Whitefish at the Lakes Senior Living

What Whitefish at the Lakes Senior Living does

Whitefish at the Lakes Senior Living is a private, single-campus senior living community located at 35625 Ostlund Avenue in Crosslake, Minnesota, operated under the management of Cornerstone Management. The community serves seniors across northern Minnesota — including Crosslake, Brainerd, Baxter, Nisswa, and St. Cloud — through three integrated care lines on one campus: Independent Senior Living for active seniors seeking maintenance-free community living, Assisted Living for residents needing help with daily activities such as bathing, medication management, and meal preparation, and Memory Care at Legacy Court, a secure specialized program for individuals with Alzheimer's and dementia. Multiple apartment configurations (studio, one-bedroom, one-bedroom with den, and two-bedroom) are equipped with in-unit emergency response systems and individual HVAC controls for infection control and air-quality management.

The business model is a recurring monthly subscription based on apartment type and care level, with no publicly disclosed pricing. Revenue is generated entirely from individual resident fees with no third-party resellers or channel partners. Resident acquisition is direct-to-consumer, driven by the community website, educational blog content, Facebook presence, phone inquiries, and traditional family/provider referrals. The community augments core housing with on-site amenities (fitness suite, salon, outdoor patios, chef-prepared meals), clinical integrations (Consonus Pharmacy for medication management, visiting physicians from Cuyuna Regional Medical Center), and a branded Wellness for Life program structured around seven dimensions of wellness. The community was recognized with the 2024 Bronze National Quality Award from the American Health Care Association / National Center for Assisted Living (AHCA/NCAL).

Name

Whitefish at the Lakes Senior Living

Legal name

Whitefish at the Lakes Senior Living

Website

https://whitefishatthelakes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitefish at the Lakes Senior Living is a private, single-campus senior living community in Crosslake, Minnesota, offering independent living, assisted living, and memory care (Legacy Court) to seniors across northern Minnesota under recurring monthly residency fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Independent living community
• Residential care

Headquarters

HQ city

Crosslake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Senior Living Residency Fees: Monthly fees for independent living, assisted living, and memory care accommodations. Pricing varies by apartment type (studio, 1-bedroom, 2-bedroom, 1-bedroom with den), care level required, and services needed. Additional charges may apply for enhanced care services, laundry, and optional amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Whitefish at the Lakes Senior Living is a private senior living community in Crosslake, MN that delivers three integrated care tiers on a single campus: Independent Senior Living for self-sufficient seniors seeking community amenities, Assisted Living for residents needing help with daily tasks such as bathing, medication management, and meals, and Memory Care at Legacy Court for residents with Alzheimer's and dementia in a secure, specialized environment. Residents occupy private studio, one-bedroom, one-bedroom with den, or two-bedroom apartments, with 24/7 staff, emergency response systems, and a Wellness for Life program.

Product overview

Whitefish at the Lakes Senior Living is an award-winning senior living community in Crosslake, MN offering three core living options on a single campus: Independent Senior Living for active seniors seeking community with optional support services; Assisted Living providing daily support with tasks like bathing, medication management, and housekeeping while preserving independence; and Memory Care at Legacy Court for individuals with Alzheimer's or dementia requiring secure, specialized care. The community provides diverse amenities including a fitness suite, on-campus salon, outdoor patio, and chef-prepared meals. Residents can age in place with seamless transitions between care levels, and all options feature private apartment homes with various floorplans (Studio, 1-Bedroom, 1-Bedroom with Den, 2-Bedroom) equipped with emergency response systems and modern features.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Court: Specialized memory care facility within Whitefish at the Lakes Senior Living, providing dedicated Alzheimer's and dementia care services in a secure, nurturing environment.

Products and services

• Independent Senior Living Senior living option for active, self-sufficient seniors who want the benefits of community living with access to amenities, social activities, and optional services such as housekeeping and meal plans while maintaining independence.
• Assisted Living Assisted living services providing help with daily activities such as meal preparation, medication management, personal care, and housekeeping while encouraging independence and dignity.
• Memory Care (Legacy Court) Specialized memory care facility providing a secure, nurturing environment for individuals with Alzheimer's, dementia, or other cognitive impairments. Features personalized care plans, 24/7 trained staff, and structured programs that stimulate cognitive function and emotional well-being.
• Wellness for Life Program Wellness program built on 7 Dimensions of Wellness designed to enhance cognitive function, reduce falls, alleviate depression, and improve overall health across physical, emotional, intellectual, and spiritual well-being.
• 24/7 Nursing Support Round-the-clock nursing care for residents needing additional help with daily activities, including respiratory care, medication management, and personalized care options.
• Pharmacy Services Medication management partnership with Consonus Pharmacy ensuring safe, accurate, and effective medication administration tailored to individual treatment plans.
• Visiting Physicians Access to onsite care team members and visiting physicians from Cuyuna Regional Medical Center for continuous treatment without travel stress.
• Housekeeping Services Housekeeping and laundry services provided for Assisted Living residents and available as an optional add-on for Independent Living residents.
• Chef-Prepared Meals Three chef-prepared meals daily plus snacks designed to nurture healthy habits and maintain nutrition for memory care and community residents.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and key.

• Consonus PharmacycoreTechnology or IntegrationPartnership with Consonus Pharmacy provides personalized medication management and oversight for all residents. The partnership ensures safe, effective, and accurate medication administration according to individual treatment plans, reducing medication errors and enhancing resident safety.
• Cuyuna Regional Medical CenterkeyStrategic or Co-development PartnerVisiting physicians from Cuyuna Regional Medical Center provide seamless access to healthcare for residents. This partnership ensures residents receive continuous treatment and care without the stress and hassle of regular travel outside the community.
• Cornerstone ManagementcoreOthersCornerstone Management manages the Whitefish at the Lakes Senior Living community. They handle operations, career postings, and overall property management services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: National senior living provider with strong memory care programming and assisted living focus. Useful broad-incumbent comparison for differentiated memory care service design and clinical integration.
• Brookdale Senior Living: Largest U.S. senior living operator with national footprint in independent living, assisted living, and memory care. Provides a broad-incumbent benchmark for pricing, programming, and scale economics relevant to a regional operator like Whitefish.
• Atria Senior Living: Large national senior living operator offering independent living, assisted living, and memory care across the U.S. Relevant broad incumbent for competitive and programming benchmarking in the same care categories.

Emerging players

• Enlivant: Senior living operator focused on assisted living and memory care, with growth-stage positioning. Comparable in service-line emphasis on assisted living and memory care, relevant for programming and care model benchmarking.

Direct peers

• Benedictine Living Communities: Minnesota-rooted nonprofit operator of independent living, assisted living, and memory care communities across the Upper Midwest. Direct comparable in continuum-of-care model and regional Midwestern footprint.
• The Waters Senior Living: Minnesota-headquartered operator offering independent living, assisted living, and memory care with a focus on wellness programming. Comparable in market, service mix, and program-led positioning.
• New Perspective Senior Living: Midwest-focused operator of independent living, assisted living, and memory care communities, including locations in Minnesota. Closely comparable in continuum-of-care offering and regional Midwestern footprint.
• Ebenezer Senior Living: Minnesota-based senior living provider (part of Fairview Health Services) offering independent, assisted living, and memory care in the Twin Cities and greater Minnesota. Direct comparable in service mix and Minnesota market presence.

Regional players

• Avinity Senior Living: Midwest-focused senior living operator with communities primarily outside Minnesota (Iowa, Wisconsin, etc.). Comparable in size and continuum-of-care offering; relevant for regional competitive dynamics.

Others

• Cornerstone Management (parent): Holding company that manages Whitefish at the Lakes and other senior living communities. Included as an ecosystem participant — relevant for understanding operating model, capital decisions, and portfolio strategy that affect Whitefish.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WhitefishattheLakesSeniorLiving
• LinkedInlinkedin.com/company/whitefish-at-the-lakes-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitefish at the Lakes Senior Living