Cip Merchant Capital
- Company typePrivate
- Founded2007
- HeadquartersSt. Peter Port
- Headcount1–10
- GTM typeB2B
- OfferingServices
Cip Merchant Capital firmographics
Firmographics- Name
- Cip Merchant Capital
- Legal name
- AK GİRİŞİM SİBER YAZILIM OTONOM A.Ş.
- Website
- https://cipmerchantcapital.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Cip Merchant Capital is headquartered
LocationHeadquarters
- HQ city
- St. Peter Port
Offices1 record
Markets served
Cip Merchant Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
Distribution channels2 records
Marketing channels4 records
Cip Merchant Capital product offering
Product offeringCore offering
Cip Merchant Capital is a closed-ended investment company that deals with funds, operating as a publicly listed investment vehicle. It is incorporated in Guernsey (St. Peter Port), founded in 2007, and trades on the London Stock Exchange under the symbol LSE:CIP.
Product overview
ihtiyackredisi.com is an independent Turkish personal finance comparison platform operated by AK GİRİŞİM SİBER YAZILIM OTONOM A.Ş. The platform provides a suite of online financial calculation and comparison tools centered around loan products (personal loans, housing loans, vehicle loans) and deposit accounts. Users can compare interest rates and costs from over 25 banks in real-time, submit loan applications, check credit scores via Findeks integration, and access financial planning utilities including percentage calculators and financing scenario tools. The platform also covers interest-free (participation banking) loan products and credit card comparisons.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 73% of users focus only on monthly installment amount when comparing loans, potentially missing the true total cost
Companies that use Cip Merchant Capital
Customer profileSegments1 record
Cip Merchant Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cip Merchant Capital competitors and assessment
Company assessmentBroad incumbents
- GoCompare: UK financial product comparison platform covering insurance, loans, credit cards, and utilities. Comparable consumer-facing comparison site with similar commission-driven business model and multiple financial product verticals.
- Compare the Market: UK price comparison website with strong brand presence in insurance and expanding into financial products. Comparable comparison-led business model serving consumers with bank/provider referral economics.
- Bankrate: Long-established US financial comparison and rate-aggregation site (owned by Red Ventures). Comparable broad financial comparison platform, but operates at much larger scale and as part of a wider media portfolio rather than a focused vertical specialist.
Emerging players
- Credible: US/AU loan comparison marketplace focused on student loans, personal loans, and mortgages. Comparable vertical-specialist comparison model with bank/lender referral revenue, narrower in scope than ihtiyackredisi.com's multi-product breadth.
Direct peers
- LendingTree: US online loan marketplace where consumers compare offers from multiple lenders. Closest functional analog — operates a true loan-brokerage marketplace with bank/lender referral fees, very similar to ihtiyackredisi.com's loan referral motion.
- NerdWallet: US-based consumer finance comparison platform covering credit cards, loans, banking, and insurance. Comparable in mission (free, bank-agnostic comparison with educational content), revenue model (referral fees), and SEO-led content acquisition strategy.
- Enuygun: Leading Turkish financial and travel comparison platform covering loans, credit cards, insurance, and banking products. Directly comparable to ihtiyackredisi.com as both serve Turkish consumers with bank-agnostic product comparison and earn referral/commission revenue from financial institutions.
- Hangikredi: Turkish personal loan comparison and broker platform that connects borrowers with bank offers. Closest direct peer given near-identical vertical focus (personal loans), Turkish geography, and bank-commission business model.
- Finder: Global financial product comparison platform covering loans, credit cards, banking, and insurance across multiple geographies. Directly comparable in business model (free comparison + referral fees) and SEO/content-led acquisition.
- MoneySupermarket: UK financial product comparison platform covering loans, credit cards, insurance, and banking. Directly comparable multi-vertical comparison aggregator with commission-based revenue model and bank/lender partnerships.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Cip Merchant Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cip Merchant Capital leadership team
Management profileNumber of profiles
Cip Merchant Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cip Merchant Capital M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cip Merchant Capital
What does Cip Merchant Capital do?
Cip Merchant Capital is a closed-ended investment company that deals with funds, operating as a publicly listed investment vehicle. It is incorporated in Guernsey (St. Peter Port), founded in 2007, and trades on the London Stock Exchange under the symbol LSE:CIP.
Is Cip Merchant Capital a public or private company?
Cip Merchant Capital is a private company. It is classified as public and is currently operating.
When was Cip Merchant Capital founded?
Cip Merchant Capital was founded in 2007. It employs 1 to 10 people.
Where is Cip Merchant Capital based?
Cip Merchant Capital is headquartered in St. Peter Port.
Who are Cip Merchant Capital's main competitors?
Broad incumbents on record are GoCompare, Compare the Market and Bankrate. Credible is listed as an emerging player. Direct peers are LendingTree, NerdWallet, Enuygun, Hangikredi, Finder and MoneySupermarket.
Does Cip Merchant Capital have an API?
No public API is recorded for Cip Merchant Capital.