Sentral Mitra Informatika
PT Sentral Mitra Informatika Tbk (IDX: LUCK) is an Indonesian integrated IT solutions provider founded in 2008, delivering managed print, endpoint security, HRIS, software licensing, 3D printing distribution, and emerging AI/IoT products to 250+ enterprise and government clients across banking, manufacturing, real estate, and public sector verticals.
- Company typePublic
- Founded2008
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sentral Mitra Informatika does
PT Sentral Mitra Informatika Tbk (IDX: LUCK) is an Indonesia-headquartered integrated IT solutions provider founded in 2008, operating across managed services, enterprise software, hardware distribution, and emerging AI/IoT product lines. The company serves 250+ enterprise and government clients across 15+ industries including banking, manufacturing, real estate, healthcare, and public sector, with named customers spanning Bank UOB, Bank Mandiri, Toyota Indonesia, Caterpillar, Honeywell, PLN Indonesia Power, and BPJS Ketenagakerjaan. Core offerings include HP-anchored Managed Print Services (2,000+ devices), Endpoint and Network Security (50K+ endpoints), TeamWork HRIS (1,000+ users), Multimedia and Collaboration solutions, Software Licensing (10K+ managed licenses across 100+ vendors), Ultimaker 3D printing distribution, and an emerging IoT/AI portfolio featuring AI Vision Analytics (edge AI on YOLOv8) and AIRudder AI Contact Center. The company is listed on the Indonesia Stock Exchange, holds ISO 9001/27001/45001 certifications, and operates three vertical-focused subsidiaries (PT Sentral Kreasi Inovasi for government, PT Sentral Solusi Teknologi for enterprise governance, PT Sentral Mitra Mitra Logistik for supply chain). Serial System Group partnership since 2017 has supported scale-up, and the company maintains Gold/Platinum partner status with HP, Microsoft, Oracle, SAP, Dell, and 30+ other global technology vendors.
The business model combines multi-vendor hardware procurement margin, software licensing resale, project-based custom software development (30/40/30 milestone billing), and recurring managed services contracts with SLAs (98% on managed print, 99.5% on HRIS). Revenue streams include managed IT services, custom software development, software licensing resale, hardware procurement and resale, 3D printing products, consulting and digital transformation, and IoT/AI solutions. GTM is enterprise field sales with a consultative motion, supported by channel partnerships with HP/Dell/Lenovo for managed print and endpoint security delivery. The company is headquartered in South Jakarta, employs 101-250 staff, and claims 98% client satisfaction, 15+ years of operating history, and 15+ industries served. Disclosed financials show revenue contracted from a 2022 peak of approximately 8.79 trillion IDR to approximately 5.72 trillion IDR in 2025, with EBITDA turning sharply negative and net income deteriorating to a -931 billion IDR loss in 2025.
Sentral Mitra Informatika firmographics
Firmographics- Name
- Sentral Mitra Informatika
- Legal name
- PT Sentral Mitra Informatika Tbk
- Website
- https://sentral.co.id
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PT Sentral Mitra Informatika Tbk (IDX: LUCK) is an Indonesian integrated IT solutions provider founded in 2008, delivering managed print, endpoint security, HRIS, software licensing, 3D printing distribution, and emerging AI/IoT products to 250+ enterprise and government clients across banking, manufacturing, real estate, and public sector verticals.
- Ownership category
- akta.pro rank
Sentral Mitra Informatika industry classification
Industry- Product category
- Enterprise IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC)
- akta.pro secondary industries
- Strategy & IT Advisory (BPAEAAAA), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Sentral Mitra Informatika is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Sentral Mitra Informatika business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Recurring managed services including managed print services (MPS), managed IT infrastructure, endpoint security, and network security. Revenue is generated through service contracts with SLA guarantees, fleet management fees, and ongoing support subscriptions.
- Custom Software Development: Project-based custom software development covering web applications, mobile apps, enterprise systems (ERP, CRM), API development, and AI/ML integration. Billed per project with milestone-based payment structures (30% upfront, 40% mid-project, 30% completion) for fixed-price projects, or time & materials for ongoing engagements.
- Software Licensing Resale: Authorized reseller of enterprise software including Microsoft, Adobe, Oracle, VMware, Kaseya, and Trend Micro. Generates revenue through resale of subscription, perpetual, and volume licenses with an estimated 25% average cost savings for clients. Manages over 10,000 licenses.
- Hardware Procurement & Resale: Procurement and resale of IT hardware including servers, storage, notebooks, printers, 3D printers (Ultimaker), multimedia equipment, and IoT devices. Revenue from hardware margin on procurement deals with strategic vendor partners.
- 3D Printing Products: Sale and distribution of Ultimaker and MakerBot 3D printers along with compatible materials (PLA, ABS, Nylon, PETG, composites, etc.) and software (Ultimaker Cura, CloudPrint). Includes Method Series, S Series, and Factor Series printers.
- Consulting & Digital Transformation: Digital transformation consulting, IT strategy, architecture assessment, and change management services. Delivered as part of enterprise solution engagements or standalone advisory engagements.
- IoT & AI Solutions: IoT platform deployment, AI/ML model development, computer vision solutions, and predictive analytics implementation. Billed as project engagements or as part of managed IoT/AI service subscriptions with device connectivity and monitoring fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Print Services — scalable fleet management with automated consumables and security features |
| Subscription | Monthly | HRIS — all-in-one HR platform with modules for payroll, attendance, recruitment, and performance |
| One time/ perpetual license | Pay-as-you-go | Ultimaker Method X Carbon Fiber — industrial-grade 3D printer for composite/carbon fiber printing |
| Hybrid | Multi-year contract | Software Licensing — flexible models including subscription, perpetual, volume, and cloud licensing |
| Outcome Based/ Performance | Pay-as-you-go | Custom Software Development — project-based development with Agile methodology |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sentral Mitra Informatika product offering
Product offeringCore offering
PT Sentral Mitra Informatika Tbk is an Indonesian publicly listed IT solutions provider that delivers integrated enterprise technology services, including managed IT operations, custom software development, AI and IoT platforms, software licensing distribution, hardware procurement, endpoint and network security, and 3D printing solutions. The company combines its own developed platforms (TeamWork HRIS, AI Vision Analytics, AIRudder) with partner technologies from HP, Microsoft, Adobe, Palo Alto Networks, Lenovo, and others to serve enterprise, banking, and government clients across Indonesia. Its delivery model spans consulting, system integration, implementation, managed operations, and ongoing technical support.
Product overview
PT Sentral Mitra Informatika offers a comprehensive portfolio of integrated IT and AI solutions spanning managed services, enterprise platforms, and specialized technology products. The core product portfolio includes Managed Print Services powered by HP, TeamWork HRIS for human resources management, Managed IT Services for infrastructure support, Endpoint and Network Security Solutions, Multimedia and Collaboration tools, IoT and AI Services, Software Licensing across Microsoft, Adobe, Oracle, VMware, Kaseya, and Trend Micro, and 3D Printing Solutions featuring Ultimaker S Series (S3, S6, S8, S8 Pro Bundle), Ultimaker Method Series (Method, Method X, Method X Carbon Fiber, Method XL), Ultimaker Factor Series (Factor 4 Plus), and MakerBot. The company operates with ISO 9001:2015, ISO 27001:2013, and ISO 45001:2018 certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services End-to-end outsourced IT operations, infrastructure management, and technical support delivered to enterprise and government clients under ongoing service contracts; largest revenue contributor at 32.6% of FY2024 revenue.
- Enterprise AI and Data Platform
- Multimedia and Collaboration Solutions
- IoT and AI Services
- Managed Print Services
- Software Licensing Distribution
- Endpoint and Network Security Solution
- TeamWork HRIS Human Resource Information System platform covering HR processes, employee data management, and workforce administration; officially launched in August 2025.
- Custom Software Development Services
- AI Vision Analytics Solution Computer vision analytics solution for real-time object detection and AI-powered surveillance at the edge, including gun detection and smart monitoring capabilities.
- AIRudder Omnichannel AI Contact Center Omnichannel AI-powered contact center solution integrating WhatsApp, Telegram, and voice channels to automate customer engagement across multiple touchpoints.
- Ultimaker S3 3D Printer
- Ultimaker S6 3D Printer
- Ultimaker S8 3D Printer
- Ultimaker S7 3D Printer
- Ultimaker Method 3D Printer
- Ultimaker Method X 3D Printer
- Ultimaker Factor 3D Printer
- Ultimaker SK Series 3D Printer
Quantifiable outcome
- 35% reduction in operational costs for PT Bank UOB with Managed Print Services
- +12 more outcomes
Companies that use Sentral Mitra Informatika
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles3 records
Sentral Mitra Informatika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability13 records
Feature6 records
Sentral Mitra Informatika partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Serial System GroupcoreStrategic partnership formed in 2017 when Serial System Group brought SMI into its group, enabling business scale-up, capability strengthening, and expanded market reach. SMI subsequently listed on IDX in 2018 under Serial System Group's umbrella.
- HP EnterprisecoreGold & Platinum certified partner. Distributes HP Enterprise hardware including servers, storage, workstations, and managed print services. Multiple HP awards including Top Performing Partner, Partnership Excellence Award, Printing System Best Breakthrough, and Highest IMPS Performance.
- MicrosoftcoreCertified Microsoft partner for Microsoft 365, Windows Server, Azure, SQL Server, Dynamics 365, and cloud solutions. Resells Microsoft software licenses and integrates Microsoft technologies into enterprise solutions.
- Dell TechnologiescoreAuthorized Dell partner distributing Dell servers, storage, and client devices. Dell EMC enterprise infrastructure solutions included in enterprise offering.
- OraclecoreOracle authorized reseller for database, middleware, and Oracle Cloud infrastructure solutions. Provides Oracle licensing, procurement, and implementation services.
- SAPcoreSAP alliance partner for enterprise software solutions. Provides SAP implementation and integration as part of enterprise solution offerings.
- FortinetcoreFortinet security partner providing network security solutions. Part of endpoint and network security service offerings.
- UltimakercoreAuthorized Ultimaker distributor for professional 3D printing solutions across Indonesia. Offers full range including Method Series, S Series, Factor Series, and MakerBot printers with materials and software. Manages 3 Ultimaker series available and 2 MakerBot models.
- OpenAIcoreAI technology partner for generative AI integration, natural language processing, and AI-powered solution development within the IoT & AI service portfolio.
- TensorFlowcoreAI/ML technology partner using TensorFlow for machine learning model development in predictive analytics and computer vision solutions.
- AnthropiccoreAI technology partner for advanced AI model integration in enterprise AI solutions and intelligent automation.
- LenovocoreAuthorized Lenovo partner distributing Lenovo ThinkPad, ThinkStation, and server products as part of endpoint and enterprise hardware offerings.
- Trend MicrocoreTrend Micro cybersecurity partner providing AI-based threat detection, cloud security, and endpoint protection integrated into security solutions.
- AI VisioncoreAI Vision is a branded product partner for edge AI camera analytics solutions including facial recognition, people counting, vehicle analytics, ANPR, and safety detection. Sold as part of the AI Vision Analytics Solution product line.
- AI RuddercoreAI Rudder is a branded product partner for omnichannel AI contact center solutions including voice bot, chatbot, workflow engine, and QA automation. Sold as part of the AIRudder AI Contact Center product line.
Scale indicators24 records
Recent moves7 records
Expansion highlights6 records
Sentral Mitra Informatika competitors and assessment
Company assessmentBroad incumbents
- IBM: Global enterprise IT and managed services incumbent. Competes in the same enterprise infrastructure, security, and hybrid cloud projects SMI delivers, especially for Indonesian banks and large corporates.
- NTT Data: Global IT services group with deep Asia-Pacific delivery capability and managed services portfolio. A relevant comparator on enterprise architecture, managed services, and digital transformation deals in Indonesia and ASEAN.
- Capgemini: Global consulting and digital transformation firm with Asia-Pacific operations. Comparable on systems integration, managed services, and enterprise transformation engagements.
- Infosys: Global IT services major expanding AI, cloud, and digital transformation work across Asia. Reference peer for the enterprise SI/managed services model SMI operates at smaller scale.
- Wipro: Global IT services and system integrator with growing Southeast Asia footprint. Competes for custom development, ERP/CRM, and managed services contracts in the same enterprise buyer base.
- Accenture: Global IT consulting and systems integration powerhouse with established Southeast Asia presence. Competes for large enterprise and government digital transformation mandates that SMI also targets, but at vastly greater scale.
- Tata Consultancy Services (TCS): Global IT services and consulting leader with broad Asia-Pacific delivery. Comparable on enterprise IT outsourcing, custom development, and digital transformation service lines.
Direct peers
- PT Metrodata Electronics (IDX: MTDL): Indonesian publicly listed IT distribution and solutions company offering enterprise hardware, software, and services. Same geographic footprint, similar blend of distribution plus managed services, and direct competitor for the same enterprise and government accounts.
- PT Multipolar Technology (IDX: MLPT): Indonesian IT solutions and managed services provider serving banking, telecom, and enterprise clients. Closest direct peer in scale, business model (managed services + integration), and Indonesian enterprise target market.
Others
- Hewlett Packard Enterprise (HPE): SMI's closest technology partner (HP Gold & Platinum certified) and primary hardware supplier for MPS and enterprise infrastructure. Adjacent rather than competing directly, but its product roadmap and partner economics heavily shape SMI's managed print and infrastructure margin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sentral Mitra Informatika social profiles
Digital presenceSentral Mitra Informatika compliance and trust
Trust signalCompliance3 records
Sentral Mitra Informatika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentral Mitra Informatika leadership team
Management profileNumber of profiles
Profiles8 records
Sentral Mitra Informatika subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sentral Mitra Informatika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentral Mitra Informatika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentral Mitra Informatika
What does Sentral Mitra Informatika do?
PT Sentral Mitra Informatika Tbk is an Indonesian publicly listed IT solutions provider that delivers integrated enterprise technology services, including managed IT operations, custom software development, AI and IoT platforms, software licensing distribution, hardware procurement, endpoint and network security, and 3D printing solutions. The company combines its own developed platforms (TeamWork HRIS, AI Vision Analytics, AIRudder) with partner technologies from HP, Microsoft, Adobe, Palo Alto Networks, Lenovo, and others to serve enterprise, banking, and government clients across Indonesia. Its delivery model spans consulting, system integration, implementation, managed operations, and ongoing technical support.
Is Sentral Mitra Informatika a public or private company?
Sentral Mitra Informatika is a public company. It is classified as public and is currently operating.
When was Sentral Mitra Informatika founded?
Sentral Mitra Informatika was founded in 2008. It employs 101 to 250 people.
Where is Sentral Mitra Informatika based?
Sentral Mitra Informatika is headquartered in Jakarta, Indonesia, in the Asia region.
How does Sentral Mitra Informatika make money?
Seven revenue lines are on record. Managed IT Services are the primary driver. The others are custom Software Development, software Licensing Resale, hardware Procurement & Resale, 3D Printing Products, consulting & Digital Transformation and ioT & AI Solutions.
Who are Sentral Mitra Informatika's main competitors?
Broad incumbents on record are IBM, NTT Data, Capgemini, Infosys, Wipro, Accenture and Tata Consultancy Services (TCS). Direct peers are PT Metrodata Electronics (IDX: MTDL) and PT Multipolar Technology (IDX: MLPT). Hewlett Packard Enterprise (HPE) is listed as an others.
Does Sentral Mitra Informatika have an API?
No public API is recorded for Sentral Mitra Informatika.
What industry is Sentral Mitra Informatika in?
Sentral Mitra Informatika's product category is Enterprise IT Services. Its primary akta.pro industry code is BPAEAAAC, Enterprise Architecture & Technology Roadmapping, with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 54151 and its SIC code is 7373.