Zimbabwe International Trade Fair Company

What Zimbabwe International Trade Fair Company does

Zimbabwe International Trade Fair Company (ZITF Company) is a Bulawayo-based, privately held exhibition organizer that owns and operates Zimbabwe's largest exhibition facility — a 17-hectare site with six specialized halls, hundreds of individual pavilions, and open-air expo facilities available year-round. The company organizes a portfolio of five branded annual events anchored by the flagship ZITF international trade fair and Mine Entra (now in its 28th edition, positioned as one of the largest mining expos in the Southern African region), supplemented by AfriConfex, Scholastica, and Green Business Expo. Its primary audiences are B2B — mining houses, engineering and transport firms, professional service providers, and general trade participants — with Mine Entra reportedly attracting a captive audience in which 90% of visitors are executive to middle-level decision makers.

ZITF Company monetizes the venue through five primary revenue streams: year-round venue hire of the 17-hectare facility; stand building via its wholly-owned Expodesigns unit (modular shell scheme construction with hall layout and floorplan drafting); exhibition and event consultancy advising organizations on local and foreign market exhibition strategies; catering services at The Pavilion at Fairgrounds; and exhibitor booth and conference registration fees for its owned events. Pricing is quote-based and not publicly disclosed, with bookings handled via direct sales and a self-service digital portal at zitfevents.com. The go-to-market motion is event-driven: the company sells exhibition stands and venue space directly to exhibitors, while the Buyers Programme provides targeted matchmaking to connect exhibitors with decision-makers across the African mining value chain.

The firm has operated for 28+ years based on Mine Entra's history (with broader ZITF trade fair origins traced to 1959 per firmographics records). No parent company, external investors, funding rounds, or acquisitions are disclosed. The organization is supported by 11-50 employees and remains focused on physical event infrastructure and in-person B2B audience aggregation rather than digital or AI-enabled product extensions.

Name

Zimbabwe International Trade Fair Company

Legal name

Zimbabwe International Trade Fair Company

Website

https://zitf.co.zw

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Zimbabwe International Trade Fair Company is a Bulawayo-based exhibition organizer that operates Zimbabwe's largest 17-hectare venue and runs five annual trade fairs — including the 28-year Mine Entra mining expo and the flagship ZITF — serving mining, industrial, engineering, education, and general trade sectors via venue hire, stand building, and event services.

Ownership category

akta.pro rank

Product category

Exhibition & Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade fair exhibitions
• Venue hire services
• Exhibition stand building
• Event consultancy services
• Mining industry expos

Headquarters

HQ city

Bulawayo

HQ country

Zimbabwe

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Venue Hire: Year-round rental of exhibition space at the 17-hectare facility, including six specialized halls, pavilions, and open-air expo facilities.
2. Stand Building Services (Expodesigns): Modular shell scheme stand building service for exhibition and event organizers, including layout assistance and floorplan drafting.
3. Exhibition & Event Consultancy: Advisory services helping companies develop, organize, and target exhibitions to local and foreign markets with tailored strategies.
4. Catering Services: Catering services provided at the Pavilion at Fairgrounds exhibition venue.
5. Exhibition & Conference Organization: Organizing and hosting major trade exhibitions and conferences including ZITF, Mine Entra, AfriConfex, Scholastica, and Green Business Expo. Revenue from exhibitor booth fees, visitor registration, and conference participation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zimbabwe International Trade Fair Company is the leading international exhibition organiser in Zimbabwe, operating a 17-hectare exhibition centre in Bulawayo with six specialised halls, hundreds of pavilions and open-air expo facilities. It organises a portfolio of branded trade fairs and conferences (ZITF, Mine Entra, AfriConfex, Scholastica, Green Business Expo) and sells year-round venue hire, modular stand building through its Expodesigns unit, exhibition and event consultancy, and on-site catering.

Product overview

ZITF Company is an exhibition organizer offering a portfolio of physical event products and venue services. The core offering consists of five branded exhibition events: ZITF (the flagship international trade fair), Mine Entra (mining expo), AfriConfex, Scholastica, and Green Business Expo. These exhibitions are supported by ancillary venue and event services including venue hire (17-hectare exhibition centre with six halls), stand building through Expodesigns, exhibition and event consultancy, and catering services. The company operates a fully equipped exhibition centre in Bulawayo, Zimbabwe.

Differentiator

Problem solved

Functional benefit

Products and services

• ZITF (Zimbabwe International Trade Fair) The flagship annual international trade fair exhibition that serves as the premier platform for industry trends, ideas, and innovative products in Zimbabwe. Targeted at cross-industry exhibitors and visitors seeking B2B trade and investment exposure.
• Mine Entra The most respected mining expo in Zimbabwe and one of the largest in Southern Africa, now in its 28th year, bringing together key players in mining, engineering, and transport sectors. Its 2026 edition carries the theme 'Unearth, Transform, Prosper: Anchoring Economic Transformation Through Mining Value Chains'.
• AfriConfex Exhibition event organized by ZITF Company serving the African conference and exhibition industry.
• Scholastica Education-focused exhibition organized by ZITF Company.
• Green Business Expo Sustainability and green business exhibition organized by ZITF Company.
• Venue Hire Year-round access to the 17-hectare exhibition centre with six specialized exhibition halls, hundreds of individual pavilions, and open-air expo facilities, all fully serviced and equipped, located near Bulawayo's central business district. Sold to corporate exhibitors and event organisers.
• Expodesigns Stand Building Modular shell scheme stand building service offered through ZITF Company's wholly-owned unit Expodesigns, including assistance with hall layout and floorplan drafting for exhibitions and conferences. Sold to exhibition and event organisers.
• Exhibition & Event Consultancy Advisory services helping companies develop, organize, and target exhibitions to local and foreign markets with strategies adapted to the specific needs of the client organisation. Sold to corporate clients across Africa.
• Catering Services Catering services provided at The Pavilion at Fairgrounds for exhibition events. Sold to exhibitors and event organisers using the ZITF venue.

Quantifiable outcome

• 90% of visitors are executive to middle level decision makers of mining houses and industrial enterprises
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clarion Events: Clarion Events is a global events company with African mining and energy event exposure. It competes for the same exhibitor and organizer clients as ZITF, particularly in mining and infrastructure verticals across emerging markets.
• Reed Exhibitions: Reed Exhibitions is a global trade show organizer running hundreds of events worldwide across industries. It competes broadly with ZITF for international organizer partnerships and exhibitor relationships, particularly for verticals like mining and energy.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest exhibition organizers with global consumer and trade fairs. While primarily Europe-based, it represents the type of global incumbent that international organizers might select over ZITF for African venue hire and event partnerships.
• Informa Markets: Informa Markets organizes hundreds of trade exhibitions globally, including African mining events. It competes broadly with ZITF in the trade fair organizer space, though at a global scale with deeper resources and larger event portfolios.
• dmg events: dmg events is a global exhibition organizer with a significant African portfolio including Big 5 Construct and mining events. It competes with ZITF for organizer clients and exhibitor budgets across multiple verticals, but operates at much larger scale across multiple geographies.

Direct peers

• DRC Mining Week: DRC Mining Week is an annual mining exhibition and conference in Lubumbashi, Democratic Republic of Congo. It targets the same Central/Southern African mining executive audience and competes for mining industry exhibitors seeking regional African exposure.
• Mining Indaba: Mining Indaba is the largest mining investment conference in Africa, held annually in Cape Town. It directly competes with ZITF's Mine Entra for the same mining executive audience across Southern Africa, and both target international exhibitors and African mining value-chain participants.
• Electra Mining Africa: Electra Mining Africa is a major mining, industrial, and electrical trade exhibition held in Johannesburg. Like Mine Entra, it serves mining houses, engineers, and industrial buyers in Southern Africa, making it a direct competitor for exhibitor spend and visitor attention.

Regional players

• Vuka Group: Vuka Group (formerly Spintelligent) is a South Africa-based B2B conference and exhibition organizer running events such as DRC Mining Week and African Mining Week. It directly competes with ZITF's Mine Entra for Southern African mining industry audiences and organizer clients.

Emerging players

• African Mining Week: African Mining Week is an emerging mining-focused event and content platform covering African mining value chains. It overlaps with Mine Entra's mining executive audience and represents both a competitor and a potential partnership/distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zitf1
• Facebookfacebook.com/zitfexhibition
• LinkedInlinkedin.com/company/zimbabwe-international-trade-fair-zitf-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zimbabwe International Trade Fair Company