Print21
Print21 is a B2B trade media title serving the printing and graphic arts industries across Australia and New Zealand, publishing a bi-monthly magazine, weekly online news service, video bulletins, and a podcast under Yaffa Media.
- Company typePrivate
- Founded1928
- HeadquartersSurry Hills, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Print21 does
Print21 is a B2B trade media title focused on the printing and graphic arts industries across Australia and New Zealand, owned and published by Yaffa Media Pty Ltd, an independent Australian media company established in 1928. The publication serves as the official magazine of the Visual Media Association in Australia and maintains a close relationship with PrintNZ in New Zealand, targeting influential leaders, owners, and managers of print industry businesses. Its core products include Print21 Magazine (a bi-monthly print and digital publication), Print21.com.au (a weekly online news service reaching over 5,000 industry professionals), PLAY Print21 (a video bulletin series), and The Print Files (a podcast). The platform covers commercial print, sign and display, labels, packaging, and garment printing verticals.
The underlying technology is a conventional digital publishing stack: a content-managed website (print21.com.au), a flipbuilder-hosted digital edition, RSS and major podcast platforms (Apple, Spotify, Deezer) for audio distribution, and YouTube for video. No proprietary technology, integrations, SDKs, or APIs are disclosed. The editorial team is small and specialized, led by Managing Editor Lindy Hughson (30+ years B2B publishing experience), with Jan Arreza as Editor, Navan Kaur as Journalist, and Marni Groves as Sales Manager.
Print21 generates revenue through four streams: magazine subscriptions (over 500 paid subscribers), online advertising on print21.com.au, print advertising in the bi-monthly magazine, and event partnerships/coverage including the National Print Awards, PacPrint, Visual Impact, Fespa, Labelexpo, and Drupa. Distribution combines direct print subscription, self-serve digital access, email newsletters, social channels (LinkedIn, YouTube), and event-driven content. Pricing is subscription-based for readers and advertiser-funded for industry suppliers, with no public disclosure of rates or revenue figures.
Print21 firmographics
Firmographics- Name
- Print21
- Legal name
- Yaffa Media Pty Ltd
- Website
- https://print21.com.au
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Print21 is a B2B trade media title serving the printing and graphic arts industries across Australia and New Zealand, publishing a bi-monthly magazine, weekly online news service, video bulletins, and a podcast under Yaffa Media.
- Ownership category
- akta.pro rank
Print21 industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Copywriting & Editorial Production (BPAFAIAA)
Keywords
Where Print21 is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Print21 business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Magazine Subscriptions: Bi-monthly print and digital magazine subscriptions targeting print industry professionals, with over 500 paid subscribers
- Online Advertising: Online advertising services on print21.com.au, including display advertising and sponsored content, reaching over 5000 industry professionals
- Print Advertising: Print advertising in the bi-monthly magazine, reaching influential print industry leaders and managers
- Event Partnerships: Coverage and promotion of industry events including National Print Awards, Visual Impact, Fespa, and other trade events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription (print and digital) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Print21 product offering
Product offeringCore offering
Print21 publishes a bi-monthly business magazine and a weekly online news service delivering authoritative coverage of the printing and graphic arts industries across Australia and New Zealand, including commercial print, sign and display, labels, packaging, and garment printing. It supplements print and online coverage with video bulletins (PLAY Print21) and a podcast series (The Print Files), serving as the official publication of the Visual Media Association (VMA).
Product overview
Print21 is a print industry news and information platform serving Australia and New Zealand, consisting of Print21 Magazine (a bi-monthly publication), Print21.com.au (weekly online news service), PLAY Print21 (video bulletins), and The Print Files (podcast series). The platform provides exclusive economic analysis, business reports, and technology coverage targeting influential leaders, owners and managers of print industry companies. The publication is the official publication of the Visual Media Association (VMA) and maintains close relationships with PrintNZ.
Differentiator
Problem solved
Functional benefit
Brands
- PLAY Print21: Video bulletin news service featuring weekly video updates on print industry news
- The Print Files
- Print21 Magazine
Products and services
- Print21 Magazine A bi-monthly premier business magazine for the printing and graphic arts industries in Australia and New Zealand, featuring exclusive region-specific economic analysis and authoritative reports on print industry business, trends, and technology. Targets influential leaders, owners, and managers of print industry companies.
- Print21.com.au A weekly online news service for the Australasian print region, delivering the most widely read and authoritative online weekly news bulletin with subscribers in Australia, New Zealand, and the Pacific.
- PLAY Print21 A video bulletin series covering the latest news in the Australasian print industry, featuring video content from various industry events and announcements.
- The Print Files A podcast series featuring discussions on major news and trends shaping the Australasian print industry, hosted by Print21 editorial team including Lindy Hughson and Jan Arreza.
Companies that use Print21
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Print21 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Print21 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Visual Media AssociationcorePrint21 is the official publication of the Visual Media Association (VMA), the peak industry association across Australia. This partnership provides Print21 with official status and endorsement from the leading print industry body, while VMA benefits from Print21's editorial coverage and media distribution capabilities.
- PrintNZcorePrint21 maintains a close relationship with PrintNZ across New Zealand, representing leading print companies in NZ. This partnership extends Print21's reach and coverage across both sides of the Tasman Sea.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Print21 competitors and assessment
Company assessmentDirect peers
- Graphic Arts Magazine: Canadian print trade publication covering commercial printing, digital production, and graphic arts technologies. Comparable in serving printer managers with editorial content plus advertising-driven revenue model; useful international peer for benchmarking trade publication economics.
- Printing Impressions: Long-established US B2B print industry trade publication covering commercial printing, packaging, and related sectors. Comparable to Print21 in serving print industry managers/owners with editorial coverage plus advertising, and produces print + digital offerings serving similar customer intent.
- Print Monthly: Australian B2B trade publication covering the printing industry, also owned and published by Yaffa Media. Directly comparable in product category (print industry trade periodical), target audience (print industry decision-makers in Australia), and content format—operates as a sister title within the same parent stable.
- ProPrint: Australian print industry trade publication and aggregator covering news and events for the ANZ print sector. Directly comparable as a regional B2B media property serving printing business decision-makers in Australia, though typically operates at lighter editorial depth than Print21's magazine-led format.
- PrintWeek: UK-based B2B publication serving the commercial print industry, owned by Haymarket Media. Directly comparable in product category (print industry trade journalism), audience (print business decision-makers), and revenue model (magazine subscription + advertising), making it a primary international comparable for Print21's print magazine product.
Regional players
- NZ Printer Magazine: New Zealand-based print industry trade publication serving the NZ printer market. Comparable as a regional peer addressing the same industry vertical across the Tasman, though more narrowly focused on NZ rather than the broader ANZ remit Print21 covers.
Broad incumbents
- Haymarket Media Group: Large UK-based B2B and B2C media company that owns PrintWeek and numerous other trade publications. Comparable as a parent-company analogue to Yaffa Media in operating multi-title B2B trade media portfolios, including in the print vertical.
- Informa Markets: Global B2B events and media group that organises major print industry events (Fespa, Labelexpo, Drupa) and related trade media. Comparable as a much larger incumbent in the print industry's B2B information and event ecosystem, with overlapping advertising/event sponsorships competing for the same supplier-side marketing budgets Print21 monetises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Print21 social profiles
Digital presencePrint21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Print21 leadership team
Management profileNumber of profiles
Profiles5 records
Print21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Print21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Print21
What does Print21 do?
Print21 publishes a bi-monthly business magazine and a weekly online news service delivering authoritative coverage of the printing and graphic arts industries across Australia and New Zealand, including commercial print, sign and display, labels, packaging, and garment printing. It supplements print and online coverage with video bulletins (PLAY Print21) and a podcast series (The Print Files), serving as the official publication of the Visual Media Association (VMA).
Is Print21 a public or private company?
Print21 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Print21 founded?
Print21 was founded in 1928. It employs 1 to 10 people.
Where is Print21 based?
Print21 is headquartered in Surry Hills, Australia, in the Oceania region.
How does Print21 make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are online Advertising, print Advertising and event Partnerships.
Who are Print21's main competitors?
Direct peers on record are Graphic Arts Magazine, Printing Impressions, Print Monthly, ProPrint and PrintWeek. NZ Printer Magazine is listed as a regional player. Broad incumbents are Haymarket Media Group and Informa Markets.
Does Print21 have an API?
No public API is recorded for Print21.
What industry is Print21 in?
Print21's product category is Trade Media Publishing. Its primary akta.pro industry code is BPAFAIAA, Copywriting & Editorial Production. Its NAICS code is 51312 and its SIC code is 2721.