What Heart of the Nation Australia does

Heart of the Nation is a charitable initiative of the National Heart Foundation of Australia (ABN 98 008 419 761) focused on improving out-of-hospital cardiac arrest survival rates in Australia, with a stated goal of raising the rate from 10% to 30% by 2050. Its core offering consists of three programs: one-hour non-accredited CPR and AED awareness sessions delivered nationwide, a volunteer community trainer program that recruits and empowers local educators, and an AED registration service that feeds defibrillator locations into state-based ambulance service registers (NSW GoodSAM, Victoria, Queensland, South Australia, Northern Territory, Tasmania, and St John Ambulance for Western Australia and ACT). The Heart of the Nation mobile app and National AED Register, originally operated as standalone products, were closed in 2024 and consolidated into the Heart Foundation to eliminate duplication and route data through state-linked registries.

The underlying technology footprint is limited and largely delegated to partners. AED tracking devices are supplied by Inauro, with end-user device support handled by Perspio ([email protected]). Previously registered AEDs are being migrated to state ambulance service registers, which serve as the authoritative find-an-AED layer for first responders. There is no proprietary software platform disclosed beyond the now-closed app and a Microsoft Forms-based registration page maintained by Inauro. Heart of the Nation does not sell a product; it monetizes indirectly via donations to the Heart Foundation and operates free community programming, with all marketing, donor acquisition, and awareness delivered through the Heart Foundation's website, email newsletter, and community events. The primary customer segments are members of the Australian general public seeking CPR/AED skills and AED owners seeking emergency visibility for their devices.

Name

Heart of the Nation Australia

Legal name

National Heart Foundation of Australia

Website

https://heartofthenation.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart of the Nation is a charitable initiative of the National Heart Foundation of Australia that delivers community CPR and AED awareness training and routes AED registrations into state ambulance service registers to improve out-of-hospital cardiac arrest survival rates in Australia.

Ownership category

akta.pro rank

Product category

Community Health Education and Emergency Response Training

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

Keywords

• CPR training programs
• AED awareness education
• Cardiac arrest response
• Community health training
• Defibrillator registration services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Charitable organization funded through public donations to support its mission of improving cardiac arrest survival rates in Australia through community CPR and AED training programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heart of the Nation is a charitable initiative under the National Heart Foundation of Australia that delivers community-led CPR and AED awareness training and AED registration services to improve out-of-hospital cardiac arrest survival rates in Australia. The program provides one-hour non-accredited awareness sessions, a volunteer community trainer program, and AED registration linked to state-based ambulance service registers across all Australian states and territories.

Product overview

Heart of the Nation is a charitable initiative under the Heart Foundation of Australia focused on improving cardiac arrest survival rates through community-led education. The program offers a unified portfolio centered on CPR and AED training: non-accredited awareness sessions teach community members life-saving skills, a volunteer trainer program empowers locals to spread this knowledge, and AED registration services help ensure defibrillators are findable during emergencies. The Heart of the Nation App and National AED Register have been closed and integrated into state-based ambulance service systems as of 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR and AED Awareness Sessions One-hour non-accredited training sessions that teach community members how to respond to cardiac arrest, perform CPR, and use AEDs. Delivered by volunteer community trainers to the Australian general public.
• Volunteer Community Trainer Program Program that trains community members to become volunteer CPR and AED educators, enabling them to deliver awareness sessions within their local communities across Australia.
• AED Registration Services Service enabling individuals and organizations that own AEDs to register them with the relevant state-based ambulance service register (NSW GoodSAM, Victoria, Queensland, South Australia, NT, Tasmania, St John for WA and ACT), so first responders can locate the device during emergencies.

Quantifiable outcome

• Goal to improve out-of-hospital cardiac arrest survival rate from 10% to 30% by 2050

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and support.

• InaurocoreTechnology or IntegrationAED tracking technology supplier. Devices with Heart of the Nation tracking technology continue to work independently via device supplier Inauro. The organization maintains a registration page for tracking devices through Inauro.
• PerspiosupportTechnology or IntegrationProvides support services for existing Heart of the Nation AED tracking devices. Contact point for users needing support for registered tracking devices or wishing to purchase additional devices.
• State Ambulance Services (NSW, Victoria, Queensland, SA, NT, Tasmania)coreStrategic or Co-development PartnerIntegration partners for AED registration. Heart of the Nation is transferring its National AED Register to state-based systems to ensure AED data is available through state ambulance service linked registers, avoiding duplication.
• St John Ambulance (WA and ACT)coreStrategic or Co-development PartnerSt John Ambulance serves as the AED register and finder for Western Australia, Northern Territory, and ACT. Heart of the Nation AED data will be accessible through St John's First Responder site and defibrillator locations map.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• American Heart Association: U.S. nonprofit that runs large-scale CPR and AED training, sets resuscitation quality standards, and drives community bystander initiatives; comparable as a heart-health-focused voluntary organization behind mass CPR education.
• Heart & Stroke Foundation of Canada: Canadian voluntary health organization that runs CPR training and AED awareness and funds cardiac research; comparable as a national heart-health nonprofit pursuing similar bystander-response outcomes.
• British Heart Foundation: U.K. charitable funder of cardiovascular research and community heart-health programs, including CPR/AED awareness; comparable internationally as a voluntary health organization addressing cardiac arrest outcomes through community education.
• Australian Red Cross: Major Australian humanitarian organization that runs first-aid and CPR training programs and broader community education initiatives; comparable as a large national nonprofit delivering lifesaving skills training but with a much broader humanitarian mandate.
• National Heart Foundation of Australia: The parent organization of Heart of the Nation and Australia's peak body for heart health, providing the funding, marketing, and infrastructure backbone; comparable as a voluntary health organization tackling cardiovascular outcomes through community programs and grants.

Emerging players

• GoodSAM: App-based platform that connects trained responders to cardiac arrests and integrates AED locations, used by NSW Ambulance; comparable as a digital layer for AED registration and emergency response that overlaps with Heart of the Nation's former app and register.

Direct peers

• St John Ambulance Australia: Australia's leading first-aid training and ambulance service organization, which delivers accredited CPR and AED courses and operates the AED register for WA, NT, and ACT; directly comparable as a community first-aid and AED training provider in the same Australian market.
• Royal Life Saving Society Australia: Australian nonprofit focused on drowning prevention and water safety that also delivers CPR and first-aid training; comparable as a community-based safety education charity operating in Australia with similar training and volunteer models.

Regional players

• Resuscitation Council (Australia & New Zealand): ANZ peak body setting clinical guidelines and standards for resuscitation and AED use; comparable as the standards-setting authority whose guidelines shape CPR/AED training programs across the region.

Others

• Resuscitation Council UK: U.K. body that sets resuscitation guidelines and supports AED and CPR training initiatives; comparable as a thematically related organization that influences how community CPR/AED programs are designed and accredited.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heart-of-the-nation-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of the Nation Australia