Very Polite Agency

What Very Polite Agency does

Very Polite Agency is a privately held, integrated communications and creative agency founded in 2017 and headquartered in Vancouver, with a second studio in Toronto. The company operates as a full-service creative house offering brand and creative strategy, copy and content, digital and web design, photography and film production, public relations, influencer marketing, media buys, events, and virtual experiences. Its core output is bespoke brand identity, campaign, and experiential work for a client roster that spans luxury fashion (Burberry, Canada Goose, La Mer, Mackage, Mavi), hospitality (Fairmont Pacific Rim, Park Hyatt), real estate (Bosa 1515, Westbank/Oakridge), technology (Amazon, Hootsuite, Prime Video), and emerging consumer brands (Brüush, ALT Liquid Technology, Mr. Yuzu, Token, Perks Liftwear).

The agency's underlying capability set includes in-house production infrastructure (location scouting, talent casting, capture, editing, post-production) and custom brand asset creation, notably two proprietary typefaces — Sorry Sans and Not Sorry Serif — co-developed with British foundry Colophon Foundry. This is reinforced by an internal short-film production program (VP Shorts: Loop) and an editorial thought-leadership platform (Longevity Club) that has been featured in Dezeen, Creative Boom, Dieline, Vice, Cereal, and Harper's Bazaar.

The business model is project-based and retainer-based professional services revenue, with go-to-market executed through selective, partner-led direct engagement and reputation-driven referrals. The agency explicitly curates its client roster for cultural and creative fit, and senior co-founders Andrea Mestrovic (VP Brand Strategy) and Dylan Rekert (VP Creative) are embedded in accounts. The company is independently owned with no disclosed institutional funding, no parent company, and no M&A activity.

Name

Very Polite Agency

Legal name

Very Polite Agency Inc.

Website

https://weareverypolite.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Very Polite Agency is an integrated creative agency with studios in Vancouver and Toronto that delivers branding, photography, digital, PR, and experiential work for luxury, fashion, real estate, hospitality, and tech brands.

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Brand Ambassadors & Promotional Event Staff (HSACAEAE), Celebrity & Influencer Meet-and-Greets (HSACAMAA)

Keywords

• Creative agency services
• Brand identity design
• Public relations
• Photography production
• Digital marketing

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Creative Agency Services: Full-service integrated creative agency revenue derived from branding, digital/web, production/photography, film/motion, public relations, advertising, influencer marketing, events, media buys, and virtual experiences. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Very Polite is an integrated communications and creative agency offering branding, brand and creative strategy, advertising, digital/web design, photography and film production, events, influencer marketing, media buys, public relations, and virtual experiences to enterprise and mid-market brands. The agency operates as a full-service partner, embedding deeply with clients through project-based and retainer engagements across fashion, luxury, hospitality, real estate, technology, and consumer goods sectors.

Product overview

Very Polite Agency is an integrated communications and creative agency offering a comprehensive suite of services including Advertising, Brand & Creative Strategy, Copy & Content, Digital/Web, Events, Influencer Marketing, Media Buys, Production/Photography, Public Relations, and Virtual Experiences. The agency also develops internal products including custom typefaces (Sorry Sans, Not Sorry Serif), video content (Video Reel, VP Shorts: Loop), and operates the Longevity Club thought leadership blog. The service offerings work together as a unified creative offering to help brands forge lasting relationships with consumers across platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Bosa 1515 event campaign: 1.2 million combined impressions across 3 events
• +3 more outcomes

Named customers26 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Colophon FoundrycoreStrategic or Co-development PartnerPartnership with British typography foundry Colophon Foundry to co-create custom brand typefaces. The collaboration involved months of cross-Atlantic meetings and creative development, resulting in two proprietary typefaces: Sorry Sans and Not Sorry Serif. This is a core creative partnership that directly shapes the agency's own brand identity and demonstrates their design capabilities.
• Yudai OsawaminorStrategic or Co-development PartnerJapanese typographer Yudai Osawa collaborated as a design pen-pal to create custom Japanese logotype for the Mr. Yuzu Blushing Vodka product branding.
• Provincial SpiritsminorStrategic or Co-development PartnerDistillery partner that concocted the Mr. Yuzu Blushing Vodka flavour. Very Polite developed the product concept and branding, with Provincial Spirits handling spirit production.
• NobasuraminorImplementation/ SI/ Consulting PartnerHair and makeup artist agency Nobasura has worked on multiple Very Polite photography and campaign shoots across projects including Brüush, ALT, RIDE Cycle Club, Mavi Jeans, and Hootsuite campaigns.
• Bang & OlufsenminorStrategic or Co-development PartnerAudio partner for the Bosa 1515 rooftop dinner experience, providing soundscapes that set the tone for the sensorial event held at the Fifteen Fifteen showroom.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Largest independent design consultancy, with multiple partner-led studios offering branding, identity, and design. Comparable partner-led creative model and premium brand client roster, though at much larger scale.

Direct peers

• Zulu Alpha Kilo: Toronto-headquartered independent creative agency offering advertising, branding, design, and content. Direct Canadian geographic overlap and comparable boutique integrated model with selective client roster.
• Koto Studio: London-based branding and design agency specializing in brand identity creation for consumer and tech clients. Comparable boutique identity-led offering with similar premium brand client profile.
• Tendril: Toronto-based design and animation studio serving global brands with brand identity, motion, and digital experiences. Direct geographic overlap with Very Polite's Toronto studio and overlapping luxury/premium brand client base.
• Red Antler: Brooklyn-based boutique integrated creative agency that builds brands from inception through launch across consumer categories. Highly comparable full-stack model combining branding, advertising, digital, and PR with selective client rosters similar to Very Polite's.
• Mother Design: New York office of globally recognized Mother collective; integrated creative agency combining advertising, branding, design, and content. Comparable boutique full-service model with selective client engagement.
• Anomaly: Independent integrated creative agency operating across advertising, brand strategy, design, and content. Similar integrated offering and selective enterprise client approach to Very Polite.
• Wexler: Independent creative and advertising agency offering integrated strategy, creative, and production services. Comparable boutique integrated model and selective client engagement.
• Johannes Leonardo: New York-based independent full-service creative agency combining advertising, brand design, and content. Comparable boutique integrated offering with selective enterprise client roster.
• Bruce Mau Design (Diamond): Renowned Canadian design studio offering brand strategy, identity, and experiential design. Direct geographic overlap with Very Polite and comparable emphasis on craft-driven identity work for premium clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vpoliteagency
• Facebookfacebook.com/verypoliteagency
• LinkedInlinkedin.com/company/verypoliteagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Polite Agency