Utah Valley Parade of Homes

What Utah Valley Parade of Homes does

Utah Valley Parade of Homes is an annual new-home showcase organized by the Utah Valley Home Builders Association (UVHBA), running continuously since 1975. The event features custom-built homes from member builders across Utah Valley, allowing prospective buyers to tour completed properties and observe current design, construction quality, and amenity trends. The 2025 parade showcased 41 homes — its largest recent edition, up from 26 in 2021 — and the event continues to scale through 2026.

The product surface spans four components: the annual in-person parade event, a virtual parade platform powered by ParadeSmart and gated by a $12.50 ticket, dedicated mobile applications on iOS and Android, and supporting digital magazine and PDF map resources. Together these extend the in-person event's limited run into a year-round digital discovery experience, broadening reach beyond Utah Valley's geographic core.

The organization operates as a non-profit association initiative with 1–10 employees, headquartered in Vineyard, UT (with an Orem mailing address). Revenue is generated through two streams: consumer ticket sales for the virtual parade at $12.50 per access, and a diversified sponsorship portfolio of 25+ partner companies led by Central Bank as title sponsor. The business model is fundamentally event- and sponsor-driven rather than recurring contracted revenue, with the consumer base consisting of prospective homeowners shopping for new construction in the Utah Valley region.

Name

Utah Valley Parade of Homes

Legal name

Utah Valley Parade of Homes

Website

https://uvparade.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah Valley Parade of Homes is an annual new-home showcase organized by the Utah Valley Home Builders Association (founded 1975), featuring custom homes from local builders. It serves prospective Utah Valley homebuyers via an in-person parade, a $12.50 virtual platform, mobile apps, and a digital magazine, funded by sponsorships and ticket sales.

Ownership category

akta.pro rank

Product category

Home Showcase Event Services

NAICS

New Housing For-Sale Builders (236117)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Virtual Fundraisers & Charity Galas (Donations, Auctions) (MPAGAOAL)

Keywords

• Home showcase events
• Custom home tours
• Parade of homes
• Home builder directory
• Virtual home tours

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Utah Valley Parade of Homes is an annual showcase event organized by the Utah Valley Home Builders Association (UVHBA) that displays 30+ new custom-built homes from member builders across Utah Valley. Visitors can tour homes either in-person during the annual event or virtually through a dedicated website and mobile application, with virtual access available via a $12.50 ticket that extends through August 31, 2026.

Product overview

Utah Valley Parade of Homes is an annual luxury home showcase event organized by the Utah Valley Home Builders Association (UVHBA). The offering consists of a core annual parade event featuring custom homes built by member builders, complemented by a virtual parade platform for online viewing ($12.50 ticket), dedicated iOS/Android mobile applications, a digital parade magazine, and printable PDF maps. The event runs annually with the 2026 parade underway and virtual access available through August 31, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Parade of Homes Annual Event
• Virtual Parade Access
• Parade of Homes Mobile App

Quantifiable outcome

• Virtual Parade available through August 31, 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ParadeSmartcoreGTM or Marketing Partner · 1 January 2026Provides app and website platform technology for the Utah Valley Parade of Homes, enabling virtual parade experiences and ticket management
• Central BankminorGTM or Marketing Partner · 1 January 2026Title sponsor for the 2026 parade, providing financial sponsorship support
• Osmond DesignsminorGTM or Marketing Partner · 1 January 2026Sponsor providing furniture and design services for parade homes
• Jones Paint and GlassminorGTM or Marketing Partner · 1 January 2026Building materials sponsor for parade homes
• SunprominorGTM or Marketing Partner · 1 January 2026Sponsor providing construction and finishing services for parade homes
• AMSCO WindowsminorGTM or Marketing Partner · 1 January 2026Window products sponsor for parade homes
• Mountain America Credit UnionminorGTM or Marketing Partner · 1 January 2026Financial services sponsor offering home loans for parade attendees
• Pella Windows and DoorsminorGTM or Marketing Partner · 1 January 2026Premium window and door products sponsor
• KSLminorGTM or Marketing Partner · 1 January 2026Media sponsor providing advertising and promotional support
• Builders FirstSourceminorGTM or Marketing Partner · 1 January 2026Building materials supplier sponsor for parade homes
• Ferguson Bath and KitchenminorGTM or Marketing Partner · 1 January 2026Bath and kitchen fixtures sponsor for parade homes

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Houzz: A dominant consumer home-design and pros-finding platform with national reach. Competes for the same prospective home buyer's attention that the Utah Valley Parade of Homes targets, and represents the digital scale UVHBA's virtual parade would need to approach.
• Zillow New Construction / Zillow Showcase: The largest U.S. real-estate marketplace, with growing new-construction and Showcase (3D/virtual tour) offerings. Represents the commoditized digital alternative to UVHBA's $12.50 virtual parade experience.
• International Builders' Show (IBS / NAHB): The largest annual B2B home-building trade show in the U.S., organized by NAHB. It is the industry-wide incumbent against which all regional parades (including Utah Valley) are positioned as local marketing activations.
• National Association of Home Builders (NAHB): The national trade association of which UVHBA is implicitly a local chapter. NAHB sets industry standards, runs the International Builders' Show (IBS), and is the broader incumbent whose interests and resources shape the regional parade ecosystem.

Direct peers

• Greater Phoenix Parade of Homes: Another regional HBA-organized luxury home showcase event in the Sun Belt. Comparable in structure (annual tour, builder-driven, sponsored) though serving a much larger metro; useful as a same-model peer in a faster-growing market.
• Salt Lake Home Builders Association Parade of Homes: Runs the Salt Lake City-area Parade of Homes, the closest geographic and structural analog to Utah Valley Parade of Homes — also organized by a local HBA, showcases custom builder homes, and runs on the same ParadeSmart platform. It is the most direct head-to-head competitor for builder and sponsor attention in Utah.
• Denver Parade of Homes (HBA of Metro Denver): Annual HBA-run Parade of Homes in the Denver metro — same format (in-person + virtual tours, builder showcases, sponsor activation), different region. A direct structural peer and potential benchmark for participation and pricing.
• Street of Dreams (Portland HBA / NW Natural): A high-end home showcase event organized by the HBA of Metro Portland. Conceptually identical to the Utah Valley Parade of Homes — an annual luxury custom-home tour run by a local HBA to drive builder marketing and consumer engagement.
• ParadeSmart: The technology partner that powers the Utah Valley Parade of Homes app, website, and ticketing. ParadeSmart similarly enables other regional home parades across the U.S., making it both a peer and an infrastructure provider in the same operational category.
• Houston Parade of Homes (GHBA): Greater Houston Builders Association's annual luxury custom-home showcase. Operates the same model as UVHBA's parade — HBA-organized, builder-funded, consumer-facing — but at a meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uvparade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Valley Parade of Homes