Wiley Roots Brewing Company

What Wiley Roots Brewing Company does

Wiley Roots Brewing Company is a small, independently owned craft brewery founded in 2013 by Kyle and Miranda Carbaugh in downtown Greeley, Colorado. The brewery specializes in mixed-culture, barrel-aged, and spontaneous fermentation beers using traditional methods such as Méthode Gueuze, alongside fruited sours, pastry stouts, and signature lagers. Core production infrastructure includes 8 x 15 BBL solera tanks, 2 x 11 HL oak foeders, and approximately 160 specialty oak barrels, with a taproom-anchored production facility that expanded from 800 to over 5,000 square feet between 2018 and 2020. The product portfolio spans year-round staples (Wiley IPA, Super 77, Local Beer, Deep Roots), the Funk Yo Couch mixed-culture solera series, the Midnight on the Run Imperial Stout series, the Slush fruited sour series, hard seltzers, and limited edition merchandise.

The brewery operates a multi-channel go-to-market model: direct-to-consumer sales at the Greeley taproom with drive-thru and pickup, e-commerce via online store, and wholesale distribution through TwoSix Craft Distributors across the Colorado Front Range including Denver-Metro and Colorado Springs. Select retail distribution extends to Colorado and Arizona. Revenue is generated through one-time purchases of beer (unit pricing ranging from $10 per four-pack for hard seltzers to $60 per four-pack for premium barrel-aged releases), private event bookings, and merchandise sales. The customer base centers on craft beer enthusiasts and collectors seeking limited-edition specialty beers, with annual signature events like the Black (Cat) Friday Midnight on the Run release driving significant community traffic and brand engagement.

Name

Wiley Roots Brewing Company

Legal name

Wiley Roots Brewing Company

Website

https://wileyroots.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiley Roots Brewing Company is a small, independent craft brewery founded in 2013 in Greeley, Colorado, specializing in mixed-culture, barrel-aged, and spontaneous fermentation beers sold through its taproom, e-commerce, and Colorado Front Range wholesale distribution for craft beer enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Barrel-aged beers
• Fruited sour ales
• Imperial stouts
• Hard seltzer production

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Direct Sales: On-site beer sales at the taproom in downtown Greeley, CO. Customers can purchase draft pours, canned beer to-go, and merchandise directly at the location.
2. Wholesale Distribution: Partnership with TwoSix Craft Distributors for wholesale distribution throughout Colorado Front Range. Beer sold to retailers and distributed through their network.
3. E-commerce Sales: Online store sales for beer vouchers, merchandise, event tickets, and gift cards with pickup or drive-thru fulfillment at the taproom.
4. Limited Release Specialty Beers: Premium pricing for limited edition barrel-aged and specialty beers sold through online voucher systems and taproom releases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wiley Roots Brewing Company is an independently owned craft brewery that produces and sells a diverse portfolio of beer styles with a unique emphasis on mixed-culture, barrel-aged, fruited sours, lagers, and pastry stouts. The brewery operates a downtown Greeley taproom, an online store for beer vouchers and merchandise, and distributes through TwoSix Craft Distributors across the Colorado Front Range and select retail stores in Colorado and Arizona.

Product overview

Wiley Roots Brewing Company is a small, independently owned craft brewery offering a diverse portfolio of beer styles with a unique focus on mixed-culture, barrel aged, and spontaneous beers. Their core product lineup includes year-round staples like Super 77, Local Beer, Deep Roots, and their flagship Wiley IPA, alongside seasonal and limited release series. Key product lines include the Midnight on the Run Imperial Stout series (known pastry stouts), the Funk Yo Couch mixed-culture solera series, the Slush fruited sour series, and the Monstah Imperial Stout series. The brewery also produces specialty barrel-aged beers like Vanilla Anonym, hard seltzers including Howl at the Moon Together and Nice! Hard Seltzer, and limited edition merchandise including their annual Star Wars glass series. Beers are available for on-site consumption at the taproom, to-go purchases, and through distribution across Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Midnight on the Run Imperial Stout Rich dark chocolate Imperial Stout conditioned on Ghanaian cacao nibs, named after the brewery's black cat mascot Midnight; sold in multiple variants including Chocolate, Cinnamon, Hazelnut, and Rye Whiskey Barrel Aged versions.
• Funk Yo Couch Mixed-Culture Solera Series Multi-award winning mixed-culture series born from airborne microbes and aged as a mixed-culture solera, featuring pineapple, mango, and peach characteristics with evolving complexity over up to a year of aging.
• Vanilla Anonym Imperial Stout Imperial Stout aged for 18 months in Breckenridge Distillery Bourbon barrels with Madagascar Bourbon Vanilla Beans, featuring notes of vanilla, caramel, oak, and chocolate with marshmallow and fudge flavors.
• Slush Series Fruited Sour Ales Moderately tart and approachable fruited sour ale series launched in 2018, known as a refreshing, easy-drinking, fruit-forward offering for summer months.
• Wiley IPA Flagship Unfiltered American IPA bursting with orange and lemon flavors, brewed with Simcoe, Amarillo, and Cascade hops at 6% ABV and 10 IBU.
• Monstah Imperial Stout Series Imperial Stout series representing the transition from warm weather to cool fall nights, featuring dark robust flavors, warming high alcohol, and seasonal spices.
• Super 77 Year-round staple beer available continuously as part of the core portfolio.
• Local Beer Year-round staple beer available continuously as part of the core portfolio.
• Deep Roots Year-round staple beer available continuously as part of the core portfolio.
• Howl at the Moon Together Blood Orange Hard Seltzer Blood Orange Hard Seltzer (4.5% ABV, 0 IBU) made with whole fruit Blood Orange juice and purée, sold in 16oz cans at $10 per four-pack as a collaborative product supporting COVID-19 relief efforts.
• Nice! Hard Seltzer Hard seltzer offering available as part of the beverage portfolio.
• Star Wars Glass Series Annual limited edition collectible glassware series featuring Star Wars themed artwork by Grace Jensen, including designs like Hairy Space Creature, Space Helmet-Man, and Evil Space Station.
• Beer To-Go Service Packaged beer available for takeaway purchase from the taproom and through online voucher orders with pickup or drive-thru fulfillment.
• Brewery Merchandise Branded merchandise including apparel, accessories, and promotional items like pins, stickers, koozies, and beer glasses.
• Private Event Space Private event space available for booking for special events and gatherings at the Wiley Roots taproom.

Quantifiable outcome

• Great American Beer Festival medals: Silver 2018, Gold 2017, Gold 2015, Bronze 2013; Mazer Cup International Silver 2017

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TwoSix Craft DistributorscoreChannel Partner/ Reseller/ Distributor · 1 June 2020Partnership with TwoSix Craft Distributors for wholesale distribution throughout the Front Range, including Denver-Metro and Colorado Springs. TwoSix is led by Justin Baccary (President, Station 26 Brewing) and Todd Luther (Former Colorado Sales Manager at CR Goodman). The partnership allows Wiley Roots to dramatically grow their popular beer series and meet wholesale demand.
• WeldWerks Community FoundationcoreStrategic or Co-development Partner · 1 April 2020Partnership to create and sell 'Howl at the Moon Together' Blood Orange Hard Seltzer to raise money for COVID-19 relief efforts in Greeley, Colorado. All profits donated to the foundation supporting local sanitizer and PPE distribution.
• WeldWerks Brewing CompanycoreChannel Partner/ Reseller/ Distributor · 1 April 2020WeldWerks provides free distribution of Howl at the Moon Together seltzer across Denver-Metro area at select liquor stores. Previously worked with WeldWerks delivery arm for self-distribution along Denver-Metro and Colorado Springs.
• Innovative Labeling SolutionsminorGTM or Marketing Partner · 1 April 2020Donated products and services for Howl at the Moon Together seltzer labeling and packaging for COVID-19 relief fundraiser.
• Source of NatureminorGTM or Marketing Partner · 1 April 2020Donated products and services for Howl at the Moon Together seltzer production for COVID-19 relief fundraiser.
• Propagate LabminorGTM or Marketing Partner · 1 April 2020Donated products and services for Howl at the Moon Together seltzer packaging for COVID-19 relief fundraiser.

Scale indicators6 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• Funkwerks: Fort Collins, CO craft brewery specializing in Belgian-style saisons and wild ales. Regional Colorado peer with similar mixed-culture/spontaneous fermentation focus.
• Crooked Stave Artisan Beer Project: Denver-based sour and wild ale specialist, pioneer in mixed-culture/barrel-aged craft brewing. Direct comparable for Wiley Roots' wild/spontaneous fermentation positioning.
• WeldWerks Brewing Company: Greeley-based craft brewery of similar size and product philosophy (IPAs, pastry stouts, barrel-aged releases). Already a TwoSix distribution partner and a Wiley Roots collaborator on the COVID-19 relief seltzer, making it the closest direct comparable.
• Russian River Brewing Company: Iconic craft brewery known for barrel-aged sours, Supplication and Temptation series, and limited release events. Benchmark for premium barrel-aged and event-driven craft business models that Wiley Roots emulates.
• Jester King Brewery: Austin, TX farmhouse/mixed-culture/spontaneous fermentation specialist referenced directly by Wiley Roots' brewing team in their own coverage. Closely aligned with Wiley Roots' Méthode Gueuze and wild ale programs.
• Station 26 Brewing Company: Denver craft brewery whose co-founder Justin Baccary runs TwoSix Craft Distributors — Wiley Roots' wholesale distribution partner. Operates as a peer through the same TwoSix distribution network.
• New Image Brewing Company: Arvada, CO craft brewery and fellow TwoSix portfolio brand. Comparable regional Colorado craft peer selling through the same distribution channel.
• Casey Brewing & Blending: Colorado (Glenwood Springs) farmhouse/sour brewery with a barrel-aging solera approach. Direct comparable for Wiley Roots' Funk Yo Couch mixed-culture solera methodology.

Broad incumbents

• New Belgium Brewing Company: Fort Collins-based large craft incumbent and Colorado craft market leader. Sets the competitive bar in the same Colorado regional market where Wiley Roots competes for tap handles and shelf space.
• Odell Brewing Company: Fort Collins-based regional craft incumbent with broad portfolio. Competes with Wiley Roots across both taproom and Colorado wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WileyRoots
• Facebookfacebook.com/wileyrootsbrewing
• Instagraminstagram.com/wileyrootsbrewing
• LinkedInlinkedin.com/company/wileyrootsbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley Roots Brewing Company