PRO BRO Group
PRO BRO Group is a Lithuanian holding company operating an integrated car wash and premises cleaning platform through franchise and direct locations, serving individual car owners, franchise investors, and business customers with proprietary express tunnel technology across the Baltic region.
- Company typePrivate
- Founded1998
- HeadquartersVilnius, Lithuania
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What PRO BRO Group does
PRO BRO Group (legal entity UAB PRO BRO Group, company code 305723296) is a Lithuanian privately held holding company headquartered in Vilnius, operating a vertically integrated car wash and premises cleaning platform. The group was founded in 1998 as Švaros Broliai (Brothers of Cleanliness) and restructured into its current holding form in 2021. It runs four operating subsidiaries: PRO BRO Express (franchise trade, maintenance, and operation of express tunnel car washes), PRO BRO Car Wash Systems (equipment and chemicals production and installation), Švaros Broliai (cleaning services for premises and automobiles), and PRO BRO Asset Management (real estate development for car wash sites), plus a Latvian operating subsidiary SIA Smart City Car Washes. The group employs approximately 700-750 professionals and operates 45+ car wash locations (22 express tunnels as of 2023) across Lithuania and Latvia, washing roughly 4 million vehicles per year and cleaning 500,000 m² of premises.
The core product is the express tunnel car wash, where vehicles are cleaned in 96 seconds without the customer exiting, achieving a maximum throughput of 220+ cars per hour on the MAXI model. Underlying technology includes a water recycling system that reclaims 90-95% of water, a smart scanning system that reduces chemical consumption by 50% via dirtiness-based dosing, an anti-collision safety system, intelligent chemical dosing, license plate recognition, and a mobile app plus Power BI dashboards for franchisee management. Four tunnel models — Smart (60 cars/hr, 300K EUR entry), MINI (100 cars/hr), MIDI (160 cars/hr), and MAXI (220+ cars/hr, up to 500K cars annually, 2M+ EUR turnover potential) — are sold as franchise units, alongside directly operated self-service and express car washes, and premises cleaning services.
Revenue is generated through four streams: (1) per-wash transaction fees at owned and operated car wash locations, (2) one-time franchise license fees plus ongoing equipment and chemical supply (hardware sales) to franchisees, (3) recurring premises cleaning contracts for business customers, and (4) equipment and chemical supply to third-party car wash operators. The franchise go-to-market is supported by direct B2B sales outreach to franchise investors and a referral network through commercial real estate developers such as VPH in Latvia. Capital structure is private with bond issuance to institutional investors and consolidated financial reporting; no equity funding rounds or public listing have been disclosed. Current geographic footprint spans Lithuania and Latvia with planned expansion into Estonia and Scandinavia.
PRO BRO Group firmographics
Firmographics- Name
- PRO BRO Group
- Legal name
- UAB PRO BRO Group
- Website
- https://probrogroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PRO BRO Group is a Lithuanian holding company operating an integrated car wash and premises cleaning platform through franchise and direct locations, serving individual car owners, franchise investors, and business customers with proprietary express tunnel technology across the Baltic region.
- Ownership category
- akta.pro rank
PRO BRO Group industry classification
Industry- Product category
- Car Wash Services
- NAICS
- Car Washes (811192), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)
- akta.pro secondary industries
- Pressure Washing & Jetting Equipment (IMAHALAB), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where PRO BRO Group is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices17 records
Markets served
PRO BRO Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Revenue model
- Car Wash Services: Revenue generated from car washing services at owned and operated tunnel car washes, self-service car washes, and express car washes. Customers pay per wash.
- Franchise Sales: Initial franchise fees from selling franchises for tunnel car wash operations. Franchisees pay for the right to operate under the PRO BRO brand and business model. The SMART model starts at 300,000 euros initial investment.
- Premises Cleaning Services: Professional cleaning services for business spaces including offices and commercial properties.
- Equipment and Chemicals Supply: PRO BRO Car Wash Systems supplies equipment, chemicals, and installation services for car wash operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Smart Model - Smallest capacity tunnel car wash |
| Unit Pricing | Multi-year contract | MINI Model - Medium-small capacity |
| Unit Pricing | Multi-year contract | MIDI Model - Medium capacity |
| Unit Pricing | Multi-year contract | MAXI Model - Highest capacity tunnel car wash |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PRO BRO Group product offering
Product offeringCore offering
PRO BRO Group operates tunnel car washes, self-service car washes, and professional premises cleaning services under multiple sub-brands across Lithuania and Latvia. The company sells franchises for four tunnel car wash models (Smart, MINI, MIDI, MAXI) with capacities from 60 to 220+ cars per hour, and supplies car wash equipment and chemicals through its PRO BRO Car Wash Systems subsidiary.
Product overview
PRO BRO Group operates as a multi-brand holding company comprising four distinct business units: PRO BRO Express (franchise operations), PRO BRO Car Wash Systems (equipment and chemical supply), Švaros Broliai (cleaning services), and PRO BRO Asset Management (real estate development). The company offers three core service lines—express tunnel car washes washing vehicles in 96 seconds, self-service car washes, and professional premises cleaning. The tunnel car wash offering is available in four models (Smart, MINI, MIDI, MAXI) with capacities ranging from 60 to 220+ cars per hour. The franchise model enables rapid expansion by transferring management of facilities to franchisees who benefit from the proven business model, brand recognition, shared customer pool, marketing support, technical equipment support, and proprietary franchise-only chemical products.
Differentiator
Problem solved
Functional benefit
Brands
- PRO BRO Express: Franchise trade, maintenance and operation company for express tunnel car washes. The fastest-growing international express tunnel car wash network, washing vehicles in 96 seconds.
- PRO BRO Car Wash Systems
- Švaros Broliai
- PRO BRO Asset Management
Products and services
- Tunnel Car Wash Service Express tunnel car wash where vehicles are washed in 96 seconds without the customer leaving the vehicle, achieving the highest cleanliness standards with 220+ cars processed per hour. Available to individual car owners and business customers.
- Self-Service Car Wash Fully equipped self-service car wash facilities allowing customers to wash their own vehicles with all necessary equipment provided across multiple locations in Lithuania and Latvia.
- Premises Cleaning
- Tunnel Car Wash Franchise (Smart / MINI / MIDI / MAXI) Franchise offering for tunnel car wash operations under the PRO BRO Express brand, with four scalable models: Smart (60 cars/hr, investment starting at 300,000 EUR), MINI (100 cars/hr), MIDI (160 cars/hr), and MAXI (220+ cars/hr, capable of servicing 500,000 cars annually with turnover exceeding 2 million EUR). Franchisees receive a proven business model, brand, training, marketing, and technical support.
- Car Wash Equipment and Chemicals Supply
- Real Estate Development for Car Wash Facilities
Quantifiable outcome
- 4 million cars washed per year
- +5 more outcomes
Companies that use PRO BRO Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
PRO BRO Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
PRO BRO Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VPH (commercial real estate developer)coreVPH is a commercial real estate development company that partnered with PRO BRO Express for the construction of car wash facilities in Riga, Latvia. The first car wash was built on Juglas Street next to IKEA, a high-traffic location. This partnership enables PRO BRO to establish facilities in strategically located commercial real estate developments.
- SIA Smart City Car WashescoreSubsidiary of PRO BRO Group established in the Latvian market to manage car wash operations. Acts as the master franchise manager for all car washes operating in Riga, Latvia. Responsible for expansion and management of the PRO BRO Express network in Latvia.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
PRO BRO Group competitors and assessment
Company assessmentOthers
- Kärcher: Global cleaning equipment manufacturer with pressure-wash systems used in self-service and commercial car wash applications; comparable as a potential equipment supplier or technology benchmark for PRO BRO's tunnel operations.
Direct peers
- Mr. Wash: Large German express car wash chain with similar high-throughput tunnel technology and multi-location operating model, directly competing in the European express car wash category.
- IMO Car Wash: IMO is the largest car wash operator in Europe with hundreds of express tunnel locations across the UK and continental Europe, making it the closest like-for-like peer to PRO BRO's tunnel car wash and franchise model.
- Tommy Car Wash: German operator of express tunnel car washes with comparable throughput-driven model and franchise-style operations, directly comparable to PRO BRO on technology, customer mix, and unit economics.
- Wash24: European express tunnel car wash operator with comparable unit economics and throughput targets, representing a direct competitor as PRO BRO enters Western European markets.
Broad incumbents
- Circle K Car Wash: Major fuel retailer operating integrated express car washes across Europe and North America; comparable as a broad incumbent competing for the same high-traffic, convenience-focused car wash customer.
- WashTec: European leader in car wash equipment manufacturing and service with full tunnel system offerings; overlaps with PRO BRO Car Wash Systems on the equipment-supply side while operating its own service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRO BRO Group social profiles
Digital presencePRO BRO Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRO BRO Group leadership team
Management profileNumber of profiles
Profiles1 record
PRO BRO Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
PRO BRO Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRO BRO Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRO BRO Group
What does PRO BRO Group do?
PRO BRO Group operates tunnel car washes, self-service car washes, and professional premises cleaning services under multiple sub-brands across Lithuania and Latvia. The company sells franchises for four tunnel car wash models (Smart, MINI, MIDI, MAXI) with capacities from 60 to 220+ cars per hour, and supplies car wash equipment and chemicals through its PRO BRO Car Wash Systems subsidiary.
Is PRO BRO Group a public or private company?
PRO BRO Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRO BRO Group founded?
PRO BRO Group was founded in 1998. It employs 251 to 500 people.
Where is PRO BRO Group based?
PRO BRO Group is headquartered in Vilnius, Lithuania, in the Europe region.
How does PRO BRO Group make money?
Four revenue lines are on record. Car Wash Services are the primary driver. The others are franchise Sales, premises Cleaning Services and equipment and Chemicals Supply.
Who are PRO BRO Group's main competitors?
Kärcher is listed as an others. Direct peers are Mr. Wash, IMO Car Wash, Tommy Car Wash and Wash24. Broad incumbents are Circle K Car Wash and WashTec.
Does PRO BRO Group have an API?
No public API is recorded for PRO BRO Group.
What industry is PRO BRO Group in?
PRO BRO Group's product category is Car Wash Services. Its primary akta.pro industry code is TLAHACAF, Vehicle Washing, Cleaning & Detailing Services, with a secondary code of IMAHALAB, Pressure Washing & Jetting Equipment. Its NAICS code is 811192 and its SIC code is 7500.