Simply Smiles

What Simply Smiles does

Simply Smiles is a privately-held, single-location dental practice founded by Dr. Elizabeth Padilla, DMD in 2000 and operating from a sole office at 1348 8th St NE, Auburn, Washington. The practice serves individual patients of all ages across Auburn and the broader King and Pierce Counties, offering a comprehensive menu spanning preventive care (exams, cleanings, fluoride, sealants), restorative procedures (fillings, crowns, bridges, dentures, root canals), cosmetic dentistry (bonding, veneers, Philips Zoom and Opalescence whitening), pediatric dentistry, sedation dentistry (oral anxiolysis and nitrous oxide), emergency dental care, and dental implant placement including surgical procedures such as sinus lift augmentation and bone grafting. The firm employs between 11 and 50 people and operates on a Monday-through-Thursday schedule.

The practice is differentiated within the local market by its in-house advanced diagnostic and treatment technology, including i-CAT Cone Beam 3D imaging for precise diagnosis and implant planning, VELScope oral cancer screening, and Philips Zoom WhiteSpeed in-office whitening. Dr. Padilla's clinical profile — a Doctorate in Medical Dentistry earned through an Advanced General Dentistry Program at A.T. Still University, prior U.S. Navy dental service as a Lieutenant, and post-military advanced surgical implant training — combined with professional affiliations to the AGD, ADA, WSDA, AAID, and ICOI, underpins the practice's positioning. The practice maintains a 5-star rating across 476 patient reviews on the Dr. Oogle platform.

Simply Smiles generates revenue on a per-procedure basis across its full service range, with pricing communicated individually to patients based on treatment plans. The practice accepts most major credit cards and insurance plans, processes patient bill payments through Paymydentist, and acquires patients via its own website (SEO-driven), the Zocdoc online booking marketplace, a patient referral program, and word-of-mouth. The business is entirely founder-owned with no disclosed external investors, parent entity, M&A activity, or funding rounds; no multi-site expansion, satellite offices, or significant operational changes have been publicly disclosed.

Name

Simply Smiles

Legal name

Simply Smiles

Website

https://simplysmilesauburn.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Smiles is a founder-owned, single-location dental practice in Auburn, WA providing general, cosmetic, pediatric, and emergency dentistry, plus implants and sedation, to patients across King and Pierce Counties.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental care
• Pediatric dentistry
• Dental implants
• Emergency dental care

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Procedures and Treatments: One-time dental procedures including exams, cleanings, fillings, extractions, crowns, bridges, dentures, implants, cosmetic treatments, and preventive care. Revenue is generated per procedure with varying complexity and cost based on treatment type.
2. Sedation Dentistry Services: Mild sedation options including oral anxiolysis and nitrous oxide (laughing gas) for patients with dental anxiety, charged as part of procedure costs.
3. Custom Dental Appliances: Custom-made dental appliances including nightguards, mouthguards, and whitening trays, typically billed as part of broader treatment plans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Simply Smiles is a single-location dental practice in Auburn, Washington that provides general, cosmetic, pediatric, restorative, and emergency dental care to patients of all ages across King and Pierce Counties. The practice delivers services such as exams, cleanings, fillings, extractions, crowns, bridges, dentures, dental implants, veneers, teeth whitening, gum disease treatment, mild sedation, and oral cancer screening using advanced in-office diagnostic and treatment technology.

Product overview

Simply Smiles is a general and cosmetic dental practice offering a comprehensive range of dental services for patients of all ages. The practice operates as a single dental practice rather than a platform-based model. Core services include general dentistry, pediatric dentistry, cosmetic dentistry, and emergency dental care. The practice offers advanced technology offerings including VELScope oral cancer screening, i-CAT 3D imaging, Philips Zoom professional teeth whitening, Opalescence whitening systems, and Arestin antibiotic treatment for gum disease. Restorative services include dental implants (with surgical placement and restoration), crowns, bridges, dentures, root canals, veneers, bonding, and fillings. Preventive services encompass extractions (including wisdom teeth), mild sedation dentistry, gum disease treatment, nightguards, sports mouthguards, dental sealants, and fluoride treatments. The practice is led by Dr. Elizabeth Padilla, DMD, serving patients from Auburn and throughout King and Pierce Counties in Washington.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including regular exams, cleanings, and preventive treatments for patients of all ages from Auburn and throughout King and Pierce Counties.
• Cosmetic Dentistry Cosmetic dental treatments to enhance smile appearance, including bonding, bridges, crowns, dentures, implants, teeth whitening, and veneers.
• Pediatric Dentistry Specialized dental care for children, including first dental visits, fluoride treatments, sealants, and education on oral hygiene habits from infancy through adolescence.
• Emergency Dental Care Same-day emergency dental services for issues such as broken or cracked teeth, severe toothache, and knocked-out permanent teeth.
• Dental Implants Surgical placement of titanium dental implant posts with prosthetic teeth, including sinus lift augmentation, autogenous bone grafting, implant site development, and computer-enhanced treatment planning.
• Mild Sedation Dentistry Anxiety management options including oral anxiolysis (light oral sedation) and nitrous oxide (laughing gas) for patients with dental anxiety or those undergoing longer procedures.
• Gum Disease Treatment Periodontal treatments including scaling and root planing (deep cleaning), at-home periodontal trays, and surgical or laser gum surgery to address gingivitis and periodontitis, combined with Arestin topical antibiotic therapy.
• Crowns, Bridges, and Dentures Custom-fabricated ceramic or porcelain crowns and bridges, plus removable full and partial dentures, created from tooth impressions to restore damaged or missing teeth.
• Root Canals Endodontic treatment to save infected or damaged teeth by removing infected pulp tissue, cleaning the tooth interior, and sealing it with dental composite.
• Veneers and Bonding Custom-made thin porcelain veneers and tooth-colored composite bonding to correct minor aesthetic imperfections such as gaps, chips, stains, or misshapen teeth.
• Extractions and Wisdom Teeth Removal Tooth removal procedures including simple extractions and surgical removal of impacted teeth such as wisdom teeth, performed under local anesthetic with sedation options available.
• Fillings Dental restorations using silver amalgam or tooth-colored composite resin materials, available as direct fillings (placed in single visit) or indirect fillings (inlays, onlays).
• Preventive Care Services Preventive dental services including dental exams and cleanings, fluoride treatments, dental sealants, and custom nightguards and sports mouthguards.
• VELScope Oral Cancer Screening Advanced oral cancer screening using specialized white light technology that highlights abnormal tissue in the oral cavity for early detection of cancerous and pre-cancerous conditions.
• i-CAT 3D Imaging Cone beam 3D dental imaging system providing comprehensive diagnostic data for dental implants, wisdom teeth extractions, TMJ treatment, airway assessments, and full facial and jaw imaging with reduced radiation compared to traditional CT scanners.
• Philips Zoom! Professional Teeth Whitening In-office professional teeth whitening using LED light-activated gel to accelerate and enhance the whitening process, achieving up to eight shades lighter teeth in approximately 45 minutes.
• Opalescence Teeth Whitening Prescription-strength tooth whitening system offering customized take-home, on-the-go, and in-office options including Opalescence, Opalescence Treswhite Supreme, and Opalescence BOOST treatments.
• Custom Dental Appliances Custom-made dental appliances including nightguards for bruxism, sports mouthguards, and custom whitening trays, typically billed as part of broader treatment plans.

Quantifiable outcome

• Early oral cancer detection improves five-year survival rate by 80-90%
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Major DSO supporting hundreds of practices with a focus on technology-enabled clinical workflows and modern dental operations. Comparable general and specialty offering at significantly broader scale.
• Heartland Dental: The largest dental support organization in the U.S., supporting thousands of general and specialty dental practices nationwide. Comparable service breadth and patient population, though Heartland operates at a fundamentally broader scale and through non-clinical ownership.
• Smile Brands: DSO supporting hundreds of affiliated practices across multiple brands providing general, cosmetic, and specialty dental services. Comparable service mix and patient focus though operating at national scale.
• Western Dental: Long-established DSO providing general dentistry and specialty services across multiple states. Comparable in broad service mix including general, cosmetic, and implant work.
• Dental Care Alliance: DSO supporting hundreds of dental practices across multiple states. Comparable service breadth across general dentistry, cosmetic, implants, and specialty services.
• Mortenson Dental Partners: DSO supporting hundreds of dental practices across multiple U.S. states. Similar general dentistry focus, ownership transition track record, and broader geographic reach.
• Interdent: DSO supporting general and specialty dental practices across multiple markets. Comparable in service offerings including general dentistry, implants, and cosmetic work, with significantly broader footprint.

Direct peers

• Aspen Dental: National branded dental chain operating hundreds of general dentistry offices that offer implants, dentures, cosmetic, and emergency services with in-house lab support. Direct overlap with Simply Smiles on service mix and target patient demographics, though at vastly greater scale.
• Tend: A growing dental brand focused on modern, technology-driven patient experiences across multiple urban markets. Competes for similar middle-to-upper income patients seeking cosmetic, preventive, and comprehensive general dentistry with elevated hospitality.
• Affordable Dentures & Implants: National chain specializing in dentures and dental implants with hundreds of locations. Direct overlap with Simply Smiles on surgical implant placement, restoration, and denture services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimplySmilesAuburn
• LinkedInlinkedin.com/company/simply-smiles-auburn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Smiles