Reijn

What Reijn does

Reijn is a Dutch HRM and leadership consultancy, founded in 1993 and headquartered at 'Het Atelier' on the Brainport Human Campus in Helmond, Netherlands. The firm provides HRM professionals, interim managers, and strategic HR advisory services to public-sector organizations across government, education, healthcare, and culture. Reijn operates as a private limited company (Reijn B.V.) within the Driessen Groep conglomerate, which has roughly 30 years of presence in the Dutch public-sector HR services market.

The company's service portfolio centers on HRM-professional placement and interim management, supported by the two-year Kleurgevers traineeship program, intervisie peer-reflection sessions, and a flexible HRM-strippenkaart prepaid consulting model. Specialized offerings include Strategische Personeelsplanning (strategic workforce planning), recruitment services (Quickscan and Abonnement), and assessment tools such as the HR-ambachtstest and Leiderschapstest. Reijn co-produces the annual HRM Barometer with Trends in HR, a survey-led publication drawing on roughly 1,700 employees and 790 HR professionals. The firm has no proprietary software platform; its primary technology is its curated network of HRM consultants and an inbound content marketing funnel across LinkedIn, Instagram, YouTube, newsletters, and on-campus events.

Reijn generates revenue from professional-services fees and interim HR placement rates that are not publicly disclosed. Pricing is inquiry-only, with multi-year contracts cited in the disclosed billing cadence, and engagement is driven by direct relationship management (e.g., named relatiemanager Joost van Dinten) into enterprise public-sector accounts. The firm holds group-level B Corp certification (2025), ISO 14001, and MVO Prestatieladder Trede 4, and reports a headcount of 60+ working from its Helmond office.

Name

Reijn

Legal name

Reijn B.V.

Website

https://reijnhrm.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Reijn is a Dutch HRM and leadership consultancy that places HR professionals, interim managers, and trainees into government, education, healthcare, and cultural-sector organizations across the Netherlands, operating as a subsidiary of Driessen Groep from its Helmond office.

Ownership category

akta.pro rank

Product category

Public Sector HR Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Professional Employer Organizations (561330)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industries

HR Shared Services Centers (Captive/Managed) (BPACAKAB), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)

Keywords

• HRM consultancy
• Public sector staffing
• Interim management
• Workforce planning
• HR recruitment services

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Professional Placement & Interim Management: Reijn provides HRM professionals and interim managers to public sector organizations on a temporary assignment basis, matching specialists with client needs for strategic HRM advice or management-level reinforcement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Reijn B.V. is a Dutch HRM consultancy founded in 1993, headquartered in Helmond, Netherlands, that connects HRM professionals to public sector organizations. The firm provides staffing, secondment, interim management, recruitment, and HR process support services to government, education, healthcare, and cultural institutions, operating as part of the broader Driessen Groep HR services group and holding B Corp certification.

Product overview

Reijn is a Dutch HRM consultancy specializing in the public sector (government, healthcare, education, and culture). The company operates as a unified service offering centered around providing HRM professionals and interim managers, supported by specialized assessment tools (HR-ambachtstest, Leiderschapstest) and research publications (HRM Barometer). The core portfolio includes strategic services like Strategische Personeelsplanning (SPP), recruitment services (Quickscan, Abonnement), the Kleurgevers traineeship program, and flexible offerings like the HRM-strippenkaart. The company is part of Driessen Groep and is headquartered at the Brainport Human Campus in Helmond.

Differentiator

Problem solved

Functional benefit

Brands

• Kleurgevers: HRM traineeship program for young HRM professionals to develop into HRM consultants within the public sector.

Products and services

• HRM Interim Management Placement of experienced HRM professionals on temporary interim assignments at public sector organizations to cover vacancies, projects, or transitions.

Quantifiable outcome

• The HRM Barometer publication was developed with input from 1,700 employees, 790 HR professionals, and experts such as Patrick van Veen and Aukje Kuypers.

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Trends in HRcoreStrategic or Co-development PartnerReijn collaborates with Trends in HR to co-produce the HRM Barometer, a themed publication providing research data, expert insights, and practical visions on leadership and HRM topics. The publication draws on input from thousands of employees and HR professionals, positioning both organizations as thought leaders in the Dutch HRM space.
• Brainport Human CampuscoreStrategic or Co-development PartnerReijn is housed at the Brainport Human Campus in Helmond, a campus focused on the human impact of technological innovation. The campus is described as the 'source of work happiness' and provides a collaborative environment for organizations committed to human-centered work. Reijn's office, Het Atelier, is part of this campus.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PageGroup (Michael Page): International professional recruitment group with established Dutch HR and interim recruitment operations. Comparable to Reijn on the HR placement and interim professional matching side, though PageGroup serves a broader cross-industry base.
• Brunel International: Global specialist staffing and project-delivery firm with significant Dutch operations, including public-sector and HR-related placements. Comparable to Reijn on the staffing/interim side but at much larger scale and broader industry coverage.
• Deloitte (Netherlands): Global professional services firm with a large Dutch practice spanning HR consulting, change management, and public-sector advisory. Overlaps with Reijn on HR transformation and workforce planning engagements with Dutch public-sector clients, but operates at much larger scale and across many industries.
• SD Worx: European HR and payroll services provider serving the Netherlands, Belgium, and beyond with PEO-like employer-of-record services. Comparable to Reijn as a Dutch-headquartered HR services firm serving similar employer needs, though focused on payroll/PEO rather than interim HR advisory.
• Visma (Raet): Northern European HR, payroll, and ERP software and services provider with strong Dutch public-sector footprint through the Raet brand. Comparable to Reijn in serving Dutch public-sector HR needs but with a technology/HRIS focus rather than human advisory placement.

Direct peers

• YACHT (a Randstad company): Dutch professional specializing in interim management and consultancy placement, including HR. Comparable to Reijn as it places senior professionals and interim managers into Dutch organizations, including public-sector clients, with a similar relationship-driven placement model.
• I-AM (I am) Interim Management: Dutch interim management provider placing executives and senior professionals across organizations, with overlap in public-sector and HR assignments. Comparable to Reijn as it competes for the same interim-management mandates and operates with a similar high-touch placement model.
• BMC (a Visma company): Dutch consultancy specializing in public-sector HR, leadership, and organizational development with strong municipal and healthcare client base. Highly comparable to Reijn as a direct competitor in the Dutch public-sector HR advisory and interim management space.
• GITP: Dutch HR assessment, coaching, and organizational development consultancy. Comparable to Reijn in serving Dutch public-sector clients with HR advisory, assessment tools, and leadership development services; similar specialist positioning in the HR niche.
• Berenschot: Leading Dutch management and organizational consultancy with a strong HR, leadership, and public-sector practice. Directly comparable to Reijn as it serves Dutch government, healthcare, and education clients with interim management and HR advisory services, competing for the same mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReijnHRM
• LinkedInlinkedin.com/company/reijn
• Instagraminstagram.com/reijnhrm
• Xx.com/reijn_nl
• Facebookfacebook.com/ReijnHRM

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reijn