Bespoke Sports & Entertainment

What Bespoke Sports & Entertainment does

Bespoke Sports & Entertainment is a Charlotte, North Carolina-based experiential marketing and sponsorship consulting agency founded in 2014 by industry veterans Mike Boykin (CEO) and Greg Busch (President), both former long-tenured executives at GMR Marketing. The firm delivers a unified professional-services offering that combines strategic sponsorship consulting with end-to-end campaign activation, encompassing sponsorship consulting and strategy, activation planning and execution, experiential marketing, custom promotional events and tours, sponsorship evaluation and valuation, media integration, VIP hospitality, and digital/social amplification. Its core technology consists of proprietary methodologies for sponsorship evaluation/valuation and experiential campaign production rather than a discrete software platform, and the firm operates with no disclosed AI/ML capabilities.

The agency targets enterprise brands seeking senior-level, customized sports and entertainment marketing counsel — explicitly positioning against the 'big agency world' with a smaller, relationship-driven service model. Revenue is generated through project-based and negotiated-retainer professional-services engagements with enterprise clients, with no publicly disclosed pricing or contracted minimums. The firm operates from a single Charlotte headquarters (1900 West Morehead Street, Suite 101) with 11–50 employees and a global service reach, and it has been recognized by SportsBusiness Journal, Event Marketer, Chief Marketer, and Inc. Magazine.

In July 2025, Bespoke was acquired by Publicis Groupe and now operates under the Publicis Sports umbrella alongside Adopt, retaining its leadership team and Charlotte base. Post-acquisition strategic hires (Matt Jonak, Gianna Smith) and recent high-profile enterprise activations — including Novartis's 2026 Super Bowl campaign 'Relax, It's a Blood Test' and Bush's Beans at Austin City Limits Music Festival 2025 — indicate an ongoing organic growth posture supported by Publicis's global network and complementary agencies such as Publicis N2 and Digitas Health.

Name

Bespoke Sports & Entertainment

Legal name

Bespoke Sports & Entertainment

Website

https://bespokesportsmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke Sports & Entertainment is a Charlotte-based experiential marketing and sponsorship consulting agency serving enterprise brands, offering strategy, activation, and live-event execution across sports and entertainment properties; now operating under Publicis Sports following Publicis Groupe's July 2025 acquisition.

Ownership category

akta.pro rank

Product category

Sports Marketing and Experiential Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Sports marketing agency
• Experiential marketing services
• Sponsorship consulting
• Brand activation services
• Entertainment marketing

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services and Consulting: The agency generates revenue through consulting fees, sponsorship advisory services, and experiential marketing campaign execution for brands. Services include sponsorship consulting, strategy, activation planning and execution, experiential events, tours, promotional events, sponsorship evaluation and valuation, media integration, VIP hospitality, and digital/social amplification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bespoke Sports & Entertainment is a sports and entertainment consulting and experiential marketing agency that helps brands select the right partnerships and maximize their sponsorship investment. Its service line spans sponsorship consulting and strategy, activation planning and execution, experiential marketing, promotional tours, custom events, sponsorship evaluation and valuation, media integration, VIP hospitality, and digital and social amplification, delivered primarily to enterprise brand clients.

Product overview

Bespoke Sports & Entertainment is a sports and entertainment consulting and experiential marketing agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core offering centers on strategic sponsorship consulting and activation services, supported by specialized capabilities including experiential marketing, custom promotional events, tours, sponsorship evaluation, media integration, VIP hospitality, and digital/social amplification. Founded by industry veterans Mike Boykin (CEO) and Greg Busch (President), the agency was acquired by Publicis Groupe in July 2025 and now operates under Publicis Sports, continuing to be based in Charlotte, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Consulting and Strategy Strategic consultation services helping enterprise brand clients select the right sports and entertainment partnerships and maximize their sponsorship investment.
• Sponsorship Activation Planning and Execution
• Experiential Marketing
• Experiential Tours
• Custom Promotional Events
• Sponsorship Evaluation and Valuation
• Media Integration
• VIP Hospitality
• Digital and Social Amplification

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• NovartiscoreGTM or Marketing Partner · 29 January 2026Bespoke served as activation partner for Novartis's Super Bowl advertisement campaign 'Relax, It's a Blood Test' featuring NFL players George Kittle, Colby Parkinson, and Rob Gronkowski to raise awareness about prostate cancer screening. Bespoke partnered with creative agency Fallon, media agency Publicis N2, and Digitas Health on this campaign.
• FalloncoreStrategic or Co-development Partner · 29 January 2026Creative agency partner for Novartis Super Bowl campaign 'Relax, It's a Blood Test' featuring NFL tight ends to promote prostate cancer screening awareness.
• Publicis N2coreStrategic or Co-development Partner · 29 January 2026Media agency partner for Novartis Super Bowl advertisement campaign focused on prostate cancer screening awareness.
• Digitas HealthminorStrategic or Co-development Partner · 29 January 2026Healthcare-focused agency partner for Novartis Super Bowl campaign focused on prostate cancer awareness.
• NFLcoreStrategic or Co-development Partner · 29 January 2026Bespoke helped Novartis secure partnerships with NFL players in official jerseys for the Super Bowl advertisement campaign. The company partnered with the NFL to feature players George Kittle, Colby Parkinson, and Rob Gronkowski.
• Publicis GroupeflagshipStrategic or Co-development Partner · 28 July 2025Publicis Groupe acquired Bespoke Sports & Entertainment in July 2025 to enhance its sports marketing services. Bespoke now operates under Publicis Sports while maintaining its current leadership and headquarters in Charlotte. The acquisition supports the agency's growth both organically and with new client wins.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GMR Marketing: Sports and experiential marketing agency where both Bespoke co-founders (Mike Boykin and Greg Busch) spent 15+ years as Executive Vice Presidents. Direct competitor offering similar sponsorship consulting, activation, and experiential services to enterprise brands.
• Octagon: Global sports marketing agency where new Bespoke hire Matt Jonak spent 18+ years leading activation programs at FIFA World Cup, MLB All-Star Week, and Super Bowl. Directly comparable sponsorship consulting and experiential marketing services to enterprise brands.
• MKTG: Experiential marketing agency specializing in sports and entertainment sponsorships, fan engagement, and brand activation. Directly comparable offering to Bespoke's experiential and sponsorship activation services, with similar enterprise brand client base.
• Momentum Worldwide: Global experiential marketing agency within the IPG network providing brand activation, sponsorship consulting, and experiential campaigns. Directly comparable to Bespoke's core offering with broader geographic reach and similar Fortune 500 client base.
• Sparks: Specialist experiential and sponsorship activation agency focused on sports and entertainment partnerships. Comparable in size and offering to Bespoke, with similar focus on high-touch client service and award-winning experiential campaigns.
• 160over90: Sports, entertainment, and culture marketing agency within the Endeavor network providing sponsorship strategy, brand activation, and experiential services. Comparable mid-sized peer with similar enterprise client focus and sports marketing specialism.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within the Havas network providing experiential marketing and sponsorship activation services. Overlapping capabilities with Bespoke but operating at significantly larger scale with broader service portfolio.
• CAA Sports: Sports marketing and brand consulting arm of Creative Artists Agency, providing sponsorship sales, athlete representation, and brand activation services. Larger incumbent in adjacent sports marketing services space.
• Endeavor: Global entertainment, sports, and content company owning IMG and 160over90. Operates broadly in sports marketing, sponsorship, and event services as part of a much larger portfolio of sports and entertainment assets.
• Wasserman: Sports marketing, talent representation, and consulting agency with broad capabilities in sponsorship sales, brand consulting, and experiential marketing. Overlapping capabilities with Bespoke as a larger incumbent in the sports marketing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bespokese
• Facebookfacebook.com/bespokesports
• LinkedInlinkedin.com/company/5323049
• Instagraminstagram.com/bespokemkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Sports & Entertainment