Vista Mall

What Vista Mall does

Vista Mall is a Philippine retail real estate chain operated by Masterpiece Asia Properties, Inc., a wholly owned subsidiary of Vista Land & Lifescapes within the Villar Group chaired by Manny B. Villar. The company operates 17+ malls and lifestyle centers across the Philippines — including Antipolo, Bataan, Dasmarinas, General Trias, Iloilo, Kawit, Lakefront, Las Piñas, Malolos, Naga, Pampanga, Silang, SOMO, Sta. Rosa, Taguig, and Tanza — plus premium-format lifestyle centers Evia Lifestyle Center (Vista Alabang) and NOMO (Bacoor Boulevard). Most locations are situated within Vista Land's master-planned residential communities, giving the malls a community-first positioning that targets local residential consumers rather than Metro Manila CBD shoppers.

The core product is leased retail space (in-line spaces, kiosks, and exhibits) to a curated mix of international brands (H&M, Uniqlo, Starbucks, Samsung, Levi's, Puregold) and homegrown AllValue portfolio anchors (AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds, AllBikes). Vista Cinemas operates within the malls, featuring premium-format screens including Southeast Asia's first IMAX with Laser at Evia, plus MX4D Motion EFX and Dolby Atmos audio at select sites. Adjacent revenue streams include office-space leasing at AllBank Building, Worldwide Corporate Center, Vista Mall Las Piñas IT Hub, and Vista Hub Molino, plus ancillary cinema ticket and concession sales. Distribution is supplemented by the ShopBuddy multi-store delivery service in partnership with GetAll and captive last-mile access via the MEX Transport Services partnership (8 bus routes and 11 MEXjeep routes).

Revenue is generated primarily through recurring rental income from retail and office leases (subscription/recurring model), transaction-based cinema revenue, and tenant service fees. Pricing is not publicly disclosed and lease terms are negotiated individually. Customer segments split between consumer shoppers/diners/cinema-goers (SMB/individual) accessing the physical retail storefronts and retail/office tenant brands (enterprise) acquiring leasing space; the company does not disclose revenue by segment. The GTM is community-led (captive residential footfall from Vista Land developments) layered with a leasing-recruitment channel targeting both global and local retail brands, supported by multi-channel marketing across Facebook, Instagram, Viber, Twitter, and YouTube. The company is private, headquartered in Las Piñas City, and has 10,000+ employees with no disclosed revenue or funding rounds.

Name

Vista Mall

Legal name

Masterpiece Asia Properties, Inc.

Website

https://vistamalls.com.ph

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vista Mall operates 17+ malls and lifestyle centers across the Philippines, leasing retail and office space to international brands, local retailers, and AllValue portfolio anchors such as AllHome and All Day Supermarket, with Vista Cinemas providing premium IMAX, MX4D, and Dolby Atmos entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Piñas

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Retail Space Leasing: Vista Mall generates primary revenue by leasing in-line spaces, kiosks, and exhibit areas to retail brands and service providers. The company emphasizes a mix of global brands and local homegrown concepts across its mall portfolio.
2. Office Space Leasing: Vista Mall leases office spaces within its properties, including locations such as AllBank Building (Mandaluyong), Worldwide Corporate Center (Mandaluyong), Vista Mall Las Pinas IT Hub, and Vista Hub Molino.
3. Cinema Operations: Vista Cinemas operates within Vista Mall properties, offering movie screenings across standard, MX4D, IMAX with Laser, and Dolby Atmos formats. Revenue includes ticket sales and ancillary cinema concessions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vista Mall operates a nationwide portfolio of community-based shopping malls and lifestyle centers in the Philippines, leasing retail in-line spaces, kiosks, and exhibit areas to anchor tenants (AllValue portfolio brands including AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds) and international brands such as H&M, Uniqlo, Starbucks, and Samsung. The company also leases office spaces at properties such as AllBank Building, Worldwide Corporate Center, Vista Mall Las Piñas IT Hub, and Vista Hub Molino, and operates Vista Cinemas offering premium entertainment formats (IMAX with Laser, MX4D, Dolby Atmos) at select mall locations.

Product overview

Vista Mall is a Philippines-based shopping mall chain operated by Masterpiece Asia Properties, Inc. (Vista Land). The core offering is the Vista Mall retail platform featuring retail stores, dining options, entertainment, and essential services. Vista Cinemas provides world-class cinema experiences with IMAX, MX4D, and Dolby Atmos technologies. The company also operates premium lifestyle centers including Evia Lifestyle Center and NOMO – A Vista Lifestyle Center. Key anchor brands from the AllValue portfolio (AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, Finds) support tenant mix. Additional offerings include commercial leasing of in-line spaces, kiosks, exhibits, and office spaces at various locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vista Mall (shopping mall chain) Community-based shopping mall chain operated by Masterpiece Asia Properties, Inc. (Vista Land), with 17+ locations across the Philippines offering retail, dining, entertainment, and essential services to local residents.
• Vista Cinemas Cinema operator inside Vista Mall properties offering standard and premium-format movie screenings including IMAX with Laser (first in Southeast Asia), MX4D Motion EFX, and Dolby Atmos.
• Evia Lifestyle Center Premium lifestyle center at the heart of Vista Land's Vista Alabang Master-planned City Development, branded as the 'crown jewel of the South' and home to Southeast Asia's first IMAX with Laser cinema.
• NOMO – A Vista Lifestyle Center Vista Land's newest premium lifestyle center located along Bacoor Boulevard, featuring outdoor shopping, dining, and entertainment as a refreshing escape from Metro Manila.
• Vista Mall Retail Space Leasing Commercial leasing services offering in-line retail spaces, kiosks and floaters, and exhibit spaces for local and international retail brands across the Vista Mall nationwide portfolio.
• Vista Mall Office Space Leasing Modern office space leasing including AllBank Building (Mandaluyong), Worldwide Corporate Center (Mandaluyong), Vista Mall Las Piñas IT Hub, and Vista Hub Molino (Bacoor) for businesses seeking premium commercial locations.
• SOMO – A Vista Mall Outdoor shopping and entertainment complex within the Vista Mall portfolio, hosting flagship AllValue brands such as KinderCity.
• Starmall Shopping mall chain under the Vista Mall / Villar Group portfolio, operating as a wholly owned subsidiary and serving as a community shopping destination alongside Vista Mall locations.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Department of Agriculture (Philippines)coreStrategic or Co-development Partner · 19 February 2021Vista Mall partnered with the Philippines Department of Agriculture to launch the Farm To Table AgriMarket Mall Caravan. The initiative showcases locally-sourced fresh and frozen produce and handmade Filipino crafted goods from vendors nationwide. The partnership aims to provide livelihoods and additional revenue to local farmers and craftsmen by giving them access to Vista Mall's customer base. The initial Metro Manila leg covered 6 Vista Mall and Starmall locations.
• MEX Transport Services (formerly Metro Express)coreStrategic or Co-development Partner · 1 January 2018MEX Transport Services (formerly Metro Express) operates point-to-point buses and MEXjeep routes to and from Vista Mall and Starmall locations. The partnership began in 2018 with bus deployments and expanded to include MEXjeep services. Currently 8 MEX bus routes cover Makati, Ortigas, Taguig, Muntinlupa, and Bacoor City; 11 MEXjeep routes service Muntinlupa, Cavite, Bataan, and Iloilo. All units are regularly sanitized and maintained for safety.
• AllValue Holdings, Inc. (AllHome, All Day, Coffee Project, Bake My Day, KinderCity, Finds)coreStrategic or Co-development PartnerVista Mall features flagship stores of the AllValue portfolio brands including AllHome, All Day Supermarket, Coffee Project, Bake My Day, KinderCity, and Finds, A Discount Store. These anchor brands are positioned to support thriving communities and serve as the entry point for both international brands and local favorites within Vista Mall properties.
• GetAllminorImplementation/ SI/ Consulting PartnerGetAll serves as the official logistics partner for Vista Mall's ShopBuddy delivery service. Through ShopBuddy, customers can shop virtually from up to three stores without personal shopper fees, with items delivered on the same day or a pre-determined date. The service is available across Vista Mall, Starmall, Evia, and NOMO locations.
• Evia Lifestyle CenterflagshipStrategic or Co-development PartnerEvia Lifestyle Center, branded as the 'crown jewel of the South,' is a premium lifestyle center within Vista Land's Vista Alabang Master-planned City Development. It features Southeast Asia's first IMAX with Laser cinema, MX4D Motion EFX theaters, and a curated mix of international fashion brands and dining concepts. Evia serves as a flagship showcase property for Vista Land's premium retail positioning.
• NOMO – A Vista Lifestyle CenterflagshipStrategic or Co-development PartnerNOMO is Vista Land's newest lifestyle center, located along Bacoor Boulevard. Described as a refreshing distraction from Metro Manila's hustle and bustle with classic charm that is both inspired and timeless, NOMO represents the premium lifestyle center concept within the Vista Mall brand portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Power Plant Mall: A premium lifestyle center in Rockwell Center operated by Rockwell Land. Comparable to Vista Mall's premium lifestyle center format (Evia, NOMO) with curated retail, dining, and entertainment.
• Megaworld Lifestyle Malls: Megaworld Corporation operates lifestyle malls (Eastwood, Lucky Chinatown, Newport, etc.) embedded in its township developments. Closely mirrors Vista Mall's strategy of co-locating malls with master-planned residential communities.
• SM Supermalls: Operated by SM Prime Holdings, SM Supermalls is the largest mall operator in the Philippines with 80+ locations. It is the primary direct competitor to Vista Mall, offering a similar multi-anchor retail, dining, and entertainment format across the country.
• Ayala Malls: Run by Ayala Land, Ayala Malls is a leading upscale mall operator in the Philippines with prime Metro Manila and provincial locations. Directly comparable to Vista Mall's premium lifestyle center strategy (Evia, NOMO) and high-end tenant mix.
• Robinsons Malls: Operated by Robinsons Land Corporation, Robinsons Malls runs a nationwide portfolio of mid-market shopping malls. Comparable to Vista Mall's standard mall format with similar anchor-tenant-led retail and dining offerings.

Regional players

• Gaisano Malls: Family-owned regional mall operator concentrated in the Visayas and Mindanao regions of the Philippines. Competes with Vista Mall in provincial catchment areas outside Metro Manila.
• Federal Land: A Philippine real estate developer (part of GT Capital) building mixed-use developments that include retail components. Comparable to Vista Land's role in feeding Vista Mall's catchment through integrated townships.

Broad incumbents

• Vista Land & Lifescapes: Vista Mall's publicly listed parent company, a major Philippine real estate developer of master-planned communities. While not a mall peer, its residential township strategy is the structural driver behind Vista Mall's community-first model.
• Filinvest: Diversified Philippine conglomerate with retail and lifestyle mall operations (e.g., Festival Supermall). Comparable to Vista Mall as a multi-format retail and community-focused mall operator within a larger property group.

Emerging players

• Shangri-La at the Fort: Mixed-use development in Bonifacio Global City combining luxury hotel, residences, and a premium retail podium. Comparable to Vista Mall's premium lifestyle center concept at Evia/NOMO at the higher end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vista_mall
• YouTubeyoutube.com/c/vistamallofficial
• Facebookfacebook.com/vistamallofficial
• Instagraminstagram.com/vistamallofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Mall