What Juel Group does

Juel Group is a privately held, family-controlled Canadian corporation headquartered at 401 Bowes Road in Concord, Ontario, that operates as an integrated construction materials and environmental services platform across Ontario. The company consolidated five operating brands under a single corporate umbrella — Brock Aggregates (quarry-sourced limestone, gravel, sand, and specialty stone from five owned GTA pits), Earthco Soil Mixtures (screened topsoils, planting mixes, mulch, and compost including engineered soils for green infrastructure), Draglam Salt (bulk and bagged de-icing salt, liquid calcium chloride, and proprietary Meltco/Clearlane branded products plus storage domes and bins), Draglam Waste & Recycling (front-end and roll-off bin collection, recycling, and transfer stations supporting LEED-certified construction projects), and Less Mess (direct-to-consumer bagged soil, mulch, compost, and stone delivery). Materials are sold to construction contractors, landscapers, commercial/industrial customers, municipalities, and residential consumers, primarily on a quote-based, pay-as-you-go basis.

The underlying operating technology is fleet-based logistics and materials processing rather than software. Juel operates specialized equipment including the proprietary Soil King Extreme Slinger (30 cubic yard capacity, Hardox 450 abrasion-resistant steel, hydraulic raising bed, remote-controlled metering bar) and modern screening equipment for soil processing, supported by a centralized dispatch system coordinating deliveries across the GTA and surrounding regions. Pricing is opaque and quote-driven; the primary go-to-market is a direct sales team of territory sales managers, account managers, and inside sales representatives covering distinct product lines and customer segments. Distribution combines company-operated fleet delivery (Cross Border, Roll Off, Flat Bed, Slinger, and Triaxle Dump Trucks), customer self-pickup from multiple yards, and e-commerce ordering via the Less Mess storefront.

The business is owned and led by President Pat Lamanna, who founded Juel Group as successor to the family business G&L Group (50+ years of legacy). No external institutional investors, PE sponsors, or public shareholders are disclosed. The company employs hundreds of people across operating subsidiaries, with 12+ physical locations spanning Ontario from Windsor to Ottawa. Strategic recognition includes Pat Lamanna's 2026 EY Entrepreneur of the Year finalist selection and a 2026 Vaughan Business Achievement Award finalist position. A nine-year scholarship partnership with George Brown College supports talent pipeline development in construction engineering and management.

Name

Juel Group

Legal name

Juel Group

Website

https://juelgroup.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Juel Group is a family-owned Ontario construction materials and environmental services platform operating five brands (Brock Aggregates, Earthco Soils, Draglam Salt, Draglam Waste, Less Mess) supplying aggregates, soil, de-icing salt, waste removal, and D2C delivery to contractors, municipalities, and homeowners across Ontario.

Ownership category

akta.pro rank

Product category

Construction Materials Supply

NAICS

Nonmetallic Mineral Mining and Quarrying (2123), Construction Sand and Gravel Mining (212321), Solid Waste Collection (562111), Waste Collection (5621)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Refuse Systems (4953)

akta.pro primary industry

Asphalt Aggregates & Specialty Aggregates (Rail Ballast, Riprap, Lightweight) (IMADAAAJ)

Keywords

• Construction aggregates supply
• Bulk salt distribution
• Soil and compost products
• Waste management services
• De-icing and winter maintenance

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Aggregates Sales: Sale of limestone, gravel, sand, and specialty stone products sourced from own quarries in Ontario. Products include HL6 Limestone, 3/4 Clear Limestone, crusher run, screenings, and decorative stones.
2. Soil and Mulch Products: Sale of bulk and bagged planting soils, topsoil, mulch, and compost through Earthco Soil Mixtures brand. Products include Premium Soil Mix, Triple Mix, and specialty soils for golf courses and sports fields.
3. De-icing Salt and Products: Sale of bulk rock salt, bagged salt, liquid de-icing products, and salt storage solutions through Draglam Salt brand. Services include 24/7 de-icing services across GTA.
4. Waste Collection and Removal: Waste collection, removal, and recycling services including front-end bins (2-8 cubic yards) and roll-off bins (7-40 cubic yards). Services support LEED-certified construction projects.
5. Delivery Services: Fleet-based delivery operations for all product lines including Cross Border, Roll Off, Flat Bed, Slinger, and Triaxle Dump Truck services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Juel Group is a vertically integrated construction materials and environmental services company operating across Ontario, Canada through five sub-brands. Brock Aggregates supplies quarry-sourced limestone, gravel, sand, and specialty stone; Earthco Soil Mixtures produces screened topsoil, custom soil blends, mulch, and compost; Draglam Salt distributes bulk and bagged de-icing products with 24/7 de-icing services; Draglam Waste & Recycling provides waste collection, front-end and roll-off bins, recycling, and transfer station services; and Less Mess offers direct-to-consumer bagged delivery of soil, mulch, compost, sand, and stone. The group operates five gravel pits, multiple topsoil facilities, and a centrally dispatched fleet of trucks, slingers, and roll-off vehicles.

Product overview

Juel Group is an integrated construction materials and environmental services company operating across Ontario. The company offers five distinct sub-brands: Brock Aggregates (quarry-sourced aggregates including limestone, gravel, sand, and specialty stone for construction and drainage applications); Earthco Soil Mixtures (screened topsoil, planting soils, mulch, and compost processed with modern screening equipment); Draglam Salt (bulk and bagged de-icing products, liquid treatments, and salt storage solutions serving Ontario since 1991); Draglam Waste & Recycling (waste collection, disposal bins, front-end and roll-off bins, recycling services, and transfer stations supporting LEED-certified projects); and Less Mess (bagged soil and landscape product delivery with resealable packaging for easy storage). Together, these brands serve the construction, landscaping, infrastructure, and winter maintenance industries across the Greater Toronto Area and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Brock Aggregates Sub-brand supplying quarry-sourced aggregates including limestone, gravel, sand, and specialty stone for construction, drainage, road base, and decorative applications. Sourced from five gravel pits across the GTA with established quarry partnerships. Serves contractors, developers, landscapers, and municipalities across Ontario.
• Earthco Soil Mixtures Sub-brand supplying processed topsoil, custom planting soil blends, mulch, and compost using modern screening equipment. Offers bulk and bagged soil products including Premium Soil Mix, Triple Mix, sports field mixes, specialty soils, and compost products. Serves landscapers, golf courses, sports field operators, and residential consumers across Ontario.
• Draglam Salt Sub-brand operating as one of Ontario's largest independent salt distributors since 1991. Provides bulk rock salt, bagged salt, liquid de-icing products, premium de-icers, and salt storage solutions including domes and bins. Offers 24/7 de-icing services across the GTA. Serves municipalities, road maintenance contractors, commercial property managers, and landscaping professionals.
• Draglam Waste & Recycling Sub-brand providing waste collection, removal, and recycling services for commercial, construction, and industrial clients. Manages front-end bins (2-8 cubic yards) and roll-off bins (7-40 cubic yards), recycling services for building materials, C&D debris, concrete, asphalt, and organic waste, and operates transfer stations. Supports LEED-certified construction projects across Toronto, Vaughan, the GTA, and surrounding areas.
• Less Mess Sub-brand offering direct-to-consumer delivery service of topsoil, mulch, compost, sand, firewood, and stone in resealable bags. Targets residential homeowners and small property managers across Canada, providing convenient online ordering and home delivery of bagged landscape materials.
• Draglam Waste Front-End and Roll-Off Bin Services Service offering providing front-end bins in 2, 4, 6, and 8 cubic yard sizes for storefronts, restaurants, retail, and office applications, and roll-off bins in 7, 14, 20, 30, or 40 cubic yard sizes for construction, renovations, large developments, condominiums, and industrial applications. Serviced on daily, weekly, bi-weekly, or monthly schedules.
• Juel Group Direct Fleet Delivery Services Centrally dispatched fleet delivery service covering Cross Border, Roll Off, Flat Bed, Slinger, and Triaxle Dump Truck capabilities. Delivers aggregates, soil, mulch, salt, and waste bin products directly to customer sites across Ontario.

Quantifiable outcome

• Millions of tonnes of gravel delivered and soil moved across Ontario
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• George Brown CollegecoreStrategic or Co-development PartnerOngoing educational partnership where Juel Group President Pat Lamanna (George Brown alumnus) presents the Juel Group Scholarship Award to Construction & Engineering Technologies students. Scholarship recognizes excellence in Civil Engineering Technology and Construction Management programs, open to students maintaining minimum 3.0 GPA. Partnership has operated for nine years.
• Reliable Quarries (Various)coreOthersBrock Aggregates has established partnerships with a number of reliable quarries in addition to operating their own traditional quarries in Ontario, ensuring diversified supply chain for aggregate products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Waste Connections of Canada: Large North American solid waste services company with substantial Canadian operations including Ontario hauling and transfer stations. Competes with Draglam Waste & Recycling on commercial, industrial, and C&D collection.
• Compass Minerals International: Major North American salt and de-icing products producer serving highway, municipal, and consumer markets. Direct product-line overlap with Draglam Salt on bulk rock salt, bagged de-icers, and treated salts.
• Lafarge Canada (Holcim Group): National aggregates, concrete, and cement producer with significant Ontario quarry footprint. Competes with Brock Aggregates on limestone and construction-grade materials, but operates as part of a much larger global Holcim portfolio.
• SiteOne Landscape Supply: U.S./Canadian distributor of landscape supplies including soil, mulch, aggregates, and stone to landscape professionals. Comparable to Earthco Soil Mixtures and Less Mess on product mix and professional landscaping customer base.

Others

• Martin Marietta Materials: One of the largest U.S. aggregates producers supplying crushed stone, sand, and gravel for construction. Comparable to Brock Aggregates on product mix and quarry operations, though U.S.-focused.

Regional players

• CBM Aggregates: Independent Ontario-based aggregate producer operating quarries and supplying construction aggregates across the province. Comparable regional Ontario quarrying footprint to Juel Group's Brock Aggregates operations.
• Nelson Aggregate Co. Ontario-based independent aggregate producer supplying limestone, sand, and gravel primarily in the Simcoe County/Greater Toronto region. Comparable in product offering and Ontario regional focus, though smaller in scale than Juel Group.

Direct peers

• Walker Industries: Ontario-based family-owned operator with aggregates, soil, and environmental services divisions. Closely comparable to Juel Group's multi-brand aggregates/soil/waste platform serving the same Ontario construction and municipal customers.
• Dufferin Aggregates (Holcim): Major Ontario quarry operator supplying limestone, gravel, and sand for construction and infrastructure. Direct overlap with Brock Aggregates on aggregate product lines and GTA customer base.
• GFL Environmental Inc. Large Canadian waste management and environmental services provider with hauling, recycling, and transfer station operations across Ontario. Most directly comparable to Draglam Waste & Recycling and the integrated services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juel Group