Sales Partnerships, Inc.

What Sales Partnerships, Inc. does

Sales Partnerships, Inc. (SPI) is a privately held business process outsourcing (BPO) firm founded in 1999 and headquartered in Broomfield, Colorado, with a secondary office in Longmont. The company provides on-demand, dedicated professional sales teams to Fortune 500 and Global 2000 clients across more than 200 North American markets, operating as an extension of the client's brand. Core service lines include outsourced field sales, door-to-door residential sales, brand activation and experiential marketing, product launch deployment, and strategic sales consulting. Reported client engagements span telecommunications (Ting Internet, an international telecom provider), financial services (American Express, a major credit card company with 500,000+ merchants engaged in 2022), chemicals/manufacturing (Dow Chemical's Power House solar shingles launch), healthcare, EHS compliance training, data center services, aviation software, and managed storage.

The company's offering is differentiated by a stack of proprietary technology assets. Its AI-Integrated Recruiting System, co-developed with Qlik and Google, applies big-data analytics and machine learning to over 25 years of candidate and performance data covering tens of thousands of candidates and hundreds of millions of data points to predict top-producer characteristics and reduce hiring failure rates. The GIS Territory Management Suite provides precise territory mapping, route optimization, and location scoring for field deployment. Supporting methodologies include the LIDAR Discovery Process for sales organization diagnostics, the SPRecruit metric-based interviewing and testing framework, a flipped-classroom training model, and a Field CRM with GPS tracking for real-time accountability. The firm also publishes the Sales Organization Health Score, an eight-dimension diagnostic tool, and the Monetizing Innovation whitepaper series as top-of-funnel content.

Commercially, SPI generates revenue through multi-year managed services and professional services engagements priced on a custom, quote-based basis tied to scope, team size, number of markets, and program complexity. The go-to-market is direct enterprise sales with consultative selling, supported by case studies, whitepapers, and the diagnostic tool as marketing assets. Reported outcomes include a 90% program success rate, 2:1 out-performance versus competitors, 55%+ market share for Ting Internet in South Denver and Raleigh-Durham, $100M+ revenue generated for a single credit card client in 2022, and 11 consecutive years of Gold Stevie Awards (through 2026). The company is led by founder Fred Kessler, who serves as both CEO and Chief Sales Officer.

Name

Sales Partnerships, Inc.

Legal name

Sales Partnerships, Inc.

Website

https://salespartnerships.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Sales Partnerships provides outsourced, on-demand professional sales teams for Fortune 500 and Global 2000 companies across 200+ North American markets. Services include field sales, door-to-door, brand activation, and product launches, supported by proprietary AI-powered recruiting and GIS territory management technology.

Ownership category

akta.pro rank

Product category

Outsourced Sales Services

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Outsourced sales teams
• Field sales services
• Sales outsourcing
• Door-to-door sales
• Brand activation services

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Outsourced Sales Services: Provides dedicated professional sales teams on contract basis for client products and services. Teams operate under client brands, handling customer acquisition, engagement, retention, and brand representation.
2. Contract Sales: Temporary or seasonal sales support for businesses needing short-term coverage or market entry assistance.
3. Product Launch Services: Deploys sales teams to drive product launch success, generating awareness and delivering initial sales for new products.
4. Door-to-Door Sales: Highly trained door-to-door teams providing personalized solutions and closing deals directly with homeowners.
5. Brand Activation and Experiential Marketing: Creates impactful brand experiences through pop-up shops, product sampling events, and interactive brand experiences.
6. Sales Consulting Services: Strategic consulting engagements to help clients identify sales performance issues and build actionable improvement plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sales Partnerships, Inc. provides turnkey outsourced sales teams—including dedicated field sales representatives, door-to-door residential teams, brand ambassadors, product launch teams, and contract sales support—deployed under client brands for Fortune 500 and Global 2000 companies across 200+ North American markets. These people-based services are differentiated by proprietary systems: an AI-powered recruiting platform, a GIS-based territory management suite, and a Field CRM with GPS tracking that together manage recruiting, training, routing, and live performance oversight. SPI also sells standalone sales consulting engagements that use the LIDAR Discovery Process to diagnose and remediate client sales organization underperformance.

Product overview

Sales Partnerships, Inc. is a business process outsourcing (BPO) company specializing in turnkey field-based outsourced sales services. The company offers a unified portfolio combining outsourced sales teams (contract sales, door-to-door, brand ambassadors, indirect sales) with proprietary technology solutions (GIS Territory Management Suite, AI-Integrated Recruiting System, LIDAR Discovery Process, Sales Organization Health Score, SPRecruit). The core offering centers on providing Fortune 500 and Global 2000 companies with scalable sales teams that operate under clients' brands, supported by advanced proprietary systems for territory management, recruiting, and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Sales Teams

Quantifiable outcome

• 90% program success rate (beating quota during proof of concept and sustaining quarterly)
• +9 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• QlikcoreTechnology or IntegrationTechnology partnership for big data analytics integration. Qlik platform used in conjunction with Google's AI to analyze 25+ years of candidate and performance data for AI-powered recruiting and performance management system.
• GooglecoreTechnology or IntegrationAI platform partnership for machine learning analysis. Google's AI platform used to analyze hundreds of millions of data points for predictive hiring and performance optimization.
• bandwidth.comminorChannel Partner/ Reseller/ DistributorPartnership to re-sell bandwidth services alongside remote backup solution for Managed Storage International client engagement, helping alleviate extra technical needs.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarketStar: MarketStar provides outsourced B2B sales, demand generation, and channel sales programs for enterprise clients, closely matching SPI's outsourced-sales-teams core offering. Both deploy dedicated reps under client brands with data-driven performance management.
• Cydcor: Cydcor is a direct competitor in outsourced sales, door-to-door, and face-to-face B2C/B2B sales teams, particularly in telecom, energy, and home services — verticals where SPI also has named wins. Both operate performance-based field sales models at national scale.
• BDS Marketing: BDS Marketing provides field sales, brand activation, and retail merchandising teams for technology and consumer brands, overlapping directly with SPI's brand activation and field deployment offerings. Both serve Fortune 500 brands with measurable retail execution outcomes.
• Vector Marketing: Vector Marketing operates one of the largest door-to-door sales forces in North America for Cutco, and is a direct peer for SPI's residential door-to-door and home-services field sales deployments.

Broad incumbents

• Acosta: Acosta is a larger, established sales and marketing services provider covering retail, CPG, and brand activation across North America. It overlaps with SPI's brand activation and outsourced field sales but at significantly broader scale and a wider service portfolio.
• Advantage Solutions: Advantage Solutions is a public sales and marketing agency offering outsourced sales, merchandising, and brand activation to CPG and retail clients. It competes with SPI on brand activation while offering a much broader, scaled portfolio.
• Concentrix: Concentrix is a global BPO providing sales, customer experience, and digital services to enterprise clients. While much broader than SPI, it competes for the same Fortune 500 sales-outsourcing RFPs with a larger technology and offshore footprint.
• TTEC (TeleTech): TTEC is a large customer experience and sales-outsourcing BPO serving global enterprises, comparable as a broad incumbent competing for enterprise sales-outsourcing contracts alongside SPI.

Regional players

• Retail Odyssey (subsidiary of DDS/DialAmerica): DialAmerica and related entities provide outsourced sales, retail merchandising, and brand activation teams in North America, overlapping with SPI's field and retail execution services. Different geographic emphasis in BPO delivery but similar customer base.

Others

• Salesforce (the CRM platform): Salesforce is the dominant SFA/CRM platform and an indirect adjacency: SPI integrates field CRM and GPS tracking into its deployments and increasingly competes with platform-led sales enablement narratives. Not a direct sales-outsourcing peer, but a strategic reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/121121
• Xx.com/spib2bsales
• Facebookfacebook.com/salespartnerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Partnerships, Inc.