Sentral Mitra Informatika

What Sentral Mitra Informatika does

PT Sentral Mitra Informatika Tbk (IDX: LUCK) is an Indonesia-headquartered integrated IT solutions provider founded in 2008, operating across managed services, enterprise software, hardware distribution, and emerging AI/IoT product lines. The company serves 250+ enterprise and government clients across 15+ industries including banking, manufacturing, real estate, healthcare, and public sector, with named customers spanning Bank UOB, Bank Mandiri, Toyota Indonesia, Caterpillar, Honeywell, PLN Indonesia Power, and BPJS Ketenagakerjaan. Core offerings include HP-anchored Managed Print Services (2,000+ devices), Endpoint and Network Security (50K+ endpoints), TeamWork HRIS (1,000+ users), Multimedia and Collaboration solutions, Software Licensing (10K+ managed licenses across 100+ vendors), Ultimaker 3D printing distribution, and an emerging IoT/AI portfolio featuring AI Vision Analytics (edge AI on YOLOv8) and AIRudder AI Contact Center. The company is listed on the Indonesia Stock Exchange, holds ISO 9001/27001/45001 certifications, and operates three vertical-focused subsidiaries (PT Sentral Kreasi Inovasi for government, PT Sentral Solusi Teknologi for enterprise governance, PT Sentral Mitra Mitra Logistik for supply chain). Serial System Group partnership since 2017 has supported scale-up, and the company maintains Gold/Platinum partner status with HP, Microsoft, Oracle, SAP, Dell, and 30+ other global technology vendors.

The business model combines multi-vendor hardware procurement margin, software licensing resale, project-based custom software development (30/40/30 milestone billing), and recurring managed services contracts with SLAs (98% on managed print, 99.5% on HRIS). Revenue streams include managed IT services, custom software development, software licensing resale, hardware procurement and resale, 3D printing products, consulting and digital transformation, and IoT/AI solutions. GTM is enterprise field sales with a consultative motion, supported by channel partnerships with HP/Dell/Lenovo for managed print and endpoint security delivery. The company is headquartered in South Jakarta, employs 101-250 staff, and claims 98% client satisfaction, 15+ years of operating history, and 15+ industries served. Disclosed financials show revenue contracted from a 2022 peak of approximately 8.79 trillion IDR to approximately 5.72 trillion IDR in 2025, with EBITDA turning sharply negative and net income deteriorating to a -931 billion IDR loss in 2025.

Name

Sentral Mitra Informatika

Legal name

PT Sentral Mitra Informatika Tbk

Website

https://sentral.co.id

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Sentral Mitra Informatika Tbk (IDX: LUCK) is an Indonesian integrated IT solutions provider founded in 2008, delivering managed print, endpoint security, HRIS, software licensing, 3D printing distribution, and emerging AI/IoT products to 250+ enterprise and government clients across banking, manufacturing, real estate, and public sector verticals.

Ownership category

akta.pro rank

Product category

Enterprise IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Managed IT services
• Enterprise software solutions
• AI and IoT solutions
• Managed print services
• 3D printing solutions

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring managed services including managed print services (MPS), managed IT infrastructure, endpoint security, and network security. Revenue is generated through service contracts with SLA guarantees, fleet management fees, and ongoing support subscriptions.
2. Custom Software Development: Project-based custom software development covering web applications, mobile apps, enterprise systems (ERP, CRM), API development, and AI/ML integration. Billed per project with milestone-based payment structures (30% upfront, 40% mid-project, 30% completion) for fixed-price projects, or time & materials for ongoing engagements.
3. Software Licensing Resale: Authorized reseller of enterprise software including Microsoft, Adobe, Oracle, VMware, Kaseya, and Trend Micro. Generates revenue through resale of subscription, perpetual, and volume licenses with an estimated 25% average cost savings for clients. Manages over 10,000 licenses.
4. Hardware Procurement & Resale: Procurement and resale of IT hardware including servers, storage, notebooks, printers, 3D printers (Ultimaker), multimedia equipment, and IoT devices. Revenue from hardware margin on procurement deals with strategic vendor partners.
5. 3D Printing Products: Sale and distribution of Ultimaker and MakerBot 3D printers along with compatible materials (PLA, ABS, Nylon, PETG, composites, etc.) and software (Ultimaker Cura, CloudPrint). Includes Method Series, S Series, and Factor Series printers.
6. Consulting & Digital Transformation: Digital transformation consulting, IT strategy, architecture assessment, and change management services. Delivered as part of enterprise solution engagements or standalone advisory engagements.
7. IoT & AI Solutions: IoT platform deployment, AI/ML model development, computer vision solutions, and predictive analytics implementation. Billed as project engagements or as part of managed IoT/AI service subscriptions with device connectivity and monitoring fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PT Sentral Mitra Informatika Tbk is an Indonesian publicly listed IT solutions provider that delivers integrated enterprise technology services, including managed IT operations, custom software development, AI and IoT platforms, software licensing distribution, hardware procurement, endpoint and network security, and 3D printing solutions. The company combines its own developed platforms (TeamWork HRIS, AI Vision Analytics, AIRudder) with partner technologies from HP, Microsoft, Adobe, Palo Alto Networks, Lenovo, and others to serve enterprise, banking, and government clients across Indonesia. Its delivery model spans consulting, system integration, implementation, managed operations, and ongoing technical support.

Product overview

PT Sentral Mitra Informatika offers a comprehensive portfolio of integrated IT and AI solutions spanning managed services, enterprise platforms, and specialized technology products. The core product portfolio includes Managed Print Services powered by HP, TeamWork HRIS for human resources management, Managed IT Services for infrastructure support, Endpoint and Network Security Solutions, Multimedia and Collaboration tools, IoT and AI Services, Software Licensing across Microsoft, Adobe, Oracle, VMware, Kaseya, and Trend Micro, and 3D Printing Solutions featuring Ultimaker S Series (S3, S6, S8, S8 Pro Bundle), Ultimaker Method Series (Method, Method X, Method X Carbon Fiber, Method XL), Ultimaker Factor Series (Factor 4 Plus), and MakerBot. The company operates with ISO 9001:2015, ISO 27001:2013, and ISO 45001:2018 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services End-to-end outsourced IT operations, infrastructure management, and technical support delivered to enterprise and government clients under ongoing service contracts; largest revenue contributor at 32.6% of FY2024 revenue.
• Enterprise AI and Data Platform
• Multimedia and Collaboration Solutions
• IoT and AI Services
• Managed Print Services
• Software Licensing Distribution
• Endpoint and Network Security Solution
• TeamWork HRIS Human Resource Information System platform covering HR processes, employee data management, and workforce administration; officially launched in August 2025.
• Custom Software Development Services
• AI Vision Analytics Solution Computer vision analytics solution for real-time object detection and AI-powered surveillance at the edge, including gun detection and smart monitoring capabilities.
• AIRudder Omnichannel AI Contact Center Omnichannel AI-powered contact center solution integrating WhatsApp, Telegram, and voice channels to automate customer engagement across multiple touchpoints.
• Ultimaker S3 3D Printer
• Ultimaker S6 3D Printer
• Ultimaker S8 3D Printer
• Ultimaker S7 3D Printer
• Ultimaker Method 3D Printer
• Ultimaker Method X 3D Printer
• Ultimaker Factor 3D Printer
• Ultimaker SK Series 3D Printer

Quantifiable outcome

• 35% reduction in operational costs for PT Bank UOB with Managed Print Services
• +12 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core.

• Serial System GroupcoreStrategic or Co-development Partner · 1 January 2008Strategic partnership formed in 2017 when Serial System Group brought SMI into its group, enabling business scale-up, capability strengthening, and expanded market reach. SMI subsequently listed on IDX in 2018 under Serial System Group's umbrella.
• HP EnterprisecoreTechnology or IntegrationGold & Platinum certified partner. Distributes HP Enterprise hardware including servers, storage, workstations, and managed print services. Multiple HP awards including Top Performing Partner, Partnership Excellence Award, Printing System Best Breakthrough, and Highest IMPS Performance.
• MicrosoftcoreTechnology or IntegrationCertified Microsoft partner for Microsoft 365, Windows Server, Azure, SQL Server, Dynamics 365, and cloud solutions. Resells Microsoft software licenses and integrates Microsoft technologies into enterprise solutions.
• Dell TechnologiescoreTechnology or IntegrationAuthorized Dell partner distributing Dell servers, storage, and client devices. Dell EMC enterprise infrastructure solutions included in enterprise offering.
• OraclecoreTechnology or IntegrationOracle authorized reseller for database, middleware, and Oracle Cloud infrastructure solutions. Provides Oracle licensing, procurement, and implementation services.
• SAPcoreTechnology or IntegrationSAP alliance partner for enterprise software solutions. Provides SAP implementation and integration as part of enterprise solution offerings.
• FortinetcoreTechnology or IntegrationFortinet security partner providing network security solutions. Part of endpoint and network security service offerings.
• UltimakercoreTechnology or IntegrationAuthorized Ultimaker distributor for professional 3D printing solutions across Indonesia. Offers full range including Method Series, S Series, Factor Series, and MakerBot printers with materials and software. Manages 3 Ultimaker series available and 2 MakerBot models.
• OpenAIcoreTechnology or IntegrationAI technology partner for generative AI integration, natural language processing, and AI-powered solution development within the IoT & AI service portfolio.
• TensorFlowcoreTechnology or IntegrationAI/ML technology partner using TensorFlow for machine learning model development in predictive analytics and computer vision solutions.
• AnthropiccoreTechnology or IntegrationAI technology partner for advanced AI model integration in enterprise AI solutions and intelligent automation.
• LenovocoreTechnology or IntegrationAuthorized Lenovo partner distributing Lenovo ThinkPad, ThinkStation, and server products as part of endpoint and enterprise hardware offerings.
• Trend MicrocoreTechnology or IntegrationTrend Micro cybersecurity partner providing AI-based threat detection, cloud security, and endpoint protection integrated into security solutions.
• AI VisioncoreTechnology or IntegrationAI Vision is a branded product partner for edge AI camera analytics solutions including facial recognition, people counting, vehicle analytics, ANPR, and safety detection. Sold as part of the AI Vision Analytics Solution product line.
• AI RuddercoreTechnology or IntegrationAI Rudder is a branded product partner for omnichannel AI contact center solutions including voice bot, chatbot, workflow engine, and QA automation. Sold as part of the AIRudder AI Contact Center product line.

Scale indicators24 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IBM: Global enterprise IT and managed services incumbent. Competes in the same enterprise infrastructure, security, and hybrid cloud projects SMI delivers, especially for Indonesian banks and large corporates.
• NTT Data: Global IT services group with deep Asia-Pacific delivery capability and managed services portfolio. A relevant comparator on enterprise architecture, managed services, and digital transformation deals in Indonesia and ASEAN.
• Capgemini: Global consulting and digital transformation firm with Asia-Pacific operations. Comparable on systems integration, managed services, and enterprise transformation engagements.
• Infosys: Global IT services major expanding AI, cloud, and digital transformation work across Asia. Reference peer for the enterprise SI/managed services model SMI operates at smaller scale.
• Wipro: Global IT services and system integrator with growing Southeast Asia footprint. Competes for custom development, ERP/CRM, and managed services contracts in the same enterprise buyer base.
• Accenture: Global IT consulting and systems integration powerhouse with established Southeast Asia presence. Competes for large enterprise and government digital transformation mandates that SMI also targets, but at vastly greater scale.
• Tata Consultancy Services (TCS): Global IT services and consulting leader with broad Asia-Pacific delivery. Comparable on enterprise IT outsourcing, custom development, and digital transformation service lines.

Direct peers

• PT Metrodata Electronics (IDX: MTDL): Indonesian publicly listed IT distribution and solutions company offering enterprise hardware, software, and services. Same geographic footprint, similar blend of distribution plus managed services, and direct competitor for the same enterprise and government accounts.
• PT Multipolar Technology (IDX: MLPT): Indonesian IT solutions and managed services provider serving banking, telecom, and enterprise clients. Closest direct peer in scale, business model (managed services + integration), and Indonesian enterprise target market.

Others

• Hewlett Packard Enterprise (HPE): SMI's closest technology partner (HP Gold & Platinum certified) and primary hardware supplier for MPS and enterprise infrastructure. Adjacent rather than competing directly, but its product roadmap and partner economics heavily shape SMI's managed print and infrastructure margin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sentral-mitra-informatika-tbk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentral Mitra Informatika