprise physical security software (Omnicast video management, AutoVu LPR, Synergis access control). Competes with Auror's Risk Detection modules, particularly LPR, and serves the same large retail and law-enforcement customer base.
• Motorola Solutions: Mission-critical communications, command center software and video security for public safety and large enterprises. Competes indirectly with Auror's law-enforcement platform via CommandCentral and Vigilant LPR.

Emerging players

• Resolver: Enterprise risk and incident management platform (acquired Kroll's corporate investigations software). Comparable case-management and investigation workflows but not retail-specific; competes for loss-prevention tech budgets.
• Dataminr: Real-time risk and event detection platform using AI on public data streams. Adjacent to Auror's predictive Insights module, particularly for retail security operations centers and corporate security teams needing real-time threat intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AurorHQ
• LinkedInlinkedin.com/company/auror
• Instagraminstagram.com/aurorhq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auror