Soldeman

What Soldeman does

Soldeman Oy is a single-contact visual marketing production company (yhden yhteyshenkil\u00f6n tuotantotalo) founded in 2016 and headquartered in Espoo, Finland. The company produces sales-driven advertising videos, corporate videos, commercial photography, event videos, and a recurring video newsletter format for Finnish businesses, alongside an exclusive 6K Nordic cinematic asset library (THE COLLECTION) aimed at international advertising agencies. Its core technology stack is professional cinematography and photography equipment including DJI Mavic 4 Pro for aerial 6K D-Log capture, HDR imaging, and manual post-production with color grading, rather than software or platform infrastructure; Soldeman does not offer an app, API, or SDK.

Its product portfolio spans six distinct offerings: (1) Mainos- ja yritysvideot (advertising and corporate videos) starting at 1820 EUR per video, (2) Valokuvaus (commercial photography), (3) VENUE event videos starting at 1860 EUR per package, (4) Uutisvideokirje (news video letter) at 3900 EUR per production, (5) Myynti- ja markkinointiyksikk\u00f6 (sales and marketing unit retainer) at 4740 EUR/month, and (6) THE COLLECTION exclusive asset licensing. Revenue is generated through a mix of one-time professional services, recurring subscriptions, and exclusive media asset licensing. The go-to-market is owner-led direct sales handled by Pasi Rahikka via phone, email, and website contact forms, supplemented by an active YouTube channel, a company blog, and SEO-driven organic traffic; no resellers, marketplaces, or intermediaries are used.

The customer base is heavily diversified across 20+ named logos spanning automotive (Helly Hansen, Auto Italy | Ferrari, Luxury Collection Automobiles, Sontek Racing), public sector (Cities of Espoo and Vantaa, Finlandia-talo), gaming (Rovio), retail (K-Rauta, Citycon), industrial services (ISS Palvelut, Polygon Group), and nonprofit organizations. The primary segment is Finnish SMEs seeking to compete with larger enterprises through professional visual marketing, supplemented by international advertising agencies for asset licensing. The company is privately held, founder-operated, with no disclosed funding, no external investors, and no parent company.

Name

Soldeman

Legal name

Soldeman Oy

Website

https://soldeman.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Soldeman Oy is an Espoo-based, owner-operated visual marketing production company founded in 2016 that produces sales-driven videos, commercial photography, event videos, and recurring news video letters for Finnish SMEs, alongside an exclusive 6K Nordic asset library for international agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: One-time professional services revenue from producing advertising videos, corporate videos, and event videos. Includes scriptwriting, filming, post-production with color grading, two revision rounds, and licensed music.
2. Uutisvideokirje (News Video Letter) Subscription: Recurring monthly service producing ongoing video content for corporate communications and social media marketing. Price: 3900 EUR per production (excl. VAT).
3. Myynti- ja markkinointiyksikko (Sales and Marketing Unit): Monthly retainer service providing ongoing sales and marketing support for SMEs. Includes strategy, coaching, and continuous content production. Price: 4740 EUR/month (excl. VAT).
4. Exclusive Media Asset Licensing: High-resolution Nordic-themed imagery and video assets licensed for exclusive use. Offers Digital License, Global Full, and Exclusive Buyout options. Sold as one-time transactions or custom productions.
5. Photography Services: Product photography, personnel photography, event photography, and corporate facility photography. One-time service projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Soldeman is a single-contact production house that produces sales-driven video and photography content for businesses. Its core offerings include advertising and corporate videos, commercial photography, event videos, a recurring corporate video newsletter, and a monthly sales and marketing coaching unit for SMEs. The owner personally handles every project from planning through filming to post-production and delivery.

Product overview

Soldeman is a single-contact production house offering a unified portfolio of sales-driven visual marketing services. The core offerings consist of three main product lines: (1) Mainos- ja yritysvideot for advertising and corporate video production, (2) Valokuvaus for commercial photography services, and (3) VENUE® Tapahtumavideot for event video production. These are supplemented by two add-on services: Myynti- ja markkinointiyksikkö™ for ongoing sales and marketing coaching, and Uutisvideokirje™ for news video letter production. The premium sub-brand THE COLLECTION offers exclusive 6K Nordic cinematic assets for agencies. All services are delivered through one contact person without intermediaries.

Differentiator

Problem solved

Functional benefit

Brands

• Uutisvideokirje™: Video format designed for corporate communications and marketing communications that tells important stakeholders about what's new and significant in the company.
• Myynti- ja markkinointiyksikkö™
• VENUE®
• THE COLLECTION

Products and services

• Mainos- ja yritysvideot (Advertising and Corporate Videos) Sales-focused advertising and corporate video production producing 30-90 second videos for businesses. Includes scriptwriting, filming planning, filming, post-production with color grading, two revision rounds, and licensed music. Starting from 1,820 EUR (excl. VAT). Equipment and travel costs included.
• Valokuvaus (Photography Services) Commercial photography services for businesses including product photography, personnel/team photography, event photography, and corporate facility photography designed to support sales and strengthen brand credibility. Sold as one-time service projects.
• VENUE® Tapahtumavideot (Event Videos) VENUE® event video service producing two event videos in one package: one for in-event marketing during the event and one aftermovie for post-event sales follow-up. Includes planning meeting, filming preparation, filming, post-production, two revision rounds, and final delivery. Starting from 1,860 EUR (excl. VAT, +25.5% VAT).
• Myynti- ja markkinointiyksikkö™ (Sales and Marketing Unit) Comprehensive monthly sales and marketing service for SMEs providing strategy, process assessment, coaching, and continuous content production. Priced at 4,740 EUR per month (excl. VAT). Includes ongoing visual content production to support sales efforts.
• Uutisvideokirje™ (News Video Letter) Recurring video newsletter service for corporate communications and marketing, telling stakeholders what is new and significant in the company. Includes theme planning, stories, content creation, scriptwriting, filming, and post-production. Priced at 3,900 EUR per production (excl. VAT). Distributed via the company's digital channels.
• THE COLLECTION Exclusive library of high-resolution Nordic-themed cinematic assets for international advertising agencies. Includes Vertical 4K Master Collection, Horizontal 6K Master Collection, and Nordic Fragments stills, shot with DJI Mavic 4 Pro in 6K D-Log in Finnish Archipelago lighting conditions. Available in three licensing tiers: Digital License (social/web), Global Full (unlimited worldwide including TV/cinema), and Exclusive Buyout (full ownership, no reference rights retained). Pricing by inquiry.

Quantifiable outcome

• Hundreds of successful projects completed for clients ranging from international brands to local operators

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Satumaa Films: Finnish commercial video production company. Comparable as a domestic direct competitor producing advertising and corporate video content for Finnish B2B customers.
• Valosta Films: Finnish video production house offering commercial and corporate video services. Comparable as a domestic production studio serving Finnish B2B clients with similar project-based video offerings.
• Camera Crew Finland: Finnish video production service offering corporate and commercial filming. Comparable as a small-scale Finnish video production provider serving similar SME and mid-market B2B clients.

Emerging players

• Runway: AI-powered video generation platform. Comparable as an emerging technology that threatens the traditional video production model by enabling low-cost AI-generated video content for marketing use cases.
• Storyblocks: Subscription-based stock video and audio platform. Comparable as an emerging, cost-effective source of stock footage and imagery that competes with bespoke video production for budget-constrained B2B buyers.

Broad incumbents

• TBWA\Helsinki: Major international-affiliated creative agency in Helsinki serving enterprise clients. Comparable as a Finnish advertising services competitor targeting the same enterprise and consumer brand clients as Soldeman.
• Getty Images: Global stock imagery and video platform. Comparable as an alternative source of commercial visual content that competes with Soldeman's photography and asset-licensing offerings, especially for SME budget-conscious buyers.
• Shutterstock: Global stock media marketplace for photography, video, and music. Comparable as a low-cost alternative to commissioned commercial photography, particularly relevant for SME customers Soldeman targets.
• Hasan & Partners: Established Finnish advertising agency offering full creative services including video production. Comparable as a Helsinki-based ad agency serving enterprise Finnish brands, though significantly larger in scale.

Others

• Sanoma Media Finland: Finland's largest media company operating advertising and content channels. Comparable as an ecosystem participant in the Finnish advertising market that connects brands with audiences, potentially a partner or indirect competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC29-koRgK6npZM0qEsKWqZg
• Facebookfacebook.com/soldemanoy
• LinkedInlinkedin.com/company/soldeman-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldeman