Vista Mall
Vista Mall operates 17+ malls and lifestyle centers across the Philippines, leasing retail and office space to international brands, local retailers, and AllValue portfolio anchors such as AllHome and All Day Supermarket, with Vista Cinemas providing premium IMAX, MX4D, and Dolby Atmos entertainment.
- Company typePrivate
- Founded2012
- HeadquartersLas Piñas, Philippines
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Vista Mall does
Vista Mall is a Philippine retail real estate chain operated by Masterpiece Asia Properties, Inc., a wholly owned subsidiary of Vista Land & Lifescapes within the Villar Group chaired by Manny B. Villar. The company operates 17+ malls and lifestyle centers across the Philippines — including Antipolo, Bataan, Dasmarinas, General Trias, Iloilo, Kawit, Lakefront, Las Piñas, Malolos, Naga, Pampanga, Silang, SOMO, Sta. Rosa, Taguig, and Tanza — plus premium-format lifestyle centers Evia Lifestyle Center (Vista Alabang) and NOMO (Bacoor Boulevard). Most locations are situated within Vista Land's master-planned residential communities, giving the malls a community-first positioning that targets local residential consumers rather than Metro Manila CBD shoppers.
The core product is leased retail space (in-line spaces, kiosks, and exhibits) to a curated mix of international brands (H&M, Uniqlo, Starbucks, Samsung, Levi's, Puregold) and homegrown AllValue portfolio anchors (AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds, AllBikes). Vista Cinemas operates within the malls, featuring premium-format screens including Southeast Asia's first IMAX with Laser at Evia, plus MX4D Motion EFX and Dolby Atmos audio at select sites. Adjacent revenue streams include office-space leasing at AllBank Building, Worldwide Corporate Center, Vista Mall Las Piñas IT Hub, and Vista Hub Molino, plus ancillary cinema ticket and concession sales. Distribution is supplemented by the ShopBuddy multi-store delivery service in partnership with GetAll and captive last-mile access via the MEX Transport Services partnership (8 bus routes and 11 MEXjeep routes).
Revenue is generated primarily through recurring rental income from retail and office leases (subscription/recurring model), transaction-based cinema revenue, and tenant service fees. Pricing is not publicly disclosed and lease terms are negotiated individually. Customer segments split between consumer shoppers/diners/cinema-goers (SMB/individual) accessing the physical retail storefronts and retail/office tenant brands (enterprise) acquiring leasing space; the company does not disclose revenue by segment. The GTM is community-led (captive residential footfall from Vista Land developments) layered with a leasing-recruitment channel targeting both global and local retail brands, supported by multi-channel marketing across Facebook, Instagram, Viber, Twitter, and YouTube. The company is private, headquartered in Las Piñas City, and has 10,000+ employees with no disclosed revenue or funding rounds.
Vista Mall firmographics
Firmographics- Name
- Vista Mall
- Legal name
- Masterpiece Asia Properties, Inc.
- Website
- https://vistamalls.com.ph
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Vista Mall operates 17+ malls and lifestyle centers across the Philippines, leasing retail and office space to international brands, local retailers, and AllValue portfolio anchors such as AllHome and All Day Supermarket, with Vista Cinemas providing premium IMAX, MX4D, and Dolby Atmos entertainment.
- Ownership category
- akta.pro rank
Where Vista Mall is headquartered
LocationHeadquarters
- HQ city
- Las Piñas
- HQ country
- Philippines
- HQ region
- Asia
Offices5 records
Markets served
Vista Mall business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Retail Space Leasing: Vista Mall generates primary revenue by leasing in-line spaces, kiosks, and exhibit areas to retail brands and service providers. The company emphasizes a mix of global brands and local homegrown concepts across its mall portfolio.
- Office Space Leasing: Vista Mall leases office spaces within its properties, including locations such as AllBank Building (Mandaluyong), Worldwide Corporate Center (Mandaluyong), Vista Mall Las Pinas IT Hub, and Vista Hub Molino.
- Cinema Operations: Vista Cinemas operates within Vista Mall properties, offering movie screenings across standard, MX4D, IMAX with Laser, and Dolby Atmos formats. Revenue includes ticket sales and ancillary cinema concessions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Vista Mall product offering
Product offeringCore offering
Vista Mall operates a nationwide portfolio of community-based shopping malls and lifestyle centers in the Philippines, leasing retail in-line spaces, kiosks, and exhibit areas to anchor tenants (AllValue portfolio brands including AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds) and international brands such as H&M, Uniqlo, Starbucks, and Samsung. The company also leases office spaces at properties such as AllBank Building, Worldwide Corporate Center, Vista Mall Las Piñas IT Hub, and Vista Hub Molino, and operates Vista Cinemas offering premium entertainment formats (IMAX with Laser, MX4D, Dolby Atmos) at select mall locations.
Product overview
Vista Mall is a Philippines-based shopping mall chain operated by Masterpiece Asia Properties, Inc. (Vista Land). The core offering is the Vista Mall retail platform featuring retail stores, dining options, entertainment, and essential services. Vista Cinemas provides world-class cinema experiences with IMAX, MX4D, and Dolby Atmos technologies. The company also operates premium lifestyle centers including Evia Lifestyle Center and NOMO – A Vista Lifestyle Center. Key anchor brands from the AllValue portfolio (AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds) support tenant mix. Additional offerings include commercial leasing of in-line spaces, kiosks, exhibits, and office spaces at various locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vista Mall (shopping mall chain) Community-based shopping mall chain operated by Masterpiece Asia Properties, Inc. (Vista Land), with 17+ locations across the Philippines offering retail, dining, entertainment, and essential services to local residents.
- Vista Cinemas Cinema operator inside Vista Mall properties offering standard and premium-format movie screenings including IMAX with Laser (first in Southeast Asia), MX4D Motion EFX, and Dolby Atmos.
- Evia Lifestyle Center Premium lifestyle center at the heart of Vista Land's Vista Alabang Master-planned City Development, branded as the 'crown jewel of the South' and home to Southeast Asia's first IMAX with Laser cinema.
- NOMO – A Vista Lifestyle Center Vista Land's newest premium lifestyle center located along Bacoor Boulevard, featuring outdoor shopping, dining, and entertainment as a refreshing escape from Metro Manila.
- Vista Mall Retail Space Leasing Commercial leasing services offering in-line retail spaces, kiosks and floaters, and exhibit spaces for local and international retail brands across the Vista Mall nationwide portfolio.
- Vista Mall Office Space Leasing Modern office space leasing including AllBank Building (Mandaluyong), Worldwide Corporate Center (Mandaluyong), Vista Mall Las Piñas IT Hub, and Vista Hub Molino (Bacoor) for businesses seeking premium commercial locations.
- SOMO – A Vista Mall Outdoor shopping and entertainment complex within the Vista Mall portfolio, hosting flagship AllValue brands such as KinderCity.
- Starmall Shopping mall chain under the Vista Mall / Villar Group portfolio, operating as a wholly owned subsidiary and serving as a community shopping destination alongside Vista Mall locations.
Companies that use Vista Mall
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Vista Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vista Mall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Department of Agriculture (Philippines)coreVista Mall partnered with the Philippines Department of Agriculture to launch the Farm To Table AgriMarket Mall Caravan. The initiative showcases locally-sourced fresh and frozen produce and handmade Filipino crafted goods from vendors nationwide. The partnership aims to provide livelihoods and additional revenue to local farmers and craftsmen by giving them access to Vista Mall's customer base. The initial Metro Manila leg covered 6 Vista Mall and Starmall locations.
- MEX Transport Services (formerly Metro Express)coreMEX Transport Services (formerly Metro Express) operates point-to-point buses and MEXjeep routes to and from Vista Mall and Starmall locations. The partnership began in 2018 with bus deployments and expanded to include MEXjeep services. Currently 8 MEX bus routes cover Makati, Ortigas, Taguig, Muntinlupa, and Bacoor City; 11 MEXjeep routes service Muntinlupa, Cavite, Bataan, and Iloilo. All units are regularly sanitized and maintained for safety.
- AllValue Holdings, Inc. (AllHome, All Day, Coffee Project, Bake My Day, KinderCity, Finds)coreVista Mall features flagship stores of the AllValue portfolio brands including AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, and Finds, A Discount Store. These anchor brands are positioned to support thriving communities and serve as the entry point for both international brands and local favorites within Vista Mall properties.
- GetAllminorGetAll serves as the official logistics partner for Vista Mall's ShopBuddy delivery service. Through ShopBuddy, customers can shop virtually from up to three stores without personal shopper fees, with items delivered on the same day or a pre-determined date. The service is available across Vista Mall, Starmall, Evia, and NOMO locations.
- Evia Lifestyle CenterflagshipEvia Lifestyle Center, branded as the 'crown jewel of the South,' is a premium lifestyle center within Vista Land's Vista Alabang Master-planned City Development. It features Southeast Asia's first IMAX with Laser cinema, MX4D Motion EFX theaters, and a curated mix of international fashion brands and dining concepts. Evia serves as a flagship showcase property for Vista Land's premium retail positioning.
- NOMO – A Vista Lifestyle CenterflagshipNOMO is Vista Land's newest lifestyle center, located along Bacoor Boulevard. Described as a refreshing distraction from Metro Manila's hustle and bustle with classic charm that is both inspired and timeless, NOMO represents the premium lifestyle center concept within the Vista Mall brand portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vista Mall competitors and assessment
Company assessmentDirect peers
- Power Plant Mall: A premium lifestyle center in Rockwell Center operated by Rockwell Land. Comparable to Vista Mall's premium lifestyle center format (Evia, NOMO) with curated retail, dining, and entertainment.
- Megaworld Lifestyle Malls: Megaworld Corporation operates lifestyle malls (Eastwood, Lucky Chinatown, Newport, etc.) embedded in its township developments. Closely mirrors Vista Mall's strategy of co-locating malls with master-planned residential communities.
- SM Supermalls: Operated by SM Prime Holdings, SM Supermalls is the largest mall operator in the Philippines with 80+ locations. It is the primary direct competitor to Vista Mall, offering a similar multi-anchor retail, dining, and entertainment format across the country.
- Ayala Malls: Run by Ayala Land, Ayala Malls is a leading upscale mall operator in the Philippines with prime Metro Manila and provincial locations. Directly comparable to Vista Mall's premium lifestyle center strategy (Evia, NOMO) and high-end tenant mix.
- Robinsons Malls: Operated by Robinsons Land Corporation, Robinsons Malls runs a nationwide portfolio of mid-market shopping malls. Comparable to Vista Mall's standard mall format with similar anchor-tenant-led retail and dining offerings.
Regional players
- Gaisano Malls: Family-owned regional mall operator concentrated in the Visayas and Mindanao regions of the Philippines. Competes with Vista Mall in provincial catchment areas outside Metro Manila.
- Federal Land: A Philippine real estate developer (part of GT Capital) building mixed-use developments that include retail components. Comparable to Vista Land's role in feeding Vista Mall's catchment through integrated townships.
Broad incumbents
- Vista Land & Lifescapes: Vista Mall's publicly listed parent company, a major Philippine real estate developer of master-planned communities. While not a mall peer, its residential township strategy is the structural driver behind Vista Mall's community-first model.
- Filinvest: Diversified Philippine conglomerate with retail and lifestyle mall operations (e.g., Festival Supermall). Comparable to Vista Mall as a multi-format retail and community-focused mall operator within a larger property group.
Emerging players
- Shangri-La at the Fort: Mixed-use development in Bonifacio Global City combining luxury hotel, residences, and a premium retail podium. Comparable to Vista Mall's premium lifestyle center concept at Evia/NOMO at the higher end of the market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vista Mall social profiles
Digital presenceVista Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Mall leadership team
Management profileNumber of profiles
Profiles3 records
Vista Mall subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vista Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Mall
What does Vista Mall do?
Vista Mall operates a nationwide portfolio of community-based shopping malls and lifestyle centers in the Philippines, leasing retail in-line spaces, kiosks, and exhibit areas to anchor tenants (AllValue portfolio brands including AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds) and international brands such as H&M, Uniqlo, Starbucks, and Samsung. The company also leases office spaces at properties such as AllBank Building, Worldwide Corporate Center, Vista Mall Las Piñas IT Hub, and Vista Hub Molino, and operates Vista Cinemas offering premium entertainment formats (IMAX with Laser, MX4D, Dolby Atmos) at select mall locations.
Is Vista Mall a public or private company?
Vista Mall is a private company. It is classified as family owned and is currently operating.
When was Vista Mall founded?
Vista Mall was founded in 2012. It employs 5,001 to 10,000 people.
Where is Vista Mall based?
Vista Mall is headquartered in Las Piñas, Philippines, in the Asia region.
How does Vista Mall make money?
Three revenue lines are on record. Retail Space Leasing is the primary driver. The others are office Space Leasing and cinema Operations.
Who are Vista Mall's main competitors?
Direct peers on record are Power Plant Mall, Megaworld Lifestyle Malls, SM Supermalls, Ayala Malls and Robinsons Malls. Regional players are Gaisano Malls and Federal Land. Broad incumbents are Vista Land & Lifescapes and Filinvest. Shangri-La at the Fort is listed as an emerging player.
Does Vista Mall have an API?
No public API is recorded for Vista Mall.