Royal Life Saving Society WA

What Royal Life Saving Society WA does

Royal Life Saving Society Western Australia is a non-profit community service organization and Registered Training Organisation (RTO Code: 0854) that delivers water safety education, drowning prevention programming, and vocational qualifications across Western Australia. Founded in 1894 as the WA branch of the Royal Life Saving Society - Australia national body, the organization operates from its headquarters in Mount Claremont with a regional office in Mandurah and reaches over five million people annually across its campaigns and programs. Its core portfolio spans four pillars: (i) public awareness campaigns including Keep Watch (children 0-4, running 25+ years), Watch Around Water (pool supervision launched 2004), Be A Mermate (youth 15-24), and Make the Right Call (adults 45+); (ii) accredited vocational training (Pool Lifeguard, Swim Teacher, Bronze Medallion, First Aid HLTAID009/010/011, Resuscitation) delivered via blended online e-learning and in-person practical sessions; (iii) community programs including the Remote Pools Project (11 swimming pools across remote Aboriginal communities), Swim and Survive (450,000+ participants), Heart Beat Club CPR training, and the Talent Pool workforce initiative; and (iv) safety services such as Pool Barrier Assessments and the Old4New lifejacket exchange program.

The business model combines paid vocational training (course fees $355-$500), grant funding from state and federal agencies (Department of Health WA, Department of Housing and Works) and corporate partners (BHP as Principal Community Partner, plus Kids Institute and IXOM), philanthropic donations and membership, merchandise sales via its online shop, and a transactional lifejacket exchange at $88 per unit. Many community programs are funded free of charge (e.g., Pool Lifeguard and Swim Teacher for eligible students under WA Government Skills Ready, plus fully grant-funded Heart Beat Club and Aqua Skills 55+ sessions). The go-to-market is hybrid: community-led through school sessions, youth events, expos, and endorsed swim schools; event-driven around Leavers celebrations, World Drowning Prevention Day, and Remote Pools community events; and direct-to-consumer via self-enrollment through the organization shop. Distribution combines a physical network (regional offices, remote pools, endorsed aquatic facilities, community trainers) with digital channels (online course enrollment, social media on Facebook, Instagram, YouTube, and LinkedIn).

Name

Royal Life Saving Society WA

Legal name

Royal Life Saving Society Western Australia

Website

https://royallifesavingwa.com.au

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Life Saving Society WA is a non-profit Registered Training Organisation (RTO Code: 0854) delivering water safety education, drowning prevention campaigns, and accredited vocational training (First Aid, CPR, Pool Lifeguard, Swim Teacher) across Western Australia, serving parents, youth, adults, remote Aboriginal communities, and aquatic industry workers.

Ownership category

akta.pro rank

Product category

Water Safety Education and Drowning Prevention Services

NAICS

Educational Support Services (611710), Emergency and Other Relief Services (624230), Vocational Rehabilitation Services (62431)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Drowning prevention education
• Water safety training
• First aid courses
• Aquatic safety certification
• Swimming instruction

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Training Course Fees: Vocational education and training programs in First Aid, Resuscitation, Lifesaving, and Water Safety delivered as a Registered Training Organisation. Course fees charged for Pool Lifeguard, Swim Teacher, Bronze Medallion, and First Aid courses with pricing from $355-$500 for standard courses.
2. Government and Corporate Grants: Funding from Department of Health WA, Department of Housing and Works, BHP, and other partners for programs including Keep Watch, Remote Pools, Heart Beat Club, and Make the Right Call campaigns.
3. Donations and Membership: Charitable donations, gifts in wills, and membership programs for supporters of drowning prevention mission.
4. Merchandise and Raffle Tickets: Sale of raffle tickets and merchandise through their online shop to support organizational mission.
5. Old4New Lifejacket Program: Lifejacket exchange program where customers trade old lifejackets for discounted modern Crewsaver lifejackets at $88 each.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Royal Life Saving WA is a non-profit Registered Training Organisation (RTO Code: 0854) delivering vocational education in First Aid, Resuscitation, Lifesaving, and Water Safety through blended online and face-to-face learning. It operates public drowning prevention campaigns, manages 11 remote community pools in WA's north-west, runs the Swim and Survive program, and delivers nationally recognized training courses (Pool Lifeguard, Swim Teacher, Bronze Medallion, First Aid) plus the Old4New lifejacket exchange program.

Product overview

Royal Life Saving Society WA is a non-profit Registered Training Organisation (RTO Code: 0854) providing water safety education, drowning prevention programs, and vocational training across Western Australia. The organization operates a multi-faceted portfolio consisting of: (1) Public awareness campaigns including Keep Watch (child safety 0-4 years), Watch Around Water (pool supervision), Be A Mermate (youth 15-24), and Make the Right Call (adults 45+); (2) Training courses including First Aid, CPR/Resuscitation, Pool Lifeguard, Bronze Medallion, and Swim Teacher certifications; (3) Community programs such as the Remote Pools Project (11 pools in Aboriginal communities), Swim and Survive, Heart Beat Club Grants, and the Talent Pool workforce development initiative; and (4) Safety services including pool barrier assessments and lifejacket exchange programs. The organization reaches over 5 million people annually through its campaigns and serves as the principal aquatic industry body in Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Keep Watch: Child water safety campaign running for over 25 years, supporting parents and carers of children aged 0-4 with drowning prevention strategies.
• Watch Around Water
• Be A Mermate
• Make the Right Call
• Old4New
• Aqua Skills 55+
• Remote Pools
• Heart Beat Club

Products and services

• Keep Watch Drowning prevention campaign for parents and carers of children aged 0-4, providing supervision, restriction, teaching and emergency response strategies.
• Watch Around Water Water safety and supervision program for public swimming pools across WA, encouraging active supervision of children under 10.
• Be A Mermate Youth-focused water safety campaign targeting 15-24 year olds with peer-influence safety messaging around risky aquatic behaviors.
• Make the Right Call Water safety campaign for adults, particularly those aged 45+, encouraging smart choices around water activities such as boating, fishing, and swimming.
• First Aid Courses Vocational first aid training courses (HLTAID011, HLTAID012, HLTAID014) covering CPR, emergency response, and first aid skills for workplace and community settings.
• Resuscitation Courses CPR training courses (HLTAID009, HLTAID015) teaching basic life support, rescue breathing, chest compressions, and defibrillator use.
• Pool Lifeguard Courses Professional pool lifeguard training (SISSS00133 Skill Set) covering first aid, resuscitation, swimming, water safety, and accident prevention. Available as 2-day and 4-day courses.
• Bronze Medallion Core lifesaving award established in 1892, recognized as the minimum standard for qualified lifesavers, teaching personal survival skills and aquatic rescue techniques.
• Swim Teacher Courses Swimming and water safety teacher training (SISSS00132 Skill Set) equipping students to plan, deliver and assess swimming and water safety programs.
• Remote Pools Project Program managing 11 remote community swimming pools across north-west WA, providing swimming, water safety education and community connection in Aboriginal communities including Burringurrah, Jigalong, Warmun, Bidyadanga, Yandeyarra, Fitzroy Crossing, Balgo, and Kalumburu.
• Swim and Survive Aquatic education program teaching children swimming and water safety skills, with over 450,000 participants developing safer, confident swimming abilities, delivered through endorsed swim schools.
• Old4New Lifejacket Upgrade Program Lifejacket exchange program where customers trade old lifejackets for discounted modern Crewsaver lifejackets at $88 each, with automatic or manual inflation options.
• Aqua Skills 55+ Free 4-week water safety and swimming refresher course for adults aged 55 and over to build water confidence and safety skills.
• Heart Beat Club Free 3-hour CPR and first aid course for parents and carers of children under 5, with grants available for community groups to deliver sessions. Grant-funded through Department of Health WA.
• Heart Beat 45+ Free first aid and CPR session for adults aged 45+ to build emergency response confidence, grant-funded for community organizations.
• Pool Barrier Assessment Service Professional assessment service for home pool barriers ensuring compliance with safety regulations to prevent child drowning incidents.
• Respect the River National inland waterway safety education program addressing drowning risks in rivers, creeks, lakes and dams through public education and community engagement.
• World Drowning Prevention Day Annual global awareness day on July 25 promoting drowning prevention awareness and water safety education worldwide through community events, landmark lighting, and advocacy using #DrowningPrevention.
• Talent Pool Workforce development initiative training young people, with focus on Aboriginal youth, to become lifeguards, swim teachers, and pool managers.

Quantifiable outcome

• Over 5 million people reached annually through drowning prevention campaigns
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Department of Health WAcoreStrategic or Co-development PartnerDepartment of Health WA proudly supports the Keep Watch campaign, Be A Mermate program, Make the Right Call campaign, and Heart Beat Club Grants program. Funding supports parent education, youth water safety, adult drowning prevention, and free CPR training for parents.
• LIWA AquaticscoreStrategic or Co-development PartnerLIWA Aquatics is a proud supporter of the Watch Around Water program, a leading water safety and supervision program designed to protect children at public swimming pools across Western Australia.
• Autism Spectrum Australia (Aspect)coreStrategic or Co-development PartnerRoyal Life Saving partnered with Autism Spectrum Australia to develop an online professional development module for swim teachers on teaching participants on the autism spectrum. Children on the autism spectrum are 3 times more likely to drown than non-spectrum children.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swimming Australia: National governing body for competitive and learn-to-swim swimming in Australia. Comparable as the broader umbrella for Swim and Survive-aligned learn-to-swim programs and aquatic workforce standards that intersect with Royal Life Saving WA's offerings.
• Australian Red Cross: National humanitarian and first aid training organisation delivering HLTAID first aid courses and community education. Comparable as a mission-driven RTO competing in the same fee-based first aid/resuscitation training market.
• Royal Life Saving Society Australia: National parent body of Royal Life Saving WA, delivering the same lifeguard, first aid, and water safety training mandate across all Australian states. Most direct structural peer given shared brand, training products, and drowning prevention mission.

Direct peers

• Surf Life Saving Australia: Australia's other major volunteer-based lifesaving organisation running Bronze Medallion-equivalent training, surf education, and beach safety programs. Directly comparable as a peer in lifesaving credentials, water safety education, and drowning prevention advocacy in Australia.
• St John Ambulance Australia: Major national provider of first aid and CPR training (HLTAID units) in Australia. Directly competes with Royal Life Saving WA's RTO course catalogue for the same vocational training customers and employer group bookings.
• Kidsafe Australia: National not-for-profit focused on child injury prevention including drowning. Closely comparable in mission scope (child water safety, parent education, Keep Watch-style age 0-4 prevention) and reliance on government grants and partnerships.

Emerging players

• Royal National Lifeboat Institution (RNLI): UK-based water safety charity running water safety education, lifeguard training, and drowning prevention campaigns. Comparable as an international peer with the same drowning prevention mandate, RTO-equivalent training, and grant/donation funding model.

Regional players

• Lifesaving Victoria: Victorian state peer running Bronze Medallion-equivalent lifesaving training, pool lifeguard courses, and water safety education. Closely comparable as a sister state-based lifesaving RTO under Australia's federated lifesaving structure.

Others

• Heart Foundation Australia: National health-focused non-profit delivering community education including CPR awareness relevant to the same Heart Beat Club-style parent/community first aid cohorts. Comparable as a peer non-profit translating health outcomes into community education programs.
• Aquatics and Recreation Victoria (ARV): Industry association for aquatic facilities in Victoria, supporting professional development, supervision standards, and pool safety compliance. Comparable as a peer supporting aquatic workforce qualifications and Watch Around Water-style supervision programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@royallifesavingsocietywa
• Facebookfacebook.com/RoyalLifeSavingSocietyWA
• LinkedInlinkedin.com/company/royal-life-saving-wa
• Instagraminstagram.com/lifesavingwa
• Xx.com/LifeSavingWA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Life Saving Society WA