Teh Tarik Place

What Teh Tarik Place does

Teh Tarik Place is a privately held Malaysian casual dining restaurant chain founded in 2007 and headquartered in Petaling Jaya, operating six outlets across Malaysia (Petaling Jaya, Shah Alam, Kuala Lumpur) and Brunei (Bandar Seri Begawan) under two sub-brand concepts. The Classic concept combines Malaysian street food with a modern café ambiance in 1000-2000 sqft shopping mall locations featuring rich wood-finishing and retro elements, while the Signature concept offers an upgraded menu blending local dishes with Western categories such as Soups, Salads, Pastas, Continental Platter, and Desserts in a more sophisticated setting (for example, at Sunway Putra Mall). Signature menu items include Teh Tarik, Roti Canai, Nasi Lemak, Mee Goreng Mamak, and Asam Laksa, supported by a Kids Menu launched in 2026, an all-day Kudapan snack line introduced in October 2025, and recurring promotional bundles such as the Match Combo (RM10.90) and weekday Super Saver Set.

Revenue is generated through four streams: dine-in food and beverage sales at owned retail locations; delivery and takeaway orders fulfilled via the company's own ordering platform (order.tehtarikplace.my) and third-party delivery partners; event catering with a 30 pax minimum, a 50% deposit on confirmation, and a RM150 transportation charge within Klang Valley; and franchise/license fees from a formalized domestic and international franchise program for both Classic and Signature concepts. The customer base is primarily individual consumers and families seeking local comfort food, complemented by corporate event organizers for catering and franchisee-entrepreneurs for unit expansion. Operations are run under Crest Galaxy Sdn Bhd (Registration No. 202501024894 / 1626307-X), which is listed as the copyright holder, while Teh Tarik Place Sdn Bhd appears to handle catering payments; the ultimate beneficial ownership is not publicly disclosed. Marketing is executed through the company's website and organic social channels (Facebook, Instagram) with time-limited promotional campaigns, and the overall technology stack is conventional restaurant operations rather than a software platform.

Name

Teh Tarik Place

Legal name

Crest Galaxy Sdn Bhd

Website

https://tehtarikplace.my

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Teh Tarik Place is a privately held Malaysian casual dining chain founded in 2007, operating six Classic and Signature outlets across Malaysia and Brunei to serve authentic Malaysian street food via dine-in, delivery, catering, and franchise programs.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Casual dining restaurant
• Malaysian street food
• Restaurant franchise
• Catering services
• Beverage and food service

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving food and beverages at physical restaurant locations. Customers pay for menu items including signature dishes like Roti Canai, Nasi Lemak, Mee Goreng Mamak, and Teh Tarik.
2. Delivery and Takeaway Orders: Revenue from delivery orders placed through their own ordering platform (order.tehtarikplace.my) and third-party delivery partners.
3. Catering Services: Catering revenue for events with minimum 30pax orders. Includes buffet setup with decorative arrangement, chafing dishes, and disposable cutlery. Transportation charges apply within Klang Valley (RM150). Prices subject to 6% SST.
4. Franchise Fees: Revenue from franchise partnerships where entrepreneurs pay to open Teh Tarik Place outlets under the Classic or Signature concepts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Teh Tarik Place operates a casual dining restaurant chain serving authentic Malaysian street food, coffee (teh tarik), and traditional local fare through two dine-in concepts — Classic and Signature. In addition to in-restaurant sales, the brand offers catering for events and a franchise program that licenses the Teh Tarik Place concept and menu to operators in new locations.

Product overview

Teh Tarik Place is a Malaysian casual dining restaurant chain founded in 2007, operating under Crest Galaxy Sdn Bhd. The company offers two distinct restaurant concepts: Teh Tarik Place Classic (street food meets modern café in mall locations with 1000-2000 sqft space) and Teh Tarik Place Signature (upscale dining with extended local and western menu including Soups, Salads, Pastas, Continental Platter, and Desserts). Beyond dine-in services, the company provides catering for events (minimum 30 pax), a franchise program for domestic and international expansion, and various promotional offerings including Match Combo deals, Super Saver Sets, Kids Menu, and Kudapan snack items. The menu features authentic Malaysian street food dishes like Roti Canai, Nasi Lemak, Mee Goreng Mamak, and the namesake Teh Tarik beverage. Delivery services are available through third-party delivery partners.

Differentiator

Problem solved

Functional benefit

Brands

• Teh Tarik Place Signature: An upgraded menu offering a mixture of local and western selections including Soups, Salads, Pastas, Continental Platter, and Desserts. The casual yet sophisticated setting makes it suitable for dining day or night.
• Teh Tarik Place Classic

Products and services

• Teh Tarik Place Classic Casual dine-in restaurant concept offering authentic Malaysian street food, signature teh tarik beverages, and traditional local fare at accessible prices for everyday consumers, families, and groups.
• Teh Tarik Place Signature Elevated sub-brand of Teh Tarik Place offering a more refined casual dining experience of Malaysian cuisine and beverages, targeting guests seeking a step up from the Classic concept.
• Catering Service Bulk food and beverage catering for corporate events, office functions, parties, and private gatherings, leveraging the brand's Malaysian menu and operational kitchens.
• Restaurant Franchise Program Licensed franchise program allowing third-party operators to open and run Teh Tarik Place branded casual dining outlets, providing brand, menu, and operational model in exchange for franchise fees.
• Delivery Service Delivery of Teh Tarik Place menu items to customers' homes or offices via online ordering platforms, extending the dine-in brand into off-premise consumption.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Third-Party Delivery PartnersminorChannel Partner/ Reseller/ DistributorDelivery partners that facilitate food delivery from Teh Tarik Place outlets. Partner logos are displayed on the website but specific partner names are not disclosed. Enables customers to order via third-party delivery platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PappaRich: Malaysian restaurant chain serving authentic Malaysian street food in café-style settings with both owned and franchised locations across Malaysia, ASEAN, Australia, and the US. Direct competitor in the same niche of premium-ethnic Malaysian casual dining.
• Secret Recipe: Malaysian-founded casual dining chain serving local and western fusion dishes in mall and standalone locations across Malaysia, ASEAN, and beyond. Directly comparable as a Malaysian-origin casual dining brand competing for the same mall-based, family and casual occasion diner.
• OldTown White Coffee: Iconic Malaysian casual dining and café brand offering local kopitiam fare (toast, nasi lemak, Hainanese dishes) in modern café settings. Highly comparable in concept — elevated Malaysian street food / kopitiam dishes in contemporary café environments with mall presence.
• Coolblog: Malaysian dessert, snack, and beverage café chain with mall-based outlets and a franchise model. Comparable as a Malaysian-origin, mall-anchored, franchise-driven F&B brand targeting similar casual, walk-in consumer occasions.
• The Chicken Rice Shop: Malaysian casual dining chain specializing in Hainanese chicken rice and local dishes in mall locations. Comparable as a Malaysian-origin ethnic casual dining brand with similar mall footprint strategy and family/casual target audience.
• San Francisco Coffee: Malaysian café chain serving coffee, light meals, and local-influenced café fare in mall locations. Comparable as a Malaysian-origin café-style casual F&B brand competing in similar mall catchment areas.
• Marrybrown: Malaysia's largest homegrown QSR chain with both owned and franchised outlets locally and internationally (including Middle East and Africa). Comparable as a Malaysian-origin, franchise-driven, multi-format restaurant brand with similar capital-light expansion philosophy.

Broad incumbents

• Texas Chicken (Malaysia): Major QSR/fast-casual chain with strong Malaysian presence in malls. Comparable as a broader casual food incumbent competing for overlapping mall-based, family-occasion traffic segments.
• Sushi King: Established Malaysian-Japanese casual dining chain with broad mall presence. Comparable as a regional casual dining incumbent competing for similar mall-based lunch and family occasion traffic in Malaysia.

Emerging players

• Kampong Kravers: Newer Malaysian casual dining concept serving local heritage cuisine in modern settings. Comparable as an emerging competitor in the same niche of elevated Malaysian street food / heritage cuisine casual dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tehtarikplace
• Instagraminstagram.com/tehtarikplace
• LinkedInlinkedin.com/company/tehtarikplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teh Tarik Place