Print21

What Print21 does

Print21 is a B2B trade media title focused on the printing and graphic arts industries across Australia and New Zealand, owned and published by Yaffa Media Pty Ltd, an independent Australian media company established in 1928. The publication serves as the official magazine of the Visual Media Association in Australia and maintains a close relationship with PrintNZ in New Zealand, targeting influential leaders, owners, and managers of print industry businesses. Its core products include Print21 Magazine (a bi-monthly print and digital publication), Print21.com.au (a weekly online news service reaching over 5,000 industry professionals), PLAY Print21 (a video bulletin series), and The Print Files (a podcast). The platform covers commercial print, sign and display, labels, packaging, and garment printing verticals.

The underlying technology is a conventional digital publishing stack: a content-managed website (print21.com.au), a flipbuilder-hosted digital edition, RSS and major podcast platforms (Apple, Spotify, Deezer) for audio distribution, and YouTube for video. No proprietary technology, integrations, SDKs, or APIs are disclosed. The editorial team is small and specialized, led by Managing Editor Lindy Hughson (30+ years B2B publishing experience), with Jan Arreza as Editor, Navan Kaur as Journalist, and Marni Groves as Sales Manager.

Print21 generates revenue through four streams: magazine subscriptions (over 500 paid subscribers), online advertising on print21.com.au, print advertising in the bi-monthly magazine, and event partnerships/coverage including the National Print Awards, PacPrint, Visual Impact, Fespa, Labelexpo, and Drupa. Distribution combines direct print subscription, self-serve digital access, email newsletters, social channels (LinkedIn, YouTube), and event-driven content. Pricing is subscription-based for readers and advertiser-funded for industry suppliers, with no public disclosure of rates or revenue figures.

Name

Print21

Legal name

Yaffa Media Pty Ltd

Website

https://print21.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Print21 is a B2B trade media title serving the printing and graphic arts industries across Australia and New Zealand, publishing a bi-monthly magazine, weekly online news service, video bulletins, and a podcast under Yaffa Media.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

Keywords

• Print industry media
• Trade publication services
• B2B publishing services
• Commercial print journalism
• Industry news publishing

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Magazine Subscriptions: Bi-monthly print and digital magazine subscriptions targeting print industry professionals, with over 500 paid subscribers
2. Online Advertising: Online advertising services on print21.com.au, including display advertising and sponsored content, reaching over 5000 industry professionals
3. Print Advertising: Print advertising in the bi-monthly magazine, reaching influential print industry leaders and managers
4. Event Partnerships: Coverage and promotion of industry events including National Print Awards, Visual Impact, Fespa, and other trade events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Print21 publishes a bi-monthly business magazine and a weekly online news service delivering authoritative coverage of the printing and graphic arts industries across Australia and New Zealand, including commercial print, sign and display, labels, packaging, and garment printing. It supplements print and online coverage with video bulletins (PLAY Print21) and a podcast series (The Print Files), serving as the official publication of the Visual Media Association (VMA).

Product overview

Print21 is a print industry news and information platform serving Australia and New Zealand, consisting of Print21 Magazine (a bi-monthly publication), Print21.com.au (weekly online news service), PLAY Print21 (video bulletins), and The Print Files (podcast series). The platform provides exclusive economic analysis, business reports, and technology coverage targeting influential leaders, owners and managers of print industry companies. The publication is the official publication of the Visual Media Association (VMA) and maintains close relationships with PrintNZ.

Differentiator

Problem solved

Functional benefit

Brands

• PLAY Print21: Video bulletin news service featuring weekly video updates on print industry news
• The Print Files
• Print21 Magazine

Products and services

• Print21 Magazine A bi-monthly premier business magazine for the printing and graphic arts industries in Australia and New Zealand, featuring exclusive region-specific economic analysis and authoritative reports on print industry business, trends, and technology. Targets influential leaders, owners, and managers of print industry companies.
• Print21.com.au A weekly online news service for the Australasian print region, delivering the most widely read and authoritative online weekly news bulletin with subscribers in Australia, New Zealand, and the Pacific.
• PLAY Print21 A video bulletin series covering the latest news in the Australasian print industry, featuring video content from various industry events and announcements.
• The Print Files A podcast series featuring discussions on major news and trends shaping the Australasian print industry, hosted by Print21 editorial team including Lindy Hughson and Jan Arreza.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Visual Media AssociationcoreStrategic or Co-development PartnerPrint21 is the official publication of the Visual Media Association (VMA), the peak industry association across Australia. This partnership provides Print21 with official status and endorsement from the leading print industry body, while VMA benefits from Print21's editorial coverage and media distribution capabilities.
• PrintNZcoreStrategic or Co-development PartnerPrint21 maintains a close relationship with PrintNZ across New Zealand, representing leading print companies in NZ. This partnership extends Print21's reach and coverage across both sides of the Tasman Sea.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graphic Arts Magazine: Canadian print trade publication covering commercial printing, digital production, and graphic arts technologies. Comparable in serving printer managers with editorial content plus advertising-driven revenue model; useful international peer for benchmarking trade publication economics.
• Printing Impressions: Long-established US B2B print industry trade publication covering commercial printing, packaging, and related sectors. Comparable to Print21 in serving print industry managers/owners with editorial coverage plus advertising, and produces print + digital offerings serving similar customer intent.
• Print Monthly: Australian B2B trade publication covering the printing industry, also owned and published by Yaffa Media. Directly comparable in product category (print industry trade periodical), target audience (print industry decision-makers in Australia), and content format—operates as a sister title within the same parent stable.
• ProPrint: Australian print industry trade publication and aggregator covering news and events for the ANZ print sector. Directly comparable as a regional B2B media property serving printing business decision-makers in Australia, though typically operates at lighter editorial depth than Print21's magazine-led format.
• PrintWeek: UK-based B2B publication serving the commercial print industry, owned by Haymarket Media. Directly comparable in product category (print industry trade journalism), audience (print business decision-makers), and revenue model (magazine subscription + advertising), making it a primary international comparable for Print21's print magazine product.

Regional players

• NZ Printer Magazine: New Zealand-based print industry trade publication serving the NZ printer market. Comparable as a regional peer addressing the same industry vertical across the Tasman, though more narrowly focused on NZ rather than the broader ANZ remit Print21 covers.

Broad incumbents

• Haymarket Media Group: Large UK-based B2B and B2C media company that owns PrintWeek and numerous other trade publications. Comparable as a parent-company analogue to Yaffa Media in operating multi-title B2B trade media portfolios, including in the print vertical.
• Informa Markets: Global B2B events and media group that organises major print industry events (Fespa, Labelexpo, Drupa) and related trade media. Comparable as a much larger incumbent in the print industry's B2B information and event ecosystem, with overlapping advertising/event sponsorships competing for the same supplier-side marketing budgets Print21 monetises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4egjgd7e_6h9P-6r3liTXA/videos
• LinkedInlinkedin.com/company/print21au
• Xx.com/Print21
• Facebookfacebook.com/print21au

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Print21