Kids Connection

What Kids Connection does

Kids Connection is a privately held pediatric dental and orthodontic practice headquartered in Phoenix, Arizona, founded in 2004. It operates three clinics across the Phoenix metropolitan area — 75th Avenue (West Valley), 24th Street (North Phoenix), and Baseline Road (South Phoenix) — serving infants, toddlers, children, and teens, including patients with special needs and dental anxiety. The service portfolio spans preventive care (cleanings, fluoride, sealants), restorative procedures (extractions, pediatric crowns), sedation dentistry (nitrous oxide and general anesthesia), and in-house orthodontics (traditional braces and Invisalign clear aligners).

The business model is a fee-for-service direct-to-consumer practice. Revenue is generated per-visit from private-pay patients and insurance reimbursements across a broad payer mix that includes AHCCCS (Arizona Medicaid, with multiple plan administrators such as Dentaquest, United Healthcare, Mercy Care) and major PPO networks (Aetna, Cigna, Delta Dental, MetLife, Guardian, Blue Cross Blue Shield, and others). Pricing is publicly disclosed for promotional offers ($79 new-patient cleaning/exam/x-ray, $500 off braces/Invisalign) and orthodontic payment plans (braces from $99/month). Marketing runs through the practice website, Google Business profiles per location, Facebook and Instagram pages, and a HIPAA-compliant referring-doctor program capturing B2B referrals from general dentists and pediatricians.

Operationally, the practice relies on third-party scheduling software (NexHealth) for online appointment booking and emphasizes accessibility features including bilingual Spanish-language service, WCAG 2.1 AA website compliance, and extended hours (mornings, evenings, Saturday) to minimize school-time absences. Ownership appears to be founder/operator-led with no identified parent company, private equity backing, or institutional investment, and no acquisition, merger, or leadership-change events are disclosed in available materials.

Name

Kids Connection

Legal name

Kids Connection

Website

https://phoenixkidsdentistryortho.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Kids Connection is a privately held pediatric dental and orthodontic practice operating three Phoenix, Arizona clinics. Founded in 2004, it serves infants through teens—including special-needs patients—offering preventive care, sedation dentistry, braces, and Invisalign via fee-for-service and broad insurance participation.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry Services

akta.pro primary industry

Special Needs Pediatric Dentistry (HLABAGAD)

akta.pro secondary industry

Infant Oral Health & Early Childhood Caries Programs (HLABAGAH)

Keywords

• Pediatric dentistry services
• Children's dental cleanings
• Orthodontic braces Invisalign
• Sedation pediatric dentistry
• Family dental practice

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including cleanings, exams, x-rays, fluoride treatments, sealants, tooth extractions, and dental crowns. Revenue is generated through direct patient payments and insurance claim reimbursements from accepted plans including AHCCCS and PPO insurances.
2. Orthodontic Services: Orthodontic treatments including traditional braces and Invisalign clear aligners offered in-house. Pricing includes monthly payment plans (braces as low as $99/month) and promotional discounts ($500 off). Revenue from orthodontics is a significant portion of practice income.
3. Sedation Dentistry: Sedation services including nitrous oxide (laughing gas) and general anesthesia for children with dental anxiety or special needs. These services generate additional revenue beyond standard dental procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kids Connection is a pediatric dental and orthodontic practice providing preventive care (cleanings, fluoride, sealants), restorative procedures (extractions, dental crowns), sedation dentistry (nitrous oxide and general anesthesia), and orthodontic treatments (traditional braces and Invisalign clear aligners) for infants through teens, including those with special needs. The practice serves patients at three Phoenix locations and accepts AHCCCS Medicaid and major PPO insurance plans.

Product overview

Kids Connection is a pediatric dental and orthodontic practice offering comprehensive oral healthcare services for infants, toddlers, children, and teens including those with special needs. The practice operates three Phoenix locations (75th Avenue, 24th Street, and Baseline Road) providing a unified portfolio of preventive dental services (cleanings, fluoride treatments, sealants, X-rays), restorative procedures (extractions, dental crowns), sedation dentistry, and orthodontic treatments including traditional metal braces and Invisalign clear aligners. Services are designed to build healthy oral habits early and create a fun, informative experience for young patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Cleanings Preventive pediatric dental care including teeth cleaning, fluoride treatment, dental sealants, and patient/parent education on proper brushing and flossing techniques. Designed for infants, children, and teens in Phoenix.
• Tooth Extractions Tooth removal procedures for children including simple extractions, wisdom teeth extractions, and treatment for dental trauma or infection, with nitrous oxide sedation options available.
• Dental Crowns Pediatric dental crown placement services including stainless steel crowns for primary teeth, temporary and permanent crown options, and space maintenance to prevent future orthodontic issues.
• Sedation Dentistry Dental anxiety management services for children using nitrous oxide (laughing gas) and general anesthesia, designed for children with high anxiety, special needs, or those undergoing complex procedures.
• Traditional Braces Traditional metal braces for children under age 14 addressing spacing issues, bite correction (overbites, underbites, crossbites), and misalignment, delivered by an in-house orthodontist at Kids Connection.
• Invisalign Clear Aligners Clear aligner orthodontic treatment for older teens and adults featuring removable custom-fitted plastic aligners that gradually move teeth into desired positions, typically completed within 12 months.

Quantifiable outcome

• Flexible scheduling enables children to avoid missing school for dental care

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• AHCCCS (Arizona Medicaid)coreOthersParticipating provider for AHCCCS (Arizona's Medicaid program) covering multiple plan administrators including Dentaquest, Envolve/AZ, United Healthcare, APIPA, Mercy Care, CMDP, and Magellan. This partnership enables access to pediatric dental care for low-income families covered by Arizona Medicaid.
• Major PPO Insurance NetworkscoreOthersParticipating provider for major PPO insurance plans including Aetna, Ameritas, Assurant, Blue Cross/Blue Shield, Cigna, Delta Dental, Metlife, Guardian, TDA, and United Concordia. These partnerships expand patient access across commercially insured families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of general and specialty dental offices. Relevant as the dominant DSO incumbent that aggregates independent practices — including potential future competitors or acquirers of Kids Connection-style pediatric groups.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S., with growing pediatric and orthodontic exposure. Comparable through its multi-specialty dental service platform and payer-network leverage.
• Sonrava Health: Multi-brand dental and orthodontic support organization operating Western Dental, Brident, and other regional dental brands. Relevant as a large aggregator in the same family-focused, Medicaid-friendly dental services space.
• Aspen Dental: National DSO brand operating hundreds of dental offices with broad insurance participation. Comparable as a multi-location, multi-payer dental services operator targeting families and general dental consumers.
• Western Dental & Orthodontics: Large multi-specialty dental group with strong California and Medicaid presence, offering general dentistry and orthodontics. Comparable through its Medicaid payer participation, family focus, and integrated general-plus-orthodontic service model.
• Smile Doctors: Largest ortho-focused DSO in the U.S., offering braces and Invisalign across hundreds of locations. Comparable through its orthodontic service line and pediatric-adjacent patient base, though it specializes in orthodontics rather than full-service pediatric dentistry.
• Gentle Dental: Multi-location dental group with broad insurance acceptance including Medicaid plans. Comparable as a regional, multi-payer dental services operator with family and orthodontic offerings.

Direct peers

• Children's Dental Group: Multi-location pediatric dental practice group offering cleanings, orthodontics, and sedation for infants through teens in a child-friendly environment. Closest comparable in scale, service mix, and patient demographic to Kids Connection's three-office model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KidzConnextionDentalCare
• Instagraminstagram.com/kidzconnextion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Connection