Danger
Danger is a Rio de Janeiro-based fire protection services company, founded in 1982, that designs, installs, and maintains fire suppression, detection, alarm, and lightning protection systems for commercial, residential, and industrial clients across multiple enterprise verticals.
- Company typePrivate
- Founded1982
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Danger does
Danger is a privately-held fire protection and panic safety services company founded in 1982 in Rio de Janeiro, Brazil. The company specializes in the design, installation, and maintenance of fire protection systems for commercial, residential, and industrial clients, with technical offerings spanning hydraulic suppression systems (sprinklers, hydrants, water-mist, foam), gas suppression systems (CO2, FM200, Novec) for sensitive electronic and IT environments, fire detection and alarm systems (SDAI), lightning protection (SPDA per NBR 5419), emergency lighting and signage, and adjunct building services such as water tower installation, fire brigade materials, waterproofing, and façade cleaning. All engineering and execution work is conducted in compliance with Brazilian and international standards (ABNT, NFPA, COSCIP) and requires approval through regulatory bodies including CBMERJ, CREA-RJ, and CAU/BR.
The company operates a sales-led, project-based go-to-market in which customers request quotes via phone, WhatsApp, or a website budget form, followed by custom project design and execution. Revenue derives from two principal streams: one-time project services (system design, installation, and regulatory tramitation with CBMERJ/ABNT) and recurring inspection and maintenance contracts that ensure ongoing operational compliance. Pricing is quote-based with no publicly disclosed rates. The company serves enterprise customers across multiple verticals — banking (Santander, Bradesco, Itaú), retail (Pão de Açúcar, GPA, Extra, McDonald's, Burger King, Starbucks), consumer goods (Nike), automotive (BMW, Hyundai, Mitsubishi), healthcare (Unimed), real estate (MRV, Tenda), energy (TechnipFMC, Ipiranga), aviation (TAM Airlines), and construction (Odebrecht, Brasilit) — operating primarily at a regional scope within Rio de Janeiro state. The company self-reports 37 years of operation, 1,500+ services performed, 1,200+ clients served, and 900+ systems installed.
Danger firmographics
Firmographics- Name
- Danger
- Legal name
- Danger
- Website
- https://danger.com.br
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Danger is a Rio de Janeiro-based fire protection services company, founded in 1982, that designs, installs, and maintains fire suppression, detection, alarm, and lightning protection systems for commercial, residential, and industrial clients across multiple enterprise verticals.
- Ownership category
- akta.pro rank
Danger industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)
- akta.pro secondary industries
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
Keywords
Where Danger is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Danger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Fire Protection Project Services: One-time project design and execution services for fire protection systems, including custom project development, installation, and regulatory approval tramitation with authorities such as CBMERJ and ABNT.
- Inspection and Maintenance Services: Preventive and corrective maintenance contracts ensuring operational compliance of installed fire protection systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Danger product offering
Product offeringCore offering
Danger designs, installs, and maintains fire protection and panic safety systems for commercial, residential, and industrial buildings in the Rio de Janeiro region. Its core offerings include custom fire protection project engineering, hydraulic suppression systems (sprinklers, hydrants, water-mist, foam), gas suppression systems (CO2, FM200, Novec), fire detection and alarm systems (SDAI), lightning protection (SPDA), and emergency lighting and signaling, all executed in compliance with CBMERJ, ABNT, NFPA, and COSCIP standards.
Product overview
Danger is a fire safety services company offering a comprehensive portfolio of fire protection solutions. The core offerings include project design (Elaboração de Projetos), fire detection and alarm systems (SDAI), gas suppression systems (CO2, FM200, Novec), hydraulic systems (Sprinklers, Hidrantes, Water-Mist, foam systems), lightning protection (SPDA), emergency lighting and signage, and preventive maintenance services. Additional building services include water towers, fire brigade materials, waterproofing, and facade cleaning. All services are designed and executed in compliance with CBMERJ, CREA, ABNT, NFPA, and CAU/BR standards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 74% of fire incidents controlled by single sprinkler device
- +1 more outcomes
Companies that use Danger
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles4 records
Danger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Danger partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- CBMERJcoreRegulatory accreditation partnership with Corpo de Bombeiros Militar do Estado do Rio de Janeiro. Danger is the first company accredited by CBMERJ for fire protection services, enabling regulatory project approvals and demonstrating government-recognized compliance.
- CREA-RJcoreProfessional engineering council registration enabling certified project development and execution.
- ABNTcorePartnership with Brazilian Association of Technical Standards for project compliance with national fire safety standards.
- NFPAsupportingInternational fire protection association standards compliance for project design and execution.
- CAUBRsupportingBrazilian university fire safety standards compliance.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Danger competitors and assessment
Company assessmentDirect peers
- HS Brasil: Brazilian fire detection and alarm systems integrator focused on enterprise-grade SDAI installations. Directly comparable to Danger's SDAI service line for commercial and industrial clients.
- Segurimax: Brazilian fire safety equipment and service supplier covering extinguishers, signage, alarms, and emergency lighting. Comparable to Danger's emergency lighting, signage, and detection service lines in the same Brazilian market.
- Firego: Brazilian fire protection equipment manufacturer and service provider specializing in extinguishers, hose reels, and suppression systems. Comparable to Danger in serving the same Brazilian commercial and industrial fire safety market.
- Apice Brasil: Brazilian fire protection services company offering project design, installation, and maintenance of sprinkler, alarm, and suppression systems. Directly comparable to Danger as a domestic multi-service fire safety provider.
- HidrauFire: Brazilian hydraulic fire protection specialist (sprinklers, hydrants, pump houses). Directly comparable to Danger's hydraulic systems service line.
Broad incumbents
- Minimax Viking Group: Global fire protection systems provider with Brazil presence covering suppression, detection, and special hazard systems. Comparable to Danger's fire suppression and detection portfolio, particularly the gas suppression specialty.
- Johnson Controls: Global fire suppression, detection, and building safety incumbent (includes Tyco/ANSUL/SimplexGrinnell heritage). Comparable to Danger's enterprise customers and special hazard suppression capability, but operating at much larger scale across global enterprise accounts.
- Honeywell Building Technologies: Global fire alarm, detection, and building management systems provider. Comparable to Danger's SDAI integration work, but at global enterprise scale with broader portfolio.
Regional players
- Safety Group (Grupo Safety): Brazilian fire protection and life safety services company with a multi-state footprint. Comparable to Danger's service portfolio but with broader geographic coverage outside Rio de Janeiro.
- Skop Fire Protection: Brazilian fire protection services company offering project design, installation, and maintenance. Comparable to Danger's service offering with regional Brazilian presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Danger social profiles
Digital presenceDanger compliance and trust
Trust signalCompliance7 records
Danger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danger leadership team
Management profileNumber of profiles
Danger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danger
What does Danger do?
Danger designs, installs, and maintains fire protection and panic safety systems for commercial, residential, and industrial buildings in the Rio de Janeiro region. Its core offerings include custom fire protection project engineering, hydraulic suppression systems (sprinklers, hydrants, water-mist, foam), gas suppression systems (CO2, FM200, Novec), fire detection and alarm systems (SDAI), lightning protection (SPDA), and emergency lighting and signaling, all executed in compliance with CBMERJ, ABNT, NFPA, and COSCIP standards.
Is Danger a public or private company?
Danger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danger founded?
Danger was founded in 1982. It employs 51 to 100 people.
Where is Danger based?
Danger is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Danger make money?
Two revenue lines are on record. Fire Protection Project Services are the primary driver. The others are inspection and Maintenance Services.
Who are Danger's main competitors?
Direct peers on record are HS Brasil, Segurimax, Firego, Apice Brasil and HidrauFire. Broad incumbents are Minimax Viking Group, Johnson Controls and Honeywell Building Technologies. Regional players are Safety Group (Grupo Safety) and Skop Fire Protection.
Does Danger have an API?
No public API is recorded for Danger.
What industry is Danger in?
Danger's product category is Fire Protection Services. Its primary akta.pro industry code is IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms), with a secondary code of IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood). Its NAICS code is 56162.