What MDLBEAST does

MDLBEAST is a Saudi Arabia-based music and entertainment platform that operates the largest music festival ecosystem in the Middle East. Founded in 2019 with the launch of Soundstorm in Riyadh, the company has expanded into a vertically integrated platform spanning live events (Soundstorm, A Thousand and One, Balad Beast, XP Music Futures), an independent record label (MDLBEAST Records), an FM radio network with frequencies across four Saudi cities, permanent venues (ONYX Arena, Beast House), and high-end dining (UNSTABLE). It serves a hybrid customer base including mass-market festival attendees, local and regional artists seeking exposure and distribution, music industry professionals attending the B2B XP Music Futures conference, and brand partners such as PepsiCo, Visit Saudi Tourism Authority, and Zain.

The company's underlying technology stack centers on the NOFOMO mobile ticketing platform — which is the exclusive required entry channel for all MDLBEAST events and handles digital wristbands and access verification — supplemented by MDLBEAST Radio broadcast infrastructure, an e-commerce storefront for branded merchandise (SAR 40–375 range), and integrations with Tappit (cashless payments) and Tabby (BNPL). The core proprietary assets are the Soundstorm and MDLBEAST brands, the artist roster across MDLBEAST Records, and the XP Music Futures B2B community platform.

Revenue is generated across six distinct streams: event ticketing (STORM, STORM+, VIB, VIP Box tiers), merchandise sales, radio advertising, brand sponsorships and partnerships, artist representation and booking fees through MDLBEAST Records, and B2B conference revenue from XP Music Futures. The go-to-market is event-driven for consumer acquisition and direct-to-consumer (app, radio, e-commerce, social) for ongoing engagement. Distribution combines the NOFOMO app, authorized ticket resellers, direct B2B sponsorship sales, the mdlbeast.com storefront, and physical venues. The company operates across Riyadh, Jeddah, Dubai, London, and the United States, with no disclosed revenue, funding rounds, parent company, or ownership structure beyond its incorporation as MDLBEAST LLC in Saudi Arabia.

Name

MDLBEAST

Legal name

MDLBEAST LLC

Website

https://mdlbeast.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MDLBEAST is a Saudi Arabia-based music and entertainment platform operating the Middle East's largest music festival (Soundstorm), a record label (MDLBEAST Records), FM radio network, B2B industry conference (XP Music Futures), and permanent venues, serving festival attendees, artists, and brand partners across the MENA region.

Ownership category

akta.pro rank

Product category

Live Music Entertainment & Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Record Production and Distribution (512250), Record Production and Distribution (51225)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)

Keywords

• Music festival production
• Live entertainment events
• Music record label
• Event ticketing platform
• Radio broadcasting services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Tickets and Admissions: Primary revenue stream from selling tickets to music festivals and events including Soundstorm, A Thousand and One, XP Music Futures, Balad Beast, and smaller events. Multiple ticket tiers offered (STORM, STORM+, VIB, VIP Box).
2. Merchandise Sales: E-commerce storefront selling branded merchandise including T-shirts, hoodies, jackets, accessories, and event-specific items. Prices range from SAR 40-375.
3. Radio Advertising: MDLBEAST Radio offers advertising opportunities including radio spots, live mentions, competitions, sponsorships, and custom deals tailored to brand needs.
4. Sponsorships and Brand Partnerships: Partnerships with brands like PepsiCo, Visit Saudi (Tourism Authority), and Zain for event sponsorship, marketing, and promotional activities.
5. Artist Representation and Bookings: MDLBEAST Records represents artists and facilitates bookings for performances at events and external venues. Revenue from artist management and performance fees.
6. XP Music Futures Conference: B2B music industry conference generating revenue from attendee tickets, workshop fees, and industry partnership/sponsorship packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MDLBEAST produces and operates large-scale music festivals and live entertainment events (Soundstorm, A Thousand and One, Balad Beast, ONYX Arena), runs the MDLBEAST Records independent music label for artist release and distribution, broadcasts MDLBEAST Radio across Saudi Arabia, and hosts the B2B XP Music Futures industry conference. Revenue is generated through event ticket sales (multiple tiers), branded merchandise e-commerce, radio advertising, brand sponsorships, and artist representation and bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Soundstorm: Region's largest music, arts & culture festival held annually in Riyadh featuring multiple stages and international artists
• XP Music Futures
• MDLBEAST Records
• MDLBEAST Foundation
• Balad Beast
• ONYX Arena
• Beast House
• UNSTABLE
• A Thousand and One
• MDLBEAST Radio

Products and services

• Soundstorm Festival Region's largest music, arts and culture festival held annually in Riyadh featuring 14+ stages and 250+ international, regional, and local artists. Tickets sold in multiple tiers (STORM, STORM+, VIB, VIP Box).
• A Thousand and One Festival Flagship music festival launched in 2025 in Riyadh, blending Arabian storytelling with modern beats and fantasy; features 100+ artists across multiple stages.
• XP Music Futures Conference Annual B2B music industry conference featuring talks, workshops, and musical discoveries. XP Music Futures 2025 attracted 10,000+ attendees, 100+ speakers, 100+ artists, and 20+ partners. Tickets sold in waves.
• MDLBEAST Records Independent Saudi Arabian record label releasing, distributing, and amplifying music from local, regional, and international artists via streaming platforms; also handles artist representation and performance bookings.
• MDLBEAST Radio FM radio station broadcasting across Saudi Arabia on four frequencies (Riyadh 104.8, Jeddah 98.1, Dammam 97.4, Abha 87.6), featuring international and regional DJs, music, and entertainment content. Sells radio advertising spots and sponsorships.
• MDLBEAST Merchandise Branded merchandise e-commerce storefront selling T-shirts, hoodies, jackets, fans, keychains, bottles, totes, and event-specific items priced in SAR (e.g., T-shirts SAR 99, Varsity Jackets SAR 375).
• ONYX Arena First large-scale venue opened in 2024 in Riyadh for year-round global and regional live acts; also operates in Jeddah.
• Balad Beast Music event series held in Jeddah's Historic District, part of MDLBEAST's regional music and tourism programming.
• Beast House First physical venue and creative hub opened in 2023 in Riyadh, serving as a space for events and artist activities.
• UNSTABLE High-end dining experience launched in 2024 featuring global and regional live acts year-round.
• MDLBEAST Foundation Foundation supporting the next generation of music professionals and artists across the MENA region through programming, education, talent incubation, and policy development.

Quantifiable outcome

• XP Music Futures attracts 10,000+ attendees, 100+ speakers, 100+ artists, 20+ partners annually
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Telfaz11 StudiomajorStrategic or Co-development Partner · 8 December 2025Saudi Arabia's Telfaz11 studio established music licensing partnership with MDLBEAST. Collaboration in the entertainment sector combining Telfaz11's content production with MDLBEAST's music platform and distribution.
• PepsiCocoreGTM or Marketing PartnerBrand partnership for MDLBEAST events and marketing activities. PepsiCo logo appears on MDLBEAST website as official partner alongside other major brands.
• Visit Saudi (Saudi Tourism Authority)coreGTM or Marketing PartnerPartnership with Saudi Tourism Authority to promote music tourism and showcase Saudi Arabia's entertainment offerings to international visitors. Supports destination marketing for events.
• Zain (Telecom)minorGTM or Marketing PartnerTelecommunications partner providing connectivity and marketing support for MDLBEAST events and activities.
• Saudi Music CommissioncoreStrategic or Co-development PartnerStrategic partnership at XP Music Futures conference. Saudi Music Commission ensures development of local music ecosystem remains equitable and anchored in promotion of Saudi talent through programming, education, talent incubation, and policy development.
• ONYX ArenacoreOthersMDLBEAST's flagship large-scale venue opened in Riyadh in 2024 for year-round global and regional live acts. First major permanent physical venue for the company.
• NOFOMOcoreTechnology or IntegrationOfficial ticketing platform partner. NOFOMO app required for event entry, handles ticket purchasing, wristbands, and access verification for MDLBEAST events.
• 20+ Partners at XP Music FuturesminorGTM or Marketing PartnerXP Music Futures 2025 featured 20+ partners including sponsors, media partners, and industry collaborators for the annual music conference.
• Travel Partners (Airlines and Hotels)minorChannel Partner/ Reseller/ DistributorPartnerships with specific airlines and hotels to offer exclusive travel packages for event attendees. Includes InterContinental Durrat Al Riyadh for Soundstorm packages.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Live Nation Entertainment: World's largest live entertainment company operating festivals, venues, and ticketing. Most direct global comparable to MDLBEAST's festival promoter + venue + ticketing model, but at global scale and publicly listed.
• AEG Presents: Major global concert promoter and venue operator (including Coachella via Goldenvoice). Direct peer to MDLBEAST's promoter + venue business; increasingly active in the Gulf region.
• Tomorrowland: Belgium-based globally iconic electronic music festival with strong brand IP, travel packages, and merchandise revenue. Closest global analog to Soundstorm in scale, format, and audience.
• Ultra Music Festival: Global electronic dance music festival brand expanding into MENA. Comparable to MDLBEAST's electronic-music-led festival format and global brand-building playbook.

Regional players

• Rotana Audio Visual: Largest MENA music label and entertainment conglomerate. Comparable as a regional music platform with label, production, and event capabilities, but primarily Arabic-pop rather than electronic/DJ-led.
• MDNA / Global GLAAM (Gulf live event operators): Regional live event and entertainment operators in the Gulf. Comparable to MDLBEAST on live event production and venue programming within the same geography.

Emerging players

• Anghami: Leading MENA music streaming platform with growing live events and original content. Comparable on the MENA music ecosystem and artist development angle; complementary rather than directly competitive on live events.
• Soho House: Global members' club and lifestyle hospitality brand with growing MENA presence. Comparable to MDLBEAST on the lifestyle / membership / curated experience side (Beast House, UNSTABLE) rather than core music festivals.

Broad incumbents

• Universal Music MENA: Global major-label MENA division with artist signings and event presence. Comparable to MDLBEAST Records on label-side competition, but part of a much larger global portfolio.
• Warner Music Group: Global major-label group with active MENA strategy. Comparable to MDLBEAST Records on label functions; broader incumbent with deeper roster and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@MDLBEAST
• Facebookm.me/MDLBEAST
• Instagraminstagram.com/mdlbeast
• LinkedInlinkedin.com/company/mdl-beast-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDLBEAST