Partnion

What Partnion does

Partnion B.V. is a Dutch event-services firm founded in February 2005 in Naarden, Netherlands, that delivers integrated branding, signage, and advertising solutions for live, online, and hybrid events. The company operates a vertically integrated service stack covering project management, design, production, installation, and disassembly, and produces physical assets ranging from large-format printed walls (including a documented 3,600m² pavilion skin for PLMA) down to flyers and stand dressing. Its proprietary technology is SignSaver, an externally hosted project management platform (signsaver.app) that gives clients live visibility into artwork approval status, outstanding items, and production progress from design through installation.

Partnion generates revenue through professional-services project fees plus one-time production charges for each event engagement. Documented pricing includes project management fees of €1,000–€2,000 depending on cancellation timing, 70% pre-billing within 8 days, surcharges of 10–35% for late artwork or after-hours installation, and storage at €35 per product per year. The go-to-market is enterprise field sales through account managers and project managers, with the bulk of demand channeled via preferred-supplier status at the two largest Dutch exhibition venues — RAI Amsterdam and Ahoy Rotterdam — and via long-standing anchor accounts such as the International Broadcasting Convention (25-year partnership) and PLMA. Named enterprise clients span broadcasting, fintech, iGaming, maritime, technology, horticulture, hospitality, consumer goods, and government sectors, including AWS Summit, Money20/20, iGB Live, GreenTech, Metstrade, Horecava, and Aquatech. The business is privately held, founder-led (CEO Marc van Riet), bootstrapped with no external investors, and operates with a small in-house team of approximately 19 staff across account management, project management, design, and installation.

Name

Partnion

Legal name

Partnion B.V.

Website

https://partnion.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Partnion is a Dutch event-services firm that delivers integrated branding, signage, and advertising for live exhibitions, serving event organizers and venues — primarily RAI Amsterdam and Ahoy Rotterdam — with project management, design, production, installation, and disassembly.

Ownership category

akta.pro rank

Product category

Event Branding & Signage Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO), Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event branding services
• Signage production
• Large format printing
• Wayfinding solutions
• Sponsor activation

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Branding & Signage Services: Full-service branding, signage, and advertising services for events including project management, design, production, installation, and disassembly. Revenue is generated through custom project proposals and product/service delivery.
2. Print Materials: Production of printed materials ranging from large printed walls to smallest flyers, stand dressing, and signage products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Partnion is a single-service company offering integrated branding, signage, and advertising solutions for the events sector. Their core offering combines project management, design, production, installation, and disassembly into a unified service package, supported by the proprietary SignSaver platform for live project tracking. Services span large-format printing, LED walls, sponsor branding, wayfinding signage, complete venue branding, and ancillary media sales for event partners.

Product overview

Partnion is a single-service company offering integrated branding, signage, and advertising solutions for the events sector. Their core offering combines project management, design, production, installation, and disassembly into a unified service package. The proprietary SignSaver platform provides customers with live project tracking and artwork approval capabilities. Services span large-format printing, LED walls, sponsor branding, wayfinding signage, and complete venue branding. The company also offers ancillary media sales services for event partners.

Differentiator

Problem solved

Functional benefit

Products and services

• SignSaver Proprietary project management platform that allows event clients to track project progress live from design to final installation, approve or disapprove artwork, see items pending action, and monitor production status to prevent errors before events.

Quantifiable outcome

• 200,000+ visitors successfully guided at De Huishoudbeurs through effective wayfinding
• +2 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• RAI AmsterdamflagshipStrategic or Co-development Partner · 1 February 2005Partnion is the preferred supplier at RAI Amsterdam, providing complete package of branding and signage options for any event held at the venue, whether big or small. This is a core strategic partnership spanning multiple events including GreenTech, Metstrade, Horecava, Independent Hotel Show, AWS Summit, and Aquatech.
• Ahoy RotterdamflagshipStrategic or Co-development Partner · 1 February 2005Partnion is the preferred supplier at Ahoy Rotterdam, providing complete package of branding and signage options for events. This partnership includes major events like UFI and Europort, as well as new partnerships like Recharge Earth.
• PLMA (Private Label Manufacturers Association)coreStrategic or Co-development PartnerPLMA is one of Partnion's most loyal relationships, originating from New York with an Amsterdam office. Partnion provides printing, signage, and a 3600 meter 'skin' for the temporary pavilion. They are responsible for key eye-catchers including the 'New product expo' and 'Salute to excellence' displays. This partnership has expanded to include Chicago events.
• IBC (International Broadcasting Convention)coreStrategic or Co-development PartnerPartnion has been IBC's partner for 25 years. The relationship feels like working with friends. Partnion provides the full media spectrum including all wayfinding signage, sponsor branding opportunities, and produces and distributes the 'Daily' magazine during the convention.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Czarnowski: US-based experiential marketing and exhibit services firm providing design, fabrication, signage, and on-site installation for events and trade shows. Directly comparable service offering and customer base (corporate event organizers, exhibitors, sponsors).
• The Trade Group: US-based exhibit and event solutions provider offering design, fabrication, signage, rental exhibits, and on-site services. Comparable in bundling production and installation for event organizers.
• Fern Expo: Trade show and event services company providing exhibit installation, dismantle, signage, and on-site logistics. Direct peer in the trade show branding and signage services category.
• Derse: Full-service exhibit and event marketing agency providing design, fabrication, signage, and program management for trade shows and corporate events. Direct comparable in integrated event branding services.
• Hamilton Exhibits: Exhibit design, fabrication, and event services company producing custom signage, displays, and installations for trade shows and corporate events. Comparable service portfolio and customer type.
• Sparks: Event marketing and brand experience agency delivering exhibit design, fabrication, signage, and on-site activation. Comparable end-to-end service model serving corporate event organizers and sponsors across verticals.

Broad incumbents

• GL Events: French-headquartered global event services group operating venue management, exhibition services, and live-event branding. Closest large publicly traded analog to Partnion's integrated signage and event services model, especially in the European market.
• GES (Global Experience Specialists): One of the largest global event and exhibition services companies, offering signage, design, fabrication, installation, and logistics. Directly comparable to Partnion's full-service event branding model but operating at much larger scale across many geographies.
• PRG (Production Resource Group): Global live event production services company providing audio, video, lighting, and event technology infrastructure for concerts, corporate events, and exhibitions. Adjacent to Partnion's event services scope with broader production remit.

Others

• MCH Group (RAI Amsterdam): Operator of RAI Amsterdam and other exhibition venues globally — Partnion's flagship customer/partner. Included as an ecosystem participant rather than competitor; their venue strategy directly influences Partnion's channel access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Partnion
• LinkedInlinkedin.com/company/partnion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnion