SalesWorks Group

What SalesWorks Group does

SalesWorks Group is a privately held, Malaysia-headquartered face-to-face sales and marketing activation agency founded in 1995. It operates across seven markets (Malaysia, Singapore, Indonesia, Hong Kong, South Korea, Taiwan, and the United States) through a network of independent marketing companies and over 1,700 brand ambassadors who conduct more than 85,000 daily conversations and deliver over 470,000 new customers annually on behalf of client brands. The company contracts independent contractors (self-employed brand ambassadors) under a self-employment model, deploying them at approved locations including streets, shopping centers, offices, events, and door-to-door routes. It is organized around three operating brands: the core SalesWorks face-to-face marketing and professional customer acquisition service, the SupportWorks sub-brand for face-to-face fundraising on behalf of NGOs, and the nova proprietary mobile application for real-time sales performance tracking and gamification. The company serves enterprise clients in telecommunications and subscription services (e.g., Singtel, StarHub, Keppel Electric), consumer brands (e.g., Shaves2U, Moomoo), and a broad portfolio of NGOs and charities (e.g., UNICEF, UNHCR, Save the Children, The Nature Conservancy) via its SupportWorks sub-brand. It generates revenue primarily through a performance-based pricing model where clients pay per customer acquired (or per donor signed up for fundraising), with no publicly disclosed revenue figure.

Name

SalesWorks Group

Legal name

SalesWorks Sdn. Bhd.

Website

https://salesworksgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

SalesWorks Group is a Malaysia-founded, privately held face-to-face sales and fundraising agency that deploys 1,700+ independent brand ambassadors across seven Asian and US markets to acquire customers and donors for enterprise and NGO clients on a performance-based pricing model.

Ownership category

akta.pro rank

Product category

Face-to-Face Field Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Face-to-face marketing
• Field sales activation
• Customer acquisition services
• Brand ambassador network
• Face-to-face fundraising

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance-Based Customer Acquisition: Clients pay for every new customer that SalesWorks delivers. This outcome-based model ensures risk-free customer acquisition for clients - they only pay for actual customers acquired, not for sales attempts or activities.
2. Face-to-Face Fundraising Services (SupportWorks): Professional fundraising services for NGOs and charity organizations. The SupportWorks sub-brand specializes in face-to-face fundraising, contracting highly trained independent marketing companies and independent contractors to represent clients' charity causes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

SalesWorks Group is a face-to-face sales and marketing activation agency that contracts a network of over 1,700 independent brand ambassadors to execute customer acquisition campaigns for enterprise clients across 7 markets. Services include targeted face-to-face sales at streets, shopping centers, events, offices, and door-to-door, delivered under an outcome-based pricing model where clients pay only for customers actually delivered. The SupportWorks sub-brand provides face-to-face fundraising services to NGOs and charities, while the proprietary nova mobile app provides field performance tracking.

Product overview

SalesWorks Group operates as a face-to-face sales and marketing activation agency with a platform of services centered on professional customer acquisition. The core offering consists of SalesWorks face-to-face marketing services and professional customer acquisition, supplemented by the proprietary nova mobile application for sales performance tracking and gamification. The company also operates SupportWorks as a specialized sub-brand for NGO fundraising and donor acquisition services. Together, these services deliver high-volume customer acquisition across 7 global markets through a network of over 1,700 brand ambassadors.

Differentiator

Problem solved

Functional benefit

Brands

• SupportWorks: A sub-brand that represents the fundraising arm of the business, providing face-to-face fundraising services for NGOs and charity partners.
• nova

Products and services

• SalesWorks Face-to-Face Marketing Services Outsourced face-to-face sales and brand activation services that deploy trained independent brand ambassadors at streets, shopping centers, events, offices, and door-to-door to acquire customers and grow market share for enterprise clients across telecommunications, pay TV, broadband, financial services, consumer products, energy, and lifestyle sectors.
• Professional Customer Acquisition Customer acquisition service contracting trained independent marketing companies and contractors to represent clients in face-to-face sales campaigns under a self-employment model where brand ambassadors are paid based on performance.
• SupportWorks Face-to-Face Fundraising Fundraising services for NGOs, charities, and humanitarian organizations, deploying trained independent contractors to acquire donors and recurring supporters through face-to-face street, residential, and B2B engagement on behalf of nonprofit clients such as UNICEF, UNHCR, Amnesty International, Singapore Heart Foundation, and Save the Children.
• nova Sales Performance Tracking App Proprietary mobile-first gamified application used by brand ambassadors and contractors in the field for site/location check-in and check-out, performance dashboards, estimated earnings visibility, activity logs (sales completed, rejected sign-ups, cancellations), piece-average and age-average tracking, customizable avatars, leaderboards, and recognition systems.

Quantifiable outcome

• 470,000+ new customers acquired annually for client brands
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Appco Group AsiamajorStrategic or Co-development Partner · 1 June 2018In 2018, SalesWorks completed a 100% purchase of Appco Group Asia, making SalesWorks an independently owned and operated business. This acquisition marked a significant milestone leading to the rebranding from Appco Group Asia to SALESWORKS GROUP.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Advantage Solutions: Publicly traded provider of sales, marketing and technology solutions including retail merchandising, business intelligence and consumer experiential services. Overlaps with SalesWorks on outsourced field sales and brand activation for enterprise brands.
• Acosta: Large North American sales and marketing services company providing retail merchandising, field sales and brand activation to CPG and telecom clients. Comparable field-execution model and enterprise client focus, though at substantially larger scale and US-centric footprint.
• Merkle (Dentsu): Global customer experience and performance marketing agency operating across digital and offline channels, including BPO-style customer acquisition services. Relevant as an established incumbent competing for the same enterprise performance-marketing budgets.
• Crossmark: Sales and marketing services firm delivering in-store merchandising, field marketing and consumer engagement for leading CPG and retail brands. Comparable face-to-face activation services and enterprise customer base.

Direct peers

• 2020 Companies: North American sales and marketing agency specializing in retail merchandising, event marketing and B2B/B2C field campaigns with an employed (rather than contractor) field workforce. Closely comparable service mix in experiential and event staffing.
• BDS Marketing: Field marketing and merchandising agency executing in-store demos, events and retail activation across North America for consumer brands. Directly comparable on field-marketing execution, though more retail-focused than door-to-door.
• Appco Group: Global face-to-face sales and fundraising network operating the same independent contractor/agency model as SalesWorks and its original parent. Directly comparable in business model (brand ambassadors, performance-based pricing, multi-market field activation) and was SalesWorks' predecessor entity.
• GMR Marketing: Experiential marketing agency specializing in sports, events and brand activation campaigns with field staffing for global brands. Comparable in delivering face-to-face brand experiences and activation programs at scale.
• The Marketing Store: Global experiential and event marketing agency designing brand experiences, sampling campaigns and live events for enterprise clients. Comparable in experiential marketing and event staffing across multiple geographies.

Emerging players

• Sales Partnership: B2B face-to-face sales outsourcing firm that builds and manages dedicated field sales teams on behalf of enterprise clients. Comparable in the outsourced field-sales model with an outcome-based engagement structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6dWNV9GVAWfvB3M4b7XKg
• Facebookfacebook.com/salesworksgroup
• LinkedInlinkedin.com/company/salesworks-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesWorks Group