What Visma | Raet does

Visma | Raet operates the Youforce cloud HR and payroll platform, serving more than 400 Dutch organizations across healthcare, government, education, and corporate/enterprise segments. The product is structured as a modular suite: a core (HR Core & Salaris for payroll with built-in compliance controls, and the Youforce App mobile self-service layer rated 9.2/10 by users), plus an expansion catalog covering leave, absence, HR cycles, recruitment, onboarding, training & development, engagement surveys, structured 1:1 conversations, and flexible benefits. The platform is localized for Dutch labor, tax, and regulatory regimes and integrates with adjacent finance and time systems via a dedicated Integrations module.

Name

Visma | Raet

Legal name

Visma Raet

Website

https://vismaraet.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Visma | Raet (Youforce) is a Netherlands-based HR and payroll SaaS provider serving 400+ Dutch organizations across healthcare, government, education, and enterprise via a modular cloud platform with mobile employee self-service, AI workflow automation, and localized compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (HR & Payroll Platform): Subscription-based access to Youforce HR and payroll platform including core modules for payroll processing, leave management, absence tracking, HR cycles, reporting, and mobile app access. Pricing likely follows per-employee or tiered subscription model based on organization size and modules selected.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Visma | Raet sells the Youforce cloud HR and payroll SaaS platform, a modular suite covering payroll processing, leave and absence management, performance cycles, recruitment, onboarding, learning, and engagement, delivered with a mobile employee app. The company also provides related services such as payroll outsourcing, HR outsourcing, functional administration, implementation, interim HR staffing, and training to Dutch organizations.

Product overview

Youforce is a unified HR and payroll platform by Visma | Raet offering a modular architecture with core HR functions (HR Core & Salaris for payroll processing, App for mobile access) and expansion modules (Recruitment, Onboarding, Training & Development, Engagement, Flexible Benefits). The platform emphasizes digitalization with Smart Triggers automation for cost optimization, an AI-powered Youforce Assistant for conversational support, and predictive Reporting for absence/turnover insights. Additional services include outsourcing, implementation, and training. Over 400 organizations use the platform across business, government, healthcare, and education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Youforce: HR & payroll platform offering modules for HR Core & Salaris, App, Verzuim (absence management), HR-cyclus, Verlof, Rapportages, Flexibele arbeidsvoorwaarden, Youforce assistent (AI), Integraties, Werving en selectie, Onboarding, and Opleiden & ontwikkelen.

Products and services

• Youforce (HR & Payroll Platform) Unified cloud HR and payroll SaaS platform that digitalizes HR processes for Dutch organizations across healthcare, government, education, and enterprise, with Smart Triggers automation delivering 100% ROI on the Youforce investment.
• HR Core & Salaris Automated payroll and core HR processing module with built-in controls ensuring timely, accurate salary payments for Dutch organizations.
• Youforce App Intuitive mobile app that lets employees manage HR tasks such as leave requests, expense declarations, and HR administration on-the-go; rated 9.2/10 by users.
• Werving en selectie (Recruitment) Recruitment module that streamlines the entire hiring process from administration to candidate selection, helping Dutch organizations find candidates faster.
• Verzuim (Absence Management) Module for reporting sick leave and managing employee absences, with streamlined workflows for HR teams handling ill employees.
• Verlof (Leave Management) Module that lets employees request vacation days, monitor balances, and receive manager approvals quickly.
• HR-cyclus (Performance Cycles) Module covering goal setting, progress evaluations, and feedback between employees and managers within modern appraisal cycles.
• Rapportages (Reporting & Analytics) Analytics module that delivers insights to identify trends, predict absence and turnover, and support active employee management.
• Onboarding Module to streamline new-hire integration processes for Dutch organizations.
• Opleiden & ontwikkelen (Learning & Development) Module for employee training and skill development, supporting continuous learning within the Youforce platform.
• Het goede gesprek (Structured Feedback) Module that facilitates structured, effective 1:1 discussions between employees and managers.
• Engagement Module for measuring and improving employee engagement and satisfaction within Dutch organizations.
• Flexibele arbeidsvoorwaarden (Flexible Benefits) Module that lets organizations offer customizable, flexible employee benefits packages.
• Youforce Assistent (AI Assistant) AI-powered conversational assistant providing support for HR inquiries and process automation within the Youforce platform.
• Uitbesteding salarisadministratie (Payroll Outsourcing) Service in which Visma | Raet takes over payroll administration for organizations that want to delegate the work.
• HR-outsourcing Comprehensive HR outsourcing service for organizations that want to delegate HR management to an external provider.
• Functioneel beheer HR & salaris (Functional Administration) Ongoing functional administration service for HR and payroll systems, covering configuration and day-to-day management.
• Implementatie (Implementation Services) Service to help organizations deploy, configure, and adopt the Youforce HR and payroll platform.
• Interim services (Interim HR Staffing) Staffing service providing temporary HR professionals to organizations that need interim HR capacity.
• Trainingsaanbod (Training Programs) Training programs and educational services for Youforce users and HR professionals.

Quantifiable outcome

• 100% ROI within one year for customers utilizing Smart Triggers and achieving full digitalization
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Personio: European HCM SaaS platform targeting SMB and mid-market employers. Comparable in product positioning (all-in-one HR platform) and European go-to-market motion, though it competes more on the SMB side.
• HiBob: Modern HCM platform focused on mid-market companies with a strong European footprint. Comparable in targeting HR teams with a modern, employee-experience-led product, overlapping with Youforce on HR cycles and engagement.

Direct peers

• SD Worx: Belgian-headquartered European provider of HR and payroll software and outsourcing services, serving SMB to enterprise. Closely comparable to Visma | Raet in business model (SaaS + payroll outsourcing), product breadth (HCM suite), and Benelux-centric market focus.
• Nmbrs: Dutch cloud payroll and HR SaaS platform serving SMB and mid-market employers. Directly competes with Youforce in the Dutch market on payroll processing, employee self-service, and HR administration.
• Loket: Dutch online payroll and HR administration SaaS for SMBs. Competes head-to-head with Youforce on payroll processing and HR cycles for the Dutch small-business segment.

Broad incumbents

• Visma e-conomic: Sister brand within the Visma group offering accounting and business software across the Nordics. Comparable as a Visma group sibling with adjacent SMB software distribution and similar pan-European expansion thesis.
• Workday: Global enterprise HCM and payroll cloud platform. Competes with Youforce for larger Dutch enterprise deals and is a primary threat to Youforce's enterprise expansion ambitions.
• SAP SuccessFactors: Global HCM suite from SAP. Represents a large incumbent alternative for multinational and Dutch enterprise HR buyers evaluating HCM platforms.
• ADP: Global payroll and HR services provider with a strong Dutch presence (ADP Nederland). Directly comparable on managed payroll services and competes for the same Dutch mid-market and enterprise customers.

Regional players

• Unit4: European ERP and HCM vendor with a strong Benelux and Nordic presence. Comparable as a regional enterprise software provider that bundles HR/payroll functionality into broader ERP suites, often competing for the same Dutch enterprise deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Visma_Raet
• LinkedInlinkedin.com/company/vismaraet
• Facebookfacebook.com/VismaRaetNederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visma | Raet