REACT Group
REACT Group Plc is an AIM-listed UK specialist cleaning and decontamination provider operating three divisions — REACT Specialist Cleaning, LaddersFree, and Fidelis Contract Services — delivering infection control, trauma cleaning, commercial window cleaning and recurring contract cleaning to NHS trusts, tier-1 FM companies, retailers, hotels, government agencies and event venues across the UK.
- Company typePublic
- Founded2015
- HeadquartersSwadlincote, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What REACT Group does
REACT Group Plc is an AIM-listed UK specialist cleaning, decontamination and facilities services provider headquartered in Birmingham (registered office) and Swadlincote, operating through three wholly-owned divisions: REACT Specialist Cleaning (trauma, crime-scene, fire restoration, infection control, biohazard and emergency response cleaning), LaddersFree (commercial window, cladding, gutter and signage cleaning delivered through a national network of 300-plus local operatives servicing more than 3,000 commercial properties across England, Wales and Scotland), and Fidelis Contract Services (recurring contract cleaning, washroom hygiene, kitchen/duct cleaning, industrial deep cleaning, pest control and barrier matting for healthcare and education customers).
The group's service platform combines a four-step infection-control methodology (test, clean, disinfect, retest using ATP bioluminescence testing), ULV fogging and whole-room misting with viricides effective against SARS-CoV-2, a 90-day barrier surface-coating technology, and water-fed pole systems for ground-level window cleaning. Service delivery is supported by an extensive compliance stack (ISO 9001:2018, ISO 14001:2015, SafeContractor, CHAS, Constructionline Gold, upper-tier waste-carrier licence, asbestos removal licence, IPAF associate membership) and security-cleared, medically fit and immunised operatives — credentials that are mandatory for NHS, justice, rail and government-framework work.
REACT monetises primarily through multi-year (typically 3-5 year) framework agreements and subscription-style recurring contracts with NHS trusts, tier-1 FM companies (notably Sodexo as a Core Vendor), major retailers (Lidl, Next), hotel chains (Marriott, Costa, Holiday Inn Express), logistics operators (DPD), event venues (Nottingham Motorpoint Arena), shopping-centre operators, and government agencies, supplemented by ad-hoc professional-services revenue for one-off emergency, fire, trauma and void-property cleans. Go-to-market is direct enterprise field sales augmented by a partner programme that onboards subcontractor specialists, with cross-selling across the three divisions. The group is publicly listed on AIM under ticker REAT.L, having formed in 2015 from REACT Specialist Cleaning (itself part of the long-trading Autoclenz group) and grown via the 2021 acquisition of Fidelis and the 2022 acquisition of LaddersFree for up to £8.5 million.
REACT Group firmographics
Firmographics- Name
- REACT Group
- Legal name
- React Group Plc
- Website
- https://reactsc.co.uk
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- REACT Group Plc is an AIM-listed UK specialist cleaning and decontamination provider operating three divisions — REACT Specialist Cleaning, LaddersFree, and Fidelis Contract Services — delivering infection control, trauma cleaning, commercial window cleaning and recurring contract cleaning to NHS trusts, tier-1 FM companies, retailers, hotels, government agencies and event venues across the UK.
- Ownership category
- akta.pro rank
REACT Group industry classification
Industry- Product category
- Specialist Commercial Cleaning Services
- NAICS
- Remediation Services (562910), Janitorial Services (56172), Waste Management and Remediation Services (562)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Biohazard Spill Response & Decontamination Services (BPALAGAH)
- akta.pro secondary industries
- Industrial Cleaning & Decontamination (Tank/Vessel/Confined Space) (IMAIAGAE), Environmental Emergency Response & Incident Management (Spills, Hazmat) (BPAIAMAL), Post-Death/Unattended Death Cleanup (HSAEAHAL)
Keywords
Where REACT Group is headquartered
LocationHeadquarters
- HQ city
- Swadlincote
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
REACT Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Contract Maintenance: Regular deep cleaning regimes delivered under long-term contracts, typically in healthcare and public transport sectors. Provides predictable recurring revenue with visibility into future income.
- Contract Reactive: First responder emergency response service operating 24/7, 365 days per year under formal contract or framework agreements. Reactive cleaning services on-call.
- Ad Hoc Services: One-off specialist cleaning situations outside framework agreements, including fly-tipping, void clearance, Covid-19 decontaminations, fire restoration, and trauma cleaning. Variable one-time revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | NHS Trust Partnership |
| Subscription | Multi-year contract | Shopping Centre Contract |
| Subscription | Multi-year contract | Core Vendor Agreement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
REACT Group product offering
Product offeringCore offering
REACT Group provides specialist cleaning, decontamination, and hygiene services across the UK through three divisions: REACT Specialist Cleaning (trauma, crime scene, infection control, fire restoration, biohazard remediation), LaddersFree (commercial window and cladding cleaning via a national network of 300+ operatives), and Fidelis Contract Services (routine housekeeping, washroom hygiene, industrial deep cleaning, pest control). Services are delivered to healthcare, facilities management, justice, rail, highways, housing, education, retail, hospitality, and industrial sectors on multi-year contracts and emergency call-out basis.
Product overview
REACT Group operates as a specialist cleaning services provider with a platform-plus-divisions architecture comprising three main operating divisions: REACT Specialist Cleaning (core brand providing emergency and specialist cleaning including crime scene, trauma, fire restoration, and infection control), LaddersFree (commercial window cleaning subsidiary with a national network of over 300 local operatives), and Fidelis Contract Services (contract cleaning and facilities maintenance business focused on education and healthcare sectors). The Group serves diverse sectors including healthcare, education, hospitality, justice, rail, highways, housing, and industrial, offering services from routine maintenance to complex decontamination. The company was formed in 2015 and has grown through strategic acquisitions, listed on AIM (ticker: REAT.L).
Differentiator
Problem solved
Functional benefit
Products and services
- REACT Specialist Cleaning The primary brand providing specialist cleaning, decontamination, and emergency response cleaning services including crime scene cleaning, trauma cleaning, fire and smoke restoration, infection control, void property cleaning, and biohazard remediation for healthcare, justice, housing, and public sector clients.
- LaddersFree Commercial Window and Cladding Cleaning One of the UK and Ireland's largest commercial window and cladding cleaning businesses with a national network of over 300 local operatives. Provides window cleaning, cladding cleaning, gutter cleaning, jet-washing, signage cleaning, and solar panel cleaning services for more than 3,000 commercial properties across the UK, Wales, and Scotland.
- Fidelis Contract Services Contract cleaning and facilities maintenance business providing daily housekeeping, washroom hygiene services, building and caretaker services, kitchen and duct cleaning, industrial deep cleaning, pest control, and barrier matting for flooring, with strong credentials in education and healthcare sectors.
- Infection Control Cleaning Services Healthcare-focused cleaning services targeting superbugs (MRSA, C. Diff) and seasonal viruses using a four-step methodology: test, clean, disinfect, and test again. Covers clinical areas, operating theatres, and post-operative facilities with ATP residue testing verification and ULV fogging decontamination.
- Fire and Smoke Restoration Services Specialist fire and smoke damage cleaning services using insurance-approved restoration techniques to minimise further damage and expedite safe return to premises following fire incidents.
- Event and Public Spaces Cleaning Services Specialist cleaning services for event venues, stadia, sports venues, concert halls, museums, and galleries including kitchen cleaning, exterior cleaning, routine housekeeping, flood response, graffiti removal, floor and carpet care, washroom services, and high-level cleaning. Available 24/7, 365 days per year.
Quantifiable outcome
- 41% revenue growth to £4.36 million in FY2020
- +4 more outcomes
Companies that use REACT Group
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles6 records
REACT Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
REACT Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SodexocoreREACT operates as a Core Vendor partner for Sodexo's UK operations, providing specialist cleaning services under the partnership arrangement. The relationship has been maintained and extended, demonstrating long-term partnership commitment.
- Partner Programme SubcontractorscoreREACT has an established partner programme expanding services with specialist cleaning firms and subcontractors. Looking for partners driven by commitment to cleaning excellence. Provides work from tier-1 & blue-chip organizations, pays partners on time, offers training in specialist areas.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
REACT Group competitors and assessment
Company assessmentDirect peers
- Churchill Group: UK-based contract cleaning and support services provider serving healthcare, retail, and public sector with multi-service offerings. Closely comparable to REACT's Fidelis division in scale, customer mix, and contract-based commercial cleaning model.
- Citrus Cleaning Group: UK specialist commercial and industrial cleaning provider with services in window cleaning, deep cleaning, and facility maintenance. Comparable as a UK specialist cleaning peer with similar contract-based model and customer overlap in retail and hospitality.
- Ideal Response: UK specialist decontamination, trauma, and crime scene cleaning company. Directly comparable to REACT Specialist Cleaning's biohazard and emergency response services with similar NHS and emergency response customer base.
Broad incumbents
- ISS A/S: Global facility services provider with significant UK presence across cleaning, workplace, and technical services. Comparable for healthcare and corporate cleaning contracts where REACT operates as a specialist sub-contractor.
- Atalian Servest: UK arm of Atalian, a large international facilities services group providing cleaning, security, and maintenance to commercial and public sector clients. Comparable as a broad incumbent competing for similar framework agreements.
- Serco Group: International public services and outsourcing company (LSE: SRP) with UK government contracts including justice, healthcare, and facilities management. Comparable for public sector cleaning, custody, and emergency response contracts.
- Mitie Group: Major UK facilities management and professional services company (LSE: MTO) providing cleaning, security, and engineering services to NHS, government, and enterprise clients. Comparable as a broad incumbent that REACT serves as a specialist sub-contractor.
- Sodexo: Global facilities management and food services company operating Core Vendor partnerships with REACT. Comparable as both a customer and a broad-incumbent FM provider with overlapping specialist cleaning capabilities across healthcare, education, and corporate accounts.
- Rentokil Initial: UK-listed global hygiene and pest control services group (LSE: RTO). Comparable as a large UK-listed incumbent in hygiene services with overlapping customer segments in healthcare, hospitality, and commercial property.
Regional players
- Spotless Group: Australia-based contract cleaning and facility services provider serving retail, healthcare, and commercial customers. Comparable as a regionally-focused specialist cleaning operator with similar multi-vertical service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REACT Group social profiles
Digital presenceREACT Group compliance and trust
Trust signalCompliance12 records
REACT Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
REACT Group leadership team
Management profileNumber of profiles
Profiles6 records
REACT Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
REACT Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REACT Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REACT Group
What does REACT Group do?
REACT Group provides specialist cleaning, decontamination, and hygiene services across the UK through three divisions: REACT Specialist Cleaning (trauma, crime scene, infection control, fire restoration, biohazard remediation), LaddersFree (commercial window and cladding cleaning via a national network of 300+ operatives), and Fidelis Contract Services (routine housekeeping, washroom hygiene, industrial deep cleaning, pest control). Services are delivered to healthcare, facilities management, justice, rail, highways, housing, education, retail, hospitality, and industrial sectors on multi-year contracts and emergency call-out basis.
Is REACT Group a public or private company?
REACT Group is a public company. It is classified as public and is currently operating.
When was REACT Group founded?
REACT Group was founded in 2015. It employs 51 to 100 people.
Where is REACT Group based?
REACT Group is headquartered in Swadlincote, United Kingdom, in the Europe region.
How does REACT Group make money?
Three revenue lines are on record. Contract Maintenance is the primary driver. The others are contract Reactive and ad Hoc Services.
Who are REACT Group's main competitors?
Direct peers on record are Churchill Group, Citrus Cleaning Group and Ideal Response. Broad incumbents are ISS A/S, Atalian Servest, Serco Group, Mitie Group, Sodexo and Rentokil Initial. Spotless Group is listed as a regional player.
Does REACT Group have an API?
No public API is recorded for REACT Group.
What industry is REACT Group in?
REACT Group's product category is Specialist Commercial Cleaning Services. Its primary akta.pro industry code is BPALAGAH, Biohazard Spill Response & Decontamination Services, with a secondary code of IMAIAGAE, Industrial Cleaning & Decontamination (Tank/Vessel/Confined Space). Its NAICS code is 562910 and its SIC code is 4950.