Team Green

What Team Green does

TeamGreen, Inc. (dba Reindeer Fun Run) is a 501(c)(3) non-profit charity founded in 2007 by Kate and David Petsolt in Southern Pines, North Carolina, that produces the Reindeer Fun Run, an annual holiday-themed running event held in Aberdeen, NC since 2011. The core offering comprises three USATF-certified race distances: a 5K Fun Run/Walk ($20 entry), a 12K ($25 entry), and the Kids Egg Nog Jog for children ages 9 and under ($15 entry), with proceeds benefiting the Boys & Girls Clubs of the Sandhills. Over 14 events, participation grew from approximately 400 runners in 2007 to a peak of over 2,500, accumulating more than 23,000 cumulative runners and nearly 150 volunteers per event, with the event generating nearly $400,000 for the beneficiary.

The organization operates an event-driven go-to-market motion funded by registration fees, corporate sponsorships led by title sponsor Trident Marketing, and direct donations. Race administration relies on the third-party RunSignUp platform for registration and results, supplemented by organic marketing across Facebook, Instagram, YouTube, and local earned media. In 2020, the event pivoted to a virtual format that enabled global participation, and the organization launched the Neighbors Feeding Neighbors initiative, which delivered 60,590+ meals to families during COVID-19 school closures in partnership with the Boys & Girls Clubs, Sandhills Community College, and area restaurants. In 2021, following the founders' relocation to Barcelona, Spain, the annual Reindeer Fun Run was cancelled, though the non-profit entity continues to operate the Gifting Great Futures Day program for the beneficiary.

Name

Team Green

Legal name

TeamGreen, Inc.

Website

https://reindeerfunrun.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

TeamGreen, Inc. is a 501(c)(3) non-profit charity that operates the Reindeer Fun Run, an annual holiday-themed race event in Aberdeen, NC. All proceeds benefit the Boys & Girls Clubs of the Sandhills, with 14 events hosted since 2007.

Ownership category

akta.pro rank

Product category

Charity Running Events

NAICS

Spectator Sports (71121), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Charity running events
• Community fundraising races
• Holiday themed runs
• Youth development fundraising
• Non-profit race events

Headquarters

HQ city

Southern Pines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Registration Fees: Participants pay registration fees for the 5K ($20), 12K ($25), and Kids Egg Nog Jog ($15) events. Prices increase closer to the event date. All proceeds go to the Boys & Girls Clubs of the Sandhills.
2. Corporate Sponsorships: Title sponsor Trident Marketing has supported since inception. Additional sponsors include McDonald's, FirstHealth Fitness, and various local businesses that fund the event in exchange for brand visibility.
3. Donations: Direct donations from participants and community members, particularly amplified during Giving Tuesday and COVID-19 relief efforts (Neighbors Feeding Neighbors).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

TeamGreen, Inc. (dba Reindeer Fun Run) is a 501(c)(3) non-profit charity that organizes an annual holiday-themed running event in Aberdeen, North Carolina. The event consists of three USATF-certified race distances — a 5K Fun Run/Walk, a 12Ks of Christmas Run, and a Kids Egg Nog Jog — with all proceeds benefiting the Boys & Girls Clubs of the Sandhills. The organization also runs the Neighbors Feeding Neighbors COVID-19 meal relief initiative in partnership with local restaurants.

Product overview

Team Green, Inc. (dba Reindeer Fun Run) is a 501(c)(3) non-profit charity that organizes an annual holiday-themed running event in Aberdeen, NC. The core product is the Reindeer Fun Run, which consists of three race distances: the 5k Reindeer Fun Run/Walk, the 12ks of Christmas Run (12k), and the Kids Egg Nog Jog. These events are USATF certified and include costume contests and awards. The organization also operates charitable initiatives including Neighbors Feeding Neighbors and the Trident Tricourse Challenge. All proceeds benefit the Boys & Girls Clubs of the Sandhills. The events went virtual in 2020 due to COVID-19.

Differentiator

Problem solved

Functional benefit

Brands

• Neighbors Feeding Neighbors: A grass-roots community initiative started in March 2020 during COVID-19 to distribute prepared meals to families in immediate need, partnering with the Boys and Girls Club of the Sandhills and area restaurants.

Products and services

• 5K Reindeer Fun Run/Walk A USATF-certified 5K (3.1-mile) running and walking event held annually in December in Aberdeen, NC. The course tours the historic downtown and Bethesda neighborhoods of Aberdeen. Registration ($20) includes a technical race t-shirt, antlers, and official race buff.
• 12Ks of Christmas Run A USATF-certified 12K (7.45-mile) running event that tours the Bethesda neighborhoods of Aberdeen before returning to downtown for the finish. Registration ($25) includes a technical race t-shirt, antlers, and official race buff. Features age-group awards and costume contests.
• Kids Egg Nog Jog

Quantifiable outcome

• Nearly $400,000 raised for Boys & Girls Clubs of the Sandhills over 14 years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sandhills Community CollegeminorStrategic or Co-development Partner · 1 March 2020Partnered during Neighbors Feeding Neighbors initiative. Fiona McKenzie at Sandhills Community College prepared thousands of meals for families during COVID-19 school closures.
• Area Restaurants (Neighbors Feeding Neighbors)minorStrategic or Co-development Partner · 1 March 2020Partnership with local restaurants including The Sly Fox, Meat and Greek Eatery, Vito's Ristorante & Pizzeria, Cracker Barrel, Chick-fil-A, Golden Corral, Roasted and Toasted, Jersey Mike's, Bonefish Grill, LongHorn Steakhouse, and Pizza Hut to prepare family meal trays for distribution during COVID-19.
• FirstHealth FitnesscoreStrategic or Co-development Partner · 1 January 2015Official Training Partner providing training programs for 5K and 12K distances at beginner and intermediate levels. Also provides course routes and race-day warm-up guidance. Offers facilities for packet pickup.
• McDonald's (locally owned)coreGTM or Marketing Partner · 1 January 2015Presenting sponsor of the Kids Egg Nog Jog event. Local McDonald's franchise owners sponsor the youth race component.
• Sayer PhotographyminorGTM or Marketing Partner · 1 January 2015Official photography partner providing race photos year after year. Contributed to advertising creative.
• Boys & Girls Clubs of the SandhillscoreStrategic or Co-development Partner · 1 January 2007Primary charity beneficiary receiving 100% of event proceeds. The Reindeer Fun Run is their single largest fundraiser, having raised nearly $400,000 over 14 years. During COVID-19, partnered for Neighbors Feeding Neighbors meal distribution.
• Aberdeen Police and Fire DepartmentscoreOthers · 1 January 2007Local emergency services that close roads and provide safety support during the in-person race events. Essential for the USATF-certified course events.
• Trident MarketingcoreGTM or Marketing Partner · 1 January 2006Title sponsor of the Reindeer Fun Run since the beginning. Trident Marketing supported the event from approximately one year before the first race in 2007 and has been the title sponsor every single year. They also created the Trident Tricourse Challenge for the 2020 virtual event.

Scale indicators7 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• The Color Run: A themed mass-participation fun run series with charity/community components. Closely comparable in event format (themed 5K) and participant experience targeting casual runners and families.
• Charleston Reindeer Run: The original holiday-themed Reindeer Run that directly inspired Team Green's founding in 2006. Operates the same concept — a seasonal charity road race — making it the most directly comparable peer.
• Cupid's Undie Run: A national themed (cupid-themed) charity fun run held annually in February across U.S. cities. Comparable because it pairs a novelty theme with a single beneficiary charity and broad community engagement.
• Susan G. Komen Race for the Cure: One of the largest charity road race series in the U.S., with proceeds funding a single beneficiary organization. Directly analogous structure to Team Green's Reindeer Fun Run benefiting the Boys & Girls Clubs.
• Arthritis Foundation Jingle Bell Run: A national holiday-themed charity fun run held in cities across the U.S., benefiting a single non-profit beneficiary. Same model of themed run + 100% proceeds to a designated charity.
• Hot Chocolate Run: A themed (chocolate-themed) charity road race series in multiple U.S. cities. Comparable because it combines mass-participation running, a strong theme identity, and charity fundraising.
• St. Jude Walk/Run: National charity walk/run series raising funds for a single non-profit beneficiary (St. Jude Children's Research Hospital). Matches the model of an annual participatory event driving charitable proceeds to one organization.
• Atlanta Track Club Turkey Trot: One of the largest Thanksgiving-themed road races in the U.S., hosted by a regional running organization. Comparable as a large, themed, annual holiday race with community and charity dimensions.

Broad incumbents

• IRONMAN: A large, established endurance event organizer operating across running, triathlon, and other mass-participation events. Comparable as a broad incumbent in the organized road-race and endurance event space.

Others

• Boys & Girls Clubs of America: The national parent organization of Team Green's primary beneficiary (Boys & Girls Clubs of the Sandhills). Not a competitor, but a related ecosystem participant whose local affiliates Team Green supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/reindeerfunrun
• Facebookfacebook.com/ReindeerFunRun
• Instagraminstagram.com/17841400970554661
• Pinterestpinterest.com/reindeerfunrun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Green