Publicis ETO
Publicis ETO is a France-based hybrid marketing and technology agency founded in 1985 in La Madeleine, employing 251-500 staff and serving enterprise clients through cross-agency coalitions within the broader Publicis network.
- Company typePrivate
- Founded1985
- HeadquartersLa Madeleine, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
Publicis ETO firmographics
Firmographics- Name
- Publicis ETO
- Website
- https://publicis-eto.fr
- Company type
- Private
- Founded year
- 1985
- Headcount range
- 251–500 employees
- Short description
- Publicis ETO is a France-based hybrid marketing and technology agency founded in 1985 in La Madeleine, employing 251-500 staff and serving enterprise clients through cross-agency coalitions within the broader Publicis network.
- Ownership category
- akta.pro rank
Publicis ETO industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Publicis ETO is headquartered
LocationHeadquarters
- HQ city
- La Madeleine
- HQ country
- France
- HQ region
- Europe
Markets served
Publicis ETO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Publicis ETO product offering
Product offeringCore offering
Publicis ETO is a hybrid marketing and technology agency that provides integrated marketing services to business clients. The agency combines marketing strategy with technology-enabled execution to deliver brand communications, digital campaigns, and creative solutions. Operating since 1985 from La Madeleine, France, the agency serves clients with a blend of traditional marketing expertise and technology capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Marketing and Technology Services Integrated marketing and technology services combining creative marketing strategy with technology-enabled execution for business clients seeking end-to-end campaign solutions.
- Brand Communications Brand communication services including strategy development, creative execution, and campaign management for business clients seeking to build and maintain brand presence.
- Digital Campaign Services Digital campaign strategy and execution services leveraging technology platforms to deliver marketing campaigns across digital channels for business clients.
Companies that use Publicis ETO
Customer profileIdeal customer profiles1 record
Publicis ETO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Publicis ETO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Publicis N2corePublicis N2 serves as the media agency for the Novartis Super Bowl campaign. The agency worked alongside creative agency Fallon and activation partner Bespoke Sports & Entertainment to develop the campaign focused on prostate cancer awareness featuring NFL tight ends.
- FalloncoreFallon served as the creative agency for the Novartis Super Bowl advertisement titled 'Relax, It's a Blood Test.' The agency developed the creative concept using humor around the phrase 'tight ends' to encourage men to undergo blood testing for early cancer detection.
- Bespoke Sports & EntertainmentcoreBespoke Sports & Entertainment served as the activation partner for the Novartis Super Bowl campaign. The company helped secure NFL players in official jerseys including George Kittle, Colby Parkinson, and Rob Gronkowski, along with former coach Bruce Arians for the 60-second advertisement.
- NFLflagshipNovartis partnered with the NFL to secure official jersey appearances for players George Kittle, Colby Parkinson, and Rob Gronkowski in the Super Bowl advertisement. The partnership extends beyond the Super Bowl with screening events coordinated with NFL teams.
Publicis ETO competitors and assessment
Company assessmentDirect peers
- Fallon London (Fallon Worldwide): Creative advertising agency that co-delivered the Novartis Super Bowl campaign alongside Publicis ETO. Comparable as a creatively led agency working on major global brand campaigns with multi-partner orchestration.
- Serviceplan Group: Largest independent, partner-led agency group in Europe, combining creative, media, digital, and technology under a 'House of Communication' model. Highly comparable structure to Publicis ETO's hybrid marketing + technology positioning.
- Digitas (Publicis-owned): Global digital-first marketing agency within Publicis Groupe; a named partner of Publicis ETO on the Novartis campaign. Directly comparable for hybrid marketing + technology engagements.
- BETC (Havas-owned, Paris): Paris-based creative agency known for integrated brand campaigns. Highly comparable to Publicis ETO as a French creative-led shop working on cross-Atlantic, multi-channel brand activations.
- Digitas Health: Health-specialist communications agency within Publicis Groupe; named partner on the Novartis campaign. Directly comparable for healthcare/pharma client work that Publicis ETO clearly engages in.
Broad incumbents
- Interpublic Group (McCann / MullenLowe / FCB): Major global advertising holding company offering integrated creative, media, and digital capabilities. Comparable as a full-service incumbent competitor for large multi-region brand engagements.
- Publicis Groupe (Publicis Worldwide / Leo Burnett / Saatchi & Saatchi): Global advertising holding company whose network includes Publicis N2 and Digitas Health, both named partners of Publicis ETO. It is the most directly comparable incumbent operating integrated brand, media, and digital agencies at global scale.
- WPP (Ogilvy / VMLY&R / Grey): Largest global advertising holding group, competing for the same multinational brand-of-record mandates and Super Bowl-tier creative work as Publicis ETO's partner ecosystem.
- Havas Creative Network (Havas Worldwide): Paris-headquartered global advertising holding company with a similarly broad integrated agency portfolio. Comparable as a French-rooted, full-service network competitor for European and global brand mandates.
Regional players
- BETC Fullsix / Marcel (Publicis): France-based Publicis network agencies (Marcel, Publicis Conseil) competing for the same French and pan-European brand mandates as Publicis ETO, with overlapping Publicis affiliation and similar client-target profile.
Market position
Customer concentration
Publicis ETO social profiles
Digital presencePublicis ETO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicis ETO leadership team
Management profileNumber of profiles
Profiles2 records
Publicis ETO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicis ETO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicis ETO
What does Publicis ETO do?
Publicis ETO is a hybrid marketing and technology agency that provides integrated marketing services to business clients. The agency combines marketing strategy with technology-enabled execution to deliver brand communications, digital campaigns, and creative solutions. Operating since 1985 from La Madeleine, France, the agency serves clients with a blend of traditional marketing expertise and technology capabilities.
When was Publicis ETO founded?
Publicis ETO was founded in 1985. It employs 251 to 500 people.
Where is Publicis ETO based?
Publicis ETO is headquartered in La Madeleine, France, in the Europe region.
Who are Publicis ETO's main competitors?
Direct peers on record are Fallon London (Fallon Worldwide), Serviceplan Group, Digitas (Publicis-owned), BETC (Havas-owned, Paris) and Digitas Health. Broad incumbents are Interpublic Group (McCann / MullenLowe / FCB), Publicis Groupe (Publicis Worldwide / Leo Burnett / Saatchi & Saatchi), WPP (Ogilvy / VMLY&R / Grey) and Havas Creative Network (Havas Worldwide). BETC Fullsix / Marcel (Publicis) is listed as a regional player.
Does Publicis ETO have an API?
No public API is recorded for Publicis ETO.
What industry is Publicis ETO in?
Publicis ETO's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.